What Reborn does

Reborn (legal entity ExcelRise SAS, registered Paris RCS 794 622 464; capital €9,626,400; legal representative Arthur Lepage) is a France-based industrial group that operates as both a mechanical recycler of low-density polyethylene (LDPE) films and a converter of that recycled resin into finished flexible packaging for enterprise buyers. Heritage dates to 1962 in polyethylene conversion, with a strategic pivot to circular-economy LDPE recycling formalised in 2015 and the dedicated recycling arm XL Recycling established in 2018. The group is run as a multi-subsidiary structure comprising XL Recycling (collection, sorting, regranulation, compounding), CEISA Packaging, SEMO Packaging, and five regional production sites (Reborn Normandie, Reborn Pyrénées, Reborn Rhône-Alpes, Reborn Val de Loire, Reborn Vosges), with further regional market entities in Poland (Reborn Polska) and Morocco (Reborn Morocco).

The technical core is mechanical recycling of LDPE films paired with the in-house B.Clear de-inking technology installed at Reborn Pyrénées in 2021 - described as unique in France for enabling upcycling of printed films - and the in-house Reborn Lab (a €1.5M investment) which characterises materials across ten criteria including DSC, Melt Flow Index, density, IR spectro, ash and sealing. Output SKUs include the flagship 100%-recycled R100 film, the higher-spec R100+ film incorporating 20% household waste and down-gauging to 45 µm, the patented integrated-handle multipack (100% mono-material, fully recyclable without component separation), Thiny Hood shrink hood at 65 µm (vs 80-100 µm standard), and vertical product lines for beverage multipacks, hygiene, medical PE equipment, construction technical films, food packaging, and industry/logistics stretch-and-shrink films.

Commercial model is sales-led and quote-based (pricing not publicly disclosed), with direct enterprise engagement and on-site technical intervention within 24-48 hours. The go-to-market is a closed-loop/circular-supply-chain model in which customers' industrial LDPE waste is collected through the XL Recycling network (serving 70 industrial sites), recycled in certified French factories, and re-extruded into premium films carrying up to 70% lower carbon footprint versus virgin LDPE. Customer base spans beverage (Carlsberg with 30% closed-loop self-waste content, Coca-Cola, Heineken, Asahi, AB InBev), food (Bonduelle, Lactalis, Cristalline), hygiene (Essity, Hakle), construction (Saint-Gobain) and adjacent industrials. Certifications (ISO 14001, ISO 9001, ISO 14021, BRCGS, Recyclass R100, EcoVadis, Ellen MacArthur Foundation New Plastics Economy) position the group for PPWR compliance. Revenue is disclosed in a €130M-€150M range with ~10% year-on-year growth, generated by ~400 employees across five French production sites.

Name

Reborn

Legal name

ExcelRise

Website

https://rebornplastics.com

Company type

Private

Founded year

1962

Operating status

Operating

Short description

Reborn (legal entity ExcelRise SAS) is a France-based industrial recycler and converter that produces 100% recycled low-density polyethylene (LDPE) flexible packaging for enterprise buyers in beverage, food, hygiene, medical, construction, and logistics; its proprietary B.Clear de-inking technology and closed-loop SmartCycle platform enable upcycling of industrial LDPE waste into premium films.

Ownership category

akta.pro rank

Product category

Recycled Plastic Packaging Manufacturing

NAICS

Plastics Packaging Film and Sheet (including Laminated) Manufacturing (326112), Plastics Packaging Materials and Unlaminated Film and Sheet Manufacturing (32611)

SIC

Unsupported Plastics Film & Sheet (3081), Plastic Materials, Synth Resins & Nonvulcan Elastomers (2821)

akta.pro primary industry

Recycled-Content Plastic Packaging (rPET, rHDPE, rPP) (IMALAMAC)

akta.pro secondary industries

Recyclable/Mono-Material Flexible Packaging (PE/PP-Based, Compatibilized Structures) (IMALABAN), Compounding & Additives for Recycled Plastics (Compatibilizers, Stabilizers, Color) (EUAIAKAJ), Post-Consumer Plastic Collection & Sorting (MRF/PRF, Bale Supply) (EUAIAKAA)

Keywords

• Recycled polyethylene films
• Plastic packaging manufacturing
• Circular economy solutions
• LDPE recycling services
• Sustainable industrial packaging

