iDiva
iDiva is a privately held Indian digital media platform, founded in 2009 and operated by Editorji Technologies Private Limited, that publishes women-centric lifestyle content covering beauty, fashion, wellness, entertainment, relationships, and weddings for urban Indian women via web, podcasts, and video.
- Company typePrivate
- Founded2009
- HeadquartersGurugram, India
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
What iDiva does
iDiva is an Indian digital media platform targeting urban Indian women with lifestyle content spanning beauty, fashion, health and wellness, entertainment, relationships, weddings, and social/career opinions. Founded in 2009 and operated by Editorji Technologies Private Limited, the platform is headquartered in New Delhi and self-describes as "India's largest women's lifestyle network." The product surface is built on a web-based content management platform with CDN-served media, augmented by a portfolio of sub-brands including Digital Covers (celebrity magazine features), AMP-format Web Stories (mobile-first vertical storytelling), iDiva Originals (original videos and podcasts such as South Delhi Girls Podcast, She Comes First, Kya Scene Hai, and Not My Type), Lookbook (tested-and-ranked product reviews), Weddings, Opinions, and Shop/Commerce. The platform distributes content through its responsive website, social media (Instagram, Facebook), SEO, email newsletters, and syndicated video and podcast channels.
The business model combines three monetization streams: digital advertising (display ads, sponsored content, brand integrations), recurring subscription services with monthly billing and discretionary free trials, and e-commerce transactions through the Shop sub-brand. Distribution is exclusively digital and global in reach, though the primary market is India. The company is privately held with no disclosed external funding or institutional investors, has 51-100 employees, and operates without subsidiaries. Leadership consists of co-founder and business head Angad Bhatia and sales and marketing director Amanda Hill. Notable strategic activity includes a 2022 partnership with Karagiri as official saree partner for the Gangubai Kathiawadi film and ongoing product expansion into commerce, podcasts, and product review verticals.
iDiva firmographics
Firmographics- Name
- iDiva
- Legal name
- Editorji Technologies Private Limited
- Website
- https://idiva.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- iDiva is a privately held Indian digital media platform, founded in 2009 and operated by Editorji Technologies Private Limited, that publishes women-centric lifestyle content covering beauty, fashion, wellness, entertainment, relationships, and weddings for urban Indian women via web, podcasts, and video.
- Ownership category
- akta.pro rank
Where iDiva is headquartered
LocationHeadquarters
- HQ city
- Gurugram
- HQ country
- India
- HQ region
- Asia
Offices3 records
Markets served
iDiva business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure
Revenue model
- Digital Advertising: iDiva generates revenue through display advertising, sponsored content, and promotional articles. The platform features brand partnerships and sponsored sections integrated throughout its editorial content.
- Subscription Services: The platform offers subscription-based services with optional free trial periods. Users can subscribe to access premium content and services with billing occurring at the beginning of subscription and subsequent renewals.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Standard Subscription |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
iDiva product offering
Product offeringCore offering
iDiva is a women's lifestyle digital media portal that publishes editorial articles, digital magazine covers, AMP-format web stories, original videos, podcasts, and curated product reviews across beauty, fashion, health and wellness, lifestyle, entertainment, relationships, weddings, and opinions. It monetizes this content through advertising, sponsored brand partnerships, paid subscriptions (with free trials), and an e-commerce Shop feature.
Product overview
iDiva is a women's lifestyle digital media platform operated by Editorji Technologies Pvt Ltd under Hook.online. It offers a comprehensive content portfolio organized into a unified portal with specialized sub-brands including Digital Covers (celebrity magazine-style features), Web Stories (AMP-format visual content), Originals (videos and podcasts), Lookbook (product reviews and recommendations), and dedicated sections for Weddings, Opinions, and Commerce. The platform covers Beauty, Fashion, Health & Wellness, Lifestyle, Entertainment, Relationships & Love, and provides tools like the Bra Size Calculator. iDiva generates revenue through subscription services, advertising, and e-commerce transactions. The platform's content spans editorial articles, video series, podcasts, and visual storytelling formats.
