MOI Global
MOI Global is a privately held multi-specialist B2B marketing agency serving enterprise technology brands with integrated brand strategy, account-based marketing, data-driven demand generation, and experiential event services across 7 global offices.
- Company typePrivate
- Founded1987
- HeadquartersWeybridge, United Kingdom
- Headcount101–250
- GTM typeB2B
- OfferingServices
What MOI Global does
MOI Global (legal entity: Marketing Options Ltd) is a privately held B2B marketing agency headquartered in Weybridge, United Kingdom, founded in 1987. The company operates as a multi-specialist agency serving enterprise technology brands across 7 global offices located in London (regional HQ), Dubai, Munich, New York, Singapore, Sydney, and Jakarta. Its headcount falls in the 101-250 range, and it operates without disclosed external funding or parent company ownership.
The agency's core service portfolio spans four integrated pillars: Brand/Experience/Demand (connecting brand strategy, customer experience, and demand generation), Account-Based Marketing (ABM at scale), Intelligence Applied (data-driven marketing leveraging intent data and buyer signals), and Events & Experiences (end-to-end event production and experiential activations). All work is delivered through the agency's proprietary 'Not-so-B2B' methodology and 'Turning Heads' creative philosophy, which prioritize customer-centricity over traditional B2B marketing conventions. The company augments its services with thought-leadership IP, including the 'Year of Not-so-B2B' annual publication, the 'Heads Up Creative' monthly newsletter, and the 2025-launched 'Not-So-B2B Creativity Playbook.' AI is deployed in a human-led, AI-assisted operating model using large language models for content development and workflow automation.
MOI generates revenue through professional marketing services delivered via project-based and multi-year retainer engagements with enterprise technology clients, including Oracle, Meta, SAP, Okta, ServiceNow, Zendesk, Broadcom, Cohesity, Alibaba Cloud, and Colt. Pricing is quote-based, scoped to engagement complexity, team composition, and project duration. The go-to-market motion is enterprise field sales, with direct client engagement and account-based marketing strategies targeting senior marketing decision-makers at global technology companies. The agency supplements client delivery with a talent development program (M | Academy) and is recognized by Best Companies as a 'Best Company to Work For.'
MOI Global firmographics
Firmographics- Name
- MOI Global
- Legal name
- Marketing Options Ltd
- Website
- https://moi-global.com
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- MOI Global is a privately held multi-specialist B2B marketing agency serving enterprise technology brands with integrated brand strategy, account-based marketing, data-driven demand generation, and experiential event services across 7 global offices.
- Ownership category
- akta.pro rank
MOI Global industry classification
Industry- Product category
- B2B Marketing Agency Services
- NAICS
- Advertising Agencies (541810)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Brand Experience (BX) & Service Design (BPAFAEAI)
Keywords
Where MOI Global is headquartered
LocationHeadquarters
- HQ city
- Weybridge
- HQ country
- United Kingdom
- HQ region
- Europe
Offices7 records
Markets served
MOI Global business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Marketing Agency Services: MOI Global generates revenue through professional marketing agency services including brand strategy, account-based marketing, experiential events, content creation, and demand generation programs. Services are delivered through integrated project engagements and ongoing client relationships with enterprise technology companies.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Enterprise marketing engagements with integrated service offerings |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
MOI Global product offering
Product offeringCore offering
MOI Global is a multi-specialist B2B marketing agency that delivers integrated creative, strategic, and digital marketing services to enterprise technology brands. Its core offerings combine brand strategy and experience design, demand generation, account-based marketing, data-driven 'Intelligence Applied' marketing, and end-to-end events/experiential production under a unified 'Not-so-B2B' approach. Services are scoped per engagement and delivered through dedicated client teams across global offices.
Product overview
MOI Global is a multi-specialist B2B marketing agency offering integrated professional services for technology brands. The core offering consists of Brand/Experience/Demand services, Account-based Marketing, Data-driven Marketing (Intelligence Applied), and Events & Experiences—all delivered through their 'Not-so-B2B' approach that emphasizes customer-centricity over traditional B2B methods. The agency supplements its service offerings with thought leadership publications including the monthly 'Heads Up Creative' newsletter and annual 'Not-so-B2B Annual' publication. The M | Academy provides talent development. All services emphasize human-led, AI-assisted creative work.
Differentiator
Problem solved
Functional benefit
Products and services
- Brand, Experience, Demand Services Integrated marketing services covering brand strategy, customer experience design, and demand generation for B2B technology brands, connecting customer experience from brand to revenue.
- Account-based Marketing (ABM) Targeted account-based marketing programs designed to engage specific high-value accounts with personalized messaging and campaigns at scale.
- Intelligence Applied (Data-driven Marketing) Data-driven marketing services that use buyer signals, intent data, and analytics to inform go-to-market strategies and campaign optimization.
- Events & Experiences End-to-end B2B event services including event branding, content design, digital experiences, audience engagement, delegate management, and event production and logistics worldwide.
- M | Academy Internship and talent development program providing hands-on marketing experience for aspiring designers, copywriters, account managers, and other marketing professionals at MOI.
Quantifiable outcome
- Cohesity achieved 10% lift in brand awareness and familiarity
- +8 more outcomes
Companies that use MOI Global
Customer profileNamed customers10 records
Segments2 records
Ideal customer profiles1 record
MOI Global technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature2 records
MOI Global partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- SAPcoreMOI partnered with SAP to produce SAP NOW Southeast Asia 2023, the first physical SAP NOW event since the pandemic. MOI designed and delivered an in-person event that convened the SAP regional ecosystem including partners, sponsors, and solution showcases, attracting 1,200 attendees with 95% satisfaction rate.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
MOI Global competitors and assessment
Company assessmentMarket position
Weaknesses4 records
Competitive moat5 records
Key risks1 record
Key highlights7 records
Customer concentration
MOI Global social profiles
Digital presenceMOI Global financial estimates
Financial estimateRevenue estimate
Valuation estimate
MOI Global leadership team
Management profileNumber of profiles
Profiles3 records
MOI Global funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MOI Global M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MOI Global
What does MOI Global do?
MOI Global is a multi-specialist B2B marketing agency that delivers integrated creative, strategic, and digital marketing services to enterprise technology brands. Its core offerings combine brand strategy and experience design, demand generation, account-based marketing, data-driven 'Intelligence Applied' marketing, and end-to-end events/experiential production under a unified 'Not-so-B2B' approach. Services are scoped per engagement and delivered through dedicated client teams across global offices.
Is MOI Global a public or private company?
MOI Global is a private company. It is classified as unknown and is currently operating.
When was MOI Global founded?
MOI Global was founded in 1987. It employs 101 to 250 people.
Where is MOI Global based?
MOI Global is headquartered in Weybridge, United Kingdom, in the Europe region.
How does MOI Global make money?
One revenue line is on record: marketing Agency Services.
Does MOI Global have an API?
No public API is recorded for MOI Global.
What industry is MOI Global in?
MOI Global's product category is B2B Marketing Agency Services. Its primary akta.pro industry code is BPAFAEAI, Brand Experience (BX) & Service Design. Its NAICS code is 541810 and its SIC code is 7310.