Investment Management Association of Singapore

What Investment Management Association of Singapore does

The Investment Management Association of Singapore (IMAS) is a nonprofit industry association founded in 1997, headquartered at 3 Phillip Street, Royal Group Building, Singapore. It operates as the representative body of Singapore's investment management industry, serving more than 150 member firms comprising asset managers, fund management companies, and investment management professionals. IMAS runs four primary activity pillars: industry advocacy with government agencies and regulators (notably MAS), setting professional standards (the IMAS Code of Ethics and Standards of Professional Conduct, GIPS Country Sponsorship in partnership with CFA Institute, and industry guidelines covering Model IMA, AML/CFT, Collective Investment Schemes, Fair Valuation, Investment Risk, Outsourcing, and Sustainable Investing), a digital and education platform stack, and a year-round events programme.

The association's core technology stack is a multi-platform ecosystem. IMAS iLearn is an online learning management system (operated in partnership with Nanyang Polytechnic) that delivers IBF-accredited Core SFA CPD courses on PC and mobile, with course fees of SGD 230 for IMAS members and SGD 340 for non-members, plus IBF-STS funding claim support. The Global Fintech Directory, launched in 2021, is a first-of-its-kind matching platform connecting investment managers with fintech solution providers, while the Digital Accelerator Programme (DAP) is an accelerator programme at imasdap.com supporting digital innovation in the industry. Adjacent platforms include FundSingapore (fund industry microsite), the IMAS Investment Conference & Masterclass, the IMAS Digital Summit, and retail-investor education modules (Let's Invest Together, ABCs of Investing, IMAS Investment Comics).

IMAS's business model rests on three revenue streams: recurring membership subscription fees from 150+ member firms, training and education revenue from iLearn course fees, and transaction/event revenue from the annual conference, masterclass, Digital Summit, Regulatory Roundtables, and sponsorship packages. Pricing is publicly disclosed, member-segmented, and pay-as-you-go on courses. The customer base is concentrated in Singapore (single-country footprint), segmented vertically across investment management firms and by persona across individual professionals, with regulators and government agencies engaged as partners rather than paying customers.

Name

Investment Management Association of Singapore

Legal name

Investment Management Association of Singapore

Website

https://imas.org.sg

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1–10 employees

Short description

Investment Management Association of Singapore is a nonprofit industry association founded in 1997 that represents 150+ asset management firms in Singapore, delivering advocacy, professional standards (GIPS, Code of Ethics), IBF-accredited training (iLearn), digitalization initiatives (DAP, Fintech Directory), and flagship conferences.

Ownership category

akta.pro rank

Product category

Investment Management Industry Association

NAICS

Business Associations (813910)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Investment Management Advisory (RIA) (FSAEAAAB)

akta.pro secondary industries

ESG/Sustainable Investment Advisory (FSAEAAAJ), Values-Based/ESG & Impact-Focused RIAs (FSAAACAK)

Keywords

• Investment management association
• Industry advocacy
• Professional standards
• Asset management education
• Investment industry networking

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Membership Fees: Association membership fees from 150+ member firms in Singapore's investment management industry.
2. Training and Education Services: E-learning courses through IMAS iLearn portal including IBF-accredited Core SFA CPD courses, sustainability courses, and professional development programs. Fees: SGD 230 for IMAS members, SGD 340 for non-members. Some courses eligible for IBF-STS Funding.
3. Events and Conferences: Annual conferences, Digital Summit, networking events, regulatory roundtables, and sponsorship opportunities.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

IMAS is a nonprofit industry association founded in 1997 that represents over 150 investment management firms in Singapore. It delivers industry advocacy, sets professional standards (including GIPS compliance and a Code of Ethics), runs professional education and training programs (iLearn), and hosts industry events and networking platforms for the asset management community.

Product overview

IMAS operates as a platform-plus-services model consisting primarily of professional development and industry standards offerings. The core products include iLearn (e-learning portal for investment management training), the Fintech Directory (matching platform with fintech providers), and the Digital Accelerator Programme (DAP). Additional services encompass education modules (FundSingapore, Let's Invest Together, ABCs of Investing, Investment Comics), industry conferences (IMAS Investment Conference, IMAS Digital Summit), and industry standards/guidelines (GIPS, Code of Ethics, and various Industry Guidelines covering areas like AML/CFT, Fair Valuation, Investment Risk, and Sustainable Investing). The portfolio is unified under IMAS's mission to enhance professionalism and grow Singapore's asset management industry.

