PMML
- Company typePrivate
- Founded2008
- HeadquartersMontréal, Canada
- Headcount101–250
- GTM typeB2B
- OfferingServices
PMML firmographics
Firmographics- Name
- PMML
- Legal name
- PMML
- Website
- https://pmml.ca
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Where PMML is headquartered
LocationHeadquarters
- HQ city
- Montréal
- HQ country
- Canada
- HQ region
- North America
Offices11 records
Markets served
PMML business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Real Estate Brokerage: Commissions from commercial and multi-residential property sales and acquisitions. The company transacts multi-family, industrial, and commercial properties with a focus on maximizing market value for investors and property owners.
- Mortgage Brokerage: Fees and commissions from commercial mortgage financing services including multi-family loans (insured and conventional), semi-commercial, industrial, construction, and private lending solutions.
- Insurance Brokerage: Commissions from damage insurance and business insurance products including multi-family building insurance, commercial property coverage, liability insurance, and construction project insurance.
- Portfolio+ Advisory Services: Subscription-based and one-time analysis fees for portfolio intelligence and advisory services. Includes property diagnostics, market benchmarking, cash flow projections, and strategic recommendations from PMML analysts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | One-time analysis for portfolios with 26-100 tenants |
| Subscription | Annual | Analysis with quarterly follow-ups for portfolios with 26-100 tenants |
| Unit Pricing | Multi-year contract | Tier-based pricing based on number of tenants |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
PMML product offering
Product offeringCore offering
PMML operates as an integrated commercial real estate services platform providing commercial real estate brokerage, commercial mortgage brokerage, and damage insurance brokerage to investors, property owners, and developers across Quebec and Ontario. The company supplements these brokerage services with proprietary technology platforms including Portfolio+ (subscription-based portfolio intelligence), Landev.ai (AI-powered land opportunity analysis), and PMML.TV (video market content), collectively serving clients with over $6 billion in annual transactions managed across 10 offices.
Product overview
PMML is a comprehensive commercial real estate services company operating as a unified platform offering three core services: commercial real estate brokerage, commercial mortgage brokerage, and damage insurance brokerage. The company supplements its core services with proprietary technology platforms including Portfolio+ (portfolio intelligence and advisory), Landev.ai (AI-powered land analysis), and PMML.TV (video content platform). Additional offerings include CMB par SMS (daily mortgage rate alerts), PMML Mensuel (monthly newsletter), and specialized Builder and Developer Services combining financing, insurance, and consulting. Founded in 2008, PMML has grown to operate across Quebec and Ontario with 10 offices and over 245 professionals managing over $6 billion in annual transactions.
Differentiator
Problem solved
Functional benefit
Brands
- Portfolio+: PMML's portfolio intelligence and advisory platform built for property owners and investors, providing decision-support solutions with scenario analysis and market benchmarking.
- Landev.ai
Products and services
- Commercial Real Estate Brokerage Full-service commercial real estate brokerage covering multi-residential, industrial, office, retail, and mixed-use properties across Quebec and Ontario, with services including property sales, acquisitions, commercial leasing, and market evaluations delivered through 121 licensed brokers across 10 offices.
- Commercial Mortgage Brokerage Mortgage brokerage services providing financing solutions for multi-residential, commercial, industrial properties, and construction projects, covering multi-family loans (insured and conventional), semi-commercial, industrial, construction, and private lending solutions with specialized mortgage brokers across Quebec.
- PMML Assurance (Damage Insurance Brokerage Division) Specialized insurance brokerage services for real estate investors covering multi-family buildings, commercial and industrial properties, liability insurance, and construction project insurance, providing a 360-degree asset protection approach.
- Portfolio+ Portfolio intelligence and advisory platform providing real estate investors and property owners with property performance diagnostics, market benchmarking, cash flow projections, scenario analysis, and strategic recommendations based on PMML's proprietary market database, available through one-time analysis engagements or annual subscriptions with quarterly follow-ups.
- Landev.ai AI-powered platform using artificial intelligence to analyze land opportunities, helping investors identify and evaluate strategic land investments based on market data and trends.
- Builder and Developer Services Integrated service offering for constructors and developers including acquisition assistance, commercial mortgage financing with progressive disbursements, development financing, all-risk construction insurance, civil liability insurance, materials protection, market analysis, and strategic consultation.
