OLX Indonesia

What OLX Indonesia does

OLX Indonesia is a multi-category online classifieds marketplace operating across Indonesia, founded in 2005 (originally as TokoBagus) and currently positioned within the Astra International conglomerate's digital ecosystem under the OLX Autos Indonesia brand. The platform connects individual consumers and dealers across vehicles, property, electronics, household goods, jobs, and services via a web platform (olx.co.id), iOS and Android mobile apps, in-platform OLX Chat, and a Booking feature with escrow protection. Transaction safety is reinforced by Spotlight premium placements, Membership/Paket OLX seller subscriptions, dealer verification badges, and the OLXmobbi sub-brand which operates physical certified used-car stores with inspections, warranties, and financing support. Marketing is executed through Facebook (~7.5M fans), Instagram (~894K), YouTube (~187K), TikTok, Twitter/X, the OLX News editorial portal, GIIAS auto show sponsorship, and an OLA AI WhatsApp chatbot for customer assistance.

Revenue is generated primarily through a freemium marketplace model: free basic listings for individual sellers combined with paid premium features (Spotlight visibility boosts, Spotlight Badge, Paket OLX subscription packages), supplemented by transaction-related revenue from OLXmobbi certified used-car sales including financing attach via the Adira Finance partnership. Distribution combines self-serve mobile/web with offline OLXmobbi retail stores, currently expanding from Jakarta to Yogyakarta. The customer base spans individual C2C consumers, vehicle dealers (B2C), and property sellers/agents, with property listings partly sourced via a Lamudi integration. Astra International ownership provides balance-sheet support and embedded access to Indonesia's automotive distribution and financial services ecosystem, though OLX Indonesia does not report standalone financial results.

Name

OLX Indonesia

Legal name

OLX

Website

https://olx.co.id

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

251–500 employees

Short description

OLX Indonesia operates a multi-category online classifieds marketplace serving individual consumers, vehicle dealers, and property agents across Indonesia via web, mobile, and the OLXmobbi certified used-car retail sub-brand, backed by Astra International.

Ownership category

akta.pro rank

Headquarters

HQ city

Jakarta

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel, Infrastructure, Supply Chain, Others

Revenue model

1. Listing Fees and Featured Listings: Revenue generated from premium listing features such as Spotlight and Spotlight Badge placements that increase visibility for sellers. Free basic listings available for individual sellers, with paid promotion options.
2. OLXmobbi Services: Revenue from OLXmobbi physical store operations selling certified used cars with warranties, inspections, and financing support.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

OLX Indonesia operates an online classifieds marketplace connecting individual sellers and dealers with buyers across multiple categories including cars, motorcycles, property, electronics, household items, services, and jobs. The platform offers free basic listings alongside paid premium features (Spotlight, Spotlight Badge) and a membership subscription tier (Paket OLX). Its OLXmobbi sub-brand extends the offering into certified pre-owned vehicles sold through physical retail stores with warranty, inspection, and financing support.

Product overview

OLX Indonesia operates as a multi-category online classifieds marketplace platform offering a comprehensive portfolio of products and services. The core offering is the OLX Marketplace, which connects buyers and sellers across diverse categories including vehicles (cars and motorcycles), properties, electronics, and services. The platform is augmented by OLXmobbi, a dedicated sub-brand for inspected and warranted used cars. Additional services include Spotlight (premium featured listings), Booking (transaction reservation with escrow protection), Membership packages (seller subscription tiers), Cek Harga Mobil (vehicle valuation tool), OLX News (editorial content portal), OLX Assistance/OLA (AI chatbot), Tips Aman (safety resources), and Pusat Bantuan (customer support). The ecosystem is accessible via web and mobile applications on iOS and Android.

