Electra
Electra Commercial Vehicles is a UK manufacturer of zero-emission (BEV and hydrogen FCEV) commercial trucks (7.5–44 tonnes), built on OEM glider chassis with proprietary modular batteries, ePTO, and telematics, serving municipal fleets, logistics operators, and specialist verticals through direct sales and a 13-location UK dealership network.
- Company typePrivate
- Founded2017
- HeadquartersBlackburn, United Kingdom
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Electra does
Electra Commercial Vehicles Limited is a UK-based manufacturer of zero-emission commercial vehicles, founded in 2017 and headquartered in Brighouse, West Yorkshire. The company designs and builds fully electric (BEV) and hydrogen fuel cell (FCEV) trucks and specialist vehicles spanning 7.5 to 44 tonnes GVW, converting OEM glider chassis from Mercedes-Benz, Iveco, Isuzu, and Dennis Eagle into bespoke electric platforms configured around the requirements of the body and end application rather than retrofitted to them. Electra's proprietary stack includes a modular battery design scalable from 140kWh to 420kWh, an Electric Power Take-Off (ePTO) that routes high-voltage battery power directly to body equipment, an in-house Info-Centre telematics platform, and the Batt-Re second-life microgrid system for repurposed batteries.
Electra's technology is augmented by co-developed powertrain IP — notably the 17Xe ePowertrain with Cummins/Meritor and Danfoss Editron under the Advanced Propulsion Consortium — and by deep partnerships with body builders (Carrier Transicold, Frigoblock, Bucher Municipal, Faun Zoeller, Terberg, WJ Group, Marvtech, Titan Aviation and others) that allow the company to address specialist verticals such as refuse collection, highway maintenance, temperature-controlled distribution, airport refuelling, and road marking. The company is ISO 9001, 14001, and 45001 certified and holds EC79 compliance for hydrogen components.
The business model combines direct enterprise sales with a multi-channel go-to-market: vehicles are distributed through Guest Truck & Van's 13 UK dealership locations alongside IVECO and Fiat ranges, and offered via contract hire and full service/maintenance through NRG Riverside. Revenue streams include hardware sales of vehicles, service and maintenance packages, and managed contract hire. End customers span UK local authorities and municipal fleets (primary segment), logistics and distribution companies, highway maintenance operators, airports, and food & beverage fleets — with over 100 battery-electric HGVs deployed across the UK and Ireland. Recent commercial signals include the December 2024 acquisition of 340+ chassis and 700 pallets of stock, a new Brighouse facility (April 2024), new CFO and engineering leadership appointments, and product launches in the 7.5t–9.2t eCargo and electric hotbox segments.
Electra firmographics
Firmographics- Name
- Electra
- Legal name
- Electra Commercial Vehicles Limited
- Website
- https://electracommercialvehicles.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Electra Commercial Vehicles is a UK manufacturer of zero-emission (BEV and hydrogen FCEV) commercial trucks (7.5–44 tonnes), built on OEM glider chassis with proprietary modular batteries, ePTO, and telematics, serving municipal fleets, logistics operators, and specialist verticals through direct sales and a 13-location UK dealership network.
- Ownership category
- akta.pro rank
Electra industry classification
Industry- Product category
- Electric Commercial Vehicles
- NAICS
- Motor Vehicle Electrical and Electronic Equipment Manufacturing (33632), Heavy Duty Truck Manufacturing (336120), Motor Vehicle Transmission and Power Train Parts Manufacturing (33635)
- SIC
- Motors & Generators (3621)
- akta.pro primary industry
- Truck & Commercial Vehicle Electrification Manufacturing (eAxles/Battery Packs/Fuel Cells) (IMACABAK)
- akta.pro secondary industries
- Battery Pack & Module Manufacturing (EV) (IMACACAA), Class 4–6 Medium-Duty Truck Manufacturing (IMACABAB), Hydrogen Fuel Cell Electric Vehicle (FCEV) Manufacturing (IMACACAJ)
Keywords
Where Electra is headquartered
LocationHeadquarters
- HQ city
- Blackburn
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Electra business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Electric and Hydrogen Vehicle Sales: Sale of fully electric (BEV) and fuel cell electric (FCEV) commercial vehicles ranging from 7.5t to 44t GVW. Vehicles are built on OEM glider chassis with proprietary electrification systems.
