Select Event Group
Select Event Group is a privately held event rental company operating a regional Tents & Rentals Division across Maryland, Virginia, and Georgia and a national Sports & Entertainment Division, providing exclusive tents, furniture, and infrastructure for weddings, corporate events, tournaments, and festivals.
- Company typePrivate
- Founded2000
- HeadquartersLaurel, United States
- Headcount251–500
- GTM typeB2B and B2C
- OfferingServices
What Select Event Group does
Select Event Group is a privately held event rental company headquartered in Timonium and Laurel, Maryland, operating through two divisions: a regional Tents & Rentals Division with branch locations and Design Studios across Maryland, Virginia, and Georgia, and a national Sports & Entertainment Division serving major tournaments, festivals, live events, and emergency response situations. The company offers a comprehensive rental portfolio that spans tenting and structures (including exclusive Sperry Tents, Timbertrac, Clear Top, Black Frame, Organic-Concept Cloud Series stretch tents, and signature Sperry variants such as Amelia and Blue with Stars), tabletop (premium linens, china, flatware, glassware), specialty furniture (including ten curated vignettes co-developed with Staging Design DC), and supporting infrastructure (flooring, power distribution, climate control, portable restrooms, and an Inclement Weather Option). Select Event Group recently layered an AI Event Design Tool that generates vision boards and venue renders from real inventory alongside 3D rendering services, and launched nationwide linen and napkin shipping that extends the product surface beyond the regional branch network. Revenue is generated through event equipment rentals, direct product sales via a Shopify storefront, and installation and logistics services performed by in-house crews, with quote-based pricing set by Account Executives across both divisions.
Select Event Group firmographics
Firmographics- Name
- Select Event Group
- Legal name
- Select Event Group
- Website
- https://selecteventgroup.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Select Event Group is a privately held event rental company operating a regional Tents & Rentals Division across Maryland, Virginia, and Georgia and a national Sports & Entertainment Division, providing exclusive tents, furniture, and infrastructure for weddings, corporate events, tournaments, and festivals.
- Ownership category
- akta.pro rank
Select Event Group industry classification
Industry- Product category
- Event Rental Services
- NAICS
- Recreational Goods Rental (532284), Arts, Entertainment, and Recreation (71)
- SIC
- Services-Miscellaneous Equipment Rental & Leasing (7350), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Event Rentals (Tents, Furniture, A/V, Decor) (HSACAAAG)
- akta.pro secondary industries
- Tent & Canopy Rentals (HSACAFAA), Event Furniture Rentals (Tables, Chairs, Lounge) (HSACAFAB), Tabletop & Linens Rentals (China, Glassware, Flatware, Linen) (HSACAFAC), Corporate Event Rentals (Furniture, Staging, Tents) (HSACADAI)
Keywords
Where Select Event Group is headquartered
LocationHeadquarters
- HQ city
- Laurel
- HQ country
- United States
- HQ region
- North America
Offices10 records
Markets served
Select Event Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Event Equipment Rental: Rental of tents, structures, flooring, linens, tabletops, furniture, lighting, power, climate control, and other event equipment. Revenue is generated through rental fees based on event duration and equipment scope.
- Product Sales: Direct sales of rental products including linens and event supplies through an e-commerce storefront (Shopify). Customers can purchase items for outright ownership.
- Installation and Logistics Services: Setup, breakdown, and delivery of event equipment performed by in-house crews. Includes professional installation services for structures, flooring, and comprehensive event overlay.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Custom quote-based pricing |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Select Event Group product offering
Product offeringCore offering
Select Event Group rents and sells event infrastructure including tents, structures, flooring, linens, tabletop, furniture, lighting, power, and climate control, with professional in-house installation. The company operates two divisions: a regional Tents & Rentals Division serving weddings, social, and corporate events through branch locations with Design Studios, and a national Sports & Entertainment Division serving major sporting events, festivals, live events, and emergency response. Exclusive products include Sperry Sailcloth Tents, Timbertrac Tent, Organic-Concept Cloud Series, and a nationwide linen shipping service, complemented by AI Event Design and 3D rendering tools.
Product overview
Select Event Group is an event rental company operating two divisions: Tents & Rentals (regional branches in Georgia, Maryland, Virginia) and Sports & Entertainment (national scale). The core rental portfolio spans multiple product lines: tenting/structures (Sperry Sailcloth Tents, Timbertrac Tent, Clear Top Tents, Black Frame Tents, Organic-Concept Custom Stretch Tents including Cloud Series, Amelia Sperry Tent, Blue with Stars Sperry Tent), tabletop (linens/napkins, china, flatware, glassware), specialty furniture (individual pieces and curated vignettes), and infrastructure (flooring, power, climate control, portable restrooms). Technology offerings include AI Event Design Tool (vision boards and venue renders) and 3D Rendering Services. Premium linen shipping is available nationwide. The company operates Design Studios at branch locations for in-person planning.
