Southerland Sleep

What Southerland Sleep does

Southerland Sleep, operating as Southerland, Inc., is a privately held U.S. bedding manufacturer founded in 1893 and headquartered at 1973 Southerland Drive in Nashville, Tennessee. The company designs and produces innerspring, gel-infused memory foam, copper-infused latex, and hybrid mattresses across three main collections (Signature, Signature Gel, Signature Hybrid), plus American Adjustables motorized bed bases in three series with lift capacities up to 1,000 pounds. Core technology includes a proprietary Comfort Lock pre-stressed foam process, PowerEdge wrapped coils, ThermoBalance cooling covers, and CertiPUR-US certified foams at higher-than-industry-standard density.

The company manufactures at four U.S. facilities in Tennessee (including a new 300,000 sq ft Antioch plant near I-24), Oklahoma, Arizona, and Oregon, with an additional Birmingham, Alabama warehouse, and operates a wholly owned dedicated carrier, Southerland Transport, LLC, organized in 2003. All products are sold through authorized mattress and furniture retail dealers across the Southeast, Southwest, and Midwest United States, with dealers setting final pricing; direct consumer sales are not the primary channel. A secondary go-to-market targets hospitality and healthcare buyers via heavy-duty adjustable bases. Quality assurance is anchored by two 75-point tear-down inspections per shift and a sub-1% warranty return rate on non-prorated warranties.

The revenue model is one-time unit sale of mattresses and adjustable bases, monetized through wholesale/dealer pricing rather than direct-to-consumer subscription or licensing. Leadership is finance-led, with CEO/President L. Bryan Smith (since 2013) and CFO Barry D. Elkins (since 2013) supported by EVP Operations Mike Prude (joined 2020 from Serta-Simmons) and EVP National Account Sales Jim Nation (joined 2017 from Serta International). Argosy Private Equity holds a 2010 institutional investment; no public listing or institutional investor syndication beyond that is disclosed.

Name

Southerland Sleep

Legal name

Southerland, Inc.

Website

https://southerlandsleep.com

Company type

Private

Founded year

1893

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Mattresses and Bedding

NAICS

Mattress Manufacturing (33791)

SIC

Household Furniture (2510)

akta.pro primary industry

Mattress & Pillow Components Manufacturing (Ticking/Pillow Shells/Protectors) (IMAOAKAE)

akta.pro secondary industries

Mattress & Bed Retail (Innerspring, Foam, Hybrid) (CRAIABAA), Adjustable Beds & Bases Retail (CRAIABAB)

Keywords

• Mattress manufacturing
• Adjustable bed bases
• Innerspring mattresses
• Memory foam mattresses
• Hybrid sleep products

Headquarters

HQ city

Nashville

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Mattress Sales: Southerland generates revenue through the sale of mattresses across multiple collections including Signature, Signature Gel, and Signature Hybrid lines. Products are sold through retail partners and dealers as one-time purchases with various warranty terms.
2. Adjustable Bed Base Sales: American Adjustables produces and sells adjustable bed bases across three series (AA Series, InMotion Series, HD InMotion Series) with various features and weight capacities up to 1,000 lbs.

Distribution channels1 record

Marketing channels4 records

Core offering

Southerland Sleep manufactures and sells premium mattresses and adjustable bed bases in the United States. Its portfolio includes the Signature (innerspring), Signature Gel (gel memory foam), and Signature Hybrid (coil + foam/latex) mattress collections, plus the American Adjustables line of powered bed bases. Products are made at four U.S. plants in Tennessee, Oklahoma, Arizona, and Oregon and are sold wholesale to authorized mattress and furniture retailers.

Product overview

Southerland Sleep is a mattress and adjustable bed manufacturer founded in 1893, offering three main mattress collections (Signature, Signature Gel, and Signature Hybrid) alongside American Adjustables adjustable bed bases. The Signature Collection features premium innerspring mattresses with individually wrapped coils and alternating offset coils. The Signature Gel Collection provides gel-infused memory foam mattresses with copper-infused materials for cooling and pressure relief. The Signature Hybrid Collection combines wrapped coils with ultra-premium foams and Talalay latex. American Adjustables offers three series of adjustable bed bases (AA Series, InMotion Series, HD InMotion Series) with lift capacities up to 1,000 lbs. All Southerland mattresses are CertiPUR-US certified and manufactured in the USA at facilities in Tennessee, Oklahoma, Arizona, and Oregon.

Differentiator

Problem solved

Functional benefit

Brands

• American Adjustables: Premium American-built adjustable bases with heavy-duty lift capacity, fast adjustment times, and ultra-quiet motors.
• Signature Collection
• Signature Gel Collection
• Signature Hybrid Collection

