What Dillon Precision Products does

Dillon Precision Products is a Scottsdale, Arizona-based designer, assembler, and direct-to-consumer retailer of progressive ammunition reloading equipment and firearm accessories, organized as a privately held company. The firm's operating footprint is centered on a single Scottsdale facility at 8009 E. Dillons Way, which serves as headquarters, manufacturing, assembly, quality assurance, and a public retail storefront.

The core product platform is the progressive reloading press family — automated machines that perform the multiple stages of ammunition reloading in a single indexed cycle — spanning the entry-level Square Deal B (400-500 rounds/hour), the XL750 (800 rounds/hour, "the world's most popular progressive"), the RL550C (160+ caliber support via proprietary conversion kits), and the high-volume/industrial models RL1100, Super 1050 (1,000+ rounds/hour), and CP2000 ($2,090-$4,964). Proprietary technology surrounds the press platform: a patented Auto-Center shuttle on 2nd-generation decapping dies that holds pin alignment to the flash hole, the Rapid Primer Filler that auto-loads large and small primer tubes, the Precision Bullet Feeder tested for zero misfeeds across tens of thousands of rounds, and the patent-pending DAA Auto Case Sorter that uses mechanical arms and magnetic sensors to reject wrong-caliber or inverted cases at up to 3,800 rounds per hour. Recent line extensions add the Burstfire COMP EDGE PRO Flame Annealer and the Burstfire 2-in-1 Induction Annealing Machine & Case Prep Center.

Commercialization is overwhelmingly direct-to-consumer via dillonprecision.com, supported by a national authorized dealer locator (StoreRocket), a Scottsdale retail store for in-person pickup (avoiding hazmat/shipping fees), and US-based phone support staffed by experienced reloaders. Revenue is generated through one-time hardware sales across the press lineup and machine-specific conversion kits (~$87-$570), aftermarket consumables and components (dies, shellplates, toolheads, spare parts, brass, bullets, primers, powder) that drive repeat purchasing, and a third-party firearm-gear retail line. Free shipping is offered on US orders over $250. Geographic operations are restricted to the 50 US states with shipping limitations into 15 states/districts; no international distribution is operated.

Name

Dillon Precision Products

Legal name

Dillon Precision Products

Website

https://dillonprecision.com

Company type

Private

Founded year

1935

Operating status

Operating

Headcount range

101–250 employees

Short description

Dillon Precision Products designs, assembles, and sells progressive ammunition reloading presses and firearm accessories direct-to-consumer from its Scottsdale, Arizona facility, serving individual shooters, hobbyist reloaders, and high-volume commercial reloading operations primarily in the United States.

Ownership category

akta.pro rank

Product category

Ammunition Reloading Equipment

NAICS

Small Arms, Ordnance, and Ordnance Accessories Manufacturing (332994)

SIC

Special Industry Machinery, Nec (3559), Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Shooting Sports Equipment Retail (Targets, Clay, Range Gear, Hearing/Eye Protection) (CRAMAKAG)

Keywords

• Ammunition reloading equipment
• Progressive reloading presses
• Reloading dies
• Ammunition components
• Firearm reloading accessories

Headquarters

HQ city

Scottsdale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Reloading Presses and Machines: Dillon manufactures and sells a range of progressive reloading presses (RL550C, XL750, RL1100, Super 1050, CP2000, Square Deal B, SL900, BL550) and accessories. These are one-time hardware purchases with a broad price range from entry-level to commercial-grade.
2. Accessories, Dies, and Spare Parts: Sale of conversion kits, dies, toolheads, shellplates, powder funnels, bullet feeders, case feeders, and individual replacement parts. One-time purchase items that support the core press product line.
3. Reloading Components: Sale of ammunition reloading components including brass, bullets, primers, and powder. Consumable products that drive repeat purchases.
4. Firearm Gear and Accessories: Third-party products including magazines, holsters, hearing/eye protection, range gear, gun storage, and firearm cleaning/maintenance products. Dillon acts as a retailer for complementary brands.
5. Retail Store and In-Store Pickup: Retail store in Scottsdale, AZ allows customers to avoid shipping costs and hazmat fees by picking up orders in person. Drives foot traffic to the flagship location.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Dillon Precision Products manufactures and sells progressive ammunition reloading presses and supporting reloading equipment for shooters, hunters, and competitive reloaders. The lineup spans entry-level to commercial-grade machines (Square Deal B through CP2000) with output rates from 400 to 1,000+ rounds per hour, complemented by caliber conversion kits, dies, feeders, decapping dies, machine upgrades, and consumable reloading components (brass, bullets, primers, powder). All products are designed, assembled, and quality-assured in Scottsdale, Arizona.

