Atlas RFID

What Atlas RFID does

Atlas RFID, founded in 2007 and headquartered in Birmingham, Alabama, is a privately held multi-vendor distributor and solutions provider specializing in RFID (UHF, HF, LF), NFC, and barcode/AIDC technology. The company operates an e-commerce storefront at atlasrfidstore.com selling tags, readers (handheld, fixed, USB), antennas, printers, mobile computers, and accessories from major manufacturers including Impinj, Zebra Technologies, TSL, Honeywell, Avery Dennison, ThingMagic, Tageos, Vulcan RFID, and Keonn, and ships to 112+ countries. Its only proprietary software product, Avancir, provides RFID and IoT device management, data visualization, and program scaling, complemented by resold BarTender and Zebra Designer label-design software.

The business model combines hardware resale with attached professional services (Atlas Pro Services: configuration, on-site deployment, remote support) and software licensing. Go-to-market is hybrid: self-serve e-commerce for SMBs and individual buyers, paired with expert sales-engineer consultation, live chat, book-a-call scheduling, and custom 24-hour quote turnaround for enterprise buyers. A GSA Contract enables U.S. public-sector procurement. Customer segmentation is primarily SMB-driven across seven verticals (Retail, Automotive Manufacturing, Government, Aerospace & Defense, Healthcare, Race Timing, and general Manufacturing), with stated reach of 75,000+ customers and a claim that 60%+ of the Fortune 100 rely on Atlas RFID.

The company employs 51–100 people and raised $10,000,000 in growth funding from Kayne Anderson Growth Capital in January 2015. Leadership is headed by Robert Fuqua as President & CEO. Sub-brands include Atlas+ (free dedicated account-manager program), Avancir (software), and Atlas Pro Services. Revenue, profitability, and ownership structure beyond the cited funding round are not disclosed in the available data.

Name

Atlas RFID

Legal name

Atlas RFID (legal name not explicitly stated on website)

Website

https://atlasrfid.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Atlas RFID is a Birmingham, Alabama-based multi-vendor distributor and solutions provider of RFID, NFC, and barcode hardware and software, serving SMB and enterprise customers across 112+ countries with proprietary Avancir tracking software and professional deployment services.

Ownership category

akta.pro rank

Product category

RFID Solutions & Auto-Identification Hardware

NAICS

Custom Computer Programming Services (541511)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Sensors & Modules (IMU, GPS, Camera, RF) Retail (CRACAKAC)

Keywords

• RFID hardware distribution
• RFID tracking software
• Barcode scanning equipment
• Asset tracking solutions
• Auto-identification systems

Headquarters

HQ city

Birmingham

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. RFID Hardware Sales: Sale of RFID tags, labels, readers (handheld, fixed, USB), antennas, printers, and accessories from manufacturer partners including Impinj, Zebra, TSL, Vulcan RFID, and others.
2. Barcode Hardware Sales: Sale of barcode scanners, label printers, mobile computers, wearable devices, and printer media/supplies.
3. RFID & Barcode Software: Sale of RFID software solutions including Avancir tracking platform, BarTender professional licensing, and Zebra Designer software.
4. Professional Services: Configuration services, on-site deployment services, and remote support services for RFID system implementation and optimization.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Atlas RFID distributes and integrates multi-brand RFID hardware (tags, readers, antennas, printers) and barcode equipment, complemented by its proprietary Avancir RFID/IoT tracking software. It provides end-to-end professional services including feasibility testing, system configuration, on-site deployment, and remote support. The company serves retail, manufacturing, healthcare, automotive, aerospace and defense, government, and race timing customers globally through both e-commerce self-serve and expert-led enterprise sales.

Product overview

Atlas RFID operates primarily as a multi-brand RFID solutions distributor and reseller, offering a comprehensive portfolio of RFID hardware, barcode equipment, and software products from multiple manufacturers including Impinj, Zebra, TSL, Vulcan RFID, Honeywell, Tageos, Avery Dennison, and ThingMagic. The company's core proprietary offering is Avancir software for RFID and IoT tracking, which serves as the primary software platform for device management and data visualization. This is complemented by add-on label design software (BarTender, Zebra Designer), smart vending solutions, and race timing systems. Professional services including configuration, on-site deployment, and remote support are offered to ensure successful implementation. The product portfolio spans RFID tags/labels, handheld/fixed/USB RFID readers, indoor/outdoor/proximity antennas, desktop/industrial/mobile RFID printers, barcode scanners, mobile computers (rugged, handheld, vehicle-mounted, wearable, tablets), and accessories.

Differentiator

Problem solved

Functional benefit

Brands

• Atlas+: Free membership program offering dedicated account management and business account services.
• Avancir
• Atlas Pro Services

Products and services

• Avancir RFID Tracking Software Proprietary RFID and IoT tracking software platform for managing devices, visualizing data, and scaling RFID and IoT programs. Enables real-time asset and inventory tracking for enterprise customers.
• BarTender Software Professional barcoding software for designing and printing labels, barcodes, and RFID encodes. Licensed and resold by Atlas RFID.
• Zebra Designer Software Barcode and RFID label design software (version 3) for creating and printing labels, distributed as part of Atlas RFID's printer software portfolio.
• Smart Vending Solution Unattended smart vending solution for managing high-value items at enterprise scale, improving brand visibility, accountability, and streamlined replenishment.
• Race Timing Systems RFID-based race timing solution bundling tags, readers, antennas, and accessories for accurate timing and participant tracking from start to finish.
• Professional RFID Services Expert services including configuration services, on-site deployment, and remote support to ensure RFID system success from feasibility testing through launch.
• RFID Starter Kits Curated kits bundling readers, tags, software, and support to help customers get started with RFID deployment on day one.

