AGS LLC
AGS LLC is a global B2B gaming supplier providing slot games, slot cabinets, table products, card shufflers, progressives, and real-money online gaming content to 600+ casino operators and lottery programs across 25 countries. It serves Class II, Class III, and online regulated markets.
- Company typePrivate
- Founded2005
- HeadquartersLas Vegas, United States
- Headcount501–1,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What AGS LLC does
AGS LLC (American Gaming Systems LLC), founded in 2005 and headquartered in Las Vegas, is a global B2B gaming supplier that designs, manufactures, and licenses slot games, slot cabinets, table products, card shufflers, progressives, and real-money online gaming content for casino operators, online platforms, and state/municipal lottery programs. The company operates a platform-plus-modules architecture: core slot content (40,000+ active games including signature collections River Dragons, Rakin' Bacon, Fu Nan Fu Nu, Barnyard, and Triple Coin Treasures) is deployed across proprietary cabinets (Spectra, Revel, Orion, Big Red); the table segment includes precision-engineered shufflers (Pax S, Dex S), the Stax progressive platform, Bonus Spin Xtreme, and side bet content (Royal 9, Jackpot Hold'em, Blackjack Match, Super 4 Blackjack, Criss Cross Poker); and AGS Interactive (AGSi) distributes online gaming content (video slots, steppers, UltraTap, table games) via an omnichannel architecture that links land-based and online experiences. Ten in-house game studios drive ongoing content output.
AGS generates revenue through four streams: hardware sales (slot machines, cabinets, shufflers), content licensing royalties (slot, table, and progressive IP deployed at operator sites), online gaming content fees via AGSi, and lottery game content licensing. The company serves 600+ casino and operator partners across 25 countries spanning Class II, Class III, historical horse racing, and regulated online gaming markets in North America, Latin America, Europe, Asia, Oceania, and Africa. GTM is predominantly enterprise field sales to casino operators supplemented by OEM/embedded partnerships with online platforms (e.g., bet365 UK), with distribution achieved through direct sales, industry events, and channel partners. In Q3 2025, Brightstar Capital Partners acquired AGS for $1.1 billion and took the company private to fund increased R&D and long-term strategic execution; the company has subsequently reported its fifth consecutive year of revenue and EBITDA growth reaching all-time records.
AGS LLC firmographics
Firmographics- Name
- AGS LLC
- Legal name
- American Gaming Systems LLC
- Website
- https://PlayAGS.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- AGS LLC is a global B2B gaming supplier providing slot games, slot cabinets, table products, card shufflers, progressives, and real-money online gaming content to 600+ casino operators and lottery programs across 25 countries. It serves Class II, Class III, and online regulated markets.
- Ownership category
- akta.pro rank
AGS LLC industry classification
Industry- Product category
- Casino Gaming Equipment
- NAICS
- Casinos (except Casino Hotels) (71321), Other Gambling Industries (713290)
- SIC
- Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)
- akta.pro primary industry
- Electronic Table Games (ETGs) & Stadium Gaming Terminals (MPAEANAC)
- akta.pro secondary industries
- Casino Table Equipment & Layouts (Tables, Racks, Shufflers, Layout Felts) (MPAEANAA), Gaming Chips, Plaques & Currency Handling (Chips, RFID, Drop Boxes, Cash Carts) (MPAEANAB), Non-Sports Trading Cards Retail (TCG/Entertainment) (CRALAGAB)
Keywords
Where AGS LLC is headquartered
LocationHeadquarters
- HQ city
- Las Vegas
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
AGS LLC business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Supply Chain, Personnel, Marketing or Sales, Operations
Revenue model
- Gaming Equipment Sales: AGS generates revenue through the sale of slot machines, slot cabinets, table game equipment, and card shufflers to casino operators worldwide. Products include Spectra, Revel, Orion, and Big Red slot cabinets.
- Gaming Content Licensing: Revenue from licensing proprietary gaming content including slot games, table games, side bets, and progressive systems to casino operators and online gaming platforms.
- Online Gaming Content: AGS Interactive provides real-money online gaming content including video slots, table games, and instant win titles to online operators, generating licensing and content fees.
- Lottery Game Content: Game content designed for state and municipal lottery programs in markets including Brazil.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels10 records
AGS LLC product offering
Product offeringCore offering
AGS is a global gaming supplier that designs, develops, and supplies slot games, slot machine cabinets, table products (including card shufflers, progressives, and table games), and real-money online gaming content to casino operators, online gaming platforms, and state and municipal lottery programs across more than 25 countries.
Product overview
AGS LLC is a global gaming supplier offering a diversified portfolio of land-based and online gaming products organized across three main segments: Slots (including slot cabinets and game content), Tables (including shufflers, progressives, and table games), and Online Gaming (AGS Interactive). The company operates a platform-plus-modules architecture where core products include slot games deployed on proprietary cabinets (Spectra, Revel, Orion, Big Red), table game equipment (Pax S and Dex S shufflers, Stax progressive system), and AGSi online gaming platform. Signature Collections (River Dragons, Rakin' Bacon, Barnyard, Fu Nan Fu Nu, Triple Coin Treasures) extend popular titles into branded series. The omnichannel strategy connects land-based and online experiences through video slots, steppers, UltraTap, and table games.
Differentiator
Problem solved
Functional benefit
Brands
- AGSi: AGS Interactive - the company's online gaming division offering real-money online slots, table games, and instant win titles for global markets.
Products and services
- AGS Slot Games AGS develops and deploys slot gaming content including video slots and mechanical stepper games, featuring branded titles like Rakin' Bacon!, River Dragons, and various progressive jackpot games. The portfolio is sold and licensed to casino operators worldwide.
