Binson's Medical Equipment & Supplies

What Binson's Medical Equipment & Supplies does

Binson's Medical Equipment & Supplies is a privately held, family-owned durable medical equipment (DME) provider founded in 1953 and headquartered in Center Line, Michigan. The company sells and rents medical equipment (wheelchairs, hospital beds, lift chairs, mobility scooters), delivers recurring medical supplies (CPAP, CGM, diabetes testing, incontinence, ostomy, wound care, breast pumps), and provides custom orthotics and prosthetics fitting, non-medical home care services, and healthcare staffing. Its operating footprint spans retail showrooms in Michigan (Livonia, Center Line, Ann Arbor), Indiana (including Indianapolis opened December 1, 2025), and Florida, complemented by a nationwide e-commerce platform at binsons.com and toll-free phone ordering.

The underlying technology stack consists of a patient management and supply fulfillment system with insurance verification and billing, a branded myBinson patient portal for account and reorder management, integration with ResMed's myAir app for CPAP compliance tracking, and the ShipPAP virtual PAP set-up program for remote equipment onboarding. Certified Assistive Technology Professional (ATP) staff support Complex Rehab Technology (CRT) assessments. The company does not disclose proprietary AI/ML systems; its digital layer is operational rather than intelligence-led.

Binson's revenue model combines one-time equipment sales and rentals with high-margin recurring supply resupply across five or more insurance-reimbursed categories. Payer relationships are central: Binson's is in-network with hundreds of insurance plans including Medicare, and became the exclusive diabetes supplies provider for Blue Cross Blue Shield of Michigan members effective January 1, 2024, displacing prior supplier J&B. The company is privately held, has no disclosed funding rounds, and has not announced any M&A activity; growth has been organic through retail expansion, product line extensions (home care, staffing, CRT), and exclusive payer contracts.

Name

Binson's Medical Equipment & Supplies

Legal name

Binson's Medical Equipment & Supplies

Website

https://binsons.com

Company type

Private

Founded year

1953

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Binson's is a family-owned durable medical equipment provider founded in 1953, serving patients across Michigan, Indiana, and Florida with retail showrooms, nationwide e-commerce, insurance-covered medical supplies, custom orthotics, home care, and healthcare staffing.

Ownership category

akta.pro rank

Product category

Durable Medical Equipment and Supplies

NAICS

Home Health Equipment Rental (532283)

SIC

Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842), Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047)

akta.pro primary industry

Durable Medical Equipment (DME) Sales & Rentals (HSABAKAA)

akta.pro secondary industries

Mobility Device Sales, Rental & Service (Wheelchairs, Scooters, Walkers) (HSABAKAC), Equipment Installation, Maintenance, Repair & Sanitization Services (HSABAKAJ), Medical & Mobility Device Leasing (Consumer) (FSAKANAJ), Home Healthcare & DME Delivery (Oxygen, Supplies) (TLAAAIAE)

Keywords

• Durable medical equipment
• Home medical supplies
• CPAP and respiratory therapy
• Diabetes management supplies
• Complex rehab wheelchairs

Headquarters

HQ city

Center Line

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Medical Equipment Sales: Sales of durable medical equipment including wheelchairs, mobility scooters, hospital beds, lift chairs, and other home medical equipment. Both retail and insurance-covered purchases available.
2. Medical Supplies: Recurring supply orders including CPAP supplies, diabetes supplies (CGM sensors, test strips), incontinence supplies, ostomy supplies, breast pumps, and other consumable medical products. Customers can reorder online once enrolled.
3. Orthotics & Prosthetics: Custom-fitted orthotic braces (knee, back) and prosthetic devices with professional measuring, fitting, and crafting services by certified experts.
4. Home Care Services: Non-medical and specialty care services including companion care, personal care, respite care, and care coordination for elderly and chronically ill patients.
5. Healthcare Staffing: Nursing staffing services provided to healthcare facilities requiring temporary or supplemental clinical staff.
6. Rental Equipment: Daily and monthly rental of medical equipment including beds, scooters, lift chairs, and wheelchairs. Monthly rates apply for rentals of 4+ days.
7. Insurance-Covered Supplies: As a preferred provider for Blue Cross Blue Shield of Michigan and other insurers, Binson's provides diabetes supplies, CGM, and other covered products billed directly to insurance.

