KlugKlug
- Company typePrivate
- Founded2022
- HeadquartersGhaziabad, India
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
KlugKlug firmographics
Firmographics- Name
- KlugKlug
- Legal name
- KlugKlug
- Website
- https://klugklug.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
KlugKlug industry classification
Industry- Product category
- Influencer Marketing Software
- NAICS
- Advertising, Public Relations, and Related Services (5418), Marketing Research and Public Opinion Polling (541910)
- akta.pro primary industry
- Influencer Marketing Platforms (Discovery/Search/CRM) (MPACAGAA)
- akta.pro secondary industries
- Influencer Measurement, Analytics & Brand Safety (MPAAAHAI), Influencer Strategy & Campaign Management (MPAAAHAA), Influencer Measurement, Attribution & Analytics (BPAFAHAI)
Keywords
Where KlugKlug is headquartered
LocationHeadquarters
- HQ city
- Ghaziabad
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
KlugKlug business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure
Revenue model
- SaaS Subscription: B2B SaaS platform offering subscription-based access to influencer discovery, analytics, CRM, and campaign management tools. Pricing likely tiered by features and usage volume based on the contact form asking about 'Approx. Influencer Marketing Spend/Year'.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier available with basic sign-up access |
| Subscription | Annual | Enterprise / Custom pricing for large agencies and brands |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
KlugKlug product offering
Product offeringCore offering
KlugKlug is a B2B SaaS decision-making platform for influencer marketing that enables brands and agencies to discover, analyze, and manage influencer (KOL) campaigns. It indexes 252M+ influencers across Instagram, YouTube, and TikTok and combines AI-powered image and voice search, fake follower detection, audience overlap analysis, and CRM-integrated campaign tracking into a single workflow.
Product overview
KlugKlug is a global B2B SaaS decision-making platform for influencer marketing offering a unified platform with multiple integrated modules. The core product portfolio includes Influencer Discovery (searching 252M+ influencers across Instagram, YouTube, TikTok), Influencer & Audience Insight (fake follower detection and audience analysis), Audience Overlap (campaign reach optimization), Influencer and Brand Tie-breaker (profile comparison), Paid Collaborations/KOL Campaign Platform (competitor intelligence), and Full-suite CRM Integration (campaign management and reporting). These modules work together as an end-to-end influencer marketing workflow from discovery through campaign tracking and reporting.
Differentiator
Problem solved
Functional benefit
Products and services
- Influencer Discovery Data-driven influencer discovery module that enables brands and agencies to search and shortlist relevant influencers with credible audiences from a 252M+ influencer database across Instagram, YouTube, and TikTok using 20+ advanced filters.
- Influencer & Audience Insight Audience analytics module providing 360-degree in-depth analysis of credible creators and their audiences, including follower credibility scoring, fake follower detection, audience demographics and location insights, engagement metrics, and reel data retrieval.
- Audience Overlap Feature module that identifies overlapping audiences between two or more influencers, ensuring minimal overlap in cumulative campaign reach and maximizing cost and reach efficiency for influencer marketing campaigns.
- Influencer and Brand Tie-breaker Comparison tool that allows side-by-side analysis of up to 3 influencer or brand profiles, providing insights on engagement metrics, audience demographics, top posts, and sponsored content performance for campaign planning.
- Paid Collaborations (KOL Campaign Platform) Competitor intelligence platform for tracking and analyzing influencer marketing campaigns, providing real-time insights into competitor budgets, influencer choices, KPIs, and content strategies for paid collaborations.
- Full-suite CRM Integration Influencer relationship management module with historical mapping of all influencer marketing campaigns, lifetime continuity tracking, real-time campaign performance updates, and one-click customizable branded report generation.
Quantifiable outcome
- Up to 80% potential increase in influencer marketing efficiency through true and immediate searchability for credible influencers with relevant audiences
- +2 more outcomes
Companies that use KlugKlug
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
KlugKlug technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature8 records
KlugKlug partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- RP-Sanjiv Goenka Group (FMCG)coreRP-Sanjiv Goenka Group, a major FMCG conglomerate, appointed KlugKlug as their influencer marketing tech stack platform. The partnership was covered across multiple industry publications (Afaqs, BuzzinContent, MediaNews4U), marking a significant enterprise client win for KlugKlug in the FMCG sector.
Scale indicators8 records
Recent moves5 records
Expansion highlights6 records
KlugKlug competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
KlugKlug social profiles
Digital presenceKlugKlug financial estimates
Financial estimateRevenue estimate
Valuation estimate
KlugKlug leadership team
Management profileNumber of profiles
Profiles4 records
KlugKlug funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
KlugKlug M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about KlugKlug
What does KlugKlug do?
KlugKlug is a B2B SaaS decision-making platform for influencer marketing that enables brands and agencies to discover, analyze, and manage influencer (KOL) campaigns. It indexes 252M+ influencers across Instagram, YouTube, and TikTok and combines AI-powered image and voice search, fake follower detection, audience overlap analysis, and CRM-integrated campaign tracking into a single workflow.
Is KlugKlug a public or private company?
KlugKlug is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was KlugKlug founded?
KlugKlug was founded in 2022. It employs 1 to 10 people.
Where is KlugKlug based?
KlugKlug is headquartered in Ghaziabad, India, in the Asia region.
How does KlugKlug make money?
One revenue line is on record: saaS Subscription.
Does KlugKlug have an API?
No public API is recorded for KlugKlug.
What industry is KlugKlug in?
KlugKlug's product category is Influencer Marketing Software. Its primary akta.pro industry code is MPACAGAA, Influencer Marketing Platforms (Discovery/Search/CRM), with a secondary code of MPAAAHAI, Influencer Measurement, Analytics & Brand Safety. Its NAICS code is 5418.