The Inside Scoop

What The Inside Scoop does

The Inside Scoop is a Malaysian artisanal ice cream producer and retailer operating under The Inside Scoop Sdn Bhd (registration 1069204-T), headquartered in Petaling Jaya, Selangor. Founded in 2013 by Edmund and Shiew Li, the company manufactures halal-certified ice cream under HACCP, GMP, and GHP food-safety standards using natural ingredients and premium imported inputs (Valrhona 80% dark chocolate from France, BOH tea, Beryl's chocolate, D24 durian, Alphonso mangoes). Its product portfolio spans over 25 ice cream pint flavors (473ml), ice cream cakes, seasonal ice cream mooncakes, and digital e-Gift vouchers, with a signature positioning around Malaysian-localized flavors such as Teh Tarik, Kaya Butter Toast, Durian, and Choc Potato Chips N' Cream.

The business operates a direct-to-consumer model through over 70 company-owned scoop shops across 13 Malaysian states, complemented by a Shopify-based e-commerce store with 2-day frozen delivery in the Klang Valley (RM10 standard fee, free above RM180), GrabFood on-demand delivery, and an Insiders Club loyalty programme offering an RM7 single-scoop Monday promotion and points-based rewards. Supporting revenue streams include in-store event hosting (parties for up to 40 guests with RM300 deposit) and bundled products such as the Lokal Legends Party Pack at RM118 for nine 100ml cups. Pricing for individual pints ranges from RM36.50 to RM42.50 inclusive of 6% service tax.

The Inside Scoop is privately held and founder-owned, with no disclosed institutional funding rounds, parent company, or audited revenue figures. The company has scaled its physical footprint from a single Bangsar outlet in late 2013 to national coverage, but remains entirely domestic to Malaysia with no signaled international expansion. Sub-brands include Insiders Club (loyalty) and Lokal Legends (seasonal local-flavor collection).

Name

The Inside Scoop

Legal name

The Inside Scoop Sdn Bhd

Website

https://insidescoop.com.my

Company type

Private

Founded year

2013

Operating status

Operating

Short description

The Inside Scoop is a Malaysian artisanal ice cream producer and retailer, founded in 2013, operating over 70 company-owned scoop shops across Malaysia with a portfolio of 25+ halal-certified pint flavors featuring localized creations, plus cakes, mooncakes, and e-gifts sold via e-commerce and GrabFood.

Ownership category

akta.pro rank

Product category

Artisanal Ice Cream & Frozen Desserts

NAICS

Ice Cream and Frozen Dessert Manufacturing (311520), Frozen Cakes, Pies, and Other Pastries Manufacturing (311813)

SIC

Ice Cream & Frozen Desserts (2024), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Ice Cream & Gelato Shops (THAFAGAA)

akta.pro secondary industries

Ice Cream & Refrigerated Desserts (CRADACAE), Ice Cream Cakes & Frozen Dessert Bakery Manufacturing (AFAHAEAH)

Keywords

• Artisanal ice cream
• Premium frozen desserts
• Malaysian ice cream
• Ice cream cakes
• Halal certified desserts

Headquarters

HQ city

Petaling Jaya

HQ country

Malaysia

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Ice Cream Sales: Direct sales of ice cream pints (473ml), ice cream cakes, and ice cream mooncakes through physical scoop shops and e-commerce platform
2. E-Gift Vouchers: Digital gift vouchers sold in denominations of RM20, RM50, and RM100, valid for 6 months for redemption on all online store products
3. Party Events: In-store party bookings with RM300 deposit, accommodates up to 40 guests, outside food permitted with RM200 cleaning fee

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

The Inside Scoop produces and sells artisanal halal-certified ice cream in 473ml pints across more than 25 creative flavours (Malaysian-inspired Teh Tarik, Durian, Kaya Butter Toast, Choc Potato Chips N' Cream, alongside classics like Valrhona Chocolate and Matcha), as well as handmade ice cream cakes, seasonal ice cream mooncakes, and e-Gift vouchers. Distribution runs through 70+ owned scoop shops across Malaysia, a Shopify-powered online store with 2-day Klang Valley delivery, GrabFood orders, and free outlet pickup.