Differentiator
Problem solved
Functional benefit
Products and services
- Tents & Rentals Division Regional branch network that provides event rentals including tents, linens, tabletops, furniture, and infrastructure for weddings, corporate events, and social celebrations. Serves customers across Maryland, Virginia, and Georgia with Design Studios for in-person consultation.
- Sports & Entertainment Division National-scale division providing tenting, infrastructure, and rental solutions for major sporting events, festivals, live events, and emergency response. Includes dedicated team of cross-disciplinary event experts operating nationwide.
- Sperry Sailcloth Tents Handcrafted sailcloth tents with nautical design cues and timber support poles for weddings, social events, and corporate events. Select Event Group is the exclusive provider in D.C., Maryland, Virginia, West Virginia, and Western Pennsylvania.
- Timbertrac Tent Clear span tent combining rustic timber pavilion aesthetic with aluminum construction, featuring soft translucent vinyl canopy and unobstructed sightlines. Select Event Group is the exclusive provider in the market.
- Organic-Concept Cloud Series Large-scale stretch tent structures in three configurations (19x35m, 20x53m, 22x22m) for sports, entertainment, corporate, and festival applications. Features 730g/m² 3-ply stretch fabric that is waterproof, wind resistant, and fire compliant.
- Organic-Concept Custom Stretch Tents Handcrafted custom stretch tents with 2-ply or 3-ply waterproof, wind-resistant, fire-compliant fabric, available in a wide range of colors and with custom printed inner/outer liners for branding.
- Clear Top Tents Translucent ceiling panel tents allowing natural light while providing weather protection, ideal for bringing outdoor scenery into events.
- Black Frame Tents Modern, bold black-finish frame tents with open, unobstructed space featuring rafter and crown hardware for flexible event layouts.
- Amelia Sperry Tent Luxury sailcloth tent with 4,350 sq ft footprint and modern silhouette, accommodating up to 140 seated or 200 standing guests. Only one available in the entire region.
- Blue with Stars Sperry Tent Deep navy sailcloth tent with crisp white star pattern, available exclusively in the region through Select Event Group.
- Linens & Napkins Extensive collection of premium linens and napkins in various colors, patterns, and materials, available for event rental and direct purchase.
- Linen & Napkin Shipping Premium linens shipped nationwide directly to events, enabling customers outside the branch service area to access Select Event Group's linen inventory.
- Tabletop (China, Flatware, Glassware) Extensive selection of china patterns, flatware, glassware, and base plates available in various styles and colors for event tablescapes.
- Specialty Furniture Collection Mix-and-match specialty furniture including sofas, chairs, accent tables, and decorative pieces for event design.
- Curated Furniture Vignettes Ten pre-designed furniture groupings developed with Staging Design DC, including Boho Velvet, Modern Neutrals, Sexy in Leather, Rustic Barn, Luxe Living, Nature's Grace, Emerald Reverie, Garden Party, Golden Gala, Jungle Muse, Wingback Heaven, Timber Velour, and Woodland Sanctuary.
- Structures & Flooring Infrastructure Rental offerings including portable restrooms, power distribution, climate control (heating/AC), flooring, staging, and carpeting for complete event infrastructure.
- AI Event Design Tool AI-powered tool enabling vision board creation and venue rendering using real inventory, allowing clients to visualize their event before booking.
- 3D Rendering Services Visualization service helping clients see event space layouts and designs before physical setup, reducing risk and stakeholder alignment issues.
- Inclement Weather Option (IWO) Weather contingency service allowing final decision 72 hours before installation, including sidewalls, walkway covers, and flooring options.
Quantifiable outcome
- Successfully deployed 196 specialized structures totaling 172,615 square feet for five major LPGA events
Companies that use Select Event Group
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles3 records
Select Event Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature7 records
Select Event Group partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- OutlyrcoreSelect Event Group partnered with Outlyr to deliver world-class tournament infrastructure for five major LPGA events. Managing multi-city builds across championship properties required precision, engineering expertise, and tight operational coordination. The partnership successfully deployed 196 specialized structures totaling 172,615 square feet of premium event space.
- Organic-ConceptcoreSelect Event Group launched Organic-Concept custom stretch tent products including the Cloud Series for large-scale events. Organic-Concept manufactures handcrafted stretch tents with 15+ years of production, available exclusively through Select in North America for Cloud Series applications.
