The Inside Scoop
The Inside Scoop is a Malaysian artisanal ice cream producer and retailer, founded in 2013, operating over 70 company-owned scoop shops across Malaysia with a portfolio of 25+ halal-certified pint flavors featuring localized creations, plus cakes, mooncakes, and e-gifts sold via e-commerce and GrabFood.
- Company typePrivate
- Founded2013
- HeadquartersPetaling Jaya, Malaysia
- Headcount—
- GTM typeB2C
- OfferingServices
What The Inside Scoop does
The Inside Scoop is a Malaysian artisanal ice cream producer and retailer operating under The Inside Scoop Sdn Bhd (registration 1069204-T), headquartered in Petaling Jaya, Selangor. Founded in 2013 by Edmund and Shiew Li, the company manufactures halal-certified ice cream under HACCP, GMP, and GHP food-safety standards using natural ingredients and premium imported inputs (Valrhona 80% dark chocolate from France, BOH tea, Beryl's chocolate, D24 durian, Alphonso mangoes). Its product portfolio spans over 25 ice cream pint flavors (473ml), ice cream cakes, seasonal ice cream mooncakes, and digital e-Gift vouchers, with a signature positioning around Malaysian-localized flavors such as Teh Tarik, Kaya Butter Toast, Durian, and Choc Potato Chips N' Cream.
The business operates a direct-to-consumer model through over 70 company-owned scoop shops across 13 Malaysian states, complemented by a Shopify-based e-commerce store with 2-day frozen delivery in the Klang Valley (RM10 standard fee, free above RM180), GrabFood on-demand delivery, and an Insiders Club loyalty programme offering an RM7 single-scoop Monday promotion and points-based rewards. Supporting revenue streams include in-store event hosting (parties for up to 40 guests with RM300 deposit) and bundled products such as the Lokal Legends Party Pack at RM118 for nine 100ml cups. Pricing for individual pints ranges from RM36.50 to RM42.50 inclusive of 6% service tax.
The Inside Scoop is privately held and founder-owned, with no disclosed institutional funding rounds, parent company, or audited revenue figures. The company has scaled its physical footprint from a single Bangsar outlet in late 2013 to national coverage, but remains entirely domestic to Malaysia with no signaled international expansion. Sub-brands include Insiders Club (loyalty) and Lokal Legends (seasonal local-flavor collection).
The Inside Scoop firmographics
Firmographics- Name
- The Inside Scoop
- Legal name
- The Inside Scoop Sdn Bhd
- Website
- https://insidescoop.com.my
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Short description
- The Inside Scoop is a Malaysian artisanal ice cream producer and retailer, founded in 2013, operating over 70 company-owned scoop shops across Malaysia with a portfolio of 25+ halal-certified pint flavors featuring localized creations, plus cakes, mooncakes, and e-gifts sold via e-commerce and GrabFood.
- Ownership category
- akta.pro rank
The Inside Scoop industry classification
Industry- Product category
- Artisanal Ice Cream & Frozen Desserts
- NAICS
- Ice Cream and Frozen Dessert Manufacturing (311520), Frozen Cakes, Pies, and Other Pastries Manufacturing (311813)
- SIC
- Ice Cream & Frozen Desserts (2024), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Ice Cream & Gelato Shops (THAFAGAA)
- akta.pro secondary industries
- Ice Cream & Refrigerated Desserts (CRADACAE), Ice Cream Cakes & Frozen Dessert Bakery Manufacturing (AFAHAEAH)
Keywords
Where The Inside Scoop is headquartered
LocationHeadquarters
- HQ city
- Petaling Jaya
- HQ country
- Malaysia
- HQ region
- Asia
Offices3 records
Markets served
The Inside Scoop business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Retail Ice Cream Sales: Direct sales of ice cream pints (473ml), ice cream cakes, and ice cream mooncakes through physical scoop shops and e-commerce platform
- E-Gift Vouchers: Digital gift vouchers sold in denominations of RM20, RM50, and RM100, valid for 6 months for redemption on all online store products
- Party Events: In-store party bookings with RM300 deposit, accommodates up to 40 guests, outside food permitted with RM200 cleaning fee
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Ice Cream Pints (473ml) |
| Unit Pricing | Pay-as-you-go | Lokal Legends Party Pack |
| Unit Pricing | Pay-as-you-go | E-Gift Vouchers |
| Unit Pricing | Pay-as-you-go | Delivery |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
The Inside Scoop product offering
Product offeringCore offering
The Inside Scoop produces and sells artisanal halal-certified ice cream in 473ml pints across more than 25 creative flavours (Malaysian-inspired Teh Tarik, Durian, Kaya Butter Toast, Choc Potato Chips N' Cream, alongside classics like Valrhona Chocolate and Matcha), as well as handmade ice cream cakes, seasonal ice cream mooncakes, and e-Gift vouchers. Distribution runs through 70+ owned scoop shops across Malaysia, a Shopify-powered online store with 2-day Klang Valley delivery, GrabFood orders, and free outlet pickup.
Product overview
The Inside Scoop is a Malaysian ice cream retailer offering a diverse portfolio of frozen dessert products centered around ice cream pints and ice cream cakes. The core product line consists of Ice Cream Pints available in over 25 creative flavors featuring locally-inspired creations (Teh Tarik, Kaya Butter Toast, Durian, Choc Potato Chips N' Cream), international favorites (Valrhona Chocolate, Matcha, Rocher), and seasonal offerings. Supporting products include Ice Cream Cakes (handmade pastries in 5-7 inch sizes), Ice Cream Mooncakes (seasonal), e-Gift digital vouchers (RM20/RM50/RM100 denominations), and the Lokal Legends Party Pack bundling 9 signature flavors. The company also operates the Insiders Club loyalty program and provides in-store event hosting services for private parties. With over 70 scoop shop locations across Malaysia, the company combines artisanal ice cream production with retail operations and e-commerce delivery throughout the Klang Valley region.