Differentiator

Problem solved

Functional benefit

Brands

• OLXmobbi: OLX's dedicated service for buying and selling used cars, offering certified pre-owned vehicles with warranty and inspection services.
• OLX News
• OLA (OLX Assistance)

Products and services

• OLX Marketplace Primary online classifieds marketplace platform enabling users across Indonesia to buy and sell a wide range of products including vehicles, properties, electronics, household items, services, and jobs.
• OLXmobbi Dedicated used car retail sub-brand under OLX offering inspected, certified, and warranted pre-owned vehicles with features such as free insurance and maintenance, sold through physical retail stores.
• OLX News Integrated editorial news portal covering automotive news, industry trends, car reviews, technology tips, and lifestyle content for the OLX Indonesia audience across categories including Otomotif, Bisnis dan Keuangan, Tekno, Event, and Life Style.
• OLX Assistance (OLA) AI-powered customer assistance chatbot accessible via WhatsApp that provides automated support, tips, and guidance for optimizing OLX platform usage.
• Paket OLX (Membership) Subscription package for sellers offering additional listing quota allocations and promotional features to enhance listing performance and reach on the OLX platform.

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor and core.

• OLXmobbi Store JogjaminorChannel Partner/ Reseller/ Distributor · 13 July 2025Expansion of OLXmobbi certified used car retail network to Yogyakarta (Jogja/Jogjakarta), branded as 'Kota Gudeg', offering used car buying and selling services.
• Astra GroupcoreStrategic or Co-development PartnerOLX Indonesia is part of the Astra Group ecosystem. Astra is a major Indonesian conglomerate operating across automotive, financial services, agribusiness, infrastructure, and logistics sectors. OLX operates under the Astra Digital umbrella.
• Adira FinanceminorGTM or Marketing PartnerPartnership for used motorcycle bazar events. OLX and Adira Finance co-host bazar events to promote financing options for used vehicle purchases at locations including Cengkareng and Cibinong.
• GIIAS (Gaikindo Indonesia International Auto Show)coreGTM or Marketing PartnerAnnual automotive exhibition partnership where OLXmobbi promotes trade-in services and dealers showcase new vehicles. OLX serves as media and platform partner for automotive content coverage.
• LamudiminorChannel Partner/ Reseller/ DistributorProperty listing integration where OLX property listings include Lamudi as a source reference, enabling cross-platform property exposure.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Tokopedia: Tokopedia is one of Indonesia's largest horizontal e-commerce platforms, overlapping with OLX in used electronics, vehicles, and household goods, while offering a deeper transactional infrastructure that pressures OLX's listing-led model.
• Shopee Indonesia: Shopee operates a dominant general marketplace in Indonesia with integrated payments and logistics, competing with OLX for pre-owned goods, vehicles, and property category traffic.
• Facebook Marketplace: Facebook Marketplace is a built-in horizontal classifieds layer within Meta's social platform, reaching Indonesian consumers with zero-friction listings — a direct substitute for OLX's C2C category spanning vehicles, property, and electronics.

Direct peers

• Carmudi: Carmudi is a Southeast Asia-focused online automotive classifieds platform active in Indonesia, directly competing with OLXmobbi in used car listings and dealer-side monetization.
• OLX (Global): OLX operates the global classifieds platform across multiple geographies with the same horizontal marketplace model, freemium listing fees, and automotive vertical focus — the closest strategic and operational analogue to OLX Indonesia.
• BukaLapak: BukaLapak is an Indonesian horizontal marketplace offering C2C and B2C listings across similar categories (vehicles, electronics, property), serving the same Indonesian consumer base with comparable freemium and premium listing monetization.
• Mobil123: Mobil123 is an Indonesia-focused automotive classifieds platform (cars and motorcycles) owned by iCar Asia, directly competing with OLX's automotive vertical and OLXmobbi's certified used car offering.
• Carousell: Carousell operates horizontal C2C/B2C classifieds marketplaces across Southeast Asia including Indonesia, with mobile-first listing and chat-based negotiation — directly comparable to OLX Indonesia's core marketplace model and target users.

Emerging players

• Lamudi: Lamudi is an Indonesian property classifieds platform already integrated with OLX via cross-listing partnership; it represents a category-specialized peer in property that overlaps with OLX's property segment.
• Rumah123: Rumah123 is an Indonesian property listing portal focused on homes, apartments, and land, competing with OLX's property category while serving the same Indonesian buyers, sellers, and agents.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/OLX_Indonesia
• YouTubeyoutube.com/channel/UCpK91QSVxobdc30JaTMvjJA
• Facebookfacebook.com/olxid
• Instagraminstagram.com/olx_id
• TikTokolxinfo.id/TTWebFooter
• LinkedInlinkedin.com/company/579550

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OLX Indonesia