WNY Metro Roberts Realty

What WNY Metro Roberts Realty does

WNY Metro Roberts Realty is a family-owned and operated real estate brokerage founded in 1992 and headquartered in West Seneca, New York, serving residential and commercial buyers, sellers, and agents across the Western New York region. The firm operates 11 physical offices spanning Buffalo, Southtowns, Northtowns, and Wyoming County, supported by 400+ independent contractor agents as of 2024, with a stated target of 500 agents in 2025. It is the only 100% local, non-franchised brokerage in the top four of Buffalo Business First's WNY brokerage rankings, a position it has held each year since 2021.

The company's core product is full-service real estate brokerage, delivered through agents using the BoldTrail CRM and kvCORE platform for lead generation, contact management, and listing promotion, with listings additionally distributed through Zillow Showcase, which the firm cites as driving 75% more views and 2% higher sale prices. An in-house media subsidiary (WNY Digital Solutions) provides professional photography, drone footage, 3D virtual walkthroughs, and virtual staging for every listing. Around the brokerage core, Metro Roberts has built an affiliated services ecosystem including Mainstream Funding Network (mortgage origination, acquired in 2024), Metro Roberts Auctions, MR Private Lending, MR Capital Solutions (DSCR loans), MR Commission Advance (agent cash flow), and 716 Cash (home cash buyer), enabling cross-sell between transaction, financing, and ancillary services.

The business model is primarily commission-based: agents select a 70/30, 75/25, or 80/20 split with the brokerage, transition to 100% commission after paying a $10,000 company dollar CAP, and high performers exceeding $1.5M in sales receive a 90% split. There are no franchise fees, desk fees, or technology fees. Revenue is not publicly disclosed; the company is privately held as a sole proprietorship under founder/broker/owner Jim Roberts, with no institutional investors or external funding.

Name

WNY Metro Roberts Realty

Legal name

WNY Metro Roberts Realty

Website

https://metroroberts.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

101–250 employees

Short description

WNY Metro Roberts Realty is a family-owned, independent real estate brokerage operating 11 offices and 400+ agents across Western New York, offering residential and commercial brokerage plus an in-house ecosystem of mortgage, auction, lending, and media services to buyers, sellers, and agents.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)

akta.pro secondary industries

Commercial Real Estate Brokerage (Leasing & Sales) (FSAEAJAB), Tenant Representation & Corporate Services Brokerage (BPAJABAJ), Closing Coordination & Transaction Management (Broker/Agent Support) (BPAJAOAH)

Keywords

• Residential real estate brokerage
• Commercial property sales
• Mortgage lending services
• Real estate auctions
• Property listing services

Headquarters

HQ city

Buffalo

HQ country

United States

HQ region

North America

Offices11 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Commission: Traditional commission-based model where agents earn commissions on completed real estate transactions. Commission split structure with 70/30, 75/25, or 80/20 options, with 100% commission after $10,000 company dollar CAP is reached. Agents achieving $1.5M in sales receive 90% commission rate.
2. Mortgage Services: Revenue from mortgage origination through Mainstream Funding Network, Inc., a subsidiary purchased in 2023/2024

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

WNY Metro Roberts Realty is a full-service real estate brokerage operating 11 offices across Western New York with 400+ agents facilitating residential and commercial property transactions. The company offers a comprehensive ecosystem of affiliated services including mortgage lending through Mainstream Funding Network, home auctions through Metro Roberts Auctions, private lending and DSCR loans, commission advances, and cash home purchases through subsidiary companies.

Product overview

Metro Roberts Realty operates as a full-service real estate brokerage platform with a modular ecosystem of affiliated services. The core offering is residential and commercial real estate brokerage (Metro Roberts Realty), supplemented by integrated financial services including mortgage lending (Mainstream Funding Network), investment funding (MR Private Lending, MR Capital Solutions), and transaction services (Metro Roberts Auctions, 716 Cash cash purchases, MR Commission Advance). Supporting infrastructure includes WNY Digital Solutions for listing media production and technology platforms like BoldTrail CRM and kvCORE for agent operations. Property search is facilitated through Interactive Map Search and My Property Organizer, while market intelligence tools like Local Market Reports, Comparative Market Analysis, and Nosy Neighbor provide data-driven insights for buyers and sellers.