Product overview

Dillon Precision Products offers a comprehensive lineup of ammunition reloading equipment, centered on progressive reloading presses. The core product family includes the RL550C (most versatile with 160+ calibers), XL750 (world's most popular, 800 rounds/hour), RL1100 (industrial-grade high volume), Super 1050 (1,000+ rounds/hour), CP2000 (commercial dedicated), Square Deal B (entry-level pistol), BL550, SL900 (shotgun), DA3000 Motor Drive, and specialized .50 BMG press. Supporting the presses are caliber Conversion Kits, Dies/Die Kits, Case Feeders, Precision Bullet Feeders, Deluxe Toolhead Stands, Spare Parts/Maintenance Kits, and Machine Upgrade Kits. Recent innovations include the Rapid Primer Filler, 2nd Gen Auto-Center Decapping Die, DAA Auto Case Sorter (patent-pending), and Burstfire annealing equipment (COMP EDGE PRO and 2-in-1 Induction Annealing Machine & Case Prep Center). The company also stocks ammunition components (brass, bullets, primers, powder), firearm accessories, and branded merchandise. All equipment is designed, assembled, and quality-assured in the USA at their Scottsdale, AZ facility.

Differentiator

Problem solved

Functional benefit

Brands

• Dillon Rifle Co. Sub-brand under Gear & Merch category offering rifle-related merchandise

Products and services

• RL550C Reloading Press Versatile progressive reloading press described as the most popular Dillon machine, supporting over 160 calibers with quick die changes. Targeted at reloaders who want a single machine for pistol and rifle cartridges.
• XL750 Reloading Press Progressive reloading press marketed as the world's most popular Dillon progressive, producing 800 rounds per hour and targeted at mid-tier reloaders who want higher throughput than the RL550C.
• RL1100 Reloading Press Industrial-strength progressive reloading press targeted at high-volume and commercial reloaders who require extended production runs and durability.
• Super 1050 Reloading Press High-volume progressive reloading press producing 1,000+ rounds per hour, targeted at commercial reloaders and high-throughput users.
• CP2000 Reloading Press Commercial-grade progressive reloading press configured for dedicated calibers, targeted at commercial reloading operations with high throughput requirements.
• Square Deal B Reloading Press Entry-level pistol progressive reloading press producing 400-500 rounds per hour, positioned as the on-ramp for new reloaders focusing on handgun cartridges.
• BL550 Reloading Press Baseline progressive reloading machine with manual indexing for reloaders who want an entry-level experience before stepping up to higher-end models.
• SL900 Shotshell Reloading Press Progressive reloading press dedicated to shotshell reloading for shotgun shooters.
• .50 BMG Reloading Press Specialized high-powered rifle cartridge reloading machine for the .50 BMG caliber.
• DA3000 Motor Drive Motor drive add-on that automates operation of compatible Dillon presses, increasing speed and reducing manual effort for reloaders.
• Rapid Primer Filler Automatically fills primer pickup tubes for both large and small primers with a simple changeover, speeding the priming step in the reloading workflow.
• 2nd Gen Auto-Center Decapping Die Patented universal decapping die covering .32 ACP through .338 Lapua, with Auto-Center shuttle technology that keeps the decapping pin aligned to the flash hole for tens of thousands of rounds.
• Precision Bullet Feeder High-reliability bullet feeding system tested across tens of thousands of rounds with zero misfeeds, offered in caliber-specific configurations with low-cost conversion kits for fast caliber changes.
• Precision Bullet Feeder Universal Base Unit Universal base unit of the Precision Bullet Feeder system, sold without caliber-specific components so reloaders can build up a multi-caliber bullet feeding setup with conversion kits.
• DAA Auto Case Sorter (ACS) Patent-pending case sorting system that mounts under a case feeder and rejects incorrect or inverted calibers before they reach the shell plate, handling up to 3,800 rounds per hour for high-volume reloaders.
• Burstfire COMP EDGE PRO Flame Annealer Compact automated flame annealer with chute-based case feed designed to run 25% faster than previous models and process approximately 125 cases per batch for case preparation workflows.
• Burstfire 2-in-1 Induction Annealing Machine and Case Prep Center Combined induction annealing machine and 6-station case prep center with closed-loop water-cooled induction and gravity-feed auto-chute, integrated for serious case preparation workflows.
• Conversion Kits Caliber-specific conversion kits that enable switching between 160+ calibers without replacing the press, including pistol caliber kits (~$87–$570) and rifle caliber kits.
• Dies and Die Kits Reloading dies including Specialty Dies, Dillon Dies, and Redding Dies for resizing, decapping, and bullet seating across multiple calibers.
• Case Feeder Automatic case feeding system that integrates with Dillon progressive presses to feed cases into the shell plate, increasing automation and throughput.
• Reloading Components (Brass, Bullets, Primers, Powder) Consumable reloading components including pistol and rifle brass (including bulk fired range brass), rifle and pistol bullets (including the Blue Bullets line), primers, and powder, sold individually or in bulk to drive repeat purchases.
• Firearm Gear and Accessories Complementary firearm gear including firearm parts, magazines, holsters, hearing and eye protection, range gear, gun and ammo storage, and firearm cleaning and maintenance products from third-party brands retailed by Dillon.

