Homegrown Ventures
Homegrown Ventures is a UAE-based early-stage venture capital firm investing in 'better-for-you' consumer brands across food, wellness, personal care, and lifestyle categories in the MENA region, operating its debut $22.8M Fund I.
- Company typePrivate
- Founded2023
- HeadquartersDelaware, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Homegrown Ventures does
Homegrown Ventures is a UAE-based venture capital firm headquartered in Dubai, founded by Nader Amiri and Ahmad Shamiri, that invests in early-stage 'better-for-you' consumer brands across the MENA region. The firm's investment thesis targets locally developed brands in food and beverage, health and wellness, personal and home care, and lifestyle categories, serving the MENA region's predominantly young consumer demographic. Portfolio companies disclosed include PawPots (pet food), Plaay (clean-ingredient chocolate), and Gramiyaa (cold-pressed oils), with the firm also participating as a co-investor in Pear Commerce's $10M Series A.
The firm closed its debut Fund I at $22.8 million in April 2026, surpassing an initial $20 million target, with capital deployed into five portfolio companies. Revenue mechanics follow the standard VC fund model: management fees on committed capital during the investment period, with future economics dependent on carried interest from successful exits. The firm distributes capital through direct investment relationships sourced via founder networks, regional startup ecosystem events, and warm introductions, rather than through intermediaries.
Operationally, Homegrown Ventures runs with a 1-10 employee team and has no disclosed proprietary technology platform, patents, or AI capabilities. Its primary assets are domain expertise in MENA consumer markets, founder relationships, and limited-partner backing. The geographic focus has shown early signs of broadening, with an India-based investment in Gramiyaa signaling cross-border thesis exploration beyond the core MENA footprint.
Homegrown Ventures firmographics
Firmographics- Name
- Homegrown Ventures
- Legal name
- Homegrown Ventures
- Website
- https://homegrowncpg.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Homegrown Ventures is a UAE-based early-stage venture capital firm investing in 'better-for-you' consumer brands across food, wellness, personal care, and lifestyle categories in the MENA region, operating its debut $22.8M Fund I.
- Ownership category
- akta.pro rank
Homegrown Ventures industry classification
Industry- Product category
- Venture Capital / Private Equity
- NAICS
- Portfolio Management and Investment Advice (523940), Other Investment Pools and Funds (5259)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Sustainable Private Markets (Impact PE/VC, Private Credit, Infrastructure) (FSAAALAG)
- akta.pro secondary industry
- SDG / Thematic Sustainable Investment Funds (FSANAJAN)
Keywords
Where Homegrown Ventures is headquartered
LocationHeadquarters
- HQ city
- Delaware
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Homegrown Ventures business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Fund Management / Investment Returns: Homegrown Ventures generates returns through traditional venture capital fund management. The firm raises a debut fund (Fund I at $22.8M) from limited partners and deploys capital into early-stage portfolio companies with the goal of generating fund returns through equity appreciation and exits.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Homegrown Ventures product offering
Product offeringCore offering
Homegrown Ventures is a UAE-based venture capital firm that invests in early-stage 'better-for-you' consumer brands across the MENA region. The firm manages Fund I ($22.8 million) and deploys capital into startups operating in food and beverage, health and wellness, personal and home care, and lifestyle categories. Portfolio companies at fund close included PawPots (pet food), Plaay (clean-ingredient chocolate), Gramiyaa (cold-pressed oils), and Pear Commerce (retail ecommerce enablement).
Product overview
Homegrown Ventures is a UAE-based venture capital firm that operates as a single unified investment fund (Fund I), targeting early-stage consumer startups across the MENA region. The firm focuses on investing in 'better-for-you' consumer brands in categories including food and beverage, health and wellness, personal and home care, and lifestyle. The company has deployed capital into portfolio companies including PawPots (pet food) and Plaay (clean-ingredient chocolate brand), with Fund I having closed at $22.8 million.
