What Nutrifactor does

Nutrifactor Laboratories (Pvt) Limited is a Pakistan-based nutraceutical manufacturer and direct-to-consumer brand founded in 2012 and headquartered in Faisalabad. The company develops, manufactures, and distributes a portfolio of 114+ health supplements across 15 categories, including multivitamins, beauty and hair supplements, men's and women's health products, sports nutrition under its NutriSports sub-brand, bone and joint formulations, immune support, and condition-specific lines such as PCOS support and male fertility. Core product technology centers on science-backed formulations emphasizing bioavailability, using ingredients such as methylcobalamin (active B12), chelated minerals including magnesium glycinate, hydrolyzed marine collagen peptides, and clinically validated nutrient ratios; products are manufactured under cGMP and DRAP guidelines. The company claims 20+ regulatory certifications from authorities including FDA Philippines, NPRA Malaysia, SAHPRA South Africa, UAE, and Saudi Arabia.

The business model combines a direct-to-consumer e-commerce channel (nutrifactor.com.pk) with retail pharmacy distribution across Pakistan, supplemented by a Wellness Coins loyalty program for repeat purchases. Products are sold at unit pricing denominated in Pakistani Rupees, ranging from entry-level vitamins and minerals (~PKR 690-1,200) through premium beauty and family bundles (PKR 2,400-4,780) up to high-end sports nutrition including whey and egg white proteins (PKR 6,490-14,200). In February 2026 the company signed an exclusive strategic distribution partnership with NutraONE, formalizing expansion into UAE, Saudi Arabia, Turkey, the UK, and Canada, with an initial rollout of 100+ SKUs in 15 health categories and a stated medium-term distribution target exceeding $1 billion. Nutrifactor operates as a privately held company with no disclosed investors, no public funding history, and no reported revenue figure.

Nutrifactor serves a fragmented long-tail of individual consumers across multiple segments including general adult health, beauty and personal care, men's and women's health, athletes and gym users (via NutriSports), children's nutrition, and consumers managing specific conditions such as diabetes or PCOS. Its customer segments are primarily persona- and use-case-driven, and its pricing model is unit-based pay-as-you-go with bundle options rather than subscription. The brand is self-positioned as Pakistan's No.1 Vitamin Brand, supported by active content marketing through its Wellness Blog, full social media presence across Facebook, Instagram, YouTube, Twitter/X, and LinkedIn, and email/CRM flows tied to the loyalty program. International expansion is now being executed through the NutraONE partnership rather than purely organic cross-border e-commerce.

Name

Nutrifactor

Legal name

Nutrifactor Laboratories (Pvt) Limited

Website

https://nutrifactor.com.pk

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

251–500 employees

Short description

Nutrifactor is a Pakistan-based nutraceutical manufacturer and direct-to-consumer brand offering 114+ science-backed health supplements across 15 categories, sold via e-commerce, retail pharmacies, and a newly established international distribution partnership with NutraONE targeting five global markets.

Ownership category

akta.pro rank

Product category

Nutraceutical Dietary Supplements

NAICS

Food (Health) Supplement Retailers (456191)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Vitamins & Minerals (Single Nutrients) (CRADAGAB)

akta.pro secondary industry

Sports & Performance Nutrition Foods Manufacturing (Protein Foods, Energy Gels/Bars) (AFAKAJAE)

Keywords

• Nutraceutical supplements
• Vitamin and mineral supplements
• Sports nutrition products
• Beauty and wellness supplements
• Dietary supplements

Headquarters

HQ city

Faisalabad

HQ country

Pakistan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Consumer Health Supplements Sales: Direct product sales through e-commerce platform and retail pharmacies across Pakistan and international markets. One-time purchase model for individual products with bundling options and loyalty program incentives.
2. International Distribution Partnership: Strategic distribution partnership with NutraONE targeting distribution of over $1 billion in nutraceutical products across five priority markets (UAE, Saudi Arabia, Turkey, UK, Canada)

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

Nutrifactor manufactures and sells a portfolio of 114+ branded nutraceutical and dietary supplement products (vitamins, minerals, herbal extracts, protein and sports nutrition powders, and condition-specific formulas) under its own brand and sub-brands such as NutriSports, Vitamax, and Gummies. Products are sold through the company's own e-commerce platform with nationwide Pakistan delivery, through retail pharmacies across Pakistan, and internationally via a strategic distribution partnership with NutraONE across five priority markets (UAE, Saudi Arabia, Turkey, UK, Canada), serving individual consumers seeking daily wellness, beauty, men's/women's health, sports performance, and specialized nutritional support.

