Rabe Moden GmbH

What Rabe Moden GmbH does

Rabe Moden GmbH is a German women's fashion company founded in 1920 and headquartered in Hilter am Teutoburger Wald, Germany. Operating under the RABE Fashion brand, the company manufactures and retails knitwear and apparel for women, men, and children, with a portfolio of sub-brands including LeComte, Pima Cotton, Cashmere, Rabe Denim, Basics, and Festliche Mode. The product range is offered in inclusive sizes 36-52, with up to twelve new collections released annually alongside themed seasonal Inspiration collections. Legal retail operations are conducted through the subsidiary RF Retail GmbH.

The company's go-to-market is direct-to-consumer, anchored by the rabefashion.com e-commerce storefront and complemented by physical stores and outlets across Germany, plus a B2B shop for wholesale customers. Unit pricing spans approximately €29.99-€169.99, with sale discounts up to 60%. Order fulfillment runs through DHL (standard 2-3 working days), and checkout is supported by Klarna (including 14-day invoice), PayPal, Apple Pay, Mollie, Visa, and Mastercard. The marketing stack combines Klaviyo email automation, Google Analytics 4, Microsoft Clarity, Meta Pixel, and Google Ads. Shipping is currently restricted to Germany, with international expansion stated as planned. There is no disclosed AI/ML capability beyond standard analytics tooling.

Revenue is not publicly disclosed and the company is privately held with no parent company, subsidiaries other than RF Retail GmbH, or funding rounds on record. The 2008 acquisition of Lucia is the only documented inorganic move. With 11-50 employees and a multi-decade operating history, Rabe Moden GmbH presents as a mature, mid-market German fashion house executing incremental product and channel expansion rather than aggressive scaling.

Name

Rabe Moden GmbH

Legal name

Rabe Moden GmbH

Website

https://rabefashion.com

Company type

Private

Founded year

1920

Operating status

Operating

Headcount range

11–50 employees

Short description

Rabe Moden GmbH is a German women's fashion retailer founded in 1920, operating the RABE Fashion brand and sub-brands such as LeComte and Pima Cotton via its rabefashion.com e-commerce site, physical German stores, and a B2B wholesale shop. It serves mid-market women shoppers in sizes 36-52 with up to twelve new collections per year.

Ownership category

akta.pro rank

Product category

Women's Apparel

NAICS

Apparel Manufacturing (315), Clothing and Clothing Accessories Retailers (45811)

SIC

Knit Outerwear Mills (2253), Retail-Women's Clothing Stores (5621)

akta.pro primary industry

Knitwear & Sweaters Manufacturers (CRAAAAAJ)

akta.pro secondary industry

Women’s Apparel Retail (CRAAABAB)

Keywords

• Women's knitwear
• Women's apparel
• German fashion
• Online clothing retail
• Women's fashion brand

Headquarters

HQ city

Hilter

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Direct Product Sales: Direct-to-consumer retail revenue through online storefront. Products sold at full price and discounted sale prices. Consumer pays for products plus shipping.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Rabe Moden GmbH manufactures and retails women's knitwear and apparel under the RABE Fashion brand, operating through an e-commerce storefront, physical stores, and a B2B shop. The catalogue spans pullovers, cardigans, blouses, T-shirts, sweatshirts, jackets, vests, dresses, skirts, trousers, and accessories across sub-brands including RABE, LeComte, Pima Cotton, Cashmere, Rabe Denim, Basics, and Festliche Mode, available in sizes 36-52 with up to twelve new collections per year.

Product overview

RABE Fashion is an e-commerce platform for high-quality women's fashion, offering a multi-brand portfolio centered around the RABE main label and the LeComte sub-brand. The platform provides approximately twelve new collections annually, spanning seasonal themed Inspiration collections (OCEAN DRIVE, CIAO SICILIA, TAHITI FLAIR, TROPIC GLAM, SEASALT BAY, ORANGE JUICE, WILD TIMES, NEW ROMANCE) and specialized product lines including Pima Cotton, Cashmere, Rabe Denim, Basics, Festliche Mode, and Bestseller. Core categories include clothing (Pullover, Strickjacken, Blusen, T-Shirts, Sweatshirts, Jacken & Westen, Kleider & Röcke, Hosen, Schals & Tücher) available in sizes 36-52. The LeComte sub-brand also offers coordinated Sets (Zweiteiler). The platform operates as a unified online shopping experience with integrated payment processing, shipping via DHL, and a B2B shop for business customers.

