Cembra Money Bank

What Cembra Money Bank does

Cembra Money Bank AG is a Swiss consumer finance bank headquartered in Zurich and listed on the SIX Swiss Exchange since 2013, serving over 2 million customers across Switzerland through two core business segments: Lending and Payments. The Lending segment offers personal loans (Barkredit with fixed monthly installments starting at 5.95% APR, Barkredit Plus with a 24-month flexible drawdown period at 9.95%), point-of-sale financing (Finanzierung) through partner merchants, and vehicle leasing for cars, motorcycles, caravans, and corporate fleets. The Payments segment operates proprietary and co-branded Mastercard products (Certo!, Cembra Mastercard Gold/Premium, and partnerships with IKEA, TCS, Fnac, Conforama, SPAR, and LIPO) alongside the CembraPay BNPL platform, with card payment enabled through Apple Pay, Google Pay, Samsung Pay, Garmin Pay, Fitbit Pay, SwatchPAY!, Fidesmo Pay, and Click to Pay. The bank also distributes twelve protection insurance add-ons (CarProtect, CyberProtect, HomeProtect, IncomeProtect, PaymentProtect, TravelProtect, etc.) and savings products (Sparkonto Flex, Sparkonto, Sparkonto Plus, Kindersparkonto, and Kassenobligation medium-term notes).

Name

Cembra Money Bank

Legal name

Cembra Money Bank AG

Website

https://cembra.ch

Company type

Public

Founded year

2013

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Cembra Money Bank is a Zurich-based Swiss consumer finance bank offering personal loans, vehicle leasing, co-branded and proprietary Mastercard credit cards, savings products, and insurance, serving over 2 million customers across Switzerland via direct, branch, and partner channels.

Ownership category

akta.pro rank

Product category

Consumer Finance

NAICS

Consumer Lending (522291), Credit Card Issuing (52221), Sales Financing (52222)

SIC

Personal Credit Institutions (6141), Savings Institution, Federally Chartered (6035)

akta.pro primary industry

Large Purchase & Lifestyle Personal Loans (Unsecured Installment) (FSAKAAAG)

akta.pro secondary industry

Retail Credit (Closed-End) & Promotional Financing (0%/Deferred Interest) (FSAKAFAF)

Keywords

• Consumer finance
• Personal loans
• Vehicle leasing
• Credit cards
• Savings products

Headquarters

HQ city

Zürich

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Interest Income from Lending: Primary revenue stream from personal loans, vehicle financing, and credit cards. Interest charged on outstanding balances and installment plans. Net income of CHF 179.6 million in FY 2025.
2. Credit Card Fees and Interchange: Revenue from co-branded credit card partnerships including annual fees (some cards have no annual fee), interchange fees, and cash advance fees. Products include Certo! Mastercard, Cembra Mastercard Gold/Premium, and partner cards.
3. Vehicle Leasing: Revenue from vehicle leasing operations for cars, motorcycles, and caravans, serving both individuals and corporate clients through partnerships with vehicle dealers.
4. Savings Deposits: Interest paid to customers on savings products including Sparkonto Flex, Sparkonto, Sparkonto Plus, children's savings accounts, and medium-term notes (Kassenobligationen).
5. Insurance Products: Commission revenue from related insurance products including CarProtect, CyberProtect, HomeProtect, IncomeProtect, MoneyProtect, MotoProtect, PaymentProtect, ShoppingProtect, TravelProtect, and payment protection insurance.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels9 records

Core offering

Cembra Money Bank is a Swiss consumer finance provider offering personal loans (Barkredit, Barkredit Plus, point-of-sale financing), vehicle leasing for cars, motorcycles, caravans, and corporate fleets, a portfolio of Mastercard credit cards (own-brand Cembra, Certo!, and co-branded cards with IKEA, Fnac, SPAR, TCS, Conforama, and LIPO), savings deposits (Sparkonto, Sparkonto Flex, Sparkonto Plus, children's savings, Kassenobligationen), and a suite of add-on insurance products (PaymentProtect, CarProtect, TravelProtect, etc.). The offering is delivered through a website, the Cembra App, an eService portal, physical branches, and partner networks of vehicle dealers, credit intermediaries, and retailers.