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices9 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Recycled Packaging Sales: Manufacturing and sale of 100% recycled polyethylene packaging films and products to industrial customers
2. Plastic Waste Recycling Services: Collection, recycling, and upcycling of industrial LDPE plastic waste through subsidiary XL Recycling

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Reborn manufactures and sells 100% recycled polyethylene (LDPE) films and packaging — including the R100 and R100+ product lines, integrated-handle multipacks, and sector-specific packaging for beverage, hygiene, medical, construction, food, and logistics industries. Through its subsidiary XL Recycling, the company also provides industrial plastic-waste collection, de-inking (B.Clear), and mechanical recycling services that feed back into its own film production. Customers are primarily large industrial enterprises seeking turnkey circular-economy packaging solutions with the same mechanical and aesthetic properties as virgin PE.

Product overview

Reborn is a plastic recycler and converter offering a comprehensive portfolio of recycled polyethylene (PE) film products and circular economy solutions. The core offerings include the Reborn® 100% recycled film family (R100, R100+), integrated handle multipacks, and specialized product lines for beverages, hygiene, medical, construction, food, and industry/logistics sectors. The company operates the SmartCycle circular platform combining waste collection, mechanical recycling via B.Clear de-inking technology and the Reborn Lab testing facility, with extrusion into premium recyclable packaging. Reborn serves industrial customers seeking to transition to circular economy with turnkey solutions from waste collection through high-quality recycled film production.

Differentiator

Problem solved

Functional benefit

Brands

• SmartCycle: Complete expertise from recycling to extrusion - the company's integrated circular economy approach
• Reborn Lab
• R100
• R100+
• B.Clear
• Thiny Hood

Products and services

• Reborn® 100% Recycled Film (R100) Premium recycled polyethylene film maintaining technical properties equivalent to virgin film, with unchanged thickness, transparent substrate, and excellent mechanical performance. Contains 50-100% post-consumer recycled plastic and delivers up to 70% reduction in carbon footprint versus virgin film. Designed for industrial converters.
• R100+ 100% Recycled Film (with household waste content) 100% recycled PE film including 20% household waste, achieving thickness reduction down to typical 45µm with impressive optics, good transparency and low haze. Features very low gels content and no measurable residual odors. Same mechanical properties as R100.
• Integrated Handle Multipacks 100% mono-material, fully recyclable multipack solution with patented integrated handle. Eliminates need to separate handle from film before recycling. Uses an electro-static adhesion system. Available in 1 and 2 lanes with minimal maintenance. Targets beverage brand owners seeking fully recyclable secondary packaging.
• Beverage Packaging Solutions Multipacks for different bottle sizes, labelling solutions, sliding or shrink sleeves, and stretch packing for beverages. Contains zero virgin LDPE, 100% recycled and mechanically recyclable, with up to 70% carbon emissions reduction versus virgin LDPE packaging.
• Hygiene Packaging Diaper and feminine hygiene bags, 'Tiny bags' resealable bags, and printed films for toilet paper and kitchen towels. Single-material design with HD printing including metallic, mat, and iridescent effects. For hygiene and paper-goods manufacturers.
• Medical PE Products Disposable protective PE products including simple aprons (30 microns, machine-washable up to 3 times), aprons with straps/belt, poncho aprons, protective bibs, sleeves with collar, overshoes (30 microns), ambidextrous gloves, finger gloves, waste bags with handles, and water-soluble bags for dry cleaning. For medical, cleanroom, dry-cleaning, and PPE buyers.
• Construction Technical Films Technical films for construction, available in neutral or printed variants with specific treatments including non-steam, non-stick, and micro-perforated options. Includes barrier films, vapor barriers, and protective covers for construction-materials manufacturers.
• Industry & Logistics Films Stretchable and shrinkable packaging with high resistance, neutral or printed options. Includes stretchable or shrinkable covers and custom technical films that are micro-perforated. For industrial manufacturers, palletizers, and logistics operators.
• Food Packaging Standing bags and standard bags with 'Complex' look available in glossy or mat effect with up to 10 colors. 100% single material (LDPE), 100% recyclable with up to 22% reduced carbon footprint versus metallized substrates. PE is at least half the price of complex metallized substrate. Targets food manufacturers.
• XL Recycling — Industrial Plastic Waste Collection & Mechanical Recycling Service Comprehensive recycling service covering waste collection at source through recycling in certified French factories. Guarantees 100% of collected waste is recycled (0 kg buried, 0 kg exported, 0 kg incinerated). Serves 70 industrial sites and distribution platforms, recycling 10,000 tonnes per year with a goal of 50,000 tonnes in 5 years. Operated through subsidiary XL Recycling.
• Reborn Lab — Material Testing & Quality Validation Service State-of-the-art laboratory testing material on 10 criteria including Differential Scanning Calorimetry, Melt Flow Index, Density, Humidity, Infrared Spectro, Ash, Rigidity, Friction, Shrink, and Sealing. €1.5M invested in next-generation equipment to guarantee mechanical and aesthetic qualities similar to brand-new products. Supports closed-loop customer validation and material certification.