Quantifiable outcome

• Over 60% of Fortune 100 companies rely on Atlas RFID for operations
• +1 more outcomes

Named customers1 record

Segments8 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered core.

• ImpinjcoreTechnology or IntegrationImpinj is listed as a top brand carried by Atlas RFID, offering R700 UHF RFID Reader and other Impinj-based products. Atlas RFID serves as a distributor for Impinj RFID hardware components.
• Zebra TechnologiescoreTechnology or IntegrationZebra Technologies is a top brand partner, with Atlas RFID carrying Zebra RFID printers including ZT411, mobile computers like TC22, and barcode equipment.
• TSL (Technology Solutions Ltd)coreTechnology or IntegrationTSL is a featured brand carrying Bluetooth UHF RFID readers including the 3138 and 1153 wearable models, with exclusive product features on the site.
• TageoscoreTechnology or IntegrationTageos RFID tags and inlays are carried as a top brand, offering specialized RFID tag solutions for various applications.
• HoneywellcoreTechnology or IntegrationHoneywell RFID products are featured as a top brand, providing industrial-grade RFID hardware solutions.
• Avery DennisoncoreTechnology or IntegrationAvery Dennison RFID tags and inlays are distributed as a top brand, offering high-quality RFID label and tag solutions.
• ThingMagiccoreTechnology or IntegrationThingMagic RFID products are carried as a top brand, offering embedded RFID reader modules and fixed readers.
• Vulcan RFIDcoreTechnology or IntegrationVulcan RFID is a featured brand carrying antennas and related hardware products, including the C610 RFID Antenna.
• KeonncoreTechnology or IntegrationKeonn retail RFID solutions are featured, including inventory accuracy, loss prevention, self-checkout, and frictionless retail experience products.
• GSA (U.S. General Services Administration)coreChannel Partner/ Reseller/ DistributorAtlas RFID holds a GSA Contract for government customers, enabling public sector agencies to purchase RFID and barcoding solutions through government procurement channels.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Impinj: Impinj is a leading UHF RFID reader and tag silicon/inlay manufacturer whose hardware Atlas distributes. Both target enterprise RFID deployments with similar end customers, but Impinj operates upstream as a manufacturer while Atlas operates downstream as a value-added reseller.
• ThingMagic (a JADAK brand): ThingMagic produces embedded RFID reader modules and fixed readers sold through Atlas; both target OEMs and integrators deploying RFID systems, with overlap in industrial and retail environments.
• Zebra Technologies: Zebra is a major RFID and barcode hardware manufacturer (readers, printers, mobile computers) whose products Atlas resells; both serve overlapping enterprise customers in retail, healthcare, and manufacturing. Zebra is a broad incumbent with a full portfolio versus Atlas's distribution-led model.
• Honeywell Productivity Solutions: Honeywell manufactures rugged mobile computers, barcode scanners, and RFID readers, products Atlas carries alongside other brands. Both serve enterprise customers in warehousing, manufacturing, and logistics under overlapping use cases.

Direct peers

• RFID Global Solution: RFID Global Solution provides RFID hardware, software, and integration services for aerospace, defense, manufacturing, and healthcare, directly overlapping Atlas's vertical mix and professional services offering.
• Nedap Retail: Nedap provides RFID-based retail solutions including inventory accuracy, loss prevention, and RFID hardware, areas where Atlas also serves retail customers. Both target enterprise retailers rolling out RFID for omnichannel and inventory visibility.
• Convergence Systems Limited (CSL): CSL is a Hong Kong-based RFID reader and antenna manufacturer that competes with several of Atlas's other vendor partners for fixed and handheld reader deals. Both serve global integrators and end customers deploying RFID.
• Alien Technology: Alien Technology manufactures UHF RFID tags and readers, overlapping with Atlas's catalog of tags, fixed readers, and inlays from multiple brands. Both compete for the same enterprise RFID rollouts in retail and supply chain.
• TSL (Technology Solutions Ltd): TSL manufactures Bluetooth UHF RFID readers and wearables carried as a featured brand by Atlas. Both compete to reach the same enterprise integrators and end users needing portable RFID capture in retail, healthcare, and logistics.

Emerging players

• Bluebird (Bluebird Inc.): Bluebird is a Korean manufacturer of mobile computers, RFID readers, and payment devices competing with brands like Zebra and Honeywell that Atlas resells. Both serve enterprise mobility and retail customers deploying RFID-enabled devices.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/atlasrfid
• YouTubeyoutube.com/@atlasrfidstore?sub_confirmation=1
• Facebookfacebook.com/atlasrfid
• LinkedInlinkedin.com/company/111936

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Atlas RFID