Salty Crew
Salty Crew designs and sells technical and lifestyle apparel for surfers, fishers, and outdoor water-sports consumers across men's, women's, and youth lines through regional direct-to-consumer e-commerce storefronts in the United States, Australia, and Europe.
- Company typePrivate
- Founded2014
- HeadquartersEl Cajon, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Salty Crew does
Salty Crew is a private apparel company that designs and retails technical and lifestyle products for surfers, fishers, and other outdoor water-sports consumers. Its portfolio spans men's, women's, and youth apparel, including boardshorts, technical and casual tops, swimwear, outerwear, UPF 50+ sun-protection garments, fleece, flannel, and accessories. Disclosed product attributes include UPF 50+ protection, quick-dry fabrics, recycled performance materials, and durable construction for water activities; the company has not disclosed a separate software or platform architecture.
Salty Crew generates revenue through one-time product sales on owned e-commerce storefronts serving the United States, Australia, and Europe. Prices range from approximately $19.99 for accessories to $289 for limited-edition products, with free shipping on orders over $100 and Afterpay available at checkout. Distribution and marketing combine regional direct-to-consumer storefronts, organic social, email, sponsored athletes, community events, and collaborations such as Boston Whaler, YETI, and Parkit.
Salty Crew firmographics
Firmographics- Name
- Salty Crew
- Legal name
- Salty Crew
- Website
- https://salty-crew.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Salty Crew designs and sells technical and lifestyle apparel for surfers, fishers, and outdoor water-sports consumers across men's, women's, and youth lines through regional direct-to-consumer e-commerce storefronts in the United States, Australia, and Europe.
- Ownership category
- akta.pro rank
Salty Crew industry classification
Industry- Product category
- Surf and Fishing Apparel
- SIC
- Sporting & Athletic Goods, Nec (3949), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Swim & Surf Performance Wear (CRAAAEAG)
- akta.pro secondary industry
- Marine Apparel & Footwear Retail (Wetsuits, Rash Guards, Deck Shoes) (CRAMAIAJ)
Keywords
Where Salty Crew is headquartered
LocationHeadquarters
- HQ city
- El Cajon
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Salty Crew business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Personnel, Operations
Revenue model
- Direct Product Sales: One-time purchase model for apparel and accessories sold through company-owned e-commerce platforms. Products include men's, women's, and youth clothing lines with price points ranging from approximately $20 to $229.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Apparel products from $22.95 to $229.95 |
| Unit Pricing | Pay-as-you-go | Accessories and limited edition products from $19.99 to $289 |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Salty Crew product offering
Product offeringCore offering
Salty Crew designs, manufactures, and retails surf and fishing lifestyle apparel for men, women, and youth, including boardshorts, tees, sun protection garments, outerwear, swimwear, and accessories. Products are sold primarily through company-owned direct-to-consumer e-commerce storefronts in the US, Australia, and Europe, with technical features such as UPF 50+ sun protection, quick-dry fabrics, and recycled performance materials.
Product overview
Salty Crew is a surf and water sports apparel brand offering a comprehensive product portfolio across men's, women's, and youth categories. The product line centers on technical water sports apparel (boardshorts, walkshorts, sun protection, outerwear) complemented by casual lifestyle tees, fleece, flannels, and swimwear. The brand operates through seasonal collections (Summer '26, Fall '26) and collaboration sub-brands including Boston Whaler & Salty Crew, Parkit x Salty Crew, and YETI x Salty Crew, as well as specialty limited edition fishing tools and accessories. Products emphasize functional design for "time on the water" with features like UPF 50+ sun protection, quick-dry fabrics, and waterproof materials. Distribution spans direct-to-consumer e-commerce, marine/surf retailers, and global markets through regional sites for US, Australia, and Europe.
Differentiator
Problem solved
Functional benefit
Brands
- Boston Whaler x Salty Crew: Limited-edition 18-piece heritage-driven apparel collection collaboration with Boston Whaler featuring surf and marine-themed products
- Parkit x Salty Crew
- YETI x Salty Crew
Products and services
- Men's Apparel Men's clothing line covering T-shirts, sweatshirts, outerwear, boardshorts, walkshorts, volleys, pants, flannels, button ups, tanks, and sun protection garments, designed for surfers, anglers, and outdoor water-sports enthusiasts.