- Sperry TentscoreSelect Event Group is the exclusive provider of Sperry Tents in D.C., Maryland, Virginia, West Virginia, and Western Pennsylvania. Sperry Tents is the creator of the genuine sailcloth tent, featuring handcrafted timber support poles and nautical design cues.
- Staging Design DCminorSelect Event Group collaborated with Staging Design DC to develop ten signature furniture vignettes. These designer-vetted collections provide curated specialty furniture combinations for sophisticated events.
- Fair Hill FoundationminorSelect Event Group is working with the Fair Hill Foundation to take lead role at the 2026 CCI3*-L event at Fair Hill and positioning to lead the Maryland 5 Star and future major events. Building on Foundation's announcement confirming continuation of the event.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Select Event Group competitors and assessment
Company assessmentDirect peers
- Classic Party Rentals: National event rental company providing tents, furniture, tabletop, and linen rentals for weddings, corporate, and social events. Comparable in scope to Select Event Group's full-service offering across its branch and Sports & Entertainment lines.
- Party Reflections: Full-service event rental company offering tents, structures, tabletop, linens, and furniture along a similar Mid-Atlantic footprint. Overlaps directly with Select Event Group in region, product mix, and customer segments.
- Arena Americas: National event rental provider with strong institutional and sports/entertainment infrastructure offering. Comparable to Select Event Group's Sports & Entertainment Division given overlap in large-scale event build services.
- Atlantic Tent & Awning: Specialized tent and awning rental provider serving regional events and commercial installations. Comparable to Select Event Group's tenting and structures core, though with a narrower product mix.
- Marquee Event Group: Direct competitor operating a multi-state branch network with full-service event rental inventory including premium tents, furniture, and tabletop. Comparable product categories and target customer segments to Select Event Group.
- McCarthy Tents & Events: Regional tent and event rental company providing tents, structures, and accessories for weddings, corporate, and large-scale events. Comparable rental product portfolio and consultative sales model.
- Bright Event Rentals: Direct competitor offering tents, furniture, tabletop, and event rental across multiple U.S. markets. Often cited as one of the largest North American event rental companies with a multi-state branch network similar to Select Event Group's Tents & Rentals Division.
- Event Source: Regional event rental company with showrooms and tent, furniture, and linen inventory serving weddings, corporate, and social events. Comparable mid-Atlantic and multi-branch positioning to Select Event Group's Tents & Rentals Division.
Others
- Sperry Tents: Manufacturer of sailcloth tents that licenses exclusive regional provider territories to operators like Select Event Group. Considered a peer/ecosystem partner because Select Event Group's strongest product differentiation rests on Sperry exclusivity.
Broad incumbents
- CORT Event Furnishings: Large-scale furniture rental business serving corporate events, trade shows, and conferences nationwide. Comparable furniture and tabletop rental offering, though broader portfolio and stronger trade show focus than Select Event Group.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Select Event Group social profiles
Digital presenceSelect Event Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Select Event Group leadership team
Management profileNumber of profiles
Profiles1 record
Select Event Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Select Event Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Select Event Group
What does Select Event Group do?
Select Event Group rents and sells event infrastructure including tents, structures, flooring, linens, tabletop, furniture, lighting, power, and climate control, with professional in-house installation. The company operates two divisions: a regional Tents & Rentals Division serving weddings, social, and corporate events through branch locations with Design Studios, and a national Sports & Entertainment Division serving major sporting events, festivals, live events, and emergency response. Exclusive products include Sperry Sailcloth Tents, Timbertrac Tent, Organic-Concept Cloud Series, and a nationwide linen shipping service, complemented by AI Event Design and 3D rendering tools.
Is Select Event Group a public or private company?
Select Event Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Select Event Group founded?
Select Event Group was founded in 2000. It employs 251 to 500 people.
Where is Select Event Group based?
Select Event Group is headquartered in Laurel, United States, in the North America region.
How does Select Event Group make money?
Three revenue lines are on record. Event Equipment Rental is the primary driver. The others are product Sales and installation and Logistics Services.
Who are Select Event Group's main competitors?
Direct peers on record are Classic Party Rentals, Party Reflections, Arena Americas, Atlantic Tent & Awning, Marquee Event Group, McCarthy Tents & Events, Bright Event Rentals and Event Source. Sperry Tents is listed as an others. CORT Event Furnishings is listed as a broad incumbent.
Does Select Event Group have an API?
No public API is recorded for Select Event Group.
What industry is Select Event Group in?
Select Event Group's product category is Event Rental Services. Its primary akta.pro industry code is HSACAAAG, Event Rentals (Tents, Furniture, A/V, Decor), with a secondary code of HSACAFAA, Tent & Canopy Rentals. Its NAICS code is 532284 and its SIC code is 7350.