Atria Brindavan Power
Atria Brindavan Power is a Bengaluru-based private renewable Independent Power Producer that develops, owns, and operates solar, wind, and hydroelectric plants across India with 500MW+ capacity, serving enterprise clients including Coca-Cola, Microsoft, and Dell, and offering power trading, rooftop solar, and AI-based energy management services.
- Company typePrivate
- Founded1960
- HeadquartersBangalore, India
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What Atria Brindavan Power does
Atria Brindavan Power (operating as Atria Power) is a Bengaluru-headquartered, privately held renewable Independent Power Producer and part of the diversified Atria Group. The company develops, owns, and operates a multi-technology renewable generation portfolio spanning solar PV, wind, and hydroelectric power plants, with a stated total capacity exceeding 500 MW distributed across Karnataka, Andhra Pradesh, Madhya Pradesh, Gujarat, and Tamil Nadu. It positions itself as India's first private hydro power producer, with hydroelectric assets including Brindavan Mysuru (16 MW), Shivanasamudra (6.6 MW), and Shimsha (18 MW), alongside solar installations in Karnataka (Pavgada 20 MW, Kogali 30 MW, Kabahalli 30 MW, Hiriyur 20 MW) and wind farms across multiple states (Chitradurga 39.6 MW, Kukru 50 MW, Savarkundla 32 MW, Kayathar 50 MW, and others).
Beyond generation, Atria operates a multi-revenue business model that includes (i) renewable energy sales to enterprise and industrial customers such as Coca-Cola, Microsoft, and Dell/Novotel Techpark, (ii) power trading across India via exchanges approved by the Central Electricity Regulatory Commission (CERC), launched in 2016, (iii) rooftop solar installations for residential and commercial customers delivered through a separate sub-brand called Atria Renewable (atriarenewable.com), and (iv) AI- and IoT-enabled demand-side energy management services including energy audits, remote monitoring, energy analytics, and energy efficiency solutions. The company claims project execution roughly half the industry norm and markets electricity pricing more competitive than DISCOM rates. The firm is family-controlled as part of the Atria Group (founded 1960), operates with a lean employee base of 51–100, has one disclosed funding round of $8.6M in 2013 from BanyanTree Finance, and has not publicly disclosed audited revenue figures.
Atria Brindavan Power firmographics
Firmographics- Name
- Atria Brindavan Power
- Legal name
- Atria Power
- Website
- https://atriapower.com
- Company type
- Private
- Founded year
- 1960
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Atria Brindavan Power is a Bengaluru-based private renewable Independent Power Producer that develops, owns, and operates solar, wind, and hydroelectric plants across India with 500MW+ capacity, serving enterprise clients including Coca-Cola, Microsoft, and Dell, and offering power trading, rooftop solar, and AI-based energy management services.
- Ownership category
- akta.pro rank
Atria Brindavan Power industry classification
Industry- Product category
- Renewable Power Generation
- NAICS
- Electric Power Generation (22111), Hydroelectric Power Generation (221111), Solar Electric Power Generation (221114), Wind Electric Power Generation (221115)
- SIC
- Cogeneration Services & Small Power Producers (4991), Electric Services (4911)
- akta.pro primary industry
- Renewable Energy Asset Management (Solar/Wind/Hydro/Geothermal) (EUAEAMAB)
- akta.pro secondary industries
- Renewable Distributed Generation (Rooftop/Onsite Solar, Small Wind, Small Hydro) (EUACALAJ), Energy Management Systems & Plant Controllers (PPC, AGC Participation, Curtailment Control) (EUAMAIAI)
Keywords
Where Atria Brindavan Power is headquartered
LocationHeadquarters
- HQ city
- Bangalore
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Atria Brindavan Power business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Infrastructure, Operations, Personnel, Technology or R&D, Supply Chain
Revenue model
- Renewable Energy Generation and Sales: Atria develops, acquires, owns, and operates power plants (Solar PV, Wind, Hydroelectric) and sells generated electricity to industrial and commercial customers. The company operates solar power plants strategically located in Karnataka at Pavgada, Kogali, Kabahalli, and Hiriyur.
