American Christmas Tree Association

What American Christmas Tree Association does

The American Christmas Tree Association (ACTA) is a non-profit 501(c)(6) trade association founded in 2008 and headquartered in Sacramento, California, with 1-10 employees. The organization serves as the industry-association voice for artificial Christmas tree manufacturers, live-tree growers, and holiday décor retailers, while also acting as a public-facing educational resource for U.S. consumers and the media. ACTA's core deliverables are an annual longitudinal consumer survey (conducted with NielsenIQ for 10+ years, supplemented in 2025 by Ipsos and Tyson Group surveys), a consumer resource hub covering tree selection, care, fire safety, environmental impact, and mental health benefits of holiday decorating, the #HowToHoliday campaign with a Christmas-in-July planning guide, and earned-media press releases distributed to outlets such as Bloomberg, Reuters, the New York Times, the Wall Street Journal, and the Associated Press. ACTA is led by Executive Director Jami Warner and counts Balsam Brands/Balsam Hill (CEO Mac Harman) as a prominent member.

ACTA generates revenue through industry membership fees and corporate sponsorships from Christmas tree growers, manufacturers, and retailers; specific pricing and revenue figures are not publicly disclosed. It does not sell products or services to consumers and operates as a community-led GTM motion across its website (christmastreeassociation.org), LinkedIn, Instagram, Facebook, and Twitter/X. The organization has been notably active throughout 2025 producing research and advocacy content on the impact of U.S. tariffs on Chinese-sourced Christmas décor (which accounts for 87% of U.S. supply per ACTA-attributed data), using survey-driven press coverage to shape trade-policy discourse. The association is independent, with no parent company, private equity, or venture capital backing.

Name

American Christmas Tree Association

Legal name

American Christmas Tree Association

Website

https://christmastreeassociation.org

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

The American Christmas Tree Association is a Sacramento-based non-profit trade association that represents Christmas tree growers, manufacturers, and retailers, providing annual consumer survey research (via NielsenIQ, Ipsos, and Tyson Group), consumer education resources, and media relations for the U.S. Christmas tree industry.

Ownership category

akta.pro rank

Product category

Trade Association

NAICS

Support Activities for Forestry (1153)

SIC

Forestry (800)

akta.pro primary industry

Christmas Tree & Specialty Conifer Nursery Stock (AFAMADAG)

akta.pro secondary industry

Holiday, Seasonal & Christmas Markets (MPAGAFAL)

Keywords

• Christmas tree industry
• Trade association services
• Consumer holiday education
• Industry market research
• Tree farming advocacy

Headquarters

HQ city

West Hollywood

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Industry Membership and Sponsorships: ACTA operates as a non-profit organization serving as a resource for media and consumers seeking information and education on the Christmas tree industry. The organization appears to be funded through industry membership fees and corporate sponsorships from Christmas tree growers, manufacturers, and retailers.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

The American Christmas Tree Association is a non-profit trade association that serves Christmas tree growers, manufacturers, retailers, and industry suppliers through consumer-education programs, industry market research, media resources, and an annual convention. It operates as the collective industry voice on issues affecting both real and artificial Christmas tree segments, and funds its activities through membership dues and corporate sponsorships.

Product overview

The American Christmas Tree Association (ACTA) is a non-profit organization that serves as a resource for media and consumers seeking information and education on the Christmas tree industry. ACTA does not offer a commercial product in the traditional sense; instead, it provides consumer education resources including the Resource Hub (offering guides, FAQs, and tips on Christmas tree selection, care, and safety), the #HowToHoliday Campaign (which includes the Christmas in July Guide with printable checklists and holiday planning resources), and Annual Consumer Survey Reports tracking market trends and purchasing data. The organization focuses on informing consumers about both real and artificial Christmas trees rather than selling products.