Quantifiable outcome

• Up to 70% carbon footprint reduction compared to virgin polyethylene film
• +4 more outcomes

Named customers12 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• BiffacoreStrategic or Co-development Partner · 20 November 2025Biffa and Reborn collaborated to launch new household food bins made from 100% recycled polypropylene in the UK. The product aims to improve recycling rates ahead of new regulations set for March 31, 2026, and incorporates a circular supply chain that reduces carbon emissions.
• Saint-GobaincoreStrategic or Co-development Partner · 18 September 2025Closed-loop partnership where Reborn recycles Saint-Gobain's plastic waste into new packaging materials, demonstrating successful circular economy collaboration.
• ExxonMobil Signature PolymerscoreTechnology or Integration · 18 August 2025ExxonMobil Signature Polymers partnered with XL Recycling, a French PCR resin producer and part of the Reborn Group, to develop high-performance stretch and shrink hood films containing post-consumer recycled (PCR) content.
• SidelminorStrategic or Co-development PartnerPartner logo displayed on Reborn website as part of partner ecosystem
• UnileverminorStrategic or Co-development PartnerPartner logo displayed on Reborn website as part of partner ecosystem
• ImerysminorStrategic or Co-development PartnerPartner logo displayed on Reborn website as part of partner ecosystem
• LemoineminorStrategic or Co-development PartnerPartner logo displayed on Reborn website as part of partner ecosystem
• SPAminorStrategic or Co-development PartnerPartner logo displayed on Reborn website as part of partner ecosystem

Scale indicators11 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Amcor: Global flexible and rigid packaging leader with significant PCR/PE film capabilities. Directly comparable as a large incumbent offering recyclable packaging solutions across the same beverage, food, and hygiene verticals Reborn serves.
• Berry Global (now part of Amcor): Major global plastics and packaging manufacturer with strong flexible films portfolio serving food, beverage, and hygiene markets. Comparable as a large-scale incumbent in PE-based packaging competing for similar enterprise customers.
• Mondi: European packaging and paper major with growing sustainable flexibles portfolio. Comparable as a larger incumbent in circular packaging serving overlapping FMCG customers, though broader in paper substrates.
• Sealed Air: Global packaging company with sustainable films and protective packaging portfolio. Comparable in food and logistics protective packaging applications where Reborn competes with shrink/stretch films.

Direct peers

• Trioworld: European specialist in polyethylene films and recycled-content packaging. Closely comparable as a specialist LDPE/PE film manufacturer with circular economy positioning and similar food, hygiene, and industrial customer base.
• Coveris: European flexible packaging manufacturer with strong sustainable/PCR film capabilities serving food, beverage, and hygiene sectors. Directly comparable as a mid-sized European PE film specialist pursuing circular economy growth.
• RKW Group: European producer of polyethylene films and packaging solutions including sustainable and recycled-content grades. Comparable as a PE film specialist with overlapping customer verticals in hygiene, food, and industrial packaging.

Regional players

• Saica Group: Spanish paper and flexible packaging group with circular economy focus including recycled plastics. Comparable as a European mid-sized competitor in sustainable packaging across overlapping FMCG verticals.

Others

• AptarGroup: Dispensing and sealing solutions provider for beverage, food, and personal care. Adjacent comparable as a packaging supplier to similar enterprise customers (Coca-Cola, AB InBev, L'Oréal) with sustainability-led innovation focus.
• Veolia (Recycling & Recovery): Global waste management and recycling services major. Comparable on the feedstock/collection side of the value chain that Reborn addresses through XL Recycling, though at vastly different scale and scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/excelrise/posts/?feedView=all

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries10 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reborn