Fivot
Fivot is a Tokyo-based fintech operating Flex Capital (AI-powered venture debt and RBF for Japanese startups) and IDARE (a Visa prepaid savings app for consumers), serving 464+ startup borrowers with ¥158B in cumulative financing while maintaining sub-1% default rates.
- Company typePrivate
- Founded2019
- HeadquartersTokyo, Japan
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Fivot does
Fivot (株式会社Fivot) is a Tokyo-based fintech founded in October 2019 that operates a dual-product financial services platform targeting Japan's underserved lending and savings markets. Through its Flex Capital brand, Fivot provides venture debt, revenue-based financing (RBF), and invoice factoring (Flex Capital Invoice) to startups and growth-stage companies that lack access to traditional bank financing due to insufficient collateral or credit history. As of March 2026, Flex Capital has executed ¥158 billion in cumulative financing across 583 transactions supporting 464+ companies while maintaining a ~0.3% default rate. Its AI-powered credit assessment engine ingests alternative data (bank transactions, payment data, accounting records, and web data) via API integrations and uses LLMs to generate approval documents, enabling credit decisions in as little as 10 minutes and 10 business days — a capability traditional banks cannot replicate for thin-file startups.
Fivot operates IDARE, Japan's first Save Now, Pay Later (SNPL) app, a Visa prepaid card offering 2% annual bonuses on savings balances and goal-based automated savings, with users collectively setting ¥157.85 billion in savings targets. The company's business model combines transaction fees (interest, origination, interchange) with fund management economics as GP of the ¥31 billion RFC Venture Debt Fund 1号 (established November 2025 with Resona Bank as LP). Fivot also generates revenue from Nippon Life Insurance customer referral partnerships and is exploring white-label deployment of its AI credit technology via a PoC with Resona Bank's corporate lending operations. The company is regulated as a registered money lender, prepaid payment instrument issuer, and PCI DSS v3.2 certified entity, and has raised ¥2.5 billion in cumulative equity across Pre-Seed, Series A, and Series B rounds led by Angel Bridge with co-investors including Nissay Capital, DG Resona Ventures, SBI Investment, and SMBC Venture Capital.
Fivot firmographics
Firmographics- Name
- Fivot
- Legal name
- 株式会社Fivot
- Website
- https://fivot.co.jp
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Fivot is a Tokyo-based fintech operating Flex Capital (AI-powered venture debt and RBF for Japanese startups) and IDARE (a Visa prepaid savings app for consumers), serving 464+ startup borrowers with ¥158B in cumulative financing while maintaining sub-1% default rates.
- Ownership category
- akta.pro rank
Fivot industry classification
Industry- Product category
- Startup Lending & Consumer Fintech
- NAICS
- Credit Intermediation and Related Activities (522), Activities Related to Credit Intermediation (5223), Credit Card Issuing (52221)
- SIC
- Short-Term Business Credit Institutions (6153), Finance Services (6199)
- akta.pro primary industry
- Independent Venture Debt Funds / Platforms (FSANAIAB)
- akta.pro secondary industry
- Direct Lending — Venture Debt (FSAHAJAD)
Keywords
Where Fivot is headquartered
LocationHeadquarters
- HQ city
- Tokyo
- HQ country
- Japan
- HQ region
- Asia
Offices1 record
Markets served
Fivot business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Flex Capital — Venture Debt: Venture debt financing provided to startups and growth-stage companies. Interest income and origination fees charged on debt facilities extended. No equity dilution for borrowers. Loans require no collateral or personal guarantees in principle.
- Flex Capital — RBF (Revenue Based Finance): Revenue-based financing where startups sell future receivables (revenue stream) for immediate cash. Repayments are tied to a percentage of future revenue, aligning borrower and lender incentives.
- Flex Capital — Invoice (Flex Capital Invoice): Invoice accounts payable financing service: Fivot prepays outstanding invoices on behalf of businesses, improving cash flow. Fees earned on the spread between face value and advance amount.
- IDARE — Interchange Fees: IDARE is a Visa prepaid card with a 2% annual bonus on savings balance. Revenue is generated primarily from interchange fees charged on card transactions (paid by merchants), supplemented by campaign partnerships. The 2% bonus to users is a cost subsidized by interchange revenue.
