Readify

IT Consulting and Digital Transformation Servicesreadify.net

Readify is an Australian digital transformation consultancy and Telstra subsidiary providing software development, data and analytics, experience design, and workplace services to large Australian enterprises and government clients across banking, energy, agriculture, and manufacturing.

Company typePrivate
Founded2001
HeadquartersDocklands, Australia
Headcount51–100
GTM typeB2B
OfferingServices

What Readify does

Readify is an Australian digital transformation and software development consultancy founded in 2001 and headquartered in Docklands, with additional delivery presence in Sydney. Since 2018 it has operated as a wholly-owned subsidiary of Telstra, marketed under the Telstra Professional Services brand, where its software, data, design and workplace practices are folded into a broader division of over 2,000 certified experts covering network, security, cloud, collaboration, mobility, data and AI. (Note: the 2,000+ figure refers to the Telstra Professional Services division rather than Readify as a standalone legal entity, which per firmographic data has 51–100 employees.)

The company delivers four interconnected service lines: Software Development (cross-functional product teams building custom applications), Data & Analytics Services (data architecture, engineering, analytics, AI and machine learning, plus IoT intelligence), Experience & Design Services (a human-centred Discover–Strategise–Create–Review methodology), and Workplace Services (connectivity, collaboration and security for hybrid work). It serves predominantly large Australian enterprises and government, with disclosed customers including ANZ, Colonial First State, UniSuper, Woodside Energy, Visy, GrainCorp, Wise Employment, Balmain Private, Macutex and the Department of Transport (RideSpace).

Readify generates revenue through professional services engagements — consulting, design, build and implementation work — delivered via direct enterprise field sales. Pricing is not publicly disclosed, and there are no productised SaaS or platform revenue streams. As a subsidiary within Telstra Enterprise, Readify's commercial trajectory, capital structure and go-to-market are governed by Telstra's corporate policies and reporting structures, with operating geographies restricted to Australia. No patents, trademarks, certifications, or third-party partnerships are disclosed in the available data.

Readify firmographics

Firmographics

Name: Readify
Website: https://readify.net
Company type: Private
Founded year: 2001
Operating status: Operating
Headcount range: 51–100 employees
Short description: Readify is an Australian digital transformation consultancy and Telstra subsidiary providing software development, data and analytics, experience design, and workplace services to large Australian enterprises and government clients across banking, energy, agriculture, and manufacturing.
Ownership category
akta.pro rank

Readify industry classification

Industry

Product category: IT Consulting and Digital Transformation Services
NAICS: Administrative Management and General Management Consulting Services (541611), Custom Computer Programming Services (541511), Computer Systems Design Services (541512)
SIC: Services-Management Consulting Services (8742), Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373)
akta.pro primary industry: Digital & Technology Transformation Consulting (BPAHACAH)
akta.pro secondary industries: Business Process & Digital Transformation Consulting (BPAEAAAD), Business Intelligence, Reporting & Visualization Services (BPAEAHAD), Operations & Process Improvement Consulting (BPAHACAB)

Keywords

Software development services
Data analytics consulting
Experience design services
Workplace technology solutions
Digital transformation consulting

Where Readify is headquartered

Location

Headquarters

HQ city: Docklands
HQ country: Australia
HQ region: Oceania

Offices2 records

Markets served

Readify business model

Business model

GTM type: B2B
Offering type: Services
Cost components: Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

Professional Services: Expert consulting and technology solutions delivered through professional services engagements, providing digital transformation services to Australian businesses ranging from simple integrations to complex transformations

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Readify product offering

Product offering

Core offering

Readify delivers digital transformation professional services to Australian businesses through four interconnected offerings: software development (designing and building applications in cross-functional product teams), data and analytics services (data architecture, engineering, AI, and machine learning), experience and design services (human-centred design covering discover, strategise, create, and review), and workplace services (integrating connectivity, collaboration, and security for hybrid work environments). The firm supports clients from simple integrations to complex multi-technology, multi-geography transformations.

Product overview

Telstra Professional Services is a tech services provider delivering digital transformation for Australian businesses. The portfolio consists of four interconnected service offerings: Software Development (application design and build), Data & Analytics Services (data architecture, engineering, AI/ML), Experience & Design Services (human-centered design), and Workplace Services (hybrid work environments). Over 2,000 certified experts cover network, security, cloud, collaboration, mobility, software development, data, and AI.