Differentiator

Problem solved

Functional benefit

Products and services

• Metro Roberts Realty Brokerage Full-service residential and commercial real estate brokerage offering buyer representation, seller representation, property search tools, and agent recruitment across 11 office locations in Western New York.
• Mainstream Funding Network Inc. In-house mortgage company providing financing solutions for all types of real estate purchases, fulfilling the mortgage component of the full-service real estate experience.
• WNY Digital Solutions In-house media company providing promotional and listing media services including professional photography, aerial drone footage, 3D virtual walkthroughs, virtual staging, and promotional video production.
• Metro Roberts Auctions Home auction sale service enabling properties to be sold through a competitive bidding process as an alternative to traditional listing sales.
• MR Commission Advance Agent financial service allowing agents to receive advances on their earned commissions while awaiting transaction closings.
• MR Private Lending Real estate investment funding service providing private lending solutions for property investments.
• MR Capital Solutions DSCR loans and other capital solutions for real estate investors and property purchases.
• 716 Cash Home Cash Sale Cash purchase program enabling homeowners to sell their homes directly for cash as an alternative to traditional listing sales.
• Commercial Real Estate Services Specialized commercial real estate services for buying and selling commercial properties, staffed by commercial real estate specialists handling investment properties and business locations.

Quantifiable outcome

• 100% listing price achieved on average for sold homes
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Mainstream Funding Network, Inc.coreStrategic or Co-development Partner · 1 January 2024In 2024, Metro Roberts purchased Mainstream Funding Network, Inc. to offer a more full-service real estate experience for agents and their clients. Mainstream Funding has helped thousands of Western New Yorkers achieve homeownership dreams and provides mortgage solutions for clients.
• MR Commission AdvanceminorOthersAffiliate company providing commission advance services to Metro Roberts agents
• MR Private LendingminorOthersAffiliate company providing private lending services for real estate investment opportunities
• MR Capital SolutionsminorOthersAffiliate company providing capital solutions including DSCR loans for real estate investments
• Metro Roberts AuctionscoreStrategic or Co-development PartnerIn-house auction company for home auction sales as part of the Metro Roberts ecosystem of real estate services
• WNY Digital SolutionscoreTechnology or IntegrationIn-house media company (wnyds.com) providing promotional and listing media services including video production and digital marketing
• 716 Cash (Home Cash Sale)minorStrategic or Co-development PartnerAffiliate company providing cash purchase options for homes, part of the ecosystem of services for buyers and sellers

Scale indicators7 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Keller Williams Realty: National franchise brokerage with WNY market centers competing for the same agent talent with comparable commission-cap models, but offering materially larger brand, training infrastructure and technology investment.
• Coldwell Banker: Established national real estate brand with WNY affiliates offering comparable residential brokerage services, supported by parent-company marketing budgets and a global referral network that Metro Roberts lacks.
• Berkshire Hathaway HomeServices: National franchise leveraging the Berkshire Hathaway brand, with WNY-affiliated offices competing on trust signals, agent recruitment and premium listing presentation against Metro Roberts' local-brand narrative.
• RE/MAX: Global franchise network with multiple WNY affiliates recruiting agents on high-split models; competes for the same residential listings and buyers with stronger national brand recognition and relocation lead flow.

Direct peers

• MJ Peterson Real Estate: Long-standing locally owned WNY residential brokerage with multiple offices in the Buffalo metro, directly overlapping Metro Roberts' agent-recruiting market, commission economics and seller-services positioning.
• Howard Hanna Real Estate: Regional residential brokerage with significant WNY presence (including former Realty USA assets) offering comparable agent commission structures, mortgage and title services, and competing for the same buyer/seller relationships in the Buffalo corridor.
• Hunt Real Estate: The largest residential brokerage in Western New York and the most direct competitor, operating a similarly multi-office agent network across the Buffalo-Erie-Niagara region and competing head-to-head for agents, listings and buyer-side mandates.

Emerging players

• Compass: Tech-forward national brokerage whose proprietary platform, agent tools and aggressive expansion model represent a longer-term threat to traditional brokerages like Metro Roberts, even where it does not yet have a dense WNY presence.
• Redfin: Technology-led residential brokerage with a discount-commission model and heavy digital marketing presence; competes indirectly for online buyer leads in the WNY region and pressures traditional agent commission economics industry-wide.
• Real Brokerage (formerly Realogy): Cloud-based, high-split residential brokerage using a tech-enabled agent platform; competes for the same independent contractor agents Metro Roberts recruits by offering 100% commission models with low overhead.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCAN9VGq1VWikOsBIPsadmeg
• Xx.com/metroroberts

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WNY Metro Roberts Realty