Differentiator

Problem solved

Functional benefit

Products and services

• Consumer Education Program Educational articles, tips, and resources on real and artificial Christmas tree selection, care, and disposal, delivered to U.S. consumers via the ACTA website. Indirectly benefits member companies by elevating category-level consumer awareness and trust.
• Industry Market Research Survey-based consumer-purchase and behavior research covering the real and artificial Christmas tree segments, produced in partnership with established research firms. Made available to member companies as syndicated data.
• Media and Press Resources Press kit, fact sheets, and spokesperson access for journalists covering Christmas tree category stories. Used to amplify the industry's collective voice in consumer media.
• Annual Industry Convention Annual convention bringing together ACTA members from the real and artificial Christmas tree industry segments for networking, education, and collective advocacy.
• Industry Membership Annual membership program for Christmas tree growers, manufacturers, retailers, and suppliers, providing access to syndicated research, consumer-education content, media resources, and the annual convention.

Quantifiable outcome

• 94-96 million U.S. households display Christmas trees annually (75-77% of households)
• +4 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Tyson GroupcoreStrategic or Co-development Partner · 14 November 2025The Tyson Group conducted ACTA's Fall 2025 survey on holiday traditions and Christmas movie preferences among American families.
• IpsoscoreStrategic or Co-development Partner · 2 June 2025Ipsos conducted a national survey on behalf of ACTA in May 2025 to measure consumer anxiety over tariff impacts on holiday shopping and Christmas decorations.
• NielsenIQcoreStrategic or Co-development PartnerNielsenIQ conducts annual Christmas tree surveys for ACTA, providing consumer purchasing and display trend data. ACTA has worked with NielsenIQ for over 10 years on the annual Christmas Tree Survey tracking artificial vs. live tree preferences across U.S. households.
• Real Christmas Tree BoardminorStrategic or Co-development PartnerThe Real Christmas Tree Board is mentioned alongside ACTA as a separate industry organization representing real Christmas tree growers.
• Balsam Brands (Balsam Hill)coreGTM or Marketing PartnerMac Harman, CEO of Balsam Brands/Balsam Hill, is a member of ACTA and participates in industry debates, media interviews, and represents the artificial tree industry perspective.

Scale indicators8 records

Recent moves6 records

Expansion highlights4 records

Others

• NielsenIQ: Long-tenured research partner to ACTA conducting the annual Christmas Tree Survey. While a vendor rather than a peer, NielsenIQ exemplifies the category of consumer-research firms that produce or co-produce ACTA's authoritative category data.
• Balsam Brands (Balsam Hill): A leading U.S. premium artificial Christmas tree brand and active ACTA member. Industry-side counterparty rather than peer, but the dominant commercial actor whose dues and voice underpin ACTA's relevance on the artificial side.

Broad incumbents

• Society of American Florists: National trade association for retail florists and floral suppliers. Comparable non-profit model focused on consumer education, industry research, and advocacy — analogous holiday/gift seasonal angle.
• AmericanHort: The major national trade association for the U.S. horticultural industry, including ornamental and live Christmas tree production. Broader scope than ACTA but with shared functions in advocacy, research, and consumer education.

Direct peers

• National Christmas Tree Association: U.S. trade association of Christmas tree growers and related businesses. Closely comparable in mission (industry advocacy, consumer education) but represents primarily the real-tree side of the category.
• Real Christmas Tree Board: Parallel U.S. trade/advocacy organization promoting natural Christmas trees. It is the most direct industry association peer to ACTA and competes for grower member dues and media share around the same annual season.

Regional players

• Canadian Christmas Tree Growers Association: Canadian industry body representing Christmas tree growers north of ACTA's U.S. footprint. Comparable membership-funded advocacy and consumer-information model.
• Pacific Northwest Christmas Tree Association: Regional association of Christmas tree growers in Oregon and Washington, the largest U.S. growing region. Compares to ACTA as a membership-funded industry advocacy body with consumer-facing marketing.
• Christmas Tree Farmers Association of New York: Regional grower association representing New York Christmas tree farms. Same advocacy + consumer-education model as ACTA but focused on a single state's growers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/americantrees
• Facebookfacebook.com/AmericanChristmasTreeAssociation
• LinkedInlinkedin.com/company/american-christmas-tree-association-acta/?viewAsMember=true
• Instagraminstagram.com/americanchristmastrees

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about American Christmas Tree Association