Exodus Travels
Exodus Travels is a UK-founded (1974) adventure tour operator running small-group guided holidays across all seven continents, selling flight-inclusive package tours and extensions directly to consumers and via travel advisors, backed by ATOL/ABTA financial protection.
- Company typePrivate
- Founded1974
- HeadquartersLondon, United Kingdom
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Exodus Travels does
Exodus Travels Limited is a UK-headquartered (Surbiton, Surrey) adventure travel operator founded in 1974, operating small-group guided tours across all seven continents. Its product platform spans walking and hiking holidays, cycling tours, wildlife and safari itineraries, cultural discovery trips, polar expeditions, winter-activity breaks, family adventures, self-guided independent packages, and a premium Signature Collection tier. The business is ATOL-licensed (no. 2582) and an ABTA member (Y0751), allowing it to sell financially protected flight-inclusive package holidays alongside land-only options.
The company's technology layer is a standard e-commerce booking website (exodus.co.uk) with account management, live chat, digital brochures, and integrations with phone sales and UK/overseas travel-advisor channels. It does not operate a mobile app, an open API, or any disclosed AI-powered features. Operational delivery depends on a network of handpicked local tour leaders in destination countries, with back-office support and group-shared services provided through its parent, the Travelopia Group.
Exodus earns revenue through one-time paid tour bookings (typically £1,169 to £6,545 per person depending on destination and itinerary length), with supplementary streams from flight add-ons (often promoted with a £250 flight credit), pre/post-tour extensions, and travel insurance attach. It operates a direct-to-consumer model complemented by travel-advisor resellers, both domestically and through overseas GSAs. Customer segments include adventure travelers (primary), solo travelers, families, and cultural enthusiasts, with marketing emphasising award recognition, sustainability, and small-group authenticity.
Exodus Travels firmographics
Firmographics- Name
- Exodus Travels
- Legal name
- Exodus Travels Limited
- Website
- https://exodus.co.uk
- Company type
- Private
- Founded year
- 1974
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Exodus Travels is a UK-founded (1974) adventure tour operator running small-group guided holidays across all seven continents, selling flight-inclusive package tours and extensions directly to consumers and via travel advisors, backed by ATOL/ABTA financial protection.
- Ownership category
- akta.pro rank
Exodus Travels industry classification
Industry- Product category
- Adventure Tour Operator Services
- NAICS
- Tour Operators (56152), Tour Operators (561520), Travel Agencies (561510)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Adventure & Expedition Travel Agencies (THAKAFAB)
- akta.pro secondary industries
- Hiking, Trekking & Backpacking Tour Operators (THAAADAA), Multi-Activity & Expedition Packages (Guided Adventure Trips) (THAJABAL), Adventure & Expedition Custom Itinerary Planning (THAKAOAC)
Keywords
Where Exodus Travels is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Exodus Travels business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Guided Group Tours: Small group adventure tours across all seven continents, offered as both flight-inclusive packages and land-only options. Customers can book flights separately through Exodus's flight booking service.
- Tour Extensions and Extras: Pre and post-tour extensions, additional nights, and extras purchased alongside core tour packages.
- Travel Insurance: Insurance products offered through the website as an add-on to tour bookings.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Guided Group Tours - Core Adventure Packages |
| One time/ perpetual license | Pay-as-you-go | Flight-Inclusive Packages |
| Unit Pricing | Pay-as-you-go | Extensions and Extras |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
Exodus Travels product offering
Product offeringCore offering
Exodus Travels is a tour operator that sells small-group adventure holidays spanning all seven continents, with guided and self-guided walking, hiking, cycling, wildlife, cultural, polar, winter, and family itineraries. Customers can book flight-inclusive or land-only packages directly through the website or via UK and overseas travel agents, with ATOL and ABTA financial protection.
Product overview
Exodus Travels offers small-group adventure holidays across all seven continents through multiple activity types (walking, cycling, wildlife, culture, polar, winter, and family) and tour formats (guided groups, self-guided, premium, and solo-friendly). The core product is the Small Group Adventure Tour platform, supplemented by the Signature Collection premium tier and activity-specific offerings such as Inca Trail Treks, Galápagos Wildlife Tours, and Polar Holidays. Additional services include flight booking, travel upgrades, and a loyalty scheme. The company operates as a tour operator with ATOL-protected package holidays.