- RFC Venture Debt Fund 1号 Management / GP Economics: Fivot acts as GP (unlimited liability partner) of the RFC Venture Debt Fund 1号 (31 billion yen total fund size, with Resona Bank as LP). Fivot earns management fees and carried interest on the fund's lending operations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Multi-year contract | Flex Capital — Venture Debt: customized per borrower, quote-based |
| Outcome Based/ Performance | Pay-as-you-go | Flex Capital — RBF: percentage of future revenue as repayment, customized per deal |
| Transaction based/ take rate | Pay-as-you-go | Flex Capital Invoice: spread on invoice prepayment |
| Freemium | Monthly | IDARE: free to use; 2% annual bonus on average monthly savings balance |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
Fivot product offering
Product offeringCore offering
Fivot runs two distinct fintech businesses. Flex Capital provides AI-powered debt financing (venture debt, Revenue-Based Finance, and invoice prepayment via Flex Capital Invoice) to Japanese startups and growth-stage companies without requiring equity dilution, collateral, or personal guarantees. IDARE is a Visa prepaid card-based savings-focused cashless app for individual consumers, paying a 2% annual bonus on the average monthly savings balance and offering automatic goal-based savings features. The company also serves as General Partner of the ¥31 billion RFC Venture Debt Fund 1 jointly established with Resona Bank.
Product overview
Fivot operates a dual-product fintech ecosystem comprising Flex Capital (B2B startup financing) and IDARE (B2C savings-focused cashless app). Flex Capital provides venture debt, RBF, and invoice financing with AI-powered credit assessment for startups and growth companies, while IDARE offers a Visa prepaid card with automatic savings and 2% annual bonus. The company also operates RFC Venture Debt Fund 1 in partnership with Resona Bank for expanded startup financing. These products create a capital circulation ecosystem supporting both business growth and individual asset formation.
Differentiator
Problem solved
Functional benefit
Brands
- Flex Capital: スタートアップのためのデットファイナンスサービス。ベンチャーデット、RBF(レベニュー・ベースド・ファイナンス)、請求書立替払い「Flex Capital Invoice」の3つのプロダクトを展開。
- IDARE
- Flex Capital Invoice
Products and services
- Flex Capital Startup-focused debt financing service providing venture debt, Revenue-Based Finance (RBF), and invoice prepayment (Flex Capital Invoice). Uses AI-powered credit assessment to lend up to ¥300 million per company without collateral, personal guarantees, or equity dilution, with review decisions within 10 business days.
- Flex Capital Invoice Invoice prepayment service that pays outstanding invoices on behalf of businesses to stabilize daily cash flow. Fivot advances the full invoice amount and earns a fee/spread on the transaction, supporting working-capital optimization for growth-stage companies.
- IDARE (イデア) Savings-focused cashless app combining goal-based automatic savings with a Visa prepaid card. Users earn a 2% annual bonus on their average monthly savings balance and can use the card at millions of merchants globally. Includes generative-AI-powered Sports Support Box for conditional automatic savings based on sports team performance.
- RFC Venture Debt Fund 1号 Venture debt fund established with Resona Bank providing growth financing for seed to mid-stage Japanese startups. Combines Resona Bank's venture debt handling experience (since October 2023) with Fivot's proprietary AI credit model and LLM-based data analysis. Fivot earns management fees and carried interest as GP.
Quantifiable outcome
- ¥158 billion cumulative financing deployed across 583 transactions to 464+ companies as of March 2026
- +5 more outcomes
Companies that use Fivot
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles2 records
Fivot technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability7 records
Feature4 records
Fivot partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Resona Bank (株式会社りそな銀行)coreJointly established RFC Venture Debt Fund 1号 (¥31 billion total fund size), with Fivot as GP and Resona Bank as LP. The fund provides venture debt to seed-to-mid stage Japanese startups. Additionally, both parties are conducting a PoC (proof of concept, through October 2025) to apply Fivot's AI credit review technology — automating loan application processing and approval document generation — to Resona Bank's corporate lending operations.
- Nippon Life Insurance (日本 생명相互회사 / 日本生命)coreNippon Life (Japan's largest life insurer) entered a business collaboration agreement with Fivot alongside investing via Nissay Capital in Fivot's Series B. The partnership involves mutual customer referrals to expand startup growth support, and explores collaboration on venture debt market activation and private credit expansion using Fivot's AI credit models.