Differentiator

Problem solved

Functional benefit

Products and services

Software Development Expert team that designs and builds applications, working in cross-functional product teams to design and deliver impactful solutions using technologies fit for specific business problems or opportunities. Targeted at Australian enterprise clients seeking innovation, customer experience enhancement, and operational efficiency.
Data & Analytics Services Expert analytics services that help businesses derive real value from data through insights, with expertise in Data Architecture, Engineering, Analytics, AI, and Machine Learning. Supports business process automation, IoT-driven supply chain insights, governed data platforms, and AI-enabled customer engagement for Australian enterprises.
Experience & Design Services Human-centred design solutions covering discover, strategise, create, and review phases using the latest design tools and Telstra's adaptive capabilities to create scalable, high-impact experiences. Targeted at enterprises seeking to define business requirements, user needs, and inclusive product experiences.
Workplace Services Bespoke workplace solutions integrating connectivity, collaboration, and security to enhance flexibility for hybrid work environments. Includes productivity tools, simplified collaboration platforms, mobility enablement, and security, compliance, and governance frameworks for modern ways of working.

Quantifiable outcome

Transform businesses from simple integrations to complex transformations spanning multiple technologies and geographies

Companies that use Readify

Customer profile

Named customers10 records

Segments1 record

Ideal customer profiles1 record

Readify technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature4 records

Readify partnerships and signals

Strategic signal

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Readify competitors and assessment

Company assessment

Broad incumbents

Accenture Australia: Global systems integrator with a large Australian practice delivering strategy, technology and operations consulting across all of Readify's service pillars at greater scale.
Cognizant Australia: Global IT services provider with Australian delivery covering application development, data, AI and digital workplace - directly overlapping Readify's portfolio.
IBM Consulting (Australia): Hybrid cloud, AI and enterprise application consulting practice serving large Australian organizations with comparable transformation capabilities.
Capgemini Australia: Global technology and engineering services firm with ANZ presence in digital transformation, data/AI and intelligent industry, competing for similar enterprise engagements.

Direct peers

Mantel Group: Australian data, analytics, cloud and digital engineering consultancy serving enterprise clients across ANZ; directly comparable to Readify's data and software development practices.
Insource Services: Australian IT services firm delivering digital transformation, application development and workplace services to mid-market and enterprise customers, with comparable service packaging.
Slalom: Technology and business transformation consultancy delivering software engineering, data/AI and experience design across regional hubs. Closely mirrors Readify's cross-functional team model and end-to-end digital transformation offering.
Thoughtworks: Global digital transformation consultancy focused on custom software development, data and design for enterprise clients. Highly comparable to Readify's software development, data and experience design service lines.

Others

Deloitte Digital (Australia):

Regional players

Arq Group (Deloitte): Australia-based digital services firm (acquired by Deloitte in 2019) that was a direct peer to Readify for app development, cloud and data work in the Australian market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Readify financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Readify leadership team

Management profile

Number of profiles

Profiles5 records

Readify funding detail

Funding detail

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Readify M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Readify

What does Readify do?

Is Readify a public or private company?

Readify is a private company. It is classified as corporate owned and is currently operating.

When was Readify founded?

Readify was founded in 2001. It employs 51 to 100 people.

Where is Readify based?

Readify is headquartered in Docklands, Australia, in the Oceania region.

How does Readify make money?

One revenue line is on record: professional Services.

Who are Readify's main competitors?

Broad incumbents on record are Accenture Australia, Cognizant Australia, IBM Consulting (Australia) and Capgemini Australia. Direct peers are Mantel Group, Insource Services, Slalom and Thoughtworks. Deloitte Digital (Australia) is listed as an others. Arq Group (Deloitte) is listed as a regional player.

Does Readify have an API?

No public API is recorded for Readify.

What industry is Readify in?

Readify's product category is IT Consulting and Digital Transformation Services. Its primary akta.pro industry code is BPAHACAH, Digital & Technology Transformation Consulting, with a secondary code of BPAEAAAD, Business Process & Digital Transformation Consulting. Its NAICS code is 541611 and its SIC code is 8742.