- Service and Maintenance Packages: Optional finance and maintenance packages providing national service and support for vehicles. Includes 3-year chassis warranty and extended battery warranties.
- Contract Hire and Finance: Innovative contract hire agreements with full service and maintenance offered through partners like NRG Riverside.
Go-to-market motion3 records
Distribution channels3 records
Marketing channels4 records
Electra product offering
Product offeringCore offering
Electra manufactures and sells 100% electric (BEV) and hydrogen fuel cell electric (FCEV) commercial vehicles in the 7.5t to 44t gross vehicle weight range, built on OEM glider chassis from Mercedes-Benz, Iveco, Isuzu, and Dennis Eagle. The company integrates proprietary modular battery systems (140kWh to 420kWh), Electric Power Take-Off (ePTO) technology, and in-house telematics (Info-Centre) into bespoke vehicles configured to specific body and operational requirements. Vehicles are sold directly to fleet operators and through dealership and contract hire partners across the UK and Ireland.
Product overview
Electra operates a platform-plus-modules architecture, offering multiple electric vehicle chassis platforms (eStar, eCargo, eCompact, Deliver-E, Specialist Vehicles) as the foundation, supplemented by hydrogen fuel cell technology, the Electra Exchange upcycling program, and proprietary EV Technologies including modular battery systems, ePTO solutions, and the Info-Centre telematics platform. The company also offers battery second-life applications through Batt-Re Microgrid Systems. All vehicles are built on OEM glider chassis (Mercedes-Benz, Iveco, Isuzu, Dennis Eagle) and feature the company's custom modular battery design.
Differentiator
Problem solved
Functional benefit
Products and services
- Electra eStar Electric commercial vehicle chassis platform available in 4x2, 6x2, and 8x4 axle configurations with GVW options of 19t, 27t, and 37t, supporting battery ranges from 140kWh to 420kWh. Built on OEM glider chassis and integrated with Electra's proprietary modular battery and ePTO systems for waste collection, distribution, and specialist applications.
- Electra eCargo Electric commercial vehicle chassis platform available in 4x2 configurations with GVW options from 7.5t to 19t, supporting battery ranges from 140kWh to 315kWh. Used for refrigerated distribution, food waste collection, and kerbside waste applications.
- Electra eCompact Compact electric vehicle platform available in 19t, 27t, and 32t GVW configurations with battery range of 140kWh to 420kWh. Designed for compact chassis with little space, leveraging Electra's custom modular battery design.
- Electra Deliver-E Electric delivery vehicle platform in 4x2 configuration with 7.5t and 8.6t GVW options and 140kWh battery range. Targeted at urban distribution and last-mile delivery operations.
- Electra Specialist Vehicles Fully electric vehicles designed for demanding specialist applications including aircraft refuelling, waste disposal, airside operations, and gritter vehicles. Built on Electra chassis platforms with body integrations from specialist partners.
- Hydrogen FCEV Fuel Cell Electric Vehicles using hydrogen to extend range beyond battery-only operation, with exhaust output of pure water. Achieves 650+ km range on one fill in real-world testing. Hydrogen refuelling infrastructure supplied through partnership with Element 2.
- Electric Hotbox Truck First fully electric hotbox truck for highway maintenance fleets, co-developed with Marvtech Truck Bodies. Features 280kWh LFP battery with active thermal management, 350kW permanent magnet direct-drive motor, and six 2,500W resistance heating elements powered via Electra's ePTO at 400V AC.
- Electra Exchange Upcycling programme for fleet electrification, allowing repower of existing diesel vehicles to electric. Delivered in partnership with Group CÉSAR and aimed at reducing the cost and environmental impact of fleet transitions.
Quantifiable outcome
- 280kWh battery with 350kW motor, DC fast charge 20-80% in under 70 minutes for hotbox truck
- +4 more outcomes
Companies that use Electra
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles4 records
Electra technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature6 records
Electra partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered core and minor.