Quantifiable outcome

• RL550C: The most popular reloading press in the world, handles over 160 calibers
• +5 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Lee Precision: Lee Precision is a direct competitor to Dillon, manufacturing progressive and turret reloading presses, dies, and reloading accessories for handgun, rifle, and shotshell reloaders. Both companies compete head-to-head across the entry-level to mid-tier reloading equipment price points.
• RCBS (Reloading Components): RCBS is one of the largest direct competitors to Dillon in reloading presses, dies, and reloading components, now owned by Revelyst (Vista Outdoor). Both target the same hobbyist and high-volume reloader segments with comparable press architectures and caliber coverage.
• Hornady Manufacturing: Hornady is a direct competitor across reloading dies, bullet products, and reloading equipment, plus a leading manufacturer of ammunition components (bullets, brass, primers). It overlaps with Dillon on consumables and components sold through Dillon's storefront and competes on reloading presses and accessories.
• Lyman Products: Lyman Products is a direct competitor in reloading equipment, reloading presses, and shooting accessories. Both companies serve the same reloader and shooting sports customer base with comparable turret and progressive press offerings.
• Redding Reloading Equipment: Redding is a direct peer in premium reloading equipment, specializing in precision dies, presses, and case prep tools. It targets the higher-precision end of the reloading market that overlaps with Dillon's premium offerings like the CP2000.
• Frankford Arsenal: Frankford Arsenal is a direct competitor in reloading equipment, case prep tools, and reloading accessories. Both companies target hobbyist reloaders with rotating tumblers, case prep stations, and accessory kits that complement core reloading presses.
• MEC (Mayville Engineering Company): MEC is a direct peer specializing in shotshell reloading presses, directly comparable to Dillon's SL900 shotshell loader. Both compete in the shotgun reloading segment with progressive press technology.
• Forster Products: Forster Products is a direct peer in precision reloading equipment, including single-stage presses, trimmers, and accessories favored by precision rifle reloaders. Comparable to Dillon in targeting accuracy-focused reloaders willing to pay for premium equipment.

Broad incumbents

• Vista Outdoor: Vista Outdoor is a broad incumbent in the shooting sports industry, owning major reloading brands (RCBS, CamelBak, etc.) and ammunition labels. It is comparable to Dillon as a parent/owner of competing reloading brands and as a buyer of complementary shooting sports businesses.
• Battenfeld Technologies: Battenfeld Technologies (Caldwell, Wheeler, etc.) is a broad incumbent in shooting accessories, rests, and reloading support equipment. Comparable to Dillon's firearm accessories and range gear product lines, though focused more on optics, rests, and gunsmithing tools.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/precisiondillon

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dillon Precision Products