Products and services

• Signature Collection Mattresses Innerspring mattress line offered through authorized retail mattress and furniture dealers for residential bedrooms.
• Signature Gel Collection Mattresses Gel memory foam mattress line with copper-infused foams for cooling, pressure relief, and spinal alignment, sold through authorized retail dealers.
• Signature Hybrid Collection Mattresses Hybrid mattress line combining wrapped coils with premium foams and latex for temperature regulation, sold through authorized retail dealers.
• American Adjustables Adjustable Bed Bases Powered adjustable bed bases in three series (AA, InMotion, HD InMotion) with whisper-quiet motors, Bluetooth, USB ports, and EasyREACH technology, sold through retail dealers and into hospitality/healthcare channels.
• Helens Mattress Luxury innerspring mattress in the Signature Collection with individually wrapped coils, HD comfort foam, and gel-infused memory foam in multiple comfort configurations.
• Graham Mattress Premium individually wrapped coil mattress in the Signature Collection available in Firm, Plush, and Pillow Top with pre-stressed comfort and support foams.
• Fairweather Mattress Individually wrapped coil mattress in the Signature Collection offered in Euro Top and Firm with lumbar support foam and foam-encased edge support.
• Elbert Mattress Individually wrapped coil mattress with lumbar support in Firm, Plush, and Euro Top configurations, designed for adjustable bed compatibility.
• Douglas Mattress Foam-encased wrapped coil mattress in the Signature Collection offered in Firm and Plush configurations with reduced motion transfer.
• Cook Mattress Alternating offset coil mattress in the Signature Collection with Tencel cover, available in Firm, Plush, and Super Pillow Top with gel-infused memory foam.
• Blackburn Mattress Alternating offset coil mattress in the Signature Collection available in Firm, Plush, and Pillow Top configurations with comfort foam.
• Adams Mattress Alternating offset coil mattress in the Signature Collection with gel-infused memory foam lumbar support, available in Firm, Plush, and Euro Top for adjustable beds.
• Osborn Mattress Gel memory foam mattress in the Signature Gel Collection with copper-infused gel memory foam and HD comfort foam for cooling.
• Olympus Mattress Copper-infused gel memory foam mattress in the Signature Gel Collection with ThermoBalance cover for maximum cooling.
• Morgan Mattress Copper-infused gel memory foam mattress in the Signature Gel Collection with HD comfort foam support layer.
• Mitchell Mattress Copper-infused gel memory foam mattress in the Signature Gel Collection with HD power foam core and ThermoBalance cover, designed for adjustable beds.
• Pikes Hybrid Mattress Entry-level hybrid mattress in the Signature Hybrid Collection with gel-infused memory foam and PowerEdge wrapped coils.
• Powell Hybrid Mattress Hybrid mattress in the Signature Hybrid Collection with copper-infused Talalay latex and PowerEdge wrapped coils.
• Sanford Hybrid Mattress Hybrid mattress in the Signature Hybrid Collection with Smart Gel-infused memory foam and PowerEdge wrapped coils.
• Sierra Hybrid Mattress Hybrid mattress in the Signature Hybrid Collection with ultra-premium copper-infused Talalay latex and PowerEdge wrapped coils.
• Tobert Hybrid Mattress Ultra-premium hybrid mattress in the Signature Hybrid Collection with Smart Gel-infused memory foam, HD loft pads, and PowerEdge wrapped coils.
• Wrangell Hybrid Mattress Ultra-premium hybrid mattress in the Signature Hybrid Collection with copper-infused Talalay latex, support foam, and PowerEdge Elite perimeter-reinforced wrapped coils.
• Kimball Mattress Premium individually wrapped coil mattress in Box Top and Luxury Firm configurations, with gel-infused memory foam, HD comfort foam, and Talalay latex, sold through authorized retail dealers.

Quantifiable outcome

• Fewer than 1% product warranty returns despite offering non-prorated warranties
• +2 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

One partnership is on record.

• CertiPUR-UScoreOthersCertiPUR-US is a certification program administered by a not-for-profit organization. Southerland mattresses use CertiPUR-US certified foams that are made without ozone depleters, PBDEs, heavy metals, formaldehyde, and phthalates, with low VOC emissions for indoor air quality.

Scale indicators7 records

Recent moves11 records

Expansion highlights4 records

Direct peers

• Serta Simmons Bedding: Largest U.S. bedding manufacturer with comparable innerspring, foam, and hybrid mattress lines sold through retail dealers. Southerland's EVP of Operations (Mike Prude) and EVP of Sales (Jim Nation) both came from Serta-Simmons/Serta, evidencing direct competitive overlap in product, channel, and customer base.
• King Koil: Privately-held mattress manufacturer offering innerspring, latex, and hybrid collections through independent mattress retailers across the U.S. Closely comparable mid-size manufacturer profile competing for similar dealer floor space.
• Spring Air: Licensing-based mattress manufacturer selling through regional dealers nationwide. Southerland's EVP Jim Nation held executive sales roles at Spring Air, evidencing direct competitive overlap in dealer channel and product positioning.
• Kingsdown: Privately-held U.S. mattress manufacturer with a heritage similar to Southerland's, producing innerspring and specialty sleep products sold through independent mattress retailers and furniture stores.

Broad incumbents

• Tempur Sealy International: Public parent of Tempur-Pedic, Sealy, and Stearns & Foster. Competes directly in the same mattress categories (innerspring, foam, hybrid) and adjustable bases that Southerland sells through dealers, but at national scale across multiple price tiers.
• Sleep Number: Public adjustable-bed and smart mattress company selling premium beds both direct and through retail. Direct competitor to Southerland's American Adjustables line and a benchmark for the high end of the adjustable bed category.
• Ashley Sleep (Ashley Furniture Industries): Largest U.S. furniture manufacturer and retailer, with an in-house Ashley Sleep mattress line sold through Ashley's extensive brick-and-mortar and dealer network. Competes for the same dealer floor space as Southerland with bundled furniture-plus-mattress selling.

Emerging players

• Casper Sleep: Pioneer DTC mattress-in-a-box brand that has reshaped consumer mattress purchasing by bypassing traditional retail dealers. Represents the primary structural threat to Southerland's dealer-channel go-to-market and pricing model.
• Purple Innovation: DTC and omnichannel mattress and bedding brand built on proprietary polymer grid technology. Competes for the same end consumer through non-dealer channels, accelerating the retail channel disruption facing Southerland.
• Helix Sleep: DTC hybrid mattress brand selling personalized sleep products online. Represents the digitally-native hybrid category that increasingly captures the consumer Southerland historically reached through regional brick-and-mortar dealers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/southerland-inc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Southerland Sleep