National Benefit Services , LLC
National Benefit Services is a privately held U.S. benefit and retirement plan administrator serving over 20,000 businesses and individuals across all 50 states, delivering Health & Welfare, Retirement, and COBRA administration via advisor-led sales and secure online portals.
- Company typePrivate
- Founded1986
- HeadquartersWest Jordan, United States
- Headcount251–500
- GTM typeB2B and B2C
- OfferingServices
What National Benefit Services , LLC does
National Benefit Services, LLC (NBS) is a privately held U.S. benefit and retirement plan administrator founded in 1986 and headquartered in West Jordan, Utah. The company delivers Health & Welfare Benefits administration, Retirement plan services (including 401(k) and pension plan management), and COBRA continuation coverage as both core offerings and add-on modules. Its service surface is delivered through dedicated secure online account access portals — retirement account access, health benefit login via the WealthCare Portal, COBRA login, and premium billing — together with advisor-led support for individual and employer clients.
NBS serves a stated base of over 20,000 businesses and individuals across all 50 U.S. states. Its go-to-market is sales-led: knowledgeable advisors provide strategic customization for employer partners, while individuals access self-service portals. The company monetizes through recurring administrative fees billed to employers on a subscription basis, with quote-based pricing tied to plan size, complexity, and selected services. No specific fee schedule is publicly disclosed. The technology stack is built on conventional web portals rather than disclosed proprietary platforms, with integrations limited to eBizCharge (payment processing for admin fees) and the WealthCare Portal (health benefit account access). No funding rounds, parent entities, subsidiaries, M&A activity, patents, or formal partnership agreements are disclosed in the available data.
The company emphasizes trust and compliance as its primary differentiators. It has successfully completed SOC 1 and SOC 2 audits and maintains a renewed CEFEX (Centre for Fiduciary Excellence) certification, signals that are material in the regulated benefits administration market. NBS operates as a mature, privately held LLC with no disclosed institutional investors, no disclosed revenue figures, and no visible technology-led disruption strategy. Its competitive position rests on nearly four decades of operating history, regulatory certifications, and a distributed long-tail client base rather than on proprietary technology or AI-driven capabilities.
National Benefit Services , LLC firmographics
Firmographics- Name
- National Benefit Services , LLC
- Legal name
- NBS, LLC
- Website
- https://nbsbenefits.com
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- National Benefit Services is a privately held U.S. benefit and retirement plan administrator serving over 20,000 businesses and individuals across all 50 states, delivering Health & Welfare, Retirement, and COBRA administration via advisor-led sales and secure online portals.
- Ownership category
- akta.pro rank
National Benefit Services , LLC industry classification
Industry- Product category
- Employee Benefits Administration
- NAICS
- Health and Welfare Funds (525120), Pension Funds (52511)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Benefits Administration (BPACAPAC)
- akta.pro secondary industries
- Benefits Administration & Enrollment Support (BPAAAIAB), Flexible Benefits Administration (FSA/HSA/HRA) (HLAEALAK)
Keywords
Where National Benefit Services , LLC is headquartered
LocationHeadquarters
- HQ city
- West Jordan
- HQ country
- United States
- HQ region
- North America
Markets served
National Benefit Services , LLC business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Benefit Administration Services: NBS generates revenue through recurring administrative fees charged to employers for managing health & welfare benefit plans, retirement plans, and COBRA services. The subscription-based model provides ongoing plan administration, compliance management, and employee account access.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Custom employer benefit administration pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
National Benefit Services , LLC product offering
Product offeringCore offering
National Benefit Services provides third-party benefit and retirement plan administration for employers, partners, and individuals across the United States. Its core offerings include Health & Welfare Benefits administration, Retirement plan administration (including 401(k) and pension plans), and COBRA continuation coverage administration, delivered via secure online account access portals and supported by knowledgeable advisors for personalized service.
Product overview
National Benefit Services provides a unified benefit administration platform serving both employers/partners and individuals. The core offerings consist of Health & Welfare Benefits administration and Retirement plan services, with COBRA continuation coverage as an additional module for employer clients. The company serves over 20,000 businesses and individuals nationwide, providing health benefit account access through the WealthCare Portal and retirement account login functionality.
Differentiator
Problem solved
Functional benefit
Products and services
- Health & Welfare Benefits Administration
Quantifiable outcome
- Serving over 20,000 businesses and individuals nationwide
Companies that use National Benefit Services , LLC
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
National Benefit Services , LLC technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
National Benefit Services , LLC partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
National Benefit Services , LLC competitors and assessment
Company assessmentBroad incumbents
- Paylocity: Paylocity is a cloud-based HCM and payroll platform with integrated benefits administration, retirement, and COBRA modules serving mid-market employers. It is a competitor on both the SaaS HCM and third-party benefits administration layers.
