Excellence Accounting Services - Accounting Firm in Dubai

What Excellence Accounting Services - Accounting Firm in Dubai does

Excellence Accounting Services (EAS) is a Dubai-headquartered, privately-held professional services firm founded in 2007 that delivers outsourced accounting, tax compliance, payroll, audit, and business advisory services to SMEs, entrepreneurs, and larger corporations across the United Arab Emirates. Its service catalogue spans core bookkeeping and financial reporting, UAE VAT (registration, implementation, return filing, training), the post-June-2023 UAE Corporate Tax regime, ESR filing, payroll under WPS requirements, internal and external audit, Virtual CFO, business valuation, feasibility studies, due diligence, HR consultancy, and company formation, serving more than 12 industry verticals including automotive, real estate, healthcare, hospitality, manufacturing, and e-commerce.

EAS operates on a Zoho Books-centric technology stack, holding Zoho Authorized Partner status and providing implementation, configuration, migration, and day-to-day support for the FTA-approved cloud accounting platform. The firm leverages AI-enabled features inherited from the Zoho ecosystem — anomaly detection, OCR-based data capture, RPA-style reconciliations, and predictive cash-flow analytics — as part of its managed bookkeeping workflows, but does not develop proprietary AI. Its go-to-market is sales-led and consultation-driven, anchored by free initial consultations, a content-marketing/SEO engine built around UAE tax and accounting topics, direct phone and email outreach, and a single Dubai office in Churchill Executive Tower, Business Bay. Pricing is bespoke and quote-based, combining monthly subscription retainers for recurring accounting/payroll/CFO work with project-based fees for tax registration, audit, valuation, and company-formation engagements. Revenue, funding, and ownership structure are not publicly disclosed.

Name

Excellence Accounting Services - Accounting Firm in Dubai

Legal name

Excellence Accounting Services

Website

https://easmea.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Excellence Accounting Services is a Dubai-based accounting firm founded in 2007 that delivers outsourced bookkeeping, VAT, corporate tax, payroll, audit, and CFO advisory services to SMEs, entrepreneurs, and corporations across the UAE as a Zoho Authorized Partner.

Ownership category

akta.pro rank

Product category

Accounting & Financial Services

NAICS

Accounting, Tax Preparation, Bookkeeping, and Payroll Services (54121), Other Accounting Services (541219), Offices of Certified Public Accountants (541211)

SIC

Services-Engineering, Accounting, Research, Management (8700)

akta.pro industry

PRIMARYBPAHABAF

Financial Reporting & Technical Accounting Advisory (GAAP/IFRS)

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Accounting, Audit & Tax Services

SECONDARYBPAHABAA

Audit & Assurance Services

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Accounting, Audit & Tax Services

Keywords

• Outsourced accounting services
• VAT consultancy
• Corporate tax advisory
• Payroll management
• Bookkeeping services

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Services (Outsourced Accounting): Comprehensive outsourced accounting and bookkeeping services delivered by certified professionals, providing ongoing financial management for businesses of all sizes
2. Tax Advisory and Compliance: Corporate tax and VAT consultancy services including registration, filing, implementation, and advisory. Revenue generated through project-based engagements and retainer arrangements
3. CFO Services: Virtual CFO services providing strategic financial leadership, forecasting, and capital planning for growing businesses
4. Audit Services: Internal and external audit services ensuring regulatory compliance and financial transparency
5. Payroll Services: Full-service payroll management including WPS compliance, gratuity calculations, and UAE labor law adherence
6. Business Consultancy: Strategic business consulting including company formation, due diligence, business valuation, and feasibility studies

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Excellence Accounting Services is a Dubai-based professional accounting firm delivering outsourced bookkeeping, CFO services, payroll, accounts payable/receivable, and financial reporting to UAE businesses. It complements the core accounting practice with UAE VAT and corporate tax advisory, filing, implementation and training, internal and external audit, business consultancy (valuation, feasibility, due diligence), HR advisory, ESR filing, and company formation services, and is a Zoho Authorized Partner for Zoho Books cloud accounting implementation.

Product overview

Excellence Accounting Services (EAS) is a professional accounting firm in Dubai offering a comprehensive suite of financial services. The firm operates as a services-based business rather than a software company, providing core accounting services (bookkeeping, CFO services, payroll, accounts payable/receivable, financial reporting) complemented by specialized tax services (UAE corporate tax, VAT consultancy, registration, implementation, and return filing), business consulting (valuation, feasibility studies, due diligence, company formation), and audit services (internal and external). As a Zoho Authorized Partner, the firm also provides Zoho Books cloud accounting software implementation and support, serving diverse industries across the UAE.