Quantifiable outcome
- $6 billion+ in annual transaction volume
- +2 more outcomes
Companies that use PMML
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
PMML technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature3 records
PMML partnerships and signals
Strategic signalScale indicators8 records
Recent moves10 records
Expansion highlights6 records
PMML competitors and assessment
Company assessmentRegional players
- Multi-Prêts Hypothèques: Quebec-based mortgage brokerage network offering residential and commercial mortgage brokerage. Direct competitor to PMML's mortgage brokerage division within Quebec, sharing the same province-specific regulatory and language environment.
- ICI Immo (formerly Immobilier Commercial Inc.): Quebec-based commercial real estate brokerage firm focused on investment property sales across the province. Comparable niche focus to PMML within the Quebec CRE market, particularly for multi-residential and small-cap commercial transactions.
Broad incumbents
- CBRE Canada: Canadian arm of CBRE Group (global CRE services leader), offering brokerage, capital markets, mortgage origination through CBRE Capital Markets, and property advisory. Larger incumbent with broader product portfolio, but directly comparable in CRE sales, financing, and advisory for institutional investors.
- JLL Canada: Jones Lang LaSalle's Canadian operations offering CRE brokerage, capital markets advisory, and property management. Comparable to PMML at the brokerage/investment sales layer, particularly for institutional multi-jurisdictional mandates.
- Cushman & Wakefield (Canada): Global CRE firm with Canadian presence providing brokerage, capital markets, valuation, and advisory services. Overlaps with PMML's brokerage and advisory offerings for commercial and multi-residential investors.
- Newmark Group: Global CRE services firm providing investment sales, capital markets, and advisory across office, industrial, and multi-family. Comparable to PMML in transaction-fee revenue and investor-client model, though at much larger national footprint.
Direct peers
- Marcus & Millichap: U.S.-listed CRE investment sales brokerage specializing in commercial and multi-family investment property transactions. Directly comparable to PMML's transaction-fee business model and target buyer (commercial and multi-residential investors).
- Avison Young: Canadian-headquartered commercial real estate services firm offering brokerage, valuation, and advisory across Canada and globally. Directly comparable to PMML's commercial real estate brokerage and integrated advisory platform, with a similar Canadian origin and multi-service model.
- Mortgage Architects: Canadian mortgage brokerage network with significant Quebec presence arranging commercial and residential mortgages. Comparable to PMML's mortgage broker division in business model (commission-based broker arranging financing between borrowers and lenders).
- Colliers International (Canada): Global CRE services platform with significant Canadian operations covering brokerage, mortgage brokerage through Colliers Debt & Equity Finance, and valuation/advisory. Comparable to PMML in serving investors with multi-property portfolios and offering integrated real estate and financing services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
PMML social profiles
Digital presencePMML financial estimates
Financial estimateRevenue estimate
Valuation estimate
PMML leadership team
Management profileNumber of profiles
Profiles12 records
PMML funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PMML M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PMML
What does PMML do?
PMML operates as an integrated commercial real estate services platform providing commercial real estate brokerage, commercial mortgage brokerage, and damage insurance brokerage to investors, property owners, and developers across Quebec and Ontario. The company supplements these brokerage services with proprietary technology platforms including Portfolio+ (subscription-based portfolio intelligence), Landev.ai (AI-powered land opportunity analysis), and PMML.TV (video market content), collectively serving clients with over $6 billion in annual transactions managed across 10 offices.
Is PMML a public or private company?
PMML is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was PMML founded?
PMML was founded in 2008. It employs 101 to 250 people.
Where is PMML based?
PMML is headquartered in Montréal, Canada, in the North America region.
How does PMML make money?
Four revenue lines are on record. Real Estate Brokerage is the primary driver. The others are mortgage Brokerage, insurance Brokerage and portfolio+ Advisory Services.
Who are PMML's main competitors?
Regional players on record are Multi-Prêts Hypothèques and ICI Immo (formerly Immobilier Commercial Inc.). Broad incumbents are CBRE Canada, JLL Canada, Cushman & Wakefield (Canada) and Newmark Group. Direct peers are Marcus & Millichap, Avison Young, Mortgage Architects and Colliers International (Canada).
Does PMML have an API?
No public API is recorded for PMML.