What Hansen Corporation does

Hansen Corporation, founded in 1907 by Julius W. Hansen in Princeton, Indiana, manufactures precision fractional-horsepower electric motors and motion control products from a 100,000-square-foot facility producing over five million synchronous motors annually. Its core product portfolio includes AC Synchronous Motors under the Synchron brand, Permanent Magnet DC Brush Motors in 1.4 to 4.1 inch diameters (Series 116, 121, and DPP lines), Stepper Motors, Brushless DC Motors (RapidPower RP/RPP/RPX/LRPX series), DC Motor Drives (CompletePower Plus and PRO series including the 2024-launched EZ Drive), and linear Actuators featuring the patent-pending Whisper Motion air brake technology. Hansen holds ISO 9001 and ISO 14001 certifications and conducts 100% pre-shipment motor testing as a core quality discipline. The business sells primarily to OEMs across HVAC, medical and healthcare, industrial automation, motor vehicles, marine, robotics, agriculture, military and defense, lab automation, semiconductor and electronics manufacturing, mobility, and transportation — offering both standard catalog products with configurable options and full custom motor design and manufacturing services through its in-house engineering, fabrication (punch presses, wire EDM, CNC milling, gear hobbing, coil winding), assembly, and qualification testing capabilities.

Hansen was acquired by ElectroCraft, Inc. on July 1, 2014 and now operates as a wholly-owned subsidiary within ElectroCraft's global motion control platform, with regional sales contacts across North America, Europe/Middle East/Africa/Australia, Germany, and Asia, plus e-commerce distribution through shop.electrocraft.com. The company employs between 251 and 500 people, generates revenue from hardware sales of motors and drives plus value-add custom engineering services, and prices through quote-based OEM contracts with a parallel e-commerce channel for standard catalog items.

Name

Hansen Corporation

Legal name

Hansen Corporation

Website

https://hansen-motor.com

Company type

Private

Founded year

1907

Operating status

Operating

Headcount range

251–500 employees

Short description

Hansen Corporation is a US-based, 1907-founded manufacturer of precision fractional-horsepower electric motors and motion control products, wholly owned by ElectroCraft since 2014. It produces over five million synchronous motors annually and sells OEM-customized AC, DC, BLDC, and stepper motors plus drives to HVAC, medical, industrial, robotics, and defense markets.

Ownership category

akta.pro rank

Product category

Precision Electric Motors and Motion Control

NAICS

Speed Changer, Industrial High-Speed Drive, and Gear Manufacturing (333612), Motor Vehicle Electrical and Electronic Equipment Manufacturing (33632)

SIC

Motors & Generators (3621)

akta.pro primary industry

DC Motors (Brushed, Brushless DC) (IMAGACAB)

akta.pro secondary industries

AC Motors (Induction, Synchronous) (IMAGACAA), Motion Control Controllers & CNC/Robot Drives (Motion Controllers, Multi-axis) (IMAGACAH), Motion Control Electronics & Controls (Controllers, Drivers, Feedback Interfaces) (IMAHAGAJ), Motor Encoders, Feedback & Condition Monitoring (Encoders, Vibration, Predictive) (IMAGACAJ)

Keywords

• Precision electric motors
• Motion control systems
• Fractional horsepower motors
• OEM motor manufacturing
• AC synchronous motors

Headquarters

HQ city

Princeton

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Precision Electric Motors and Motion Control Products: Hansen Corporation generates revenue through the manufacture and sale of precision fractional-horsepower electric motors including AC Synchronous Motors, DC Brush Motors, Stepper Motors, Brushless DC Motors, Actuators, and related motor drives. The company also offers custom motor design and manufacturing solutions, value-add services including subassembly fabrication and assembly, and in-house testing services.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Hansen Corporation designs and manufactures precision fractional-horsepower electric motors and motion control products for OEM customers worldwide. Its product families include AC Synchronous Motors (Synchron brand), PMDC Brush Motors, Stepper Motors, Brushless DC Motors, Actuators (including the Whisper Motion spring return damper actuator), and DC Motor Drives. The company also offers custom motor design and engineering services, subassembly fabrication, in-house qualification testing, and an online Motor Conversions Calculator and 3D CAD Library.