Differentiator
Problem solved
Functional benefit
Brands
- Signature Collection: Premium curated travel experiences with expert guides
Products and services
- Small Group Adventure Tours
- Walking and Hiking Holidays
- Cycling Holidays
- Wildlife and Safari Holidays
- Cultural Holidays
- Polar Holidays
- Winter Holidays
- Family Holidays
- Self-Guided Tours
- Signature Collection
- Solo Traveller Holidays
- Jordan Tours
- Flights and Travel Upgrades
- Travel Insurance
Quantifiable outcome
- 18% year-on-year booking growth for Jordan itineraries
- +3 more outcomes
Companies that use Exodus Travels
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles5 records
Exodus Travels technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Exodus Travels partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights6 records
Exodus Travels competitors and assessment
Company assessmentDirect peers
- Intrepid Travel: Australian-founded small-group adventure tour operator offering guided trips across all seven continents with similar activity mix (walking, cycling, wildlife, cultural). Closest global comparable in scale, model, and product positioning to Exodus Travels.
- G Adventures: Canadian small-group adventure tour operator with a comparable portfolio of guided trips across the Americas, Africa, Asia, and polar regions. Competes head-to-head with Exodus on similar itineraries and customer demographics.
- Explore Worldwide: UK-based small-group adventure tour operator with overlapping product, customer base, and price points to Exodus. Direct UK market competitor in guided walking, cycling, and discovery tours.
- Wild Frontiers: UK-based adventure tour operator focused on off-the-beaten-path destinations including Central Asia, the Caucasus, and the Middle East. Comparable to Exodus on experiential, expert-led small-group travel in less mainstream geographies.
- World Expeditions: Australia-headquartered adventure travel company offering trekking, cycling, and expedition trips globally. Overlaps with Exodus on premium trekking products (e.g., Inca Trail equivalents) and small-group format.
- Audley Travel: UK-based tailor-made long-haul travel company serving a similar affluent, experience-driven customer profile. Comparable to Exodus on premium leisure travel, although sold as custom itineraries rather than fixed-departure group tours.
- REI Adventures: Adventure travel arm of US outdoor retailer REI offering guided hiking, cycling, and multi-sport trips. Comparable activity-led, small-group travel product to Exodus, although primarily serving a North American audience.
- Backroads: US-based active travel company specialising in walking, cycling, and multi-sport guided trips. Closest US analogue to Exodus's walking and cycling product lines at premium price points.
Broad incumbents
- TUI Group: European tourism conglomerate and former parent of Travelopia (which owns Exodus). Operates mass-market package holidays, cruise, and hotel brands, overlapping with Exodus at the activity-tour fringe but at very different scale and price points.
Emerging players
- Hurtigruten Expeditions: Norwegian polar and expedition cruise operator offering Antarctic and Arctic voyages that overlap directly with Exodus's Polar Holidays product line. Comparable on expedition-style experiential travel and polar customer overlap.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Exodus Travels social profiles
Digital presenceExodus Travels financial estimates
Financial estimateRevenue estimate
Valuation estimate
Exodus Travels leadership team
Management profileNumber of profiles
Profiles2 records
Exodus Travels subsidiaries and ownership
Company hierarchySubsidiaries1 record
Exodus Travels funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Exodus Travels M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Exodus Travels
What does Exodus Travels do?
Exodus Travels is a tour operator that sells small-group adventure holidays spanning all seven continents, with guided and self-guided walking, hiking, cycling, wildlife, cultural, polar, winter, and family itineraries. Customers can book flight-inclusive or land-only packages directly through the website or via UK and overseas travel agents, with ATOL and ABTA financial protection.
Is Exodus Travels a public or private company?
Exodus Travels is a private company. It is classified as corporate owned and is currently operating.
When was Exodus Travels founded?
Exodus Travels was founded in 1974. It employs 51 to 100 people.
Where is Exodus Travels based?
Exodus Travels is headquartered in London, United Kingdom, in the Europe region.
How does Exodus Travels make money?
Three revenue lines are on record. Guided Group Tours are the primary driver. The others are tour Extensions and Extras and travel Insurance.
Who are Exodus Travels's main competitors?
Direct peers on record are Intrepid Travel, G Adventures, Explore Worldwide, Wild Frontiers, World Expeditions, Audley Travel, REI Adventures and Backroads. TUI Group is listed as a broad incumbent. Hurtigruten Expeditions is listed as an emerging player.
Does Exodus Travels have an API?
No public API is recorded for Exodus Travels.
What industry is Exodus Travels in?
Exodus Travels's product category is Adventure Tour Operator Services. Its primary akta.pro industry code is THAKAFAB, Adventure & Expedition Travel Agencies, with a secondary code of THAAADAA, Hiking, Trekking & Backpacking Tour Operators. Its NAICS code is 56152 and its SIC code is 7900.