- Women's Apparel Women's clothing line including tops, graphic tees, tanks, dresses, cover ups, fleece, jackets, swimwear, sun protection, shorts, pants, hats, and beanies, marketed to women interested in surf, swim, and outdoor lifestyle wear.
- Youth Apparel Youth and children's clothing including T-shirts, toddler tees, long sleeves, sweatshirts, button ups, walkshorts, boardshorts, pants, hats, and backpacks designed for active kids.
- Sun Protection Products UPF 50+ rated sun protection garments including perforated sunshirts, hooded rashguards, UV button ups, and tech hoodies designed for surfers, anglers, and other water-sports users.
- Women's Swim Collection Women's swimwear collection including bikini tops, bikini bottoms, one pieces, and the Beacons Short, marketed to active women seeking water-ready apparel.
- Accessories Accessories including bags and backpacks, socks, stickers, beanies, and headwear that complement the apparel range for surf, fishing, and outdoor lifestyle use.
- Gift Cards Digital Salty Crew gift cards available for purchase and redemption on company e-commerce storefronts.
- Boston Whaler & Salty Crew Collection Limited-edition 18-piece apparel collection co-developed with Boston Whaler, including boatshorts, boardshorts, sun protection, tees, windbreakers, and fleece with heritage-driven surf and marine branding.
- Parkit x Salty Crew Collection Collaboration collection with Parkit featuring the Voyager X Salty Crew chair and related apparel.
- Limited Edition Collection (YETI x Salty Crew, Deckhand Plier & Holster) Limited edition specialty items including YETI x Salty Crew drinkware (tumblers, water bottles, travel mugs), Accurate x Salty Crew Deckhand fishing pliers, and Old 67 x Salty Crew plier holster bundles.
- Camo Collection Camo-patterned product line including boatshorts, tech shorts, boardshorts, jackets, tech bibs, hats, and socks.
- GEAR MATTERS Collection Seasonal collection built around the 'Gear Matters' brand philosophy, featuring sun protection garments, tech shorts, boardshorts, and UV button ups engineered for time on the water.
Companies that use Salty Crew
Customer profileSegments4 records
Ideal customer profiles2 records
Salty Crew technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature3 records
Salty Crew partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Boston WhalercoreLimited-edition 18-piece apparel collection targeting surf, tackle, and marine retailers globally. The collaboration involves heritage-driven design with technical functionality, supported by a restoration project and marketing activation. Products include tees, boardshorts, sun protection, and outerwear featuring Boston Whaler branding.
- YETIcoreLimited edition collaboration featuring co-branded drinkware including YETI x Salty Crew Tumbler 20oz ($50.95), YETI x Salty Crew Rambler 26oz Water Bottle ($55.95), and YETI x Salty Crew Travel Straw Mug 30oz ($60.95).
- ParkitminorPARKIT x Salty Crew collaboration featuring the Voyager X Salty Crew chair ($224.99).
- AccurateminorAccurate x Salty Crew 7 Deckhand Plier collaboration ($149.95) - fishing gear tool with green aluminum construction and coiled lanyard.
- Old 67minorOld 67 x Salty Crew Plier Holster collaboration - handcrafted premium veg tan leather sheath with branded logo, sold as bundle with Accurate pliers ($199.90).
Scale indicators1 record
Recent moves5 records
Expansion highlights5 records
Salty Crew competitors and assessment
Company assessmentBroad incumbents
- Hurley: Surf lifestyle apparel brand with men's, women's, and youth lines emphasizing technical and casual water-sports wear. Comparable to Salty Crew as an ocean-focused apparel brand targeting surfers and beach lifestyle consumers with boardshorts, tees, and sun protection.