Differentiator

Problem solved

Functional benefit

Products and services

• Accounting and Bookkeeping Core accounting and bookkeeping service covering transaction recording, financial statement preparation, accounts payable, accounts receivable, account reconciliation, accounting review, and ongoing bookkeeping support aligned with UAE regulatory standards; targeted at UAE SMEs, startups, and corporations lacking an in-house finance function.
• CFO Services Virtual CFO service providing strategic financial guidance, forecasting, capital planning, and executive-level financial leadership for growing businesses in the UAE.
• Payroll Services Full-service payroll management including salary processing, WPS compliance, gratuity calculations, and UAE labor law adherence for UAE-based employers.
• UAE Corporate Tax Services Corporate tax advisory, preparation, and filing service ensuring full compliance with UAE corporate tax regulations effective June 2023, for businesses operating in the UAE.
• VAT Services (Consultancy, Registration, Implementation, Return Filing, Training) End-to-end UAE VAT services covering compliance optimization consultancy, FTA registration, system and process implementation, return preparation and filing, and structured training for UAE businesses and finance teams.
• Internal Audit Services Internal audit service identifying risks and strengthening internal controls through systematic evaluation of governance, risk management, and operational processes.
• External Audit Services Independent external audit service providing stakeholder confidence through objective verification of financial statements and records.
• Business Consultancy (Valuation, Feasibility, Due Diligence) Strategic business advisory bundle covering company valuation for M&A or investment decisions, feasibility studies, and due diligence for mergers, acquisitions, and partnerships.
• Company Formation End-to-end business setup and company formation service covering legal, administrative, and compliance requirements for establishing a business in the UAE.
• ESR Filing Economic Substance Regulations (ESR) filing service ensuring UAE businesses meet the regulatory substance and reporting requirements.
• HR Consultancy Human resources advisory service addressing workforce planning, compliance, and HR process optimization for UAE-based businesses.
• Zoho Books Implementation Zoho Books cloud accounting software setup, configuration, migration, and ongoing support service provided under EAS's Zoho Authorized Partner status, delivering FTA-approved accounting software with VAT-compliance features for UAE businesses.

Quantifiable outcome

• 1350+ successful project assignments completed
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability6 records

Feature3 records

Partnerships

One partnership is on record.

• Zoho (Zoho Books)coreTechnology or IntegrationEAS is a Zoho Authorized Partner, providing implementation, setup, and ongoing support for Zoho Books accounting software. They offer Zoho Books tutorials, training, and integration services for UAE businesses seeking cloud-based accounting solutions with VAT compliance features.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• PwC Middle East (UAE): Big Four network with established UAE practice delivering audit, tax, and advisory services; overlaps with EAS on UAE Corporate Tax compliance, VAT, and outsourced finance function offerings.
• Deloitte UAE: Big Four global professional services firm with full-service UAE presence covering audit, tax (including UAE Corporate Tax and VAT), consulting, and advisory; overlaps with EAS on SME and mid-market tax compliance and CFO-style advisory.
• BDO UAE: Mid-tier global accounting network with UAE offices providing audit, tax, and advisory; serves a comparable SME/mid-market segment and is one of EAS's structural competitors in Dubai.
• RSM UAE: Mid-tier global network operating in UAE offering audit, tax, and consulting services to mid-market companies; comparable client profile and service mix to EAS.
• EY UAE: Big Four firm with UAE presence providing assurance, tax (including UAE Corporate Tax), and advisory; competes directly with EAS for corporate tax, VAT, and financial reporting engagements across SME and larger clients.
• KPMG UAE: Big Four firm operating across the UAE providing audit, tax (including UAE Corporate Tax), and advisory services; competes for similar corporate tax, VAT, and financial reporting mandates as EAS.
• Grant Thornton UAE: Global mid-tier accounting network with UAE presence providing audit, tax, and advisory to growing businesses; serves a similar mid-market and SME clientele as EAS.
• Crowe UAE: Larger established UAE accounting and advisory firm offering audit, tax, and consulting services to a similar SME/mid-market client base across the UAE. Direct competitor in the Dubai accounting services market with broader geographic and capability reach.

Direct peers

• Farahat & Co: Established Dubai-based accounting and audit firm offering bookkeeping, VAT, corporate tax, and advisory services to UAE SMEs; closest direct peer to EAS in size, geography, and service offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/easmiddleeast

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Excellence Accounting Services - Accounting Firm in Dubai