- Power Trading: In 2016, Atria expanded into full-spectrum power company by entering power trading sector, trading power across India through exchanges approved by CERC (Central Electricity Regulatory Commission). Provides cheaper electricity than DISCOM rates.
- Energy Efficiency Solutions: Atria offers energy efficiency solutions and demand side energy management, positioning itself as a 'total energy partner' providing green electricity and solutions to reduce total energy consumption and increase productivity.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Atria Brindavan Power product offering
Product offeringCore offering
Atria Brindavan Power (Atria Power) is a Bengaluru-based independent renewable power producer that develops, owns, and operates solar PV, wind, and hydroelectric power plants across India. The company generates over 500MW of renewable energy, sells power to industrial and commercial customers, trades electricity on CERC-approved exchanges, and offers rooftop solar installations along with AI-driven demand-side energy management for enterprises.
Product overview
Atria Power operates as a differentiated renewable Independent Power Producer (IPP) that develops, acquires, owns, and operates power plants with focus on Solar PV, Wind, and Hydroelectric generation. The company offers a portfolio of renewable energy solutions including utility-scale solar power plants (Pavgada, Kogali, Kabahalli, Hiriyur), wind power installations (Chitradurga, Pulivendula, Bijapura, Kalyan durga, Kukru, Savarkundla, Kayathar), and hydroelectric plants (Brindavan Mysuru, Shivanasamudra, Shimsha). Beyond generation, Atria provides integrated services including power trading (launched 2016), rooftop solar solutions via Atria Renewable, and AI-powered demand side energy management including energy audits, remote monitoring, and energy analytics.
Differentiator
Problem solved
Functional benefit
Brands
- Atria Renewable: Provides user-friendly rooftop solar installations that are quick and easy to set up, coupled with streamlined execution and maintenance
- Farmlore
Products and services
- Solar Power Plants Utility-scale solar PV power plants located in Karnataka at Pavgada (20 MW), Kogali (30 MW), Kabahalli (30 MW), and Hiriyur (20 MW), generating electricity for industrial and commercial customers.
- Wind Power Plants Wind power installations across Karnataka, Andhra Pradesh, Madhya Pradesh, Gujarat, and Tamil Nadu, including Chitradurga (39.6 MW), Pulivendula (25.5 MW), Bijapura (39.6 MW), Basavana Bagevadi (39.6 MW), Kalyan durga (25.6 MW), Kukru (50 MW), Savarkundla (32 MW), and Kayathar (50 MW).
- Hydroelectric Power Plants Hydroelectric power plants in Karnataka including Brindavan Mysuru (16 MW), Shivanasamudra (6.6 MW), and Shimsha (18 MW). Atria Brindavan Power operates the Brindavan Mysuru hydroelectric plant.
- Power Trading Full-spectrum power trading services enabling trading of electricity across India through Central Electricity Regulatory Commission (CERC) approved exchanges, providing cheaper electricity than DISCOM rates to industrial and commercial customers.
- Rooftop Solar Solutions User-friendly rooftop solar installations for homes and commercial buildings, provided under the Atria Renewable brand through a dedicated platform at atriarenewable.com, with streamlined execution and maintenance services.
- Demand Side Energy Management AI-based energy management solutions for large enterprises, including energy audits, remote monitoring, energy analytics, and energy efficiency services designed to reduce total energy consumption and increase productivity.
Quantifiable outcome
- 500MW+ renewable power generated
- +2 more outcomes
Companies that use Atria Brindavan Power
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
Atria Brindavan Power technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Atria Brindavan Power partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
Atria Brindavan Power competitors and assessment
Company assessmentBroad incumbents
- NHPC Limited: India's largest government hydropower generator with multi-GW hydro portfolio. Comparable to Atria's hydro legacy though much larger and focused predominantly on conventional large hydro.
- Adani Green Energy: India's largest renewable IPP (>10GW) covering solar, wind, and hybrid projects with a listed platform. Operates in the same solar/wind utility-scale and C&I segments as Atria, with substantially greater scale and capital access.