Differentiator
Problem solved
Functional benefit
Products and services
- iDiva Website/Portal India's largest women's lifestyle network and content portal covering Beauty, Fashion, Health & Wellness, Lifestyle, Entertainment, Relationships & Love, Weddings, and Opinions through articles, videos, and digital content, targeted at urban Indian women.
- Digital Covers
Companies that use iDiva
Customer profileSegments1 record
Ideal customer profiles2 records
iDiva technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
iDiva partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- KaragiriminoriDiva featured a partnership with Karagiri for the 'Gangubai Kathiawadi X Karagiri' collaboration, where Karagiri was the official saree partner for the Sanjay Leela Bhansali film. The partnership included sponsored content and saree collection features on iDiva's platform.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
iDiva competitors and assessment
Company assessmentDirect peers
- POPxo (Blur India): Digital-first women's lifestyle platform in India covering beauty, fashion, relationships, and pop culture. Directly comparable in target audience (urban Indian women), content formats (articles, video, social), and revenue model (ads, branded content, commerce).
- Pinkvilla: Indian entertainment and lifestyle digital publisher with strong Bollywood/celebrity, fashion, and beauty coverage for a female-skewed audience. Comparable in content mix, SEO-driven traffic strategy, and digital ad-led monetization.
- MissMalini: Long-standing Indian women's lifestyle and celebrity digital media brand. Closely comparable in audience (urban Indian women), content verticals (Bollywood, beauty, lifestyle), and brand-partnership-driven monetization.
- SheThePeople: Indian digital media platform focused on women's issues, opinions, careers, and lifestyle. Overlaps with iDiva's Opinions section and editorial voice around women's topics in India.
- HerZindagi: India.com Network's women-focused lifestyle portal covering relationships, beauty, fashion, and health. Directly comparable in audience segmentation, content mix, and digital advertising model.
- Bollywood Hungama: Leading Bollywood and entertainment digital publisher in India. Overlaps materially with iDiva's entertainment and celebrity verticals, including similar SEO-led traffic acquisition and Bollywood news-driven audience engagement.
Broad incumbents
- Femina: Established Times of India Group women's magazine and digital property covering beauty, fashion, relationships, and celebrity. Larger, legacy incumbent competing for the same urban Indian women audience with broader content portfolio.
- Vogue India: Condé Nast's Indian edition focused on fashion, beauty, and luxury lifestyle. Comparable in target audience (affluent urban Indian women) and editorial depth, but operates at a premium tier with much larger brand and capital backing.
- Cosmopolitan India: Hearst's Indian edition targeting young urban Indian women with fashion, beauty, relationships, and entertainment content. Comparable audience and verticals, but international incumbent with significantly greater resources.
Emerging players
- Nykaa: India's largest beauty and wellness D2C and content platform, with significant editorial/magazine content and a dominant commerce funnel in beauty. Comparable in audience (urban Indian women interested in beauty) and overlapping in the beauty editorial-to-commerce loop that iDiva is building via Lookbook.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
iDiva social profiles
Digital presenceiDiva financial estimates
Financial estimateRevenue estimate
Valuation estimate
iDiva leadership team
Management profileNumber of profiles
Profiles2 records
iDiva funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
iDiva M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about iDiva
What does iDiva do?
iDiva is a women's lifestyle digital media portal that publishes editorial articles, digital magazine covers, AMP-format web stories, original videos, podcasts, and curated product reviews across beauty, fashion, health and wellness, lifestyle, entertainment, relationships, weddings, and opinions. It monetizes this content through advertising, sponsored brand partnerships, paid subscriptions (with free trials), and an e-commerce Shop feature.
Is iDiva a public or private company?
iDiva is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was iDiva founded?
iDiva was founded in 2009. It employs 51 to 100 people.
Where is iDiva based?
iDiva is headquartered in Gurugram, India, in the Asia region.
How does iDiva make money?
Two revenue lines are on record. Digital Advertising is the primary driver. The others are subscription Services.
Who are iDiva's main competitors?
Direct peers on record are POPxo (Blur India), Pinkvilla, MissMalini, SheThePeople, HerZindagi and Bollywood Hungama. Broad incumbents are Femina, Vogue India and Cosmopolitan India. Nykaa is listed as an emerging player.
Does iDiva have an API?
No public API is recorded for iDiva.