- O'Neill: Heritage surf and wetsuit brand offering men's, women's, and youth apparel and water sports gear. Directly comparable product categories (rashguards, boardshorts, sun protection, lifestyle apparel) and target consumer (active watermen/women) to Salty Crew.
- Patagonia: Outdoor apparel giant with strong surf and fishing-adjacent categories emphasizing technical performance, sustainability, and UPF protection. Comparable in that it also occupies the technical-performance-meets-lifestyle apparel niche and competes for the same active outdoor consumer.
- Quiksilver: Iconic surf lifestyle apparel brand with global multi-region DTC and wholesale presence. Directly comparable to Salty Crew as a surf-and-water-sports apparel specialist targeting youth, men's, and women's lifestyle consumers with boardsports and ocean-themed products.
- Rip Curl: Global surf brand with strong presence in search, wetsuits, boardshorts, and surf lifestyle apparel. Comparable to Salty Crew as a technical surf apparel brand serving waterman/women consumers with regional e-commerce and wholesale distribution.
- Billabong: Established global surf apparel and accessories brand. Highly comparable to Salty Crew as a direct-to-consumer and wholesale seller of men's, women's, and youth surf lifestyle apparel including boardshorts, tees, and outerwear, but operating at vastly greater scale and category breadth.
Direct peers
- Vissla: Independently owned surf apparel brand with similar positioning around "creative liberation" and surf lifestyle. Closest like-for-like comparable to Salty Crew in scale, DTC-led model, men's/women's/youth surf apparel, and brand-collaboration ethos.
- Grundéns: Heritage fishing apparel brand with technical, weather-protective outerwear and bibs for offshore and commercial fishermen. Comparable to Salty Crew in the fishing-apparel segment and cross-over into the waterman lifestyle customer, especially given Salty Crew's bib and outerwear SKUs.
- Huk Fishing: Fishing-focused performance apparel brand serving saltwater and offshore anglers with technical sun-protective shirts, hoodies, and accessories. Closely comparable to Salty Crew's fishing-adjacent product positioning, target customer (active watermen), and sun protection functionality.
Emerging players
- Afield Out: Boutique fishing and outdoors lifestyle apparel brand with similar community-driven brand positioning, heritage aesthetic, and outdoor/watermen target customer. Comparable to Salty Crew as an emerging niche lifestyle apparel peer with a focused product line and DTC distribution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks5 records
Key highlights6 records
Customer concentration
Salty Crew social profiles
Digital presenceSalty Crew financial estimates
Financial estimateRevenue estimate
Valuation estimate
Salty Crew leadership team
Management profileNumber of profiles
Profiles1 record
Salty Crew funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Salty Crew M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Salty Crew
What does Salty Crew do?
Salty Crew designs, manufactures, and retails surf and fishing lifestyle apparel for men, women, and youth, including boardshorts, tees, sun protection garments, outerwear, swimwear, and accessories. Products are sold primarily through company-owned direct-to-consumer e-commerce storefronts in the US, Australia, and Europe, with technical features such as UPF 50+ sun protection, quick-dry fabrics, and recycled performance materials.
Is Salty Crew a public or private company?
Salty Crew is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Salty Crew founded?
Salty Crew was founded in 2014. It employs 11 to 50 people.
Where is Salty Crew based?
Salty Crew is headquartered in El Cajon, United States, in the North America region.
How does Salty Crew make money?
One revenue line is on record: direct Product Sales.
Who are Salty Crew's main competitors?
Broad incumbents on record are Hurley, O'Neill, Patagonia, Quiksilver, Rip Curl and Billabong. Direct peers are Vissla, Grundéns and Huk Fishing. Afield Out is listed as an emerging player.
Does Salty Crew have an API?
No public API is recorded for Salty Crew.
What industry is Salty Crew in?
Salty Crew's product category is Surf and Fishing Apparel. Its primary akta.pro industry code is CRAAAEAG, Swim & Surf Performance Wear, with a secondary code of CRAMAIAJ, Marine Apparel & Footwear Retail (Wetsuits, Rash Guards, Deck Shoes). Its SIC code is 3949.