Product overview

Cembra Money Bank AG is a Swiss consumer finance provider offering a comprehensive suite of financial products organized across three core business segments: Lending, Payments, and Insurance. The Lending division provides personal loans (Barkredit with fixed-term monthly payments and Barkredit Plus with flexible drawdown period), vehicle financing through dealer-partnered leasing (Auto, Motorcycle, Caravan, and Corporate Leasing), and point-of-sale financing through the Finanzierung product. The Payments division operates through co-branded Mastercard credit cards (Certo! Mastercard, Certo! One Mastercard, Cembra Mastercard, Confo'Card Mastercard, Fnac Mastercard, IKEA Family Credit Card, LIPO Mastercard, SPAR Mastercard, TCS Mastercard) and the BNPL solution CembraPay, all supported by extensive mobile payment integrations including Apple Pay, Google Pay, Samsung Pay, Garmin Pay, Fitbit Pay, SwatchPAY!, Fidesmo Pay, and Click to Pay. The Insurance division offers 12 distinct protection products (CarProtect, CyberProtect, HomeProtect, IncomeProtect, MoneyProtect, MotoProtect, PaymentProtect, ShoppingProtect, TravelProtect, Raten-Versicherung, Raten-Versicherung Plus, and Raten-Versicherung für Selbständige) as add-on coverage for lending products. Savings products include Sparkonto Flex, Sparkonto, Sparkonto Plus, Kindersparkonto, and Kassenobligation. The digital experience is delivered through the Cembra App and eService portal, serving over 2 million customers across Switzerland.

Differentiator

Problem solved

Functional benefit

Brands

• CembraPay: BNPL and flexible payment solutions for consumers
• Certo! Mastercard
• Certo! One Mastercard
• Cembra Mastercard
• Confo'Card Mastercard
• Cembra App

Products and services

• Barkredit (Cash Loan) Fixed-term personal loan for Swiss residents offering a lump-sum disbursement repaid in equal monthly installments at a starting rate of 5.95% APR. Used for home improvements, debt consolidation, education, and major purchases.
• Barkredit Plus (Cash Loan Plus) Flexible personal loan providing a credit limit with a 24-month drawdown period at 9.95% interest, followed by a fixed repayment phase of 12-72 months. Customers draw funds as needed during the flexible phase.
• Finanzierung (Point-of-Sale Financing) Financing for goods and services available at partner retail locations, starting from CHF 5,000 with terms up to 60 months. Partner initiates the application; customer completes via QR code or email link.
• Certo! Mastercard No-annual-fee Mastercard World credit card offering 1% cashback at Migros, Coop, and SBB and 0.25% cashback elsewhere, plus best-price guarantee and purchase protection insurance.
• Certo! One Mastercard No-annual-fee Mastercard World credit card with 1% cashback at three customer-selected favorite retailers, plus best-price guarantee insurance.
• Cembra Mastercard (Gold / Premium) Mastercard offered in Gold and Premium status with a personal credit limit, flexible monthly payment options, and contactless payment capability. Annual interest of 12% applies to installment balances.
• Confo'Card Mastercard No-annual-fee Mastercard with 0% interest for 3 months at Conforama, worldwide point collection, insurance benefits, and customizable card design.
• Fnac Mastercard

Quantifiable outcome

• 5% net income growth to CHF 179.6 million in FY 2025 despite 2% revenue decline
• +4 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature4 records

Partnerships

Ten partnerships are on record, tiered core, flagship and minor.