- Slot Cabinets AGS-manufactured slot machine cabinets including Spectra, Revel, Orion, and Big Red, featuring signature lighting designs for casino floors. Cabinets serve as the hardware platform for AGS slot games.
- Table Games Table game products including progressives (Stax, Bonus Spin Xtreme), side bets, and premium felt content such as Royal 9 baccarat, Jackpot Hold'em, Blackjack Match, Super 4 Blackjack, and Criss Cross Poker for casino operators.
- Card Shufflers Precision-engineered card shufflers including the Pax S specialty game shuffler and Dex S poker room shuffler for casino floor operations.
- AGS Interactive (AGSi) Online Gaming Real-money online gaming platform offering video slots, steppers, UltraTap, and table games for online markets. Supports an omnichannel strategy connecting land-based and online gaming experiences through OEM/embedded relationships with online operators.
- Stax Progressive System AGS's progressive jackpot system powering side bet games including Royal 9, Jackpot Hold'em, and Blackjack Match with linked progressive prizes for casino floor deployment.
- Bonus Spin Xtreme Progressive table game product featuring bonus spin mechanics and jackpot functionality for casino floors.
- Lottery Content Game content designed for state and municipal lottery programs, including instant win titles and draw game content.
Quantifiable outcome
- 40,000+ active slot games deployed worldwide
- +3 more outcomes
Companies that use AGS LLC
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles3 records
AGS LLC technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
AGS LLC partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- bet365coreAGS Interactive expanded its UK presence by launching gaming content with bet365, bringing over 20 game titles to bet365's UK platform. This partnership builds on existing collaborations in the US, Canada, and Latin America, supporting AGS's global growth ambitions and strengthening its market reach in the competitive UK online gaming market.
Scale indicators10 records
Recent moves8 records
Expansion highlights6 records
AGS LLC competitors and assessment
Company assessmentDirect peers
- Light & Wonder: Light & Wonder (formerly Scientific Games) is the most directly comparable competitor, manufacturing slot machines, table products (including the legacy Shuffle Master shuffler line), iGaming content, and lottery systems—mirroring AGS's full omnichannel portfolio and serving the same casino operators worldwide.
- Aristocrat Leisure: Aristocrat is a global slot machine manufacturer and mobile/online game publisher with a comparable B2B land-based-plus-digital model and overlapping operator customer base across Class III and online regulated markets.
- International Game Technology (IGT): IGT competes directly across AGS's slot, table, online, and lottery segments, supplying similar cabinets and content to casino and lottery operators globally and benefiting from comparable scale economics in R&D.
- Everi Holdings: Everi is a casino equipment and FinTech supplier offering slot machines and table products to the same North American tribal and regional operator base that anchors AGS's revenue.
- Konami Gaming: Konami Gaming designs slot machines and casino management systems sold to the same Class II/Class III casino operators as AGS, with a similar cabinet-and-content product strategy.
- Novomatic: Novomatic is a European-headquartered slot and gaming equipment manufacturer with significant online gaming ambitions, competing with AGS in international markets and online content distribution.
- Ainsworth Game Technology: Ainsworth designs and supplies slot machines, cabinets, and gaming content to casinos in North America, Latin America, and Asia-Pacific—overlapping with AGS's international footprint and product categories.
- Merkur Gaming: Merkur Gaming is a European slot and gaming terminal manufacturer expanding into online and Latin American markets, with a comparable hardware-plus-content approach to casino operators.
- Pragmatic Play: Pragmatic Play is a leading digital-native casino content and live dealer provider; it competes most directly with AGS Interactive (AGSi) for online operator game-lobby share in regulated markets.
- Evolution AB: Evolution is the dominant B2B live-dealer and slot (via NetEnt/Red Tiger) content supplier to online operators, and is the primary scale competitor to AGSi in regulated real-money online markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
AGS LLC social profiles
Digital presenceAGS LLC financial estimates
Financial estimateRevenue estimate
Valuation estimate
AGS LLC leadership team
Management profileNumber of profiles
Profiles1 record
AGS LLC funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AGS LLC M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AGS LLC
What does AGS LLC do?
AGS is a global gaming supplier that designs, develops, and supplies slot games, slot machine cabinets, table products (including card shufflers, progressives, and table games), and real-money online gaming content to casino operators, online gaming platforms, and state and municipal lottery programs across more than 25 countries.
Is AGS LLC a public or private company?
AGS LLC is a private company. It is classified as private equity controlled and is currently operating.
When was AGS LLC founded?
AGS LLC was founded in 2005. It employs 501 to 1,000 people.
Where is AGS LLC based?
AGS LLC is headquartered in Las Vegas, United States, in the North America region.
How does AGS LLC make money?
Four revenue lines are on record. Gaming Equipment Sales are the primary driver. The others are gaming Content Licensing, online Gaming Content and lottery Game Content.
Who are AGS LLC's main competitors?
Direct peers on record are Light & Wonder, Aristocrat Leisure, International Game Technology (IGT), Everi Holdings, Konami Gaming, Novomatic, Ainsworth Game Technology, Merkur Gaming, Pragmatic Play and Evolution AB.
Does AGS LLC have an API?
No public API is recorded for AGS LLC.
What industry is AGS LLC in?
AGS LLC's product category is Casino Gaming Equipment. Its primary akta.pro industry code is MPAEANAC, Electronic Table Games (ETGs) & Stadium Gaming Terminals, with a secondary code of MPAEANAA, Casino Table Equipment & Layouts (Tables, Racks, Shufflers, Layout Felts). Its NAICS code is 71321 and its SIC code is 3944.