Differentiator

Problem solved

Functional benefit

Brands

• IMAS iLearn: Online portal providing curated and relevant training programmes for investment management professionals
• Digital Accelerator Programme (DAP)
• FundSingapore
• IMAS Investment Conference & Masterclass
• IMAS Digital Summit

Products and services

• iLearn Online learning management platform delivering professional education and training programs in investment management for member firm employees and industry professionals.
• Fintech Directory Directory of fintech providers serving the investment management industry, available to member firms for vendor discovery and partnership.
• Digital Acceleration Programme (DAP) Programme designed to help member firms accelerate their digital transformation initiatives within the investment management industry.
• FundSingapore Conference Flagship annual investment industry conference organized by IMAS that brings together asset managers, allocators, and service providers for networking and industry dialogue.
• IMAS Digital Summit Industry summit focused on digital innovation, technology adoption, and emerging trends in the investment management sector.
• GIPS Standards Promotion Promotion and adoption support for the Global Investment Performance Standards (GIPS) among Singapore-based investment management firms to ensure fair representation and uniformity of investment performance reporting.
• IMAS Code of Ethics Industry Code of Ethics governing conduct and professional behaviour for member firms and professionals in Singapore's investment management industry.

Quantifiable outcome

• Over 150 member firms represented in Singapore's investment management industry
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Monetary Authority of Singapore (MAS)coreStrategic or Co-development PartnerIMAS works closely with MAS as the representative body of Singapore's investment management industry. IMAS co-created the Guidelines on Environmental Risk Management for Asset Managers with MAS and solicits members' feedback for MAS consultations.
• CFA InstitutecoreStrategic or Co-development PartnerIMAS is the Singapore Country Sponsor for the GIPS (Global Investment Performance Standards) Standards. The GIPS standards are developed, maintained, and promoted through collaboration of CFA Institute and GIPS Standards Sponsors in over 40 markets.
• Institute of Banking and Finance (IBF)coreStrategic or Co-development PartnerIMAS iLearn courses are IBF-accredited and qualify for IBF Core SFA CPD requirements. IMAS also assists participants with IBF funding claims under the Financial Training Scheme (FTS).
• Life Insurance Association SingaporeminorStrategic or Co-development PartnerIMAS jointly issued the Code of Best Practices in Advertising Collective Investment Schemes with the Life Insurance Association.
• Green Finance Industry Taskforce (GFIT)minorStrategic or Co-development PartnerIMAS sponsors the development of the GFIT Handbook for Implementing Environmental Risk Management and leads industry participation in sustainable investing standards.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• CFA Institute: The global professional body for investment professionals, owner of the CFA Program and co-developer (with IMAS) of the GIPS standards. Comparable because it competes for the same professionals' dues and credentials, while also being a strategic partner to IMAS.

Direct peers

• Money Management Institute (MMI): US-based trade industry group for financial advisors and investment managers, focused on education, advocacy, and member services. Comparable in training/education-led value proposition and member-funded nonprofit structure, though US-focused.
• European Fund and Asset Management Association (EFAMA): The pan-European trade body for the investment management industry, providing advocacy, statistics, and standards work across EU members. Operates the same member-funded association model as IMAS but at the regional level.
• Investment Company Institute (ICI): The leading US association representing regulated investment companies (mutual funds, ETFs, closed-end funds). Comparable in advocacy, regulatory engagement, and education roles for asset managers, though larger in scale and more policy-focused than IMAS.
• Association of the Luxembourg Fund Industry (ALFI): Luxembourg's investment fund industry association, representing fund managers and promoting the jurisdiction as a fund domicile. Comparable as a European national industry association with advocacy, training, and conference programmes similar to IMAS's portfolio.
• Asset Management Association of China (AMAC): China's self-regulatory organisation for fund management institutions, handling registration, training, code of conduct, and industry advocacy. Highly comparable in structure (nonprofit, government-engaged) and product offering (training, ethics, standards) to IMAS.
• Investment Association (UK): The UK trade association for investment managers, with a near-identical mandate: industry advocacy, standards, training, and member services for British asset managers. Same nonprofit membership-funded model and same GIPS-country-sponsor role in its jurisdiction, making it the most directly comparable peer.

Regional players

• Investment Funds Institute of Canada (IFIC): Canada's national association for the investment funds industry, offering advocacy, research, and education for fund manufacturers. A directly comparable national industry association operating outside IMAS's Singapore footprint.
• Hong Kong Investment Funds Association (HKIFA): Hong Kong's investment management industry association, focused on SFC-related advocacy and member services. A direct regional peer operating in the same Asia-Pacific asset management hub ecosystem that IMAS participates in.
• Australian Investment Council: Australia's peak industry body for private capital, providing policy advocacy and member services. Comparable as an Asia-Pacific industry association, though its focus is private equity rather than investment management, making it a thematic rather than direct functional peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/imas_sgp
• LinkedInlinkedin.com/company/imassgp

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Investment Management Association of Singapore