Product overview

Nutrifactor is a Pakistan-based nutraceutical company offering a comprehensive portfolio of health supplements. The product lineup is organized across multiple sub-brands and product categories including: general wellness (multivitamins like Vitamax, Multifactor), beauty supplements (Biotin Plus, Dermazon, Butex, collagen products), men's health (Duron Plus, Tryception, Prostamen, Tribulus), women's health (Vitamax Women, Ovacep, Vitamom), sports nutrition (NutriSports brand with whey, creatine, egg white, and soy protein), bone health (Bonex-D, Suncell, Nucal series), immune support (Vitamin C products, Zinc), and condition-specific formulas (diabetes support, fertility support). With over 100+ products spanning 15 health categories distributed across 60+ countries, Nutrifactor offers supplements in various formats including tablets, capsules, softgels, gummies, syrups, and powders.

Differentiator

Problem solved

Functional benefit

Brands

• NutriSports: Sports nutrition product line including protein powders, creatine, and athletic supplements
• Gummies
• Vitamax

Products and services

• NutriSports (Sub-brand: Sports Nutrition Line) Sports nutrition product line offering protein powders and creatine to fuel muscle growth, boost strength, enhance endurance, and speed up recovery for athletes, bodybuilders, and gym-goers.
• Whey Protein Powder High-quality whey protein providing 24 g of protein per serving with exceptional Biological Value and complete amino acid profile, targeted at athletes and fitness enthusiasts for lean muscle maintenance and post-workout recovery.
• Creatine Monohydrate Powder Sports nutrition supplement providing 3.4 g of creatine monohydrate per serving for maintaining muscle tissues, reducing muscle fatigue, and enhancing physical performance during demanding workouts.
• Egg White Protein Powder Premium dairy-free egg white protein delivering 20 g of protein per serving with complete amino acid profile for lean muscle maintenance and recovery.
• Soy Protein Isolate Plant-based vegan protein powder providing 22 g of soy protein per serving with complete amino acid profile, enriched with BCAAs and phytoestrogens for vegetarian and vegan athletes.
• Gluta Whey Protein Powder Two-in-one formula combining 24 g of whey protein with 5 g of L-Glutamine per serving for muscle growth, recovery, and performance support.
• Vitamax (Sub-brand: Multivitamin Line) Multivitamin product line offering tailored formulas for men, women, and families that provide 19–28 essential vitamins, minerals, and plant-based extracts to fulfill daily nutritional requirements, boost energy, and support immunity.
• Biotin Plus Hair, skin, and nail support supplement combining Biotin and Folic acid to help regulate body systems, restore healthy hair, and reduce split ends and thinness.
• Dermazon Skin, hair, and nail health supplement with a blend of 24 vital vitamins and minerals, including the Vitamin B complex, D, A, C, and E for comprehensive beauty-from-within support.
• Butex Beauty support supplement delivering a blend of 17 vital vitamins and minerals along with collagen for beautiful hair, strong nails, and vibrant skin.
• Collagatin Powder Marine collagen supplement delivering 6 g of Type I and III hydrolyzed marine collagen peptides per serving for anti-aging benefits and joint support.
• Bonex-D Calcium and Vitamin D3 formula supporting stronger bones and teeth, reducing muscle spasms, and supporting a healthy cardiovascular system.
• Suncell-K Vitamin D3 and Vitamin K2 combination providing comprehensive support for bone strength, arterial flexibility, and proper calcium metabolism.
• Bzolve Chewables (Methylcobalamin B12) Highly bioavailable Vitamin B12 chewables providing 1000 mcg of Methylcobalamin (active coenzyme form) to reduce B12 deficiency symptoms including tingling and numbness.
• Magnesium Glycinate Highly bioavailable chelated magnesium supplement supporting over 600 enzymatic reactions, muscle relaxation, nervous system balance, and stress management.
• Fero (Iron Supplement) Iron supplement providing an ideal amount of iron to aid in hemoglobin formation and support healthy red blood cell production that carries oxygen throughout the body.
• Ovacep Advanced women's health formula for PCOS, irregular cycles, metabolic imbalance, and fertility concerns, featuring a clinically researched 40:1 Myo-Inositol to D-Chiro-Inositol ratio.
• Vitamom (Prenatal/Postnatal) Prenatal/postnatal supplement providing 17 essential vitamins and minerals, including powerful antioxidants, to maintain strong immunity and support a healthy pregnancy.
• Duron Plus Male health supplement combining herbal extracts with amino acids including L-Arginine and L-Citrulline to support vitality, reproductive health, performance, and muscle growth.
• Tryception (Male Fertility) Male fertility formula with 20 essential nutrients including Coenzyme Q10, L-Carnitine, Zinc, and Selenium to enhance sperm health, motility, and overall male fertility.
• Prostamen (Prostate Health) Comprehensive prostate health formula with premium herbal extracts of Saw Palmetto, Pumpkin Seed, and Nettle to reduce BPH symptoms and support normal prostate function.
• Gummies (Sub-brand: Chewable Supplements) Gummy vitamin and supplement product line offering chewable alternatives to tablets for adults and children across hair/skin/nail, bone, kids' multivitamin, ACV, and teen nutrition segments.
• Extra-C (Vitamin C with Rose Hips) Premium combination of Vitamin C with Rose Hips Extract for healthy immune system support and antioxidant protection.
• Multifactor (Multivitamin for 50+) Premium multivitamin formulated for adults aged 50+ with 22 essential vitamins and minerals designed to reduce fatigue, strengthen bones, and support vision.
• Bio Grow (Children's Multivitamin Syrup) Children's multivitamin syrup with 13 essential nutrients formulated to support healthy growth, development, metabolism, bone strength, and immunity in children.
• Leanax (Weight Management) Weight management supplement featuring Garcinia Cambogia, Green Tea, and Ginger Root to support healthy metabolism and fat burning.
• Flexilax (Joint Support) Advanced joint support formula with Glucosamine HCl, MSM, and Chondroitin Sulfate to maintain healthy cartilage, reduce joint friction, and promote flexibility.