• Vehicle Dealers (Fahrzeughandel)coreChannel Partner/ Reseller/ DistributorCembra partners with vehicle dealers across Switzerland to provide financing and leasing solutions for cars, motorcycles, and caravans. Dealers initiate the financing process and Cembra provides competitive rates. Partners have access to eConnect Portfolio portal for portfolio management.
• Credit Intermediaries (Kreditvermittler)coreChannel Partner/ Reseller/ DistributorProfessional credit brokers who refer customers seeking personal loans and financing solutions to Cembra. Partners receive access to Agent Login portal for managing customer applications and relationships.
• IKEA SwitzerlandflagshipGTM or Marketing PartnerCo-branded IKEA Family Credit Card offering no annual fee, purchase protection, and SOS travel insurance. Card made from 100% recycled material. Cembra issues and manages the card while IKEA promotes it to their customer base.
• Fnac SwitzerlandcoreGTM or Marketing PartnerCo-branded Fnac Mastercard with no annual fee and attractive special offers at Fnac stores. Joint marketing of the credit card product.
• Conforama SwitzerlandcoreGTM or Marketing PartnerConfo'Card Mastercard offering 0% interest for 3 months at Conforama, worldwide points collection, and flexible installment options. Includes MyDesign feature for custom card design.
• SPAR SwitzerlandcoreGTM or Marketing PartnerSPAR Mastercard World with no annual fee and installment payment option. Co-branded card promoted through SPAR retail network.
• Touring Club Switzerland (TCS)flagshipGTM or Marketing PartnerTCS Mastercard with cashback on travel and fuel purchases. Includes TCS Member Mastercard (no annual fee) and TCS Travel Mastercard Gold (CHF 100 annual fee). TCS eCharge integration for electric vehicle charging at 382,000+ charging points across Switzerland and Europe.
• LIPO SwitzerlandminorGTM or Marketing PartnerLIPO Mastercard with loyalty points program and no annual fee. Card promoted through LIPO store network.
• Retail Partners (Point-of-Sale)coreChannel Partner/ Reseller/ DistributorVarious retail partners offering Cembra financing at point of sale. Partners initiate the financing process, and customers receive application links via email and QR code. Financing available for amounts from CHF 5,000 with terms up to 60 months.
• Mobile Payment ProviderscoreTechnology or IntegrationIntegrations with major mobile payment platforms including Apple Pay, Google Pay, Samsung Pay, Garmin Pay, Fitbit Pay, SwatchPAY!, Fidesmo Pay, Click to Pay, and Xiaomi/Zapp Pay to enable contactless mobile payments with Cembra credit cards.

Scale indicators11 records

Recent moves7 records

Expansion highlights6 records

Emerging players

• Capital One: US consumer-finance specialist with a credit-card-led business model and proprietary tech stack. Comparable in consumer credit and card focus, though operating in a far larger and more competitive US market.
• Ally Financial: US digital-first consumer bank offering credit cards, personal loans, auto financing, and savings. Comparable in digital consumer-finance strategy and product breadth, though at much larger US scale.
• Synchrony Financial: US private-label and co-branded credit card issuer partnering with major retailers. Directly comparable in revenue model (retail co-branded cards) and consumer credit underwriting, though focused on the US market.

Broad incumbents

• UBS Switzerland: Switzerland's largest bank, offering the full suite of consumer credit, credit cards, and wealth products to Swiss residents. Overlaps with Cembra in personal loans and credit cards but at significantly greater scale and brand.
• Raiffeisen Switzerland: Switzerland's largest cooperative bank with comprehensive consumer lending, cards, and savings offerings. A much larger incumbent, but competes directly with Cembra in Swiss consumer finance and credit cards.

Direct peers

• PostFinance: Switzerland's leading retail payments provider, offering consumer credit, credit cards, and savings products to Swiss residents. Directly comparable in target customer, product set, and regulated Swiss-bank status.
• Bank Cler: Swiss universal bank focused on private customers and SMEs, with consumer credit, credit cards, and mortgage products. Comparable mid-sized Swiss bank competing for the same retail customer base as Cembra.
• Migros Bank: Swiss retail-focused bank with a co-branded credit card and consumer lending products closely mirroring Cembra's distribution-and-payments model. Both target Swiss retail consumers via store-driven acquisition and branded Mastercard portfolios.
• Valiant Bank: Swiss regional bank providing personal loans, credit cards, and savings to retail and SME customers in Switzerland. Comparable product mix and Swiss-resident customer focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/CembraMoneyBankAG
• Facebookfacebook.com/cembra.ch
• LinkedInlinkedin.com/company/cembra-money-bank-ag
• Instagraminstagram.com/cembra_ch
• Xx.com/cembramoneybank

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cembra Money Bank