Product overview

The Inside Scoop is a Malaysian ice cream retailer offering a diverse portfolio of frozen dessert products centered around ice cream pints and ice cream cakes. The core product line consists of Ice Cream Pints available in over 25 creative flavors featuring locally-inspired creations (Teh Tarik, Kaya Butter Toast, Durian, Choc Potato Chips N' Cream), international favorites (Valrhona Chocolate, Matcha, Rocher), and seasonal offerings. Supporting products include Ice Cream Cakes (handmade pastries in 5-7 inch sizes), Ice Cream Mooncakes (seasonal), e-Gift digital vouchers (RM20/RM50/RM100 denominations), and the Lokal Legends Party Pack bundling 9 signature flavors. The company also operates the Insiders Club loyalty program and provides in-store event hosting services for private parties. With over 70 scoop shop locations across Malaysia, the company combines artisanal ice cream production with retail operations and e-commerce delivery throughout the Klang Valley region.

Differentiator

Problem solved

Functional benefit

Brands

• Insiders Club: Loyalty program offering points, single scoop deals, and member benefits
• Lokal Legends

Products and services

• Ice Cream Pints Artisanal halal-certified ice cream sold in 473ml tubs across more than 25 creative flavours spanning Malaysian-inspired creations (Teh Tarik, Durian, Kaya Butter Toast, Choc Potato Chips N' Cream, Ube Latté), classics (Valrhona Chocolate, Vanilla Bean, Matcha), and seasonal offerings. Targeted at individual Malaysian consumers for home enjoyment, gifting, and party occasions.
• Ice Cream Cakes Handmade ice cream cakes in 5–7 inch sizes featuring customizable candle options and handwritten message cards, sold through retail scoop shops and the online store for celebrations such as birthdays.
• Ice Cream Mooncakes Seasonal frozen ice cream mooncake product delivered with knife and reusable cooler bag, sold via the online store for festive occasions.
• E-Gift Vouchers Digital gift vouchers available in denominations of RM20, RM50, and RM100, valid for 6 months and redeemable for all products on the online store.
• Lokal Legends Party Pack Bundle of 9 x 100ml cups featuring all Lokal Legends flavours, includes a free limited edition Lokal Legends Passport and stickers, priced at RM118.
• Event Hosting (Party at Inside Scoop) In-store event hosting service for private parties accommodating up to 40 guests, with free venue usage and RM300 deposit redeemable as in-store credit; outside food permitted with RM200 cleaning fee.

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature2 records

Scale indicators3 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Baskin-Robbins: Global ice cream chain with established Malaysian franchise operations selling scooped and packaged ice cream in retail mall locations — directly comparable retail format and customer base to Inside Scoop's 70+ scoop shops.
• Swensen's: Singapore-origin ice cream and casual-dining chain with Malaysian operations, offering scooped ice cream and sundaes in a similar retail-scoop-shop format targeting Asian consumers — a regional direct competitor in the same channel.
• Cold Stone Creamery: US-origin premium ice cream retail chain with Malaysian franchise locations offering customised scoop creations in a similar mall-based retail format — competing head-to-head for the experiential scoop-shop occasion.
• Dairy Queen: International ice cream and frozen dessert chain operating Malaysian outlets selling scooped products and blended treats — directly competing in the retail scoop-shop channel with broad brand recognition.

Broad incumbents

• Häagen-Dazs: Globally established premium ice cream brand operating scoop shops and cafés in Malaysia, competing for the same premium-paying consumer with stronger international brand equity — a broad incumbent in Inside Scoop's premium positioning.
• Ben & Jerry's: Globally recognised premium ice cream brand distributed through scoop shops and retail in Malaysia, competing with Inside Scoop on premium flavour innovation and brand cachet — broader incumbent with a wider product portfolio.
• Magnum (Unilever): Unilever's premium ice cream brand (Magnum, Cornetto, Walls) with mass-distribution presence across Malaysian retail — broad incumbent competing for the same premium-impulse and packaged-ice-crealm occasions at greater scale.

Regional players

• Island Creamery: Singapore-headquartered artisanal ice cream brand offering premium handcrafted flavours with regional Asian distribution — comparable artisanal positioning and regional SEA focus, though primarily Singapore-anchored.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/MYinsidescoop
• LinkedInlinkedin.com/company/myinsidescoop

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Inside Scoop