- Tata Power Renewables: Renewable energy arm of Tata Power operating multi-GW solar, wind, and hybrid capacity with strong enterprise C&I customer base. Competes for the same corporate PPA and rooftop solar customers as Atria.
- JSW Energy: Indian power company with growing renewable portfolio (solar, wind, hydro) across multiple states. Comparable multi-technology IPP strategy and Karnataka/Southern India footprint to Atria.
Direct peers
- Fourth Partner Energy: Indian C&I-focused renewable IPP specializing in distributed solar and rooftop solutions for commercial and industrial customers. Closely comparable to Atria Renewable's rooftop/B2B segment.
- Greenko Group: Indian multi-technology renewable IPP operating ~7GW of solar, wind, and hydro/storage capacity with merchant and PPA exposure. Closest comparable to Atria's diversified solar-wind-hydro asset mix and power-trading orientation.
- ReNew Power: One of India's largest renewable IPPs with 7GW+ of wind and solar capacity serving C&I and utility customers. Comparable business model of utility-scale generation plus enterprise PPA sales, though at materially larger scale than Atria.
- Azure Power: India-focused solar IPP with utility-scale and rooftop operations serving government and C&I customers. Comparable in serving Indian enterprise and DISCOM customers with solar generation, though concentrated in solar rather than multi-tech.
- Hero Future Energies: Indian renewable IPP with multi-GW solar, wind, and rooftop portfolios backed by the Hero Group. Comparable multi-technology generation and C&I/enterprise customer focus to Atria's diversified strategy.
Emerging players
- Vikram Solar: Indian solar EPC and module manufacturer with growing IPP and rooftop solar presence. Comparable in serving Indian enterprise and utility-scale solar markets, though with a different mix of manufacturing vs. generation.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Atria Brindavan Power social profiles
Digital presenceAtria Brindavan Power financial estimates
Financial estimateRevenue estimate
Valuation estimate
Atria Brindavan Power leadership team
Management profileNumber of profiles
Profiles5 records
Atria Brindavan Power subsidiaries and ownership
Company hierarchySubsidiaries1 record
Atria Brindavan Power funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Atria Brindavan Power M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Atria Brindavan Power
What does Atria Brindavan Power do?
Atria Brindavan Power (Atria Power) is a Bengaluru-based independent renewable power producer that develops, owns, and operates solar PV, wind, and hydroelectric power plants across India. The company generates over 500MW of renewable energy, sells power to industrial and commercial customers, trades electricity on CERC-approved exchanges, and offers rooftop solar installations along with AI-driven demand-side energy management for enterprises.
Is Atria Brindavan Power a public or private company?
Atria Brindavan Power is a private company. It is classified as family owned and is currently operating.
When was Atria Brindavan Power founded?
Atria Brindavan Power was founded in 1960. It employs 51 to 100 people.
Where is Atria Brindavan Power based?
Atria Brindavan Power is headquartered in Bangalore, India, in the Asia region.
How does Atria Brindavan Power make money?
Three revenue lines are on record. Renewable Energy Generation and Sales are the primary driver. The others are power Trading and energy Efficiency Solutions.
Who are Atria Brindavan Power's main competitors?
Broad incumbents on record are NHPC Limited, Adani Green Energy, Tata Power Renewables and JSW Energy. Direct peers are Fourth Partner Energy, Greenko Group, ReNew Power, Azure Power and Hero Future Energies. Vikram Solar is listed as an emerging player.
Does Atria Brindavan Power have an API?
No public API is recorded for Atria Brindavan Power.
What industry is Atria Brindavan Power in?
Atria Brindavan Power's product category is Renewable Power Generation. Its primary akta.pro industry code is EUAEAMAB, Renewable Energy Asset Management (Solar/Wind/Hydro/Geothermal), with a secondary code of EUACALAJ, Renewable Distributed Generation (Rooftop/Onsite Solar, Small Wind, Small Hydro). Its NAICS code is 22111 and its SIC code is 4991.