Identity Group
Identity Group is a US-based manufacturer of custom interior signage and branded environment solutions for enterprise clients across hospitality, retail, healthcare, and corporate markets, offering ADA-compliant, 3D-printed, and AR digital wayfinding products.
- Company typePrivate
- Founded2007
- HeadquartersNashville, United States
- Headcount251–500
- GTM typeB2B
- OfferingHardware or Manufacturing
What Identity Group does
Identity Group is a Nashville-based, privately held limited liability company (Identity Group, LLC) that manufactures custom signage and delivers interior brand environment solutions for enterprise customers across the United States. The company offers a broad product portfolio spanning hotel and resort signage, ADA-compliant regulatory signs, visual decor, exterior and monument signs, workstation signage, and 3D-printed ADA signs, supported by end-to-end services including Matterport site surveys, design and planning, professional installation, and debranding/restoration. Its notable technical capabilities include the patent-pending IGX and IGX+ augmented reality digital wayfinding platform (developed through a software partner), in-house 3D FastLane printing with 5-day lead times for ADA-compliant signs, and ADA-compliant manufacturing meeting federal character contrast and tactile specifications.
The company monetizes through three primary revenue streams: custom signage manufacturing sold via multi-year enterprise contracts and project-based sales, standard and stock signage sold through a direct-to-consumer e-commerce storefront, and professional services for branded environment design. Distribution combines direct enterprise field sales, a rep locator network, an e-commerce site, and a wholesaler/reseller channel. Customers span hospitality (Marriott across ten-plus sub-brands, Hyatt, Radisson, Choice Hotels, Wyndham), retail (Macy's, Amazon, Staples), grocery (Hannaford, Stop and Shop), healthcare (Kaiser Permanente, Sutter Health), financial services (Truist), sports (NFL), and corporate technology (Salesforce, Keurig). The company holds 251-500 employees, operates multiple manufacturing plants across the country, and maintains industry affiliations including SEGD, AIA, Global Recycled Standard, and the MindClick sustainability rating.
Identity Group firmographics
Firmographics- Name
- Identity Group
- Legal name
- Identity Group, LLC
- Website
- https://identitygroup.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Identity Group is a US-based manufacturer of custom interior signage and branded environment solutions for enterprise clients across hospitality, retail, healthcare, and corporate markets, offering ADA-compliant, 3D-printed, and AR digital wayfinding products.
- Ownership category
- akta.pro rank
Identity Group industry classification
Industry- Product category
- Custom Signage Manufacturing
- NAICS
- Sign Manufacturing (33995), Indoor and Outdoor Display Advertising (541850), Graphic Design Services (541430)
- SIC
- Coating, Engraving & Allied Services (3470), Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Wayfinding, Signage & Environmental Graphic Design (BPAHAKAN)
- akta.pro secondary industries
- Environmental & Experiential Brand Design (Retail/Exhibit/Signage) (MPAAAEAG), Prepress, Plate-Making & Artwork Services (IMALAKAM)
Keywords
Where Identity Group is headquartered
LocationHeadquarters
- HQ city
- Nashville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Identity Group business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Personnel, Supply Chain, Technology or R&D, Marketing or Sales
Revenue model
- Custom Signage Manufacturing: Design, manufacturing, and sale of custom branded interior signage for hospitality, retail, healthcare, and corporate markets. Products include room ID signs, directional signs, ADA-compliant signs, visual decor, and digital wayfinding solutions. Both one-time project sales and recurring reorder business.
- Standard/Stock Signage E-commerce: Online storefront selling standard signage products, decals, hardware, and accessories with visible pricing and add-to-cart functionality. Supports both individual purchases and bulk/enterprise orders.
- Branded Environments and Design Services: Comprehensive interior brand environment solutions including survey, design, planning, signage, installation, and restoration services for hotels, resorts, and commercial spaces.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard signage products with published pricing |
| One time/ perpetual license | Multi-year contract | Custom signage and branded environments |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Identity Group product offering
Product offeringCore offering
Identity Group designs, manufactures, and distributes custom signage, ADA-compliant signs, branded environments, exterior business and monument signs, ink stamps, and marking devices for enterprise and individual customers. Its offering spans full-service design, prototyping, manufacturing, installation, and restoration, including proprietary IGX/IGX+ augmented reality digital wayfinding and 3D-printed signage for multi-location national brands.
Product overview
Identity Group is an Interior Solutions Provider offering a comprehensive portfolio of signage and environmental design products and services. The core offering centers on Digital Wayfinding & Augmented Reality (IGX/IGX+) technology, complemented by traditional signage products including Hotel + Resort Signs, ADA + Regulatory Signs, Visual Décor, 3D Printed Signs, and Exterior Business Signs. Additional offerings include Branded Environments & Environmental Design, Workstation Signage, and Sign Collections (Alpha, Echo, Grain, Shift, Tilt, TopHat, Truss). The company also provides end-to-end services including Site/Matterport Surveys, Design & Planning, Installation, and Restoration Services. Products are sold through both wholesale/reseller channels and direct-to-consumer e-commerce.
Differentiator
Problem solved
Functional benefit
Brands
- IGX: Augmented reality and digital navigation technology for commercial spaces, transforming traditional signage into interactive experiences.
