Handy

What Handy does

Handy (legal entity: Riblinor S.A.) is a Uruguay-based payment facilitation platform headquartered in Montevideo, founded in 2021 by Martín Guerra, Ana Inés Zerbino, and Fernando Vallone as part of the incapital economic group. The company operates a unified payments platform that enables merchants to accept over 25 payment methods — including credit, debit, and prepaid cards (Visa, Mastercard, OCA, Amex, Cabal), digital wallets (Apple Pay, Google Pay), Pix, Redpagos, and bank apps — under a single contract through physical POS terminals (Handy POS, models including 3G, Ethernet, Lane 3000, Link 2500), NFC smartphone-based acceptance (Handy Tap), QR codes (Handy QR), and remote payment links (Handy Link). Handy is registered and supervised by the Banco Central del Uruguay (BCU) as a licensed Payment and Collection Services Provider, and serves more than 25,000 active businesses across all 19 Uruguayan departments, processing 79.9 million transactions in 2025 and handling 48% of retail card payments in Uruguay.

Handy's product surface extends well beyond payment acceptance. The platform includes the Handy App and Web Portal for real-time business management and sales analytics, Handy Flash for instant same-day payouts (available 365 days a year), Pym pre-approved business loans distributed via a partnership with BCU-supervised lender Floder S.A. (PAIGO), Pago Después for installment payments on debit cards, Débito Automático for recurring billing, Facturación Electrónica integrated with DGI (the Uruguayan tax authority), electronic cash register and inventory (Sistema de Caja), Tutienda Handy for commission-free online ordering, and supplier payment and mobile recharge services. E-commerce merchants are supported through the Plexo Checkout API, Botón de Pago, a WooCommerce plugin, and integrations with Fenicio, Luna, and Rhino platforms. Identity verification is handled by Onfido and infrastructure runs on AWS.

Handy's revenue model is primarily transaction-based, with percentage fees ranging from 2.25% (debit, PRO plan same-day settlement) to 8.63% (credit, Basic plan, 25-day settlement) on each transaction, supplemented by monthly POS hardware rentals ($579–$1,285/month depending on terminal model), PRO plan subscriptions ($739/month), and modular add-on subscriptions (e.g., Débito Automático at $1,094/month, Recargas de Celulares at $193/month). Distribution combines self-serve digital onboarding (usuario.handy.uy), a direct sales team (field visits plus WhatsApp/phone/email), a channel partnership with Banco Itaú Uruguay (which acquired a 40% equity stake in November 2023), and ecosystem partnerships with e-commerce platforms. The customer base is overwhelmingly horizontal SMB — retail, food, services, independent professionals — with no enterprise anchor concentration.

Name

Handy

Legal name

Riblinor S.A.

Website

https://handy.uy

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

251–500 employees

Short description

Handy is a BCU-regulated Uruguayan payment facilitator serving 25,000+ SMBs nationwide with integrated POS, QR, payment link, instant payouts, lending (Pym), and e-commerce solutions under a single contract covering 25+ payment methods.

Ownership category

akta.pro rank

Product category

Payment Processing & Merchant Services

NAICS

Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320), Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232), Nondepository Credit Intermediation (5222)

SIC

Short-Term Business Credit Institutions (6153), Finance Lessors (6172)

akta.pro primary industry

Merchant Payment Gateways (API/Hosted Checkout) (FSAMACAA)

akta.pro secondary industries

Merchant-Integrated BNPL (Online Checkout) (FSAKACAA), Multi-Currency Accounts, Wallets & IBAN Services (FSAMAIAG), BNPL Merchant Enablement (Plugins, Gateways, Reconciliation) (FSAGAIAF)

Keywords

• Payment processing platform
• POS terminal solutions
• Mobile payment acceptance
• Merchant payment facilitator
• Digital payment gateway

Headquarters

HQ city

Montevideo

HQ country

Uruguay

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Transaction Fees (Aranceles): Handy charges merchants a percentage fee (arancel) on each transaction processed through its platform. Rates vary by payment method: 2.25% for debit (plan Ya!), 4.85%–8.63% for credit depending on plan and settlement timeline. Fees are charged on both in-person POS and remote QR/Link transactions. This is the primary revenue stream.
2. POS Terminal Lease (Arrendamiento de POS): Monthly rental fees for POS terminal hardware: 3G model at $1,285/month, Ethernet at $579/month, Lane 3000 and Link 2500 at $771/month (all + IVA). Fees are deducted from merchant sales proceeds.
3. Monthly Plan Subscriptions: PRO plan monthly fee of $739 + IVA includes additional benefits (fraud protection, POS replacement/repair, external seal activation, reporting, add-on integrations). Débito Automático service billed at $1,094/month. Recargas de Celulares at $193/month.
4. Service Minimum Fee: A minimum monthly service fee of 69 UI + IVA applies to Basic Plan users whose monthly transaction volume falls below 7,500 UI. PRO plan users are exempt.
5. Pago Después (Installment Financing): Handy offers Pago Después enabling customers to pay in installments using debit cards. The merchant receives full payment upfront while the installment terms (2–6 cuotas) are financed, generating revenue through the transaction fee differential.
6. Handy Flash Instant Payout Premium: While the Handy Flash feature itself is free, it drives volume by enabling faster fund availability, increasing merchant retention and transaction frequency.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels10 records