- Marvtech Truck BodiescorePartnership to bring fully integrated electric hotbox truck to market - Marvtech's e-Hotbox body on Electra's eCargo SEIV 19-350 chassis. The e-Hotbox draws power from vehicle's high-voltage battery via Electra's ePTO for resistance heating elements.
- Guest Truck & VancoreSales distribution agreement making Electra's zero-emission vehicle range a standard element of Guest's commercial vehicle product offering. Guest operates 13 dealership locations across the UK, covering IVECO and Fiat ranges. Includes extensive service and maintenance package for Electra customers.
- Element 2coreExclusive partnership for hydrogen supply and refuelling infrastructure. Element 2 provides turnkey hydrogen solutions including supply, refuelling infrastructure, and technical/logistical support. They are building the UK's first network of hydrogen refuelling stations. Element 2 supplied hydrogen for Electra's pioneering hydrogen trials with Sainsbury's.
- Titan AviationminorStrategic partnership to create the TITAN-eRR20, a 100% electric airport refueller. First fully electric refueller in operation in Ireland, mounted on Electra e-Star chassis. EU grant covered 65% of purchase.
- Terberg Matec UKminorCollaboration to build Electra eCargo with Terberg's Kerbloader body for safer kerbside collection of different waste streams simultaneously.
- NRG RiversidecoreContract hire provider supplying vehicles to Basildon Council and others with full service and maintenance. Partnership developed from Euro V diesel trucks to electric bin lifts to first EV food waste vehicle fleet.
- WJ GroupminorPartnership to launch world's first fully electric thermoplastic road marking vehicle.
- Fluid Transfer EuropeminorPartnership to deliver electric and hydrogen trucks for sustainable airport operations in France and Europe.
- Group CéSARminorPartnership for truck electrification through upcycling (Electra Exchange programme).
- AccuminorSTEM industry experience partnership hosting Beckfoot School students at Electra facilities for educational engagement.
- Horizon Europe (Escalate Project)core37-member pan-European consortium from 13 countries coordinated by FEV Europe GMBH. Electra is building a 40-tonne drawbar BEV capable of 800km range as part of this €19m project.
- Mercedes-Benz (OEM Glider Chassis)coreMajor OEM partner providing glider chassis for Electra's electric vehicle conversions.
- Iveco (OEM Glider Chassis)coreOEM partner providing Eurocargo glider chassis (7.5-19 tonne) built to Electra's specification in Brescia factory with space predesigned for electric motor, batteries, and electric PTO.
- Isuzu (OEM Glider Chassis)coreMajor OEM partner providing glider chassis for Electra's electric vehicle conversions.
- Dennis Eagle (OEM Glider Chassis)coreMajor OEM partner providing glider chassis for Electra's electric vehicle conversions.
- Cummins/MeritorcoreDevelopment of 17Xe ePowertrain - 430kW continuous power integrated e-axle for heavy-duty trucks and buses in 6x2 or 4x2 configurations. Developed with Advanced Propulsion Consortium (APC) partners Danfoss Editron and Electra.
- Danfoss EditroncoreDeveloped high-power electric motor and silicon carbide inverter for 17Xe ePowertrain based on patented architecture exceeding APC 2035 Roadmap targets.
- Body and Equipment ManufacturerscorePartnerships with body builders including Sterling, Carrier, Frigoblock, BPS, University of Bolton, Huddersfield University, Bucher Municipal, Faun Zoeller, Geesinknorba, Scarab, Terberg, and Solomon for specialized vehicle applications.
Scale indicators3 records
Recent moves7 records
Expansion highlights6 records
Electra competitors and assessment
Company assessmentDirect peers
- Tevva Motors: UK-based manufacturer of battery-electric and hydrogen fuel cell medium- and heavy-duty trucks, head-quartered close to Electra's customer base and targeting logistics, retail and municipal buyers with a similar dual BEV/FCEV strategy.