- ADP (Automatic Data Processing): ADP is a large incumbent provider of payroll, HR, and benefits administration services to employers of all sizes. It overlaps with NBS on benefits and retirement administration as part of a broader HCM/RPO portfolio, competing for the same mid-market employer buyer while offering substantially wider scale and integrated payroll.
- Paychex: Paychex provides payroll, HR, and benefits administration solutions primarily to SMBs. It competes with NBS on the benefits administration layer and adjacent retirement/COBRA services as part of an integrated HR suite.
- Voya Financial (Voya Financial Services / PlanSource): Voya offers retirement plan administration, employee benefits, and benefits technology (including via PlanSource) to employers. It competes with NBS on retirement plan administration and benefits enrollment infrastructure within a broader financial services franchise.
Emerging players
- Zenefits: Zenefits is a SaaS HR platform with native benefits administration, onboarding, and ACA compliance workflows targeting SMB employers. It overlaps with NBS's health & welfare benefits segment and competes for the same SMB benefits buyer with a more tech-led model.
Direct peers
- HealthEquity: HealthEquity operates one of the largest HSA/FSA/HRA administration platforms in the U.S., serving employers and individuals. It directly overlaps with NBS's flexible benefits administration component and competes in the same consumer-employer health benefit account space.
- Wex Health (Wex Inc.): Wex Health provides HSA, FSA, HRA, COBRA, and consumer-directed benefits administration platforms to employers and health plans. It overlaps directly with NBS on flexible benefits and COBRA administration, competing as a tech-forward peer for the same mid-market employer buyer.
- Ascensus: Ascensus is a recordkeeping and administration provider for retirement, education savings, and health savings accounts serving employers, financial advisors, and governments. It competes with NBS on retirement plan administration and HSA/FSA lines, and is one of the largest pure-play TPAs comparable in model.
- Benefitfocus: Benefitfocus is a software-as-a-service benefits administration platform serving employers and benefits brokers with health, welfare, and voluntary benefit enrollment workflows. It directly overlaps with NBS on benefits administration functionality for employer clients, though NBS operates with a higher-touch service-driven model rather than pure SaaS.
- Empyrean Benefit Solutions: Empyrean is a third-party administrator of health & welfare benefits, retirement, COBRA, and ACA compliance services for employers. It is one of the closest direct competitive analogues to NBS in terms of service model, product mix, and target mid-market employer.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
National Benefit Services , LLC compliance and trust
Trust signalCompliance3 records
National Benefit Services , LLC financial estimates
Financial estimateRevenue estimate
Valuation estimate
National Benefit Services , LLC leadership team
Management profileNumber of profiles
National Benefit Services , LLC funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
National Benefit Services , LLC M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about National Benefit Services , LLC
What does National Benefit Services , LLC do?
National Benefit Services provides third-party benefit and retirement plan administration for employers, partners, and individuals across the United States. Its core offerings include Health & Welfare Benefits administration, Retirement plan administration (including 401(k) and pension plans), and COBRA continuation coverage administration, delivered via secure online account access portals and supported by knowledgeable advisors for personalized service.
Is National Benefit Services , LLC a public or private company?
National Benefit Services , LLC is a private company. It is classified as unknown and is currently operating.
When was National Benefit Services , LLC founded?
National Benefit Services , LLC was founded in 1986. It employs 251 to 500 people.
Where is National Benefit Services , LLC based?
National Benefit Services , LLC is headquartered in West Jordan, United States, in the North America region.
How does National Benefit Services , LLC make money?
One revenue line is on record: benefit Administration Services.
Who are National Benefit Services , LLC's main competitors?
Broad incumbents on record are Paylocity, ADP (Automatic Data Processing), Paychex and Voya Financial (Voya Financial Services / PlanSource). Zenefits is listed as an emerging player. Direct peers are HealthEquity, Wex Health (Wex Inc.), Ascensus, Benefitfocus and Empyrean Benefit Solutions.
Does National Benefit Services , LLC have an API?
No public API is recorded for National Benefit Services , LLC.
What industry is National Benefit Services , LLC in?
National Benefit Services , LLC's product category is Employee Benefits Administration. Its primary akta.pro industry code is BPACAPAC, Benefits Administration, with a secondary code of BPAAAIAB, Benefits Administration & Enrollment Support. Its NAICS code is 525120 and its SIC code is 6411.