Core offering

Handy (legal entity Riblinor S.A.) is a payment facilitator (facilitador de pagos) based in Uruguay that provides a comprehensive suite of point-of-sale (POS) terminals and digital payment solutions under a single contract. It accepts 25+ payment methods including credit, debit, and prepaid cards, digital wallets, QR codes, payment links, and collection networks, and bundles these with merchant management tools such as an app/web portal, instant payouts, electronic invoicing, supplier payments, business loans, and an online store. The platform serves over 25,000 SMBs and merchants across Uruguay and is supervised by the Banco Central del Uruguay (BCU).

Product overview

Handy is an integrated payment facilitation platform offering a comprehensive ecosystem of point-of-sale and digital payment solutions for merchants across Uruguay. The core offering centers on Handy POS (physical terminals), Handy Tap (smartphone-based POS), and contactless QR/payment link solutions (Handy QR, Handy Link) for in-person and remote sales. The platform is complemented by an App and Portal for business management, Handy Flash for instant payouts, Pym for business loans, and ancillary services including electronic invoicing, cash register systems, supplier payments, mobile recharges, and Tutienda Handy for online ordering. The platform integrates with WooCommerce and ecommerce platforms (Fenicio, Luna, Rhino) via API for online stores. Handy processes over 25 payment methods including cards (Visa, Mastercard, OCA, Cabal, etc.), digital wallets (Apple Pay, Google Pay, Pago Después), and collection networks, serving more than 25,000 businesses nationwide.

Differentiator

Problem solved

Functional benefit

Brands

• Handy POS: Point-of-sale terminal solution accepting all payment methods with a single contract.
• Handy QR
• Handy Link
• Handy Tap
• Handy Flash
• Pym
• Pasarela de Pago
• Pago Después
• Débito Automático
• Tutienda Handy
• Sistema de Caja
• Facturación Electrónica
• Recargas de Celulares
• Plexo

Products and services

• Handy POS Point-of-sale terminal hardware (3G, Ethernet, Lane 3000, Link 2500 models) enabling merchants to accept 25+ payment methods — credit, debit, prepaid cards, digital wallets, and collection networks — under a single contract.
• Handy QR QR-code based payment solution for remote, non-presential sales such as home deliveries; QR codes are generated from the Handy portal and can be displayed in-store or printed.
• Handy Link Payment link sent via WhatsApp, email, or social networks that enables merchants to accept remote payments without needing a website or e-commerce store.
• Handy Tap NFC-based mobile payment acceptance product that turns any Android smartphone into a POS terminal, accepting contactless Visa, Mastercard, Apple Pay, and Google Pay without dedicated hardware.
• Pasarela de Pago (Payment Gateway) Online payment checkout gateway integrating into merchant websites and e-commerce stores (via Plexo API, Botón de Pago, and WooCommerce plugin) to securely process card and alternative payment methods.
• Handy Flash Instant same-day payout feature available 365 days a year (10:00–23:00) via the Handy app, allowing merchants to receive sales proceeds immediately; requires an OCA Blue or Prex account.
• Pym (Business Loans) Pre-approved business loan product for existing Handy merchants, processed 100% online, credited within 24 business hours, with repayments automatically debited from merchant sales proceeds; loan capital provided by Floder S.A. (PAIGO).
• Débito Automático Recurring payment collection service that automatically debits customer credit/debit cards for subscription-based merchants, billed at $1,094/month + IVA.
• Pago Después Installment payment solution allowing customers to pay in 2–6 cuotas using only a debit card (no credit card required), while the merchant receives full payment upfront.
• App y Portal Handy Mobile application (iOS/Android) and web portal providing real-time business management, sales tracking, payout scheduling, transaction analytics, and merchant self-service.
• Facturación Electrónica Electronic invoicing solution integrated directly into Handy POS terminals (Move 5000, Move 2500, Android models), compliant with the DGI (Uruguayan tax authority).
• Sistema de Caja (Cash Register & Inventory) Integrated cash register and inventory management system for billing and stock control, sold as a stand-alone add-on for merchants.
• Pago a Proveedores Digital payment service allowing merchants to pay suppliers directly through the Handy platform, avoiding cash handling.
• Tutienda Handy Online store platform enabling merchants to offer online ordering for delivery and takeaway, with zero third-party commissions.
• Recargas de Celulares Mobile phone airtime top-up service sold through the Handy POS without requiring merchants to pre-purchase credit; billed at $193/month + IVA.