Differentiator
Problem solved
Functional benefit
Products and services
- Fund I
Companies that use Homegrown Ventures
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles1 record
Homegrown Ventures technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Homegrown Ventures partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights4 records
Homegrown Ventures competitors and assessment
Company assessmentDirect peers
- Raed Ventures: Saudi/MENA seed and early-stage VC with a meaningful consumer and consumer-tech tilt. Comparable in stage, geography, and category orientation.
- Global Ventures: MENA-focused VC investing in early- to growth-stage consumer and tech companies. Comparable as a direct regional competitor with broader sector exposure.
- B&Y Venture Partners: MENA-based early-stage VC backing consumer and tech founders. Comparable in stage, regional focus, and ticket size.
- Beco Capital: UAE-based early- and growth-stage VC investing across MENA. Directly comparable as a regional fund writing checks into consumer and consumer-adjacent businesses, competing for the same founder pool.
- Shorooq Partners: Abu Dhabi-headquartered early-stage investor covering MENA and Pakistan. Directly comparable given overlapping consumer thesis, similar check sizes at seed/Series A, and shared UAE ecosystem.
- Nuwa Capital: MENA-focused early-stage VC backing consumer and consumer-tech founders. Comparable because of similar stage focus and regional consumer deal sourcing.
Broad incumbents
- 500 Global: Global early-stage accelerator/VC with an active MENA program. Comparable as a competitor for MENA seed deals and consumer founders, though at much larger AUM and broader sector mandate.
- Sanabil Investments: Saudi sovereign-backed investor writing direct checks and fund commitments across MENA. Comparable as a regional capital provider that competes for consumer deals, though with far greater scale.
Emerging players
- Fireside Ventures: India-dedicated consumer brand VC with a strong better-for-you / health-and-wellness lens. Highly comparable on thesis (thematic CPG consumer investing) though geographically focused on India rather than MENA.
- DSG Consumer Partners: Early-stage consumer brand investor across India and Southeast Asia. Comparable thematic overlap on better-for-you and emerging-market consumer brands, but operates outside MENA.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
Homegrown Ventures social profiles
Digital presenceHomegrown Ventures financial estimates
Financial estimateRevenue estimate
Valuation estimate
Homegrown Ventures leadership team
Management profileNumber of profiles
Profiles2 records
Homegrown Ventures funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Homegrown Ventures M&A and investment
M&A and investmentM&A
Investments5 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Homegrown Ventures
What does Homegrown Ventures do?
Homegrown Ventures is a UAE-based venture capital firm that invests in early-stage 'better-for-you' consumer brands across the MENA region. The firm manages Fund I ($22.8 million) and deploys capital into startups operating in food and beverage, health and wellness, personal and home care, and lifestyle categories. Portfolio companies at fund close included PawPots (pet food), Plaay (clean-ingredient chocolate), Gramiyaa (cold-pressed oils), and Pear Commerce (retail ecommerce enablement).
Is Homegrown Ventures a public or private company?
Homegrown Ventures is a private company. It is classified as venture growth investor backed and is currently operating.
When was Homegrown Ventures founded?
Homegrown Ventures was founded in 2023. It employs 1 to 10 people.
Where is Homegrown Ventures based?
Homegrown Ventures is headquartered in Delaware, United States, in the North America region.
How does Homegrown Ventures make money?
One revenue line is on record: fund Management / Investment Returns.
Who are Homegrown Ventures's main competitors?
Direct peers on record are Raed Ventures, Global Ventures, B&Y Venture Partners, Beco Capital, Shorooq Partners and Nuwa Capital. Broad incumbents are 500 Global and Sanabil Investments. Emerging players are Fireside Ventures and DSG Consumer Partners.
Does Homegrown Ventures have an API?
No public API is recorded for Homegrown Ventures.
What industry is Homegrown Ventures in?
Homegrown Ventures's product category is Venture Capital / Private Equity. Its primary akta.pro industry code is FSAAALAG, Sustainable Private Markets (Impact PE/VC, Private Credit, Infrastructure), with a secondary code of FSANAJAN, SDG / Thematic Sustainable Investment Funds. Its NAICS code is 523940 and its SIC code is 6282.