Product overview

Hansen Corporation, an ElectroCraft company founded in 1907 and acquired by ElectroCraft in 2014, specializes in precision fractional-horsepower electric motors and motion control products. The product portfolio includes AC Synchronous Motors under the Synchron brand, PMDC Brush Motors (Series 116 and 121 in sizes from 1.4 to 2.1 inches), DirectPower Plus Brush Motors (DPP series ranging from 2.25 to 4.1 inches), Stepper Motors, Brushless DC Motors (RapidPower Xtreme RPX, Low Noise LRPX, RapidPower RP, and RapidPower Plus RPP series), DC Motor Drives (CompletePower Plus and PRO Series), and Actuators. Hansen manufactures over 5 million synchronous motors annually from its 100,000 square foot facility in Princeton, Indiana, offering both standard catalog products with configurable options and custom OEM solutions. The company provides value-add services including 3D CAD models, motor conversion calculators, and comprehensive design engineering support.

Differentiator

Problem solved

Functional benefit

Products and services

• AC Synchronous Motors

Quantifiable outcome

• Reduces rotational kinetic energy by 40% over brakeless units with Whisper Motion™ air brake
• +2 more outcomes

Segments12 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• ElectroCraft, Inc.flagshipOthers · 1 July 2014ElectroCraft, Inc. acquired Hansen Corporation on July 1, 2014. Hansen Corporation is now 'an ElectroCraft Company.' The acquisition combined Hansen's synchronous motor and DC motor expertise with ElectroCraft's product lines and motion solutions portfolio, presenting comprehensive fractional and sub-fractional solutions to motion control markets. Hansen became part of ElectroCraft's family of motion control products.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Portescap: Manufacturer of miniature and fractional-horsepower brush, brushless, and stepper motors and gearmotors for medical, industrial and robotics OEMs, directly overlapping Hansen's precision small-motor portfolio and custom-OEM model.
• maxon: Global maker of high-precision brushed/brushless DC motors, gearheads and drives for medical, robotics and industrial applications, competing directly with Hansen/ElectroCraft on precision small-motion systems.
• FAULHABER: Specialist in miniature and micro drive systems (DC, BLDC, stepper motors, gearheads, encoders) for demanding OEM applications, a close analog to Hansen's fractional-HP precision motor offering.
• Bodine Electric Company: US-based manufacturer of fractional-horsepower AC, DC and BLDC gearmotors and drives, closely matching Hansen's product categories, domestic manufacturing footprint and OEM customer base.
• Allient (Allied Motion Technologies): Designs and manufactures precision and specialty motors, drives and integrated motion solutions across similar verticals (medical, industrial, vehicle, defense), directly comparable to Hansen/ElectroCraft's integrated motion strategy.
• Kollmorgen: Provides servo and stepper motors, drives and motion controllers for industrial automation, robotics and medical devices, overlapping Hansen's motor-plus-drive systems and target markets.
• Oriental Motor: Manufacturer of small AC, stepper and BLDC motors, gearmotors and actuators for automation and equipment OEMs, a direct competitor in Hansen's fractional-motor and gearmotor niche.

Broad incumbents

• Johnson Electric: Large global producer of small motors and motion subsystems for automotive, HVAC and industrial applications; overlaps Hansen's markets but at far greater scale and breadth.
• Nidec Corporation: One of the world's largest electric-motor makers spanning fractional-HP to large motors and drives, competing with Hansen across many segments as part of a much wider portfolio.
• AMETEK Advanced Motion Solutions: Diversified industrial group with a motion-control/motor business serving medical, industrial and defense OEMs, overlapping Hansen's precision motor applications within a broader conglomerate.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/ElectroCraftInc
• Facebookfacebook.com/ElectroCraftInc
• LinkedInlinkedin.com/company/hansen-corporation

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hansen Corporation