Broad incumbents
- Daimler Truck (Mercedes-Benz Trucks): Global truck OEM that supplies one of Electra's glider chassis (Mercedes-Benz) and simultaneously sells its own eActros line of serial-production battery-electric HGVs, making it both a supplier partner and the most directly overlapping incumbent competitor.
- Volvo Trucks: Established European heavy-duty truck OEM with serial-production Volvo FH Electric and FL/FL Electric BEV models, competing head-to-head with Electra in regional distribution and long-haul fleet electrification.
- Iveco: Provides Eurocargo glider chassis to Electra from its Brescia plant, yet also sells the Iveco eDaily and forthcoming heavy-duty electric trucks — a dual role as Electra's platform supplier and direct competitor in the European BEV LCV/HGV market.
- Scania: Major European commercial-vehicle OEM with a growing Scania Electric truck line-up and an established dealer network, competing in the same electrification of regional distribution and municipal use cases targeted by Electra.
- DAF Trucks (PACCAR): Leading European heavy-duty truck manufacturer with its XB Electric and XD Electric models targeting distribution and municipal fleets, the same high-volume segment where Electra competes.
- Renault Trucks: Volvo Group-owned European truck OEM with serial-production E-Tech T, C, and D Electric models and an extensive European dealer network, competing directly with Electra in distribution, refuse collection and urban logistics applications.
- MAN Truck & Bus (TRATON): European heavy- and medium-duty truck manufacturer with the eTGX, eTGS and eTGL electric ranges, providing competitive full-OEM alternatives to Electra's upfitted BEV platforms across logistics, municipal and tipper use cases.
Regional players
- Wrightbus: Northern Ireland-based zero-emission bus and truck manufacturer selling BEV and H2-powered vehicles primarily into the UK and Ireland public-sector market, targeting the same municipal and operator customers Electra pursues.
Emerging players
- Einride: Sweden-based electric and autonomous freight company operating its own electric HGV fleet and platform, competing for large fleet electrification contracts in Europe, albeit with a more software/operating model angle than Electra's hardware focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Electra social profiles
Digital presenceElectra compliance and trust
Trust signalCompliance4 records
Electra financial estimates
Financial estimateRevenue estimate
Valuation estimate
Electra leadership team
Management profileNumber of profiles
Profiles6 records
Electra funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Electra M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Electra
What does Electra do?
Electra manufactures and sells 100% electric (BEV) and hydrogen fuel cell electric (FCEV) commercial vehicles in the 7.5t to 44t gross vehicle weight range, built on OEM glider chassis from Mercedes-Benz, Iveco, Isuzu, and Dennis Eagle. The company integrates proprietary modular battery systems (140kWh to 420kWh), Electric Power Take-Off (ePTO) technology, and in-house telematics (Info-Centre) into bespoke vehicles configured to specific body and operational requirements. Vehicles are sold directly to fleet operators and through dealership and contract hire partners across the UK and Ireland.
Is Electra a public or private company?
Electra is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Electra founded?
Electra was founded in 2017. It employs 51 to 100 people.
Where is Electra based?
Electra is headquartered in Blackburn, United Kingdom, in the Europe region.
How does Electra make money?
Three revenue lines are on record. Electric and Hydrogen Vehicle Sales are the primary driver. The others are service and Maintenance Packages and contract Hire and Finance.
Who are Electra's main competitors?
Tevva Motors is listed as a direct peer. Broad incumbents are Daimler Truck (Mercedes-Benz Trucks), Volvo Trucks, Iveco, Scania, DAF Trucks (PACCAR), Renault Trucks and MAN Truck & Bus (TRATON). Wrightbus is listed as a regional player. Einride is listed as an emerging player.
Does Electra have an API?
No public API is recorded for Electra.
What industry is Electra in?
Electra's product category is Electric Commercial Vehicles. Its primary akta.pro industry code is IMACABAK, Truck & Commercial Vehicle Electrification Manufacturing (eAxles/Battery Packs/Fuel Cells), with a secondary code of IMACACAA, Battery Pack & Module Manufacturing (EV). Its NAICS code is 33632 and its SIC code is 3621.