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

Binson's Medical Equipment & Supplies sells and rents durable medical equipment (wheelchairs, mobility scooters, hospital beds, lift chairs), recurring medical supplies (CPAP, diabetes/CGM, incontinence, ostomy, wound care, breast pumps), custom orthotics and prosthetics, and Complex Rehab Technology wheelchairs. The company also delivers non-medical home care services and healthcare staffing, processing hundreds of insurance plans including Medicare and an exclusive diabetes supplies contract with Blue Cross Blue Shield of Michigan.

Product overview

Binson's Medical Equipment & Supplies operates as a medical equipment and supplies provider offering a comprehensive portfolio of products and services since 1953. The core offering includes insurance-covered medical supplies (breast pumps, CGM supplies, CPAP supplies, diabetes supplies, incontinence, ostomy, trach, urological, and wound care products) alongside specialized services such as Orthotics & Prosthetics (custom braces and prosthetic devices), Home Care Services (companion care, personal care, specialty care, dementia support), Healthcare Staffing, and Complex Rehab Technology (CRT) for advanced mobility needs including adult and pediatric wheelchairs. The company also provides Rental Equipment for temporary medical needs and maintains retail locations in Florida, Indiana, and Michigan offering featured products like sanitizers, mobility aids, diagnostic equipment, and personal care items.

Differentiator

Problem solved

Functional benefit

Brands

• Binson's Boutique: Specialized boutique service offering within Binson's medical equipment and supplies services.
• Binson's Pharmacy
• myBinson

Products and services

• Durable Medical Equipment Sales Wheelchairs, mobility scooters, hospital beds, lift chairs, rollators, and other home medical equipment sold both at retail and billed through insurance for eligible patients.
• Recurring Medical Supplies CPAP and PAP supplies, CGM sensors, diabetes test strips and glucometers, incontinence, ostomy, tracheostomy, urological, wound care, and enteral feeding supplies, with online enrollment and reordering for chronic-condition patients.
• Breast Pump Supplies Insurance-covered breast pumps and accessories from leading brands with online enrollment and reorder forms.
• Orthotics and Prosthetics Custom-fitted orthotic braces (knee, back, pediatric) and prosthetic limbs delivered with certified expert measuring, fitting, and crafting services.
• Complex Rehab Technology (CRT) Custom wheelchairs and mobility solutions for adults and pediatrics including ultra-lightweight, manual and power tilt-in-space, complex power, power seat elevators, alternative access controls, all-terrain, standing wheelchairs, adaptive strollers, and seating & positioning products, supported by a certified ATP team.
• Home Care Services Non-medical in-home care including companion care, personal care, specialty care, fall prevention, respite care, Alzheimer's and dementia support, chronic-condition management, transitional care, couples care, elderly support, and adults-under-65 care.
• Healthcare Staffing Nursing staffing services providing qualified healthcare professionals to facilities requiring temporary or supplemental clinical staff.
• Rental Equipment Rental of hospital beds, mobility scooters, lift chairs, and other medical equipment on daily and monthly rates (monthly rates apply for rentals of 4+ days).
• Virtual PAP Set-Up (ShipPAP) Remote setup service that delivers positive airway pressure (PAP) devices to patients with virtual guidance, replacing traditional in-office setup visits.
• Mobility Equipment Repair Services Repair and maintenance services for mobility equipment to ensure continued functionality and safety.
• Liviliti Paptizer UVC LED Smart Sanitizer UVC LED smart sanitizer for disinfecting medical equipment and personal items, priced at $279.00.
• CofixRX Iodine Nasal Cleanse Antiviral and antimicrobial nasal cleanse product for respiratory protection, priced at $19.95.
• CPAP Cleaning Pads and Soap Kit Non-allergenic, alcohol-free cleaning product for CPAP accessories, priced at $36.00.
• Power Lift Recliners (Cloud Small/Medium & Medium/Large) Power lift recliner chairs in multiple sizes designed to assist with sitting and standing mobility.
• BuzzAround Extreme Mobility Scooter All-terrain mobility scooter designed for outdoor use with enhanced durability and performance.
• Advanced Manual Inflate Digital Blood Pressure Monitor (Medium Cuff) Digital blood pressure monitoring device with manual inflate function and medium-sized cuff, priced at $60.63.
• Digital Non-Touch IR Forehead Thermometer Infrared forehead thermometer for contactless temperature measurement, priced at $85.96.
• Ultra Slim Body Composition Scale Digital body composition monitoring scale, priced at $78.57.
• SoftPath Diabetic Sock Specialty diabetic socks designed for foot health and circulation support.
• Handybar Portable Vehicle Support Grab Bar Portable grab bar for vehicle support to assist with entering and exiting cars, priced at $73.53.
• CoolPAP Home & Travel CPAP Pillow CPAP pillow designed for use at home and while traveling to enhance sleep therapy comfort, priced at $63.33.
• Durable 4 Wheel Rollator with 7.5 Inch Casters Mobility aid featuring four wheels and 7.5-inch casters for stability and maneuverability.
• Isolation Face Masks and Procedure Masks Disposable face masks for infection control, including isolation face masks with ear loops and standard isolation procedure masks priced at $0.53 each.
• Isolation Gown (Blue, Slipover/Tie Back) Blue isolation gowns with slipover design and tie-back closure for infection protection, priced at $6.58.

