CanAdelaar
CanAdelaar B.V. is a Dutch cannabis cultivator and one of 10 licensed growers supplying regulated recreational cannabis to 70+ coffeeshops across 10 municipalities under the Netherlands' Wietexperiment. Now a Cronos Group subsidiary following a 2026 acquisition.
- Company typePrivate
- Founded2018
- HeadquartersVienna, Austria
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What CanAdelaar does
CanAdelaar B.V. is a Dutch independent cannabis cultivator and one of 10 officially licensed growers authorized to produce and supply recreational cannabis within the Netherlands' Wietexperiment, a government-run pilot program that launched in 2023 and represents Europe's largest regulated adult-use cannabis market. Founded in December 2018 and headquartered in Amsterdam with its primary production facility in Hellevoetsluis (southern Netherlands), the company controls the full supply chain — from genetic development and greenhouse cultivation under natural sunlight through product development to direct distribution to licensed coffeeshops. Its product portfolio spans more than 20 proprietary cannabis genetics sold under the COG (Canadelaar Original Grow) brand in three formats: dried flower, pre-rolls, and hash.
The company operates an ultra-modern greenhouse facility staffed by 125+ personnel including expert growers, biochemists, and quality controllers, supported by on-site research laboratories and an advanced air purification system (more than €3 million invested, with 200+ carbon filters and 70+ ASPRA roof units). Operational technology includes a decrypted Track & Trace QR system providing full product provenance from harvest through retail. The business model is B2B-direct: CanAdelaar supplies regulated cannabis products exclusively to licensed coffeeshops participating in the Wietexperiment, currently reaching 70+ retail outlets across 10 municipalities. Pricing is not publicly disclosed; transactions are conducted under government oversight from the Dutch Ministry of Justice and Security. In December 2025, CanAdelaar signed a definitive agreement to be acquired by Cronos Group (Nasdaq: CRON) for approximately €57.5 million (~$67 million) upfront plus contingent consideration tied to normalized EBITDA in 2026 and 2027, with the transaction closing in February 2026 at a valuation of roughly 1.4x LTM revenue and 2.4x LTM EBITDA. CanAdelaar continues to operate from the Netherlands under the Cronos umbrella, preserving local production and employment as required by Dutch regulations.
CanAdelaar firmographics
Firmographics- Name
- CanAdelaar
- Legal name
- CanAdelaar B.V.
- Website
- https://canadelaar.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Acquired
- Headcount range
- 101–250 employees
- Short description
- CanAdelaar B.V. is a Dutch cannabis cultivator and one of 10 licensed growers supplying regulated recreational cannabis to 70+ coffeeshops across 10 municipalities under the Netherlands' Wietexperiment. Now a Cronos Group subsidiary following a 2026 acquisition.
- Ownership category
- akta.pro rank
CanAdelaar industry classification
Industry- Product category
- Regulated Cannabis Cultivation & Distribution
- NAICS
- Coffee and Tea Manufacturing (311920), Greenhouse, Nursery, and Floriculture Production (1114)
- SIC
- Medicinal Chemicals & Botanical Products (2833)
- akta.pro primary industry
- Coffee & Cacao Plantations (Coffee, Cocoa) (AFAGACAI)
Keywords
Where CanAdelaar is headquartered
LocationHeadquarters
- HQ city
- Vienna
- HQ country
- Austria
- HQ region
- Europe
Offices2 records
Markets served
CanAdelaar business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Supply Chain, Marketing or Sales
Revenue model
- Cannabis Product Sales to Coffeeshops: B2B sales of cannabis products (flower, pre-rolls, hash) to licensed coffeeshops participating in the Dutch Wietexperiment. Products sold under the COG (Canadelaar Original Grow) brand across 70+ coffeeshops in 10 municipalities.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
CanAdelaar product offering
Product offeringCore offering
CanAdelaar cultivates, processes, and distributes regulated recreational cannabis products (flowers, pre-rolls, and hash) under its COG (Canadelaar Original Grow) brand, selling wholesale to licensed Dutch coffeeshops participating in the Netherlands' Wietexperiment. The company controls the entire supply chain from proprietary genetic development (20+ strains) through sungrown greenhouse cultivation to retail distribution across 70+ coffeeshops in 10 municipalities.
Product overview
CanAdelaar is a Dutch independent cannabis cultivator and one of the official growers within the Netherlands' Wietexperiment (weed experiment) regulatory framework. Founded in 2018 and based in Hellevoetsluis, the company operates the full supply chain from genetics and cultivation to product development and distribution. Their consumer-facing brand is COG (Canadelaar Original Grow), under which they offer over 20 unique cannabis genetics in multiple forms: flowers, pre-rolls, and hash. Products are distributed through a network of 70+ regulated coffeeshops across 10 Dutch municipalities participating in the experiment. The company was acquired by Cronos Group in 2025 for approximately €57.5 million, positioning CanAdelaar as Europe's largest adult-use cannabis company within the regulated Dutch market.
Differentiator
Problem solved
Functional benefit
Products and services
- COG (Canadelaar Original Grow) The primary consumer-facing brand under which CanAdelaar sells its regulated cannabis products to Dutch coffeeshops participating in the Wietexperiment.
- Cannabis Flowers Dried cannabis flower products cultivated under natural sunlight at CanAdelaar's Hellevoetsluis greenhouse facility, sold wholesale to licensed coffeeshops participating in the Wietexperiment for retail sale to adult consumers.
- Pre-rolls Pre-rolled cannabis products made from CanAdelaar's proprietary sungrown genetics, offering ready-to-use cannabis products to licensed Dutch coffeeshops within the regulated market.
- Hash Cannabis hash derived from CanAdelaar's cultivated sungrown genetics, sold as part of its diverse product portfolio to licensed Dutch coffeeshops participating in the Wietexperiment.