Differentiator
Problem solved
Functional benefit
Brands
- Insiders Club: Loyalty program offering points, single scoop deals, and member benefits
- Lokal Legends
Products and services
- Ice Cream Pints Artisanal halal-certified ice cream sold in 473ml tubs across more than 25 creative flavours spanning Malaysian-inspired creations (Teh Tarik, Durian, Kaya Butter Toast, Choc Potato Chips N' Cream, Ube Latté), classics (Valrhona Chocolate, Vanilla Bean, Matcha), and seasonal offerings. Targeted at individual Malaysian consumers for home enjoyment, gifting, and party occasions.
- Ice Cream Cakes Handmade ice cream cakes in 5–7 inch sizes featuring customizable candle options and handwritten message cards, sold through retail scoop shops and the online store for celebrations such as birthdays.
- Ice Cream Mooncakes Seasonal frozen ice cream mooncake product delivered with knife and reusable cooler bag, sold via the online store for festive occasions.
- E-Gift Vouchers Digital gift vouchers available in denominations of RM20, RM50, and RM100, valid for 6 months and redeemable for all products on the online store.
- Lokal Legends Party Pack Bundle of 9 x 100ml cups featuring all Lokal Legends flavours, includes a free limited edition Lokal Legends Passport and stickers, priced at RM118.
- Event Hosting (Party at Inside Scoop) In-store event hosting service for private parties accommodating up to 40 guests, with free venue usage and RM300 deposit redeemable as in-store credit; outside food permitted with RM200 cleaning fee.
Companies that use The Inside Scoop
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
The Inside Scoop technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature2 records
The Inside Scoop partnerships and signals
Strategic signalScale indicators3 records
Recent moves9 records
Expansion highlights5 records
The Inside Scoop competitors and assessment
Company assessmentDirect peers
- Baskin-Robbins: Global ice cream chain with established Malaysian franchise operations selling scooped and packaged ice cream in retail mall locations — directly comparable retail format and customer base to Inside Scoop's 70+ scoop shops.
- Swensen's: Singapore-origin ice cream and casual-dining chain with Malaysian operations, offering scooped ice cream and sundaes in a similar retail-scoop-shop format targeting Asian consumers — a regional direct competitor in the same channel.
- Cold Stone Creamery: US-origin premium ice cream retail chain with Malaysian franchise locations offering customised scoop creations in a similar mall-based retail format — competing head-to-head for the experiential scoop-shop occasion.
- Dairy Queen: International ice cream and frozen dessert chain operating Malaysian outlets selling scooped products and blended treats — directly competing in the retail scoop-shop channel with broad brand recognition.
Broad incumbents
- Häagen-Dazs: Globally established premium ice cream brand operating scoop shops and cafés in Malaysia, competing for the same premium-paying consumer with stronger international brand equity — a broad incumbent in Inside Scoop's premium positioning.
- Ben & Jerry's: Globally recognised premium ice cream brand distributed through scoop shops and retail in Malaysia, competing with Inside Scoop on premium flavour innovation and brand cachet — broader incumbent with a wider product portfolio.
- Magnum (Unilever): Unilever's premium ice cream brand (Magnum, Cornetto, Walls) with mass-distribution presence across Malaysian retail — broad incumbent competing for the same premium-impulse and packaged-ice-crealm occasions at greater scale.
Regional players
- Island Creamery: Singapore-headquartered artisanal ice cream brand offering premium handcrafted flavours with regional Asian distribution — comparable artisanal positioning and regional SEA focus, though primarily Singapore-anchored.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
The Inside Scoop social profiles
Digital presenceThe Inside Scoop compliance and trust
Trust signalCompliance1 record
The Inside Scoop financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Inside Scoop leadership team
Management profileNumber of profiles
Profiles2 records
The Inside Scoop funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Inside Scoop M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Inside Scoop
What does The Inside Scoop do?
The Inside Scoop produces and sells artisanal halal-certified ice cream in 473ml pints across more than 25 creative flavours (Malaysian-inspired Teh Tarik, Durian, Kaya Butter Toast, Choc Potato Chips N' Cream, alongside classics like Valrhona Chocolate and Matcha), as well as handmade ice cream cakes, seasonal ice cream mooncakes, and e-Gift vouchers. Distribution runs through 70+ owned scoop shops across Malaysia, a Shopify-powered online store with 2-day Klang Valley delivery, GrabFood orders, and free outlet pickup.
Is The Inside Scoop a public or private company?
The Inside Scoop is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Inside Scoop founded?
The Inside Scoop was founded in 2013.
Where is The Inside Scoop based?
The Inside Scoop is headquartered in Petaling Jaya, Malaysia, in the Asia region.
How does The Inside Scoop make money?
Three revenue lines are on record. Retail Ice Cream Sales are the primary driver. The others are E-Gift Vouchers and party Events.
Who are The Inside Scoop's main competitors?
Direct peers on record are Baskin-Robbins, Swensen's, Cold Stone Creamery and Dairy Queen. Broad incumbents are Häagen-Dazs, Ben & Jerry's and Magnum (Unilever). Island Creamery is listed as a regional player.
Does The Inside Scoop have an API?
No public API is recorded for The Inside Scoop.
What industry is The Inside Scoop in?
The Inside Scoop's product category is Artisanal Ice Cream & Frozen Desserts. Its primary akta.pro industry code is THAFAGAA, Ice Cream & Gelato Shops, with a secondary code of CRADACAE, Ice Cream & Refrigerated Desserts. Its NAICS code is 311520 and its SIC code is 2024.