Northland Capital Equipment Finance

What Northland Capital Equipment Finance does

Northland Capital Equipment Finance is a privately held direct equipment lender founded in 1996 by Willis Kleinjan and headquartered in St. Cloud, Minnesota. Operating as Northland Capital Financial Services, LLC, the company finances and leases equipment for SMB customers across four verticals: agriculture, construction, transportation, and environmental services. Its core products are equipment loans, equipment leases with customizable seasonal or deferred payment structures, and a used-equipment inventory marketplace. Northland Capital is best understood as a relationship-driven non-bank alternative to traditional bank equipment finance, structured around fast credit decisions (under 30 minutes on average) and a 70%+ approval rate, with deal sizes ranging from $10,000 to $1,000,000. The company has managed over $1 billion in assets across its 30-year history and serves customers nationwide.

Name

Northland Capital Equipment Finance

Legal name

Northland Capital Financial Services, LLC

Website

https://northlandcapital.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Equipment Finance and Leasing

NAICS

Commercial and Industrial Machinery and Equipment Rental and Leasing (5324)

SIC

Finance Lessors (6172)

akta.pro primary industry

SME Equipment & Asset Finance (Leasing, Fleet, Capex) (FSABABAH)

Keywords

• Equipment financing
• Equipment leasing
• Vendor finance programs
• Commercial lending
• Used equipment sales

Headquarters

HQ city

Minnesota City

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Equipment Financing: Northland Capital provides direct equipment financing (loans) to businesses purchasing equipment. As a direct lender, they fund the equipment purchase and the customer repays over time with interest. Financing helps preserve cash flow, provides tax advantages through depreciation, and typically requires minimal or no down payment.
2. Equipment Leasing: Northland Capital offers flexible leasing options where customers acquire equipment and make regular lease payments. Leasing preserves working capital, may offer tax advantages including Section 179 deductions, and allows for flexible terms and payment structures including seasonal, deferred, or customized payment plans aligned with customer cash flow cycles.
3. Used Equipment Sales: Northland Capital maintains and sells pre-owned equipment inventory. Customers can purchase used equipment directly, often with financing arranged through Northland Capital. Inventory spans transportation, agriculture, and other equipment categories across various conditions and price points.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Northland Capital is a direct equipment finance lender that provides equipment financing (loans), equipment leasing, and used equipment programs to SMBs in agriculture, construction, transportation, and environmental industries. It originates through 400+ vendor/dealer partners offering point-of-sale financing as well as direct customer applications, with sub-30-minute credit decisions and customized payment structures that preserve cash flow.

Product overview

Northland Capital is a direct equipment finance lender offering a unified portfolio of financing and leasing solutions across four core industries: Agriculture, Construction, Transportation, and Environmental. The company provides equipment financing, equipment leasing, and used equipment programs as its primary offerings, complemented by a customer portal for account management and digital tools including payment calculators, tax savings solutions, and secure file transfer. Vendor partnership programs enable equipment dealers to offer financing at point of sale. The company operates nationwide from its St. Cloud, Minnesota headquarters and has been serving customers since 1996.

Differentiator

Problem solved

Functional benefit

Products and services

• Equipment Financing Direct equipment loan product that funds businesses' equipment purchases, with fixed monthly payments over 3-7 year terms, tax-deductible interest, and minimal or no down payment. Designed for businesses in agriculture, construction, transportation, and environmental industries that want to own equipment while preserving working capital.
• Equipment Leasing Equipment lease product with 100% financing, low or no down payment, customizable terms, and flexible payment structures (seasonal, deferred, or production-based) that align to customer cash flow cycles. Includes potential Section 179 tax advantages and a typical 20% residual structure.
• Used Equipment Sales and Financing Pre-owned equipment inventory across transportation, agriculture, and other equipment categories, paired with financing arrangements through Northland Capital. Customers can purchase used equipment directly via an online inventory marketplace.
• Customer Portal 24/7 web-based customer portal that enables equipment finance customers to manage accounts, view contract balances and details, make payments, request payoffs, update profile information, and access account activity from any device.
• Vendor Partnership Programs Channel program for equipment dealers and suppliers that provides financing options at the point of sale, including co-branded marketing materials, sales training, trade show support, custom quoting tools, and performance reporting. Vendors are paid directly by Northland Capital after customer approval.
• Equipment Inventory Marketplace Online marketplace section listing pre-owned trailers, trucks, agricultural machinery, and construction equipment available for purchase with financing through Northland Capital.

Quantifiable outcome

• 70%+ average approval rate means more customers get funded and vendors move more equipment faster
• +4 more outcomes

Named customers11 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Farmward CooperativecoreStrategic or Co-development Partner · 1 January 1996Northland Capital was built in partnership with Farmward Cooperative, a co-op driven by over 100 years of agricultural expertise. This relationship allowed Northland Capital to grow into an industry-leading company specializing in service from a small-company atmosphere. The partnership provided the foundational ag industry expertise and credibility that underpins Northland Capital's equipment financing specialization in agriculture.

Scale indicators10 records

Recent moves7 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key highlights2 records

Customer concentration

• Facebookfacebook.com/northlandcapital
• LinkedInlinkedin.com/company/northland-capital
• Xx.com/northland_ncfs

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Northland Capital Equipment Finance