Car Rental 8

What Car Rental 8 does

Car Rental 8 LLC is a privately held online car rental broker established in 2008 and headquartered in Tampa, Florida. Operating under the CarRental8.com and AmericaCarRental.com brands, the company functions as an intermediary that aggregates inventory from major global car rental suppliers — including Hertz, Enterprise, Dollar, Alamo, Budget, Avis, Fox, and Europcar — and resells it to end consumers through a self-serve web platform. The platform spans 17,000+ rental locations across 125 countries, is presented in 15 languages, and supports 70+ currencies, targeting individual travelers seeking airport, vacation, business, and one-way rentals.

The underlying technology is a transactional e-commerce booking site with a self-service manage-booking module that requires no account registration. Integrations include Google Maps (location discovery), third-party payment processors (with credit card processing handled by BookingMonkey Sàrl), Google Analytics and Meta Pixels (analytics/tracking), and Google Ads, Meta Ads, and Microsoft Advertising (interest-based remarketing). The company offers add-on protection modules including Collision Damage Coverage, a Protect Package (cancellation protection with deductible reimbursement), and a Future Credit Voucher.

Revenue is generated on a marketplace-commission basis: Car Rental 8 earns commissions from rental suppliers for bookings facilitated through the platform, with savings from high-volume supplier agreements passed to customers. Pricing is dynamic and transactional, with no booking fees, a $250–$500 supplier-held deposit, and a $75 / 10% cancellation fee. The company is independently owned by CEO Tony Davis and Chairman Yoni Epstein, has no disclosed institutional backing, and holds BBB Business Review accreditation via its affiliate Auto Europe, LLC.

Name

Car Rental 8

Legal name

Car Rental 8 LLC

Website

https://carrental8.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Car Rental 8 is a Tampa-based online car rental broker founded in 2008 that aggregates inventory from major global suppliers (Hertz, Enterprise, Avis, etc.) and resells to individual travelers across 125 countries via a self-serve, multi-language website.

Ownership category

akta.pro rank

Product category

Online Travel Agency / Car Rental Brokerage

NAICS

Passenger Car Rental (532111), Automotive Equipment Rental and Leasing (5321), Passenger Car Leasing (532112)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Long-Term / Monthly Car Rental (THADAAAE)

akta.pro secondary industries

Specialty Vehicle Rentals (SUVs, Convertibles, 4x4) (THADAAAH), Auto & Vehicle Leasing (Personal Use) (FSAKANAA)

Keywords

• Online car rental
• Rental car broker
• Travel booking platform
• Car rental aggregator
• Rental reservation services

Headquarters

HQ city

Tampa

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure

Revenue model

1. Booking Commission: Car Rental 8 acts as an online broker earning commissions from car rental suppliers for bookings facilitated through their platform. They pass savings from high-volume agreements to customers, operating on transaction-based revenue from rental reservations.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Car Rental 8 is an online car rental broker that aggregates rental vehicle inventory from major global suppliers (Hertz, Enterprise, Dollar, Alamo, Budget, Avis, Fox, Europcar) and resells it to consumers through a self-serve, multi-language, multi-currency website. The company earns commissions from suppliers on each booking, with published prices that include unlimited mileage, third-party insurance, theft and damage insurance, and local taxes, and offers optional add-on protection products such as Collision Damage Coverage, the Protect Package cancellation protection, and Future Credit Vouchers.

Product overview

Car Rental 8 is an online car rental broker platform established in 2008, headquartered in Tampa, Florida, operating under CarRental8.com and AmericaCarRental.com brands. The core platform enables customers to search, compare, and book rental vehicles from major suppliers (including Hertz, Enterprise, Dollar, Alamo, Budget, Avis, and Fox) across 17,000+ locations in 125 countries. The offering includes add-on protection products such as Collision Damage Coverage, Protect Package (cancellation protection with deductible reimbursement), and Future Credit Vouchers, along with a self-service booking management system for modifying or canceling reservations.

