Petplan
Petplan is a pet insurance provider founded in 1976, offering policies for dogs, cats, horses, and exotic animals across the UK, Germany, France, and Australia under the Petcover Group since a 2021 merger.
- Company typePrivate
- Founded1976
- HeadquartersTullamarine, Australia
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Petplan does
Petplan is a pet insurance provider founded in 1976, headquartered in Tullamarine, Australia, and operating with 101-250 employees. The company offers insurance policies covering dogs, cats, horses, and exotic animals including reptiles, birds, and small mammals, with coverage up to A$20,000 for eligible veterinary bills and 'Umbrella for life' lifetime policy structures. Petplan serves pet owners across multiple geographies including the United Kingdom, Germany, and France, and is identified as a key market player in European pet insurance by third-party industry reports.
Since 2021, Petplan Australasia has operated as part of the Petcover Group following a merger that consolidated two major Australian pet insurance providers. The combined entity distributes policies through digital channels, breeder partnerships, and a dedicated pet business insurance line. Pet Plan Limited is the legal entity name. The company reports 93% claims paid out between June 2023 and March 2024 and resolves 9 out of 10 claims within 5 days.
Petplan's revenue model is a standard insurance premium model with monthly recurring premiums starting from approximately A$35.68 for entry-tier core dog coverage, scaled upward based on pet type, breed, age, and coverage level. Go-to-market relies on direct-to-consumer digital quote flows, breeder referral partnerships, and pet business channels. There is no disclosed evidence of proprietary AI/ML capabilities, technology platforms, or differentiated underwriting engines in the available data.
Petplan firmographics
Firmographics- Name
- Petplan
- Legal name
- Pet Plan Limited
- Website
- https://petplan.com.au
- Company type
- Private
- Founded year
- 1976
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Petplan is a pet insurance provider founded in 1976, offering policies for dogs, cats, horses, and exotic animals across the UK, Germany, France, and Australia under the Petcover Group since a 2021 merger.
- Ownership category
- akta.pro rank
Petplan industry classification
Industry- Product category
- Pet Insurance
- NAICS
- Direct Insurance (except Life, Health, and Medical) Carriers (52412)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Pet Insurance (FSAJAKAG)
- akta.pro secondary industry
- Accident & Supplemental (Non-Life) Insurance (FSAJAKAA)
Keywords
Where Petplan is headquartered
LocationHeadquarters
- HQ city
- Tullamarine
- HQ country
- Australia
- HQ region
- Oceania
Markets served
Petplan business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Others
Distribution channels2 records
Petplan product offering
Product offeringCore offering
Petplan provides pet insurance policies covering dogs, cats, horses, and exotic animals. Coverage includes veterinary treatment costs for accidents, illnesses, surgeries, hospital stays, medication, alternative therapies, and behavioral treatments. Following the 2021 merger between Petplan Australasia and Petcover, Petplan policies are administered under the Petcover Group brand while preserving the customer service standards associated with the Petplan name.
Product overview
Petplan is a pet insurance provider operating in the UK, European, and Australian markets. Based on the source data, Petplan offers pet insurance policies covering dogs, cats, and other companion animals. In Australia, Petplan Australasia merged with Petcover in 2021 to become part of the Petcover Group. Petplan is identified as one of the key market players in the pet insurance industry across multiple market research reports covering the UK, European, and global pet insurance markets.
Differentiator
Problem solved
Functional benefit
Products and services
- Dog insurance
- Cat insurance
- Horse insurance
- Exotic pet insurance
- Pet business insurance
Companies that use Petplan
Customer profileSegments1 record
Ideal customer profiles1 record
Petplan technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Petplan partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Petcover GroupmajorPetcover and Petplan Australasia merged in 2021 to become part of the Petcover Group. Petcover now offers comprehensive policies with the same high-quality customer service that Petplan Australia was known for. This merger consolidated two major pet insurance providers in the Australian market.
Scale indicators5 records
Recent moves5 records
Expansion highlights4 records
Petplan competitors and assessment
Company assessmentDirect peers
- ManyPets: UK-headquartered digital-first pet insurer identified in the same European market reports as Petplan. Competes in the same product category and distribution channel (direct digital) with similar target customers.
- Trupanion: Listed US pet insurance carrier widely regarded as a leader in veterinary invoice-billing direct-pay. Direct competitor to Petplan in the pet insurance category with comparable product breadth (accident, illness, wellness) and overlapping multi-market ambitions.
- Figo Pet Insurance: US-based pet insurance provider noted alongside Petplan as actively expanding through AI-driven claim processing and bundled wellness offerings. Competes on similar product features with a stronger technology-led positioning.
- Agria Djurförsäkring: UK and Nordic pet insurance carrier explicitly named alongside Petplan as a top UK market player. Competes on similar accident and illness coverage for dogs and cats with comparable customer base and underwriting profile.
- Deutsche Familienversicherung AG: German insurance carrier cited as a major player in the German pet insurance market alongside Petplan. Direct competitor in the German market on product variety and partnership-led distribution.
- Animal Friends Insurance: UK pet insurance provider cited in the same European market intelligence as a key UK pet insurance competitor. Overlaps with Petplan on accident/illness cover for cats and dogs in the UK market.
Regional players
- Anicom Holdings: Japanese pet insurance leader cited as a global pet insurance leader alongside Petplan. Comparable in product scope but operates exclusively in Japan, so a regional rather than direct competitor.
Broad incumbents
- Nationwide Pet Insurance: US mutual insurer with one of the largest pet insurance books, named as a global pet insurance leader alongside Petplan. Wider product portfolio and deeper capital base make it an incumbent benchmark rather than a head-to-head niche competitor.
- RSA Group: Large UK-listed general insurance group with a pet insurance line. Named alongside Petplan as a key European market player; broader portfolio gives deeper capital and distribution but less focus on the pet insurance niche.
Others
- Medibank Private Limited: Australian private health insurer expanding into pet-adjacent insurance offerings and named alongside Petplan in industry reports. Not a direct pet insurance competitor today but an adjacent ecosystem player in the same Australian market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Petplan social profiles
Digital presencePetplan financial estimates
Financial estimateRevenue estimate
Valuation estimate
Petplan leadership team
Management profileNumber of profiles
Profiles1 record
Petplan funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Petplan M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Petplan
What does Petplan do?
Petplan provides pet insurance policies covering dogs, cats, horses, and exotic animals. Coverage includes veterinary treatment costs for accidents, illnesses, surgeries, hospital stays, medication, alternative therapies, and behavioral treatments. Following the 2021 merger between Petplan Australasia and Petcover, Petplan policies are administered under the Petcover Group brand while preserving the customer service standards associated with the Petplan name.
When was Petplan founded?
Petplan was founded in 1976. It employs 101 to 250 people.
Where is Petplan based?
Petplan is headquartered in Tullamarine, Australia, in the Oceania region.
Who are Petplan's main competitors?
Direct peers on record are ManyPets, Trupanion, Figo Pet Insurance, Agria Djurförsäkring, Deutsche Familienversicherung AG and Animal Friends Insurance. Anicom Holdings is listed as a regional player. Broad incumbents are Nationwide Pet Insurance and RSA Group. Medibank Private Limited is listed as an others.
Does Petplan have an API?
No public API is recorded for Petplan.
What industry is Petplan in?
Petplan's product category is Pet Insurance. Its primary akta.pro industry code is FSAJAKAG, Pet Insurance, with a secondary code of FSAJAKAA, Accident & Supplemental (Non-Life) Insurance. Its NAICS code is 52412 and its SIC code is 6411.