Quantifiable outcome

• Handles 48% of retail payments in Uruguay
• +4 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature15 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• OCA (OCA Blue / OCA Dinero Electrónico S.A.)coreTechnology or IntegrationOCA is a key payment network partner enabling Handy merchants to accept OCA branded credit/debit cards. Handy Flash instant payout feature is available to merchants with OCA Blue accounts. Handy also partners with OCA Dinero Electrónico S.A. for prepaid account services, and Handy promotes OCA Blue as a fee-free account for receiving sales proceeds.
• Prex (Econstar S.A.)coreTechnology or IntegrationPrex (operated by Econstar S.A.) is a digital money provider enabling Handy merchants to open fee-free accounts to receive sales proceeds. Prex integration allows Handy Flash instant payouts and Plan Ya! same-day settlements. Handy can share merchant data with Prex when a user consents to open an account.
• Onfido Inc.coreTechnology or IntegrationOnfido provides identity verification services to Handy, collecting biometric data (selfie/video and document photos) to validate merchant identities during onboarding and prevent fraud. Onfido's US headquarters is at 2140 South Dupont Highway, Camden, Delaware 19934.
• Amazon Web Services, Inc. (AWS)coreTechnology or IntegrationAWS provides cloud infrastructure services (computing, storage, data processing) for Handy's payment platform. Handy discloses that merchant personal data may be processed and stored on AWS servers located in the United States and other countries, governed by Standard Contractual Clauses (CCTs).
• incapital GroupcoreStrategic or Co-development PartnerHandy is part of the incapital economic group, which provides strategic backing, capital, and potentially shared infrastructure/services. Handy's founders (Martín Guerra, Ana Inés Zerbino, and Fernando Vallone) and incapital support Handy's growth strategy and market expansion in Uruguay.
• Visa / MastercardcoreTechnology or IntegrationHandy is an acquiring partner for Visa and Mastercard payment networks, enabling its merchants to accept Visa and Mastercard branded credit, debit, and prepaid cards. These major card networks are foundational to Handy's payment acceptance capabilities.
• FeniciominorChannel Partner/ Reseller/ DistributorFenicio is an ecommerce platform for Uruguayan businesses. Handy integrates with Fenicio to provide payment processing as part of Fenicio's integrated commerce solution, with merchants able to activate Handy payments through the Fenicio platform.
• LunaminorChannel Partner/ Reseller/ DistributorLuna (luna.com.uy) is a Uruguayan ecommerce platform integrated with Handy for payment processing. Contact for integration: [email protected].
• RhinominorChannel Partner/ Reseller/ DistributorRhino (rhinox.io) is an Uruguayan ecommerce/inventory platform integrated with Handy for payment acceptance, with integration support available at [email protected].

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Mercado Pago: Latin America's largest digital payments platform, offering POS, QR, payment links, gateway and BNPL to SMB merchants across the region. Directly comparable to Handy's full-stack merchant payment facilitator model, though at vastly greater scale.
• Stone Co. Brazilian SMB-focused acquirer and POS hardware provider (Stone, Ton, Linx). Closest analogue to Handy's combination of proprietary POS terminals, integrated software and merchant acquiring for small businesses in a single Latin American market.
• PagSeguro: Brazilian paytech offering POS terminals (Mini, Moderninha), online gateway, QR, Tap-on-Phone and merchant loans. Directly comparable product suite to Handy's POS + gateway + Tap + Pago Después stack.
• Clip: Mexico-focused POS and payments provider for SMBs, distributing swipe terminals and contactless readers. Closely mirrors Handy's hardware-led SMB acquiring play, but serving Mexican merchants.
• SumUp: Global SMB-focused payment service provider offering low-cost card readers, Tap-on-Phone and merchant accounts with growing LatAm presence. Comparable to Handy's Handy POS and Handy Tap acceptance solutions.

Broad incumbents

• Rede (Itaú): Itaú's Brazilian acquiring arm and sister entity to Handy's 40% shareholder. Operates POS, gateway and merchant services across Brazil at massive scale; relevant both as an internal Itaú benchmark and as a potential cross-border comparator for Handy's roadmap.
• dLocal: Uruguay-founded cross-border payments platform enabling global merchants to accept payments in emerging markets. Same country of origin (Montevideo) and adjacent LatAm payments expertise, but focused on cross-border processing rather than domestic SMB acquiring.
• Getnet (Santander): Santander-owned LatAm acquirer offering POS, e-commerce and omnichannel payment services across Brazil, Mexico, Argentina and other countries. Comparable role as a bank-affiliated SMB payment facilitator, providing a strategic benchmark for Handy's Itaú partnership trajectory.

Emerging players

• Kushki: Ecuador-headquartered LatAm payments infrastructure provider offering gateway, orchestration and merchant API integrations. Comparable technology layer (Plexo API equivalent) and SMB/mid-market merchant orientation, though focused on digital rather than POS-led acquiring.
• Cobre: Colombian B2B payments orchestration platform serving enterprise merchants with multi-rail payment workflows. Comparable in its developer-first API approach (Plexo-like) and emerging-market LatAm banking integrations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/HandyUy
• YouTubeyoutube.com/channel/UCw5JgoBdiLAH0eSmDec5k0w
• Facebookfacebook.com/HandyUyPayment

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Handy