Quantifiable outcome

• Over $1 billion targeted distribution value through NutraONE partnership
• +2 more outcomes

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• NutraONEflagshipChannel Partner/ Reseller/ Distributor · 11 February 2026Exclusive strategic distribution partnership to expand Nutrifactor's health supplement access across five priority international markets: UAE, Saudi Arabia, Turkey, UK, and Canada. The partnership targets distribution of over $1 billion in nutraceutical products over the medium term, with an initial rollout prioritizing UAE and Saudi Arabia across more than 100 SKUs spanning 15 health categories. Partnership was formally signed during World Health Expo 2026 in Dubai. The company aims to build revenues exceeding $4.7 billion across the five markets while targeting 1% market share in the approximately $470 billion global nutraceutical sector.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Herbalife: Global nutrition and weight-management company selling protein shakes, vitamins and supplements through direct-selling channels across 90+ markets. Directly comparable category (mass-market nutritional supplements) with a much larger international footprint that Nutrifactor will compete against in target geographies.
• GNC Holdings: Established global vitamin and supplement retailer offering multivitamins, sports nutrition, herbal and specialty supplements through company-owned stores and wholesale distribution. Comparable on product category breadth and OTC channel strategy, with substantially larger brand recognition in target markets.
• Amway (Nutrilite): Global direct-selling powerhouse whose Nutrilite brand is one of the world's largest vitamin and dietary supplement lines. Directly comparable on nutritional supplement category, multi-country regulatory footprint, and pharma-adjacent formulation standards.
• Bayer Consumer Health: Global pharmaceutical and consumer health company with a vitamins, minerals and supplements portfolio including brands like Supradyn, Berocca and One A Day. Comparable product category (multivitamins and supplements), established pharmacy distribution, and regulatory depth in all of Nutrifactor's target markets.
• Abbott Nutrition: Global healthcare company with a leading nutrition business (Ensure, PediaSure, Similac) addressing vitamins, supplements and clinical nutrition. Comparable on supplement manufacturing scale, regulatory footprint and pharmacy/retail channel strength in target markets.
• Centrum ( Haleon ): Haleon's flagship global multivitamin brand and one of the most widely distributed supplement portfolios worldwide. Direct category comparable for Nutrifactor's Vitamax multivitamin line and a benchmark for shelf-space competition in target international markets.

Direct peers

• Himalaya Wellness: India-headquartered herbal health, personal care and wellness company with a portfolio spanning nutritional supplements, sports nutrition and condition-specific formulations. Closest comparable on geography (South Asia origin), category breadth (vitamins, herbal, sports nutrition) and channel mix (retail pharmacy + DTC).
• Nature's Way: US-headquartered herbal and dietary supplement company offering vitamins, probiotics, herbal remedies and condition-specific formulations. Comparable on product format diversity (tablets, gummies, softgels), herbal/specialty positioning, and multi-category portfolio strategy.

Regional players

• Dabur India: India-based FMCG and Ayurvedic health products company with significant presence in health supplements, including vitamins and specialized formulations. Comparable on South Asian origin, herbal/Ayurvedic-adjacent positioning, and emerging-market channel strategy.
• Blackmores Limited: Australia's largest vitamin and supplement brand, operating across vitamins, minerals, herbal and sports nutrition. Comparable category breadth and premium positioning, with Australia/Asia-Pacific distribution overlap relevant to Nutrifactor's international expansion corridors.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/nutrifactor_inc
• YouTubeyoutube.com/channel/UCvZrh39fKxNGiQWwYKqZQ9Q
• Facebookfacebook.com/nutrifactor.com.pk
• LinkedInlinkedin.com/company/nutrifactorlabs
• Instagraminstagram.com/nutrifactor.inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nutrifactor