Differentiator

Problem solved

Functional benefit

Brands

• Rabe Denim: Denim collection line under the RABE brand featuring jeans and denim-inspired clothing.
• Pima Cotton
• LeComte

Products and services

• RABE Fashion Online Shop E-commerce platform (rabefashion.com) for high-quality women's fashion, offering clothing across the RABE main label, LeComte sub-brand, and specialized lines such as Pima Cotton and Cashmere, sold to consumers in Germany.
• RABE Primary women's fashion brand offering sweaters, cardigans, blouses, T-shirts, sweatshirts, jackets, vests, dresses, skirts, trousers, and accessories in sizes 36-52, targeted at modern women in Germany.
• LeComte (LCMT) Fashion sub-brand under the RABE Fashion Group offering coordinated sets (Zweiteiler), sweaters, cardigans, blouses, T-shirts, sweatshirts, jackets, vests, dresses, skirts, and trousers for modern women.
• Pima Cotton line Premium product line featuring garments made from high-quality Pima cotton, including polo shirts, T-shirts, and ringel shirts.
• Rabe Denim Denim-focused product line within the RABE brand featuring jeans and denim-inspired garments.
• Cashmere line Luxury product line featuring cashmere garments, typically blended with other fibers for comfort and quality.
• Festliche Mode (Festive Fashion) Elegant occasion-wear line for women, targeted at special events and celebrations.
• Basics Essential wardrobe staples offering timeless designs in basic styles for women.
• Bestseller Curated popular top-selling items from the RABE women's fashion collection.
• Sale Discounted women's fashion line with savings up to 60% on selected styles.
• Inspiration Collections Seasonal themed women's apparel collections including OCEAN DRIVE, CIAO SICILIA, TAHITI FLAIR, TROPIC GLAM, SEASALT BAY, ORANGE JUICE, WILD TIMES, and NEW ROMANCE.
• B2B Shop Business-to-business online shop for wholesale customers and business purchasers of RABE Fashion Group apparel.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration18 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• DHLcoreOthersPrimary shipping partner for all deliveries within Germany. Handles package delivery and returns. Offers DHL GoGreen carbon-neutral shipping option. Standard delivery 2-3 working days, extended to 7 working days during peak periods.
• KlarnacoreOthersPayment service provider offering buy now, pay later options including invoice payment (14-day payment term) and instant bank transfer. Conducts credit checks for invoice purchases.
• PayPalcoreOthersDigital payment platform available as checkout option for customers. Enables secure online transactions for purchases.
• Trusted ShopsminorOthersReview and buyer protection platform. Provides review reminders and purchase protection services for customers.
• Meta Platforms (Facebook/Instagram)coreGTM or Marketing PartnerSocial media advertising partner. Uses Meta Pixel for conversion tracking, targeted advertising, and retargeting. Active presence on Facebook and Instagram for brand marketing.
• GooglecoreGTM or Marketing PartnerMulti-service technology partner including Google Analytics 4 for web analytics, Google Tag Manager for tag management, Google Ads for paid search and display advertising, Google Maps integration, YouTube video hosting, and Google Marketing Platform.
• atriga GmbHminorOthersDebt collection agency engaged for outstanding payment recovery when customers fail to pay despite reminders.

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• OPUS (Schwab Group): German contemporary women's fashion brand specializing in knitwear and casual separates. Comparable on knitwear category emphasis, target demographic, mid-market pricing, and multi-channel distribution within Germany.
• Comma GmbH (Burda): Premium contemporary women's fashion label owned by Hubert Burda Media, focused on occasion and everyday wear in similar price tiers. Directly comparable on product category, target customer (modern professional woman), and DTC + retail go-to-market.
• Street One GmbH (CFP Brands): German women's fashion brand targeting women 40+ with casual and knitwear-led assortments. Closely aligned with Rabe's persona and category mix, comparable pricing, and parallel multi-channel DTC/wholesale strategy.
• Tom Tailor GmbH: German casual and women's apparel brand with overlapping mid-market positioning, multi-channel distribution (e-commerce + outlets), and similar reliance on discounted sales rotation. Direct competitor in casual, knitwear, and denim categories.
• s.Oliver Bernd Freier GmbH & Co. KG: German family-owned apparel group with multi-brand women's fashion portfolio (s.Oliver, QS, comma). Competes directly with Rabe in German mid-market, similar sub-brand strategy, comparable price positioning, and a mix of own-retail and wholesale distribution.
• Gerry Weber International AG: German mid-market women's apparel brand with strong knitwear heritage and a comparable DTC + wholesale + physical store model. Closest competitor in terms of target demographic ('Modern Women'), pricing band (€30–€170), and assortment breadth across casual, occasion, and premium lines.

Emerging players

• Lucia (acquired by Rabe 2008): Women's apparel brand acquired by Rabe Moden GmbH in 2008, confirming direct overlap in the German women's fashion category. Included to reflect that Lucia had been a comparable competitor before consolidation.

Broad incumbents

• GUESS Europe (Marciano): Global apparel brand with meaningful women's fashion presence in German e-commerce and outlet channels. Adjacent competitor in women's apparel category with broader assortment and stronger brand awareness than Rabe outside Germany.
• Only / Vero Moda (Bestseller): International apparel group operating Only and Vero Moda, major women's fashion brands present in Germany with comparable price points and multi-channel go-to-market. Larger scale and broader geographic reach than Rabe, but overlapping mid-market women's customer.

Others

• Zalando SE: German-headquartered online fashion platform that both lists competing brands and competes for the same end consumer. Not a direct brand peer but a primary channel and competitive force; relevant because Rabe's DTC strategy competes for the same German fashion shopper's wallet share.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/rabe.fashion
• Facebookfacebook.com/RabeModen

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rabe Moden GmbH