- IGX+
Products and services
- Digital Wayfinding & Augmented Reality (IGX / IGX+)
Quantifiable outcome
- 5-day lead times for 3D ADA printed signs
- +1 more outcomes
Companies that use Identity Group
Customer profileNamed customers16 records
Segments6 records
Ideal customer profiles2 records
Identity Group technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Identity Group partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and core.
- MEDEZE GroupminorMEDEZE Group, a longevity and advanced healthcare company, signed an MOU with Identity Group for regenerative beauty services. This partnership positions Identity Group to expand into the advanced medicine and regenerative beauty market alongside MEDEZE's expansion of biobanks in the Philippines and Mongolia.
- Software Technology Partner (for IGX/IGX+)corePartnership with a trusted software company to deliver IGX and IGX+ augmented reality and digital wayfinding technology. This proprietary technology transforms traditional signage and decor into interactive experiences for enhanced navigation and storytelling in commercial spaces.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Identity Group competitors and assessment
Company assessmentBroad incumbents
- Federal Heath Sign Company: Federal Heath is a large national signage and brand implementation company serving retail, restaurant, and petroleum chains. It competes with Identity Group for multi-site retail and corporate rollouts at greater scale and broader scope.
- ASI Signage Innovations: ASI (AccuformNMC / ASI Signage Innovations) manufactures safety, identification, and architectural signage for industrial, commercial, and institutional customers. It overlaps Identity Group on ADA and regulatory signage at a much larger scale.
- Pattison Sign Group: Pattison is one of North America's largest sign manufacturers and brand implementation providers, covering exterior and interior signage for retail, hospitality, and corporate. It is a broader incumbent that overlaps Identity Group's national-account model.
Direct peers
- Poblocki Sign Company: Poblocki is a U.S. architectural and interior signage manufacturer specializing in wayfinding, ADA, and branded environments for healthcare, corporate, and education. It competes head-to-head with Identity Group for institutional and enterprise signage programs.
- Inpro Corporation: Inpro manufactures commercial interior products including signage, wayfinding, and wall protection for healthcare, education, and corporate facilities. Its product portfolio and end markets closely mirror Identity Group's non-hospitality verticals.
- Takeform Architectural Graphics: Takeform designs and manufactures architectural signage, wayfinding systems, and branded environments for corporate, healthcare, and hospitality interiors. It directly overlaps Identity Group's design-plus-manufacture branded environment offering.
- YESCO: YESCO is a large, well-established U.S. custom sign and architectural signage manufacturer serving retail, hospitality, and corporate customers. It is directly comparable to Identity Group in custom fabrication, multi-site rollouts, and national account work.
- Mohawk Sign Systems: Mohawk Sign Systems manufactures custom interior and exterior signage, including wayfinding and ADA-compliant signs, for hospitality, healthcare, and corporate clients. It is a close comparable in product mix and customer verticals.
Emerging players
- Vista System: Vista System offers modular, scalable wayfinding and signage systems used across hospitality, healthcare, and corporate environments. It is comparable as an emerging alternative to fully custom signage like Identity Group's, especially for standardized wayfinding programs.
Regional players
- Nelson-Harkins Industries: Nelson-Harkins is a U.S. commercial signage and graphics provider focused on retail, healthcare, and corporate interiors. It is a regional comparable that competes with Identity Group in the Midwest and East Coast for mid-market custom signage work.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Identity Group social profiles
Digital presenceIdentity Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Identity Group leadership team
Management profileNumber of profiles
Profiles4 records
Identity Group funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Identity Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Identity Group
What does Identity Group do?
Identity Group designs, manufactures, and distributes custom signage, ADA-compliant signs, branded environments, exterior business and monument signs, ink stamps, and marking devices for enterprise and individual customers. Its offering spans full-service design, prototyping, manufacturing, installation, and restoration, including proprietary IGX/IGX+ augmented reality digital wayfinding and 3D-printed signage for multi-location national brands.
Is Identity Group a public or private company?
Identity Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Identity Group founded?
Identity Group was founded in 2007. It employs 251 to 500 people.
Where is Identity Group based?
Identity Group is headquartered in Nashville, United States, in the North America region.
How does Identity Group make money?
Three revenue lines are on record. Custom Signage Manufacturing is the primary driver. The others are standard/Stock Signage E-commerce and branded Environments and Design Services.
Who are Identity Group's main competitors?
Broad incumbents on record are Federal Heath Sign Company, ASI Signage Innovations and Pattison Sign Group. Direct peers are Poblocki Sign Company, Inpro Corporation, Takeform Architectural Graphics, YESCO and Mohawk Sign Systems. Vista System is listed as an emerging player. Nelson-Harkins Industries is listed as a regional player.
Does Identity Group have an API?
No public API is recorded for Identity Group.
What industry is Identity Group in?
Identity Group's product category is Custom Signage Manufacturing. Its primary akta.pro industry code is BPAHAKAN, Wayfinding, Signage & Environmental Graphic Design, with a secondary code of MPAAAEAG, Environmental & Experiential Brand Design (Retail/Exhibit/Signage). Its NAICS code is 33995 and its SIC code is 3470.