Scale indicators11 records
Recent moves8 records
Expansion highlights6 records
Fivot competitors and assessment
Company assessmentBroad incumbents
- Mercari: Tokyo-listed Japanese marketplace and fintech (Mercari Pay, Merpay, Mercoin) — relevant comparable as a Japanese consumer-facing fintech ecosystem that has expanded from payments into broader financial services.
- JAFCO Group: Japan's largest venture capital firm, providing both equity and increasingly debt/financing to startups; serves as the broad incumbent in Japanese growth financing that Flex Capital challenges with a pure-debt, AI-driven model.
Direct peers
- Clearco: Canada-headquartered Revenue-Based Finance provider for startups and e-commerce brands — directly comparable to Flex Capital's RBF offering in deal structure and target segment.
- SoFi Technologies: US-listed fintech operating a dual B2B/B2C model combining lending (student, personal, mortgage) with a consumer savings/wallet product — the closest international analog to Fivot's Flex Capital + IDARE capital circulation thesis.
- BlueVine: US fintech offering invoice factoring and lines of credit to SMBs with a tech-driven underwriting platform — a direct comparable to Flex Capital Invoice and venture debt in product design and target customer.
- Wayflyer: Ireland-based revenue-based financing platform for e-commerce and DTC startups, comparable in RBF structure and growth-stage startup segment to Flex Capital's RBF product.
- Money Forward: Tokyo-listed Japanese fintech operating both B2B SaaS (accounting/HR for SMEs) and B2C personal finance/wallet products — directly comparable dual-ecosystem play anchored in Japan.
- Kyash: Tokyo-based consumer prepaid card and wallet app — the closest Japanese competitor to IDARE in the prepaid + cashless + rewards consumer fintech category.
- Hercules Capital: Largest US publicly-traded specialty finance company providing venture debt to venture-backed technology and life-science companies — the most direct pure-play venture debt peer to Flex Capital's core product.
- Fundbox: US fintech providing invoice factoring and lines of credit to SMBs via API-driven underwriting — directly comparable to Flex Capital Invoice in product, target market, and AI-driven credit automation approach.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Fivot social profiles
Digital presenceFivot compliance and trust
Trust signalCompliance2 records
Fivot financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fivot leadership team
Management profileNumber of profiles
Profiles5 records
Fivot funding detail
Funding detailFunding overview
Funding rounds3 records
Investors15 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fivot M&A and investment
M&A and investmentM&A
Investments2 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fivot
What does Fivot do?
Fivot runs two distinct fintech businesses. Flex Capital provides AI-powered debt financing (venture debt, Revenue-Based Finance, and invoice prepayment via Flex Capital Invoice) to Japanese startups and growth-stage companies without requiring equity dilution, collateral, or personal guarantees. IDARE is a Visa prepaid card-based savings-focused cashless app for individual consumers, paying a 2% annual bonus on the average monthly savings balance and offering automatic goal-based savings features. The company also serves as General Partner of the ¥31 billion RFC Venture Debt Fund 1 jointly established with Resona Bank.
Is Fivot a public or private company?
Fivot is a private company. It is classified as venture growth investor backed and is currently operating.
When was Fivot founded?
Fivot was founded in 2019. It employs 11 to 50 people.
Where is Fivot based?
Fivot is headquartered in Tokyo, Japan, in the Asia region.
How does Fivot make money?
Five revenue lines are on record. Flex Capital — Venture Debt is the primary driver. The others are flex Capital — RBF (Revenue Based Finance), flex Capital — Invoice (Flex Capital Invoice), IDARE — Interchange Fees and RFC Venture Debt Fund 1号 Management / GP Economics.
Who are Fivot's main competitors?
Broad incumbents on record are Mercari and JAFCO Group. Direct peers are Clearco, SoFi Technologies, BlueVine, Wayflyer, Money Forward, Kyash, Hercules Capital and Fundbox.
Does Fivot have an API?
Yes. Flex Capital utilizes API integration to enable granular data acquisition for credit assessment. The system connects to customer data sources to pull financial information including accounting data, bank transaction records, and payment data. API integration is a core component of the rapid credit evaluation process, enabling data collection within 10 minutes for startup credit decisions.
What industry is Fivot in?
Fivot's product category is Startup Lending & Consumer Fintech. Its primary akta.pro industry code is FSANAIAB, Independent Venture Debt Funds / Platforms, with a secondary code of FSAHAJAD, Direct Lending — Venture Debt. Its NAICS code is 522 and its SIC code is 6153.