- Cannabis Genetics (Genetic Catalog) Over 20 unique cannabis genetics developed in-house, including Dutch and international varieties, offered as sungrown and natural products cultivated in the Netherlands. Available in flower, pre-roll, and hash forms.
Quantifiable outcome
- First legal sale of THC products for recreational use in Europe achieved in December 2023
- +1 more outcomes
Companies that use CanAdelaar
Customer profileNamed customers5 records
Segments1 record
Ideal customer profiles1 record
CanAdelaar technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
CanAdelaar partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Cronos GroupcoreCronos Group, a major innovative player in the global legal cannabis industry, acquired CanAdelaar for approximately €57.5 million upfront (US$67 million) plus contingent consideration based on 0.5x normalized EBITDA in 2026 and 2027. The acquisition gives Cronos the leading market share in Europe's largest adult-use cannabis market through the Netherlands' Wietexperiment. Cronos brings global expertise, R&D capabilities, advanced genetics, and resources to support CanAdelaar's continued operations and quality standards. CanAdelaar products will continue to be cultivated in the Netherlands, preserving local production and employment.
Scale indicators7 records
Expansion highlights4 records
CanAdelaar competitors and assessment
Company assessmentDirect peers
- Bedrocan: Bedrocan is a Dutch licensed medicinal cannabis cultivator and one of the established producers in the Netherlands. It is directly comparable to CanAdelaar in regulated Dutch cannabis cultivation, though its primary focus is medical rather than adult-use.
- Demecan: Demecan is a German licensed cannabis cultivator producing under the German medical cannabis framework. It is comparable as a regulated European cannabis producer, but operates in a different national framework (Germany vs. Netherlands) and primarily in the medical channel.
Broad incumbents
- Tilray Brands: Tilray is a global cannabis major with cultivation operations across multiple jurisdictions. It is comparable to CanAdelaar's parent (Cronos) as a broad incumbent cannabis operator with global reach, though Tilray's portfolio is far larger and more diversified than CanAdelaar's single-country focus.
- Aurora Cannabis: Aurora is a global cannabis producer with EU-GMP-certified cultivation capacity. Comparable to CanAdelaar as a multi-jurisdiction licensed cultivator serving regulated medical and adult-use markets, though Aurora operates at significantly larger scale across multiple countries.
- Canopy Growth: Canopy Growth is a major global cannabis operator with European operations and broad product portfolios. Comparable as a broad-incumbent cannabis producer with regulated-market exposure, though Canopy's scale, geographic reach, and product diversification exceed CanAdelaar's.
- Cronos Group: Cronos Group is the parent of CanAdelaar and a Nasdaq-listed global cannabis company. Comparable as a broad-incumbent operator in regulated cannabis, with CanAdelaar now functioning as Cronos's primary European cultivation and distribution platform.
- Organigram Holdings: Organigram is a Canadian licensed cannabis producer with domestic and international operations. Comparable as a broad-incumbent cannabis cultivator with regulated-market exposure, though Organigram is primarily Canada-focused and does not currently have a Dutch cultivation presence.
Emerging players
- Cantourage: Cantourage is a German cannabis company focused on distribution of medical cannabis from multiple international producers into the German market. Comparable as a European-focused emerging cannabis player, though Cantourage is primarily a distributor rather than a cultivator like CanAdelaar.
- Sanity Group: Sanity Group is a Berlin-based European cannabis company operating across cultivation, processing, and medical distribution in Germany. Comparable as an emerging European cannabis operator with regulated-market exposure, though its primary jurisdiction is Germany rather than the Netherlands.
Others
- Cansativa: Cansativa operates one of the largest German cannabis distribution platforms, working with multiple licensed producers to supply German pharmacies. Comparable as an adjacent ecosystem participant in the European regulated cannabis supply chain, though Cansativa is a distributor rather than a producer.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
CanAdelaar social profiles
Digital presenceCanAdelaar financial estimates
Financial estimateRevenue estimate
Valuation estimate
CanAdelaar leadership team
Management profileNumber of profiles
CanAdelaar funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CanAdelaar M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CanAdelaar
What does CanAdelaar do?
CanAdelaar cultivates, processes, and distributes regulated recreational cannabis products (flowers, pre-rolls, and hash) under its COG (Canadelaar Original Grow) brand, selling wholesale to licensed Dutch coffeeshops participating in the Netherlands' Wietexperiment. The company controls the entire supply chain from proprietary genetic development (20+ strains) through sungrown greenhouse cultivation to retail distribution across 70+ coffeeshops in 10 municipalities.
Is CanAdelaar a public or private company?
CanAdelaar is a private company. It is classified as corporate owned and is currently acquired.
When was CanAdelaar founded?
CanAdelaar was founded in 2018. It employs 101 to 250 people.
Where is CanAdelaar based?
CanAdelaar is headquartered in Vienna, Austria, in the Europe region.
How does CanAdelaar make money?
One revenue line is on record: cannabis Product Sales to Coffeeshops.
Who are CanAdelaar's main competitors?
Direct peers on record are Bedrocan and Demecan. Broad incumbents are Tilray Brands, Aurora Cannabis, Canopy Growth, Cronos Group and Organigram Holdings. Emerging players are Cantourage and Sanity Group. Cansativa is listed as an others.
Does CanAdelaar have an API?
No public API is recorded for CanAdelaar.
What industry is CanAdelaar in?
CanAdelaar's product category is Regulated Cannabis Cultivation & Distribution. Its primary akta.pro industry code is AFAGACAI, Coffee & Cacao Plantations (Coffee, Cocoa). Its NAICS code is 311920 and its SIC code is 2833.