Named customers6 records

Segments7 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Blue Cross Blue Shield of Michigan (BCBSM)coreStrategic or Co-development Partner · 1 January 2024Starting January 1, 2024, Binson's became the exclusive provider for all diabetes product needs for BCBSM members, including insulin pump supplies, CGM sensors, glucometers, and test strips. This replaced the previous supplier (J&B), offering members streamlined access to diabetes supplies under one roof with personalized diabetes care team support.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• AdaptHealth: AdaptHealth is one of the largest national DME providers offering CPAP, diabetes, home medical equipment, and complex rehab solutions across all 50 states. It is the closest scaled analog to Binson's hybrid retail-plus-e-commerce DME model, competing head-to-head in CPAP resupply, diabetes supplies, and mobility equipment categories.
• Lincare Holdings: Lincare is a national DME and respiratory services provider (now under Optum/UnitedHealth) specializing in oxygen, CPAP, home respiratory therapy, and complex rehab. It directly overlaps with Binson's respiratory/PAP and home medical equipment businesses, especially in the recurring-resupply segment.
• Rotech Healthcare: Rotech is a national provider of home medical equipment, respiratory therapy, and DME with a multi-state retail footprint similar in structure to Binson's. It competes in the same categories — oxygen, CPAP, mobility, and home-respiratory equipment — and operates regional retail-style locations.
• Quipt Home Medical: Quipt is a regional multi-state DME provider focused on respiratory, sleep, and home medical equipment with a hub-and-spoke operating model. It is directly comparable to Binson's as a growing multi-state DME player pursuing payer relationships and recurring-supply revenue.
• National Seating & Mobility: National Seating & Mobility is the leading U.S. provider of Complex Rehab Technology (CRT), including custom power and manual wheelchairs and seating/positioning solutions. It is a direct specialty competitor to Binson's Complex Rehab Technology and pediatric wheelchair programs.
• Byram Healthcare: Byram Healthcare is a national DME provider specializing in diabetes, urology, ostomy, wound care, and incontinence supplies delivered direct-to-home via insurance billing. It directly overlaps with Binson's recurring-supply business in diabetes and continence care categories.
• Hanger Clinic: Hanger is the largest U.S. provider of orthotic and prosthetic (O&P) patient care services, operating certified clinical teams across the country. It competes directly with Binson's Orthotics & Prosthetics line of business, including custom braces and prosthetic limbs.

Broad incumbents

• McKesson Medical-Surgical: McKesson is one of the largest medical distributors in the U.S., supplying medical, surgical, and DME products to providers and institutions. It is not a direct retail/e-commerce competitor to Binson's but operates broadly in the same healthcare supply chain.
• Medline Industries: Medline is one of the largest privately held medical supply manufacturers and distributors in the U.S., serving hospitals, clinics, and DME providers. It is comparable in scale and broad product overlap but competes with Binson's only indirectly via wholesale/partner channels.
• Owens & Minor: Owens & Minor is a major healthcare logistics and medical products distributor with a substantial DME and home health portfolio (including ApriaDirect and Byram-related assets). It is broader than Binson's but overlaps in medical supply distribution and home health equipment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Binsonsmedical
• YouTubeyoutube.com/user/Binsons1953
• Facebookfacebook.com/BinsonsMedicalSupplies
• LinkedInlinkedin.com/company/binson's-home-health-care
• Instagraminstagram.com/binsonsmedicalequipment

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Binson's Medical Equipment & Supplies