Differentiator

Problem solved

Functional benefit

Products and services

• Car Rental 8 Online Broker Platform Self-serve online car rental broker platform that lets individual travelers search, compare, and book rental vehicles from major global suppliers (Hertz, Enterprise, Dollar, Alamo, Budget, Avis, Fox) across 17,000+ locations in 125 countries through a multi-language, multi-currency website with no account registration required.
• Collision Damage Coverage Optional add-on rental coverage that customers can purchase at the time of booking, providing protection for the rental vehicle in case of damage or theft, along with emergency medical evacuation coverage.
• Protect Package (Cancellation Protection) Optional add-on that allows customers to cancel their booking up to 48 hours before pickup with a full refund and provides reimbursement of the rental deductible up to $250.00 for accidents or glass/tire damage.
• Future Credit Voucher Optional add-on credit voucher that protects the full value of prepaid rentals and can be used within one year of issuance at any Car Rental 8 location worldwide.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

Eight partnerships are on record, tiered core.

• HertzcoreChannel Partner/ Reseller/ DistributorMajor car rental supplier partner providing vehicles to Car Rental 8 customers through the broker platform. Part of the network of top suppliers enabling Car Rental 8's global rental network.
• EnterprisecoreChannel Partner/ Reseller/ DistributorMajor car rental supplier partner providing vehicles to Car Rental 8 customers through the broker platform.
• DollarcoreChannel Partner/ Reseller/ DistributorCar rental supplier partner in the network.
• AlamocoreChannel Partner/ Reseller/ DistributorCar rental supplier partner in the network.
• BudgetcoreChannel Partner/ Reseller/ DistributorCar rental supplier partner in the network.
• AviscoreChannel Partner/ Reseller/ DistributorCar rental supplier partner in the network.
• FoxcoreChannel Partner/ Reseller/ DistributorCar rental supplier partner in the network.
• EuropcarcoreChannel Partner/ Reseller/ DistributorInternational car rental supplier partner mentioned in terms and conditions as a major lessor.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Rentalcars.com (Booking Holdings): Rentalcars.com is the largest global online car rental broker, owned by Booking Holdings, and operates the same core model as Car Rental 8 — brokering reservations from major rental brands worldwide to consumers through a self-serve website. Directly comparable business model, customer segment, and supplier relationships.
• Kayak: Kayak is a travel meta-search engine owned by Booking Holdings that includes a car rental comparison and booking vertical. It overlaps with Car Rental 8 on price comparison, supplier aggregation, and consumer-direct booking flow, but operates as a broader travel meta-search rather than a car-rental-specialized broker.
• Expedia: Expedia is a major online travel agency with a car rental vertical that aggregates supplier inventory for global consumers. It competes with Car Rental 8 for the same self-serve car rental bookings, though Expedida operates as a full OTA with hotels, flights, and packages alongside cars.
• Trip.com (Ctrip): Trip.com is a major Asia-based OTA with a global car rental vertical, aggregating supplier inventory for international travelers. It is a broad incumbent in the same online travel booking space as Car Rental 8, with comparable consumer-facing car rental aggregation capability.

Direct peers

• Auto Europe: Auto Europe is a closely related international car rental broker that supplies car rentals across Europe and globally, and is referenced as Car Rental 8's BBB-accredited partner. It offers the same supplier-aggregated online booking experience for travelers seeking cross-border rentals, with overlapping product structure and customer base.
• DiscoverCars.com: DiscoverCars.com is a global car rental comparison and booking platform that aggregates inventory from major and regional suppliers, mirroring Car Rental 8's self-serve broker model. It serves international travelers across many of the same 125+ countries and competes for the same organic search traffic.
• Sixt Rent A Car: Sixt is a major global car rental brand that both operates its own fleet and competes with brokers like Car Rental 8 by selling directly to consumers online. It represents the dual role Car Rental 8's suppliers play — both inventory source and direct competitive channel.

Emerging players

• QEEQ.com: QEEQ is a global car rental comparison and booking platform that aggregates supply from major and regional rental brands, similar to Car Rental 8. It is a more recently established player targeting international travelers with a comparable self-serve, multi-currency booking experience.
• AutoSlash: AutoSlash is a US-focused car rental discount and comparison platform that surfaces low rates from major suppliers. It overlaps with Car Rental 8 on supplier relationships and price-comparison consumer experience, though it is more US-centric in geographic scope.

Others

• Hertz: Hertz is both a key supplier partner of Car Rental 8 and a direct-to-consumer car rental brand. As a supplier, it enables Car Rental 8's global inventory, but as a direct channel, it competes for the same end customer. This dual relationship makes Hertz a critical ecosystem participant.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Car Rental 8