Society For Integrative Oncology

What Society For Integrative Oncology does

Society for Integrative Oncology (SIO) is a 501(c)(3) nonprofit professional membership organization founded in 2003 and headquartered in Pepper Pike, Ohio. It serves as the global standard-bearer for evidence-based integrative oncology, convening oncologists, integrative medicine clinicians, nurses, researchers, trainees, and patient advocates across 44 countries. Its core offerings are the SIO Clinical Practice Guidelines (the only comprehensive evidence-based guidelines for incorporating complementary and integrative therapies into conventional oncology practice, referenced in MedLine and posted on the NIH National Center for Complementary and Integrative Health website), the annual international conference, and the PCORI-funded IMAGINE Project (a partnership with Memorial Sloan Kettering Cancer Center implementing acupuncture and massage protocols across 35 U.S. cancer centers to reach over 10,000 cancer patients).

SIO's technology footprint is administrative rather than platform-native — it operates a WordPress-based website (integrativeonc.org), a CiviCRM donation system, and distributes digital content (podcasts, webinars, CME training modules, a Research Blog, and Wellness Wednesdays). Supporting programs include the SIO Europe Congress, the International Ambassador Program, the Career Center, the Grants Program, and scholarship funds (Dr. Barrie Cassileth New Investigator Scholarship, Jodi MacLeod Scholarship, conference travel scholarships).

The organization's revenue model combines membership dues (subscription recurring), donations and contributions across ten acknowledgment levels ($25 to $40,000+), conference registration fees, exhibitor and sponsorship packages, and grant funding — most notably from PCORI for the IMPACT trial and IMAGINE Project. It is governed by a board with named leadership including Conference Co-Chairs Eleanor M. Walker, MD and Suzanna M. Zick, ND, MPH (2026) and a CEO (Peter Traversa), and operates without a parent company.

Name

Society For Integrative Oncology

Legal name

Society for Integrative Oncology

Website

https://integrativeonc.org

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

251–500 employees

Short description

Society for Integrative Oncology (SIO) is a 501(c)(3) professional membership organization that publishes the leading evidence-based clinical practice guidelines for integrating complementary therapies into oncology care, serves 700+ members across 44 countries, and runs the PCORI-funded IMAGINE Project implementing acupuncture and massage protocols across 35 U.S. cancer centers.

Ownership category

akta.pro rank

Product category

Professional Medical Association / Integrative Oncology Membership Organization

NAICS

Business Associations (813910)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Ambulatory Oncology Centers (Outpatient Chemo/Radiation) (HLAFABAI)

Keywords

• Integrative oncology guidelines
• Oncology professional education
• Clinical practice guidelines
• Cancer supportive care
• Membership medical society

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership dues: SIO is a membership-based organization offering membership to healthcare professionals, researchers, and patient advocates. Members receive access to guidelines, journal partnerships, grant opportunities, training modules, webinars, career center, and the International Ambassador Program.
2. Donations and contributions: SIO accepts charitable donations through its website (CiviCRM donation page) with named acknowledgment levels ($25–$100, $100–$249, $250–$499, $500–$999, $1,000–$2,499, $2,500–$4,999, $5,000–$9,999, $10,000–$24,999, $25,000–$39,999, $40,000 and up). The Jodi MacLeod Scholarship fund accepts designated contributions.
3. Conference registration and sponsorship: SIO generates revenue through annual conference registration fees, early-bird pricing, ticketed pre-conference workshops, and exhibitor/sponsor packages. Scholarships are available for trainees and patient advocates to attend in person.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

Society for Integrative Oncology (SIO) is a 501(c)(3) professional membership organization that publishes the only comprehensive evidence-based clinical practice guidelines for incorporating complementary and integrative therapies into conventional oncology care. Its core paid offerings consist of membership enrollment, the SIO Annual International Conference, CME training modules, and webinars for healthcare professionals, plus the PCORI-funded IMAGINE Project implementing evidence-based acupuncture and massage across 35 U.S. cancer centers.

Product overview

Society for Integrative Oncology (SIO) is a 501(c)(3) professional membership organization, not a software product company. Its offerings consist of educational programs, clinical resources, and research initiatives for integrative oncology practitioners. The core offerings include: SIO Annual Conference (international conference for education and networking), SIO Clinical Practice Guidelines (evidence-based guidelines for integrative oncology practice), and the IMAGINE Project (PCORI-funded implementation initiative with Memorial Sloan Kettering Cancer Center to implement acupuncture and massage therapy protocols across 35 US cancer centers). Supporting offerings include the Knowledge Center (webinars, podcast, research blog, training modules), international programs, career center, grants, journal partnerships, and scholarship programs. The organization enables communication, education, and research to advance evidence-based integrative healthcare for people affected by cancer.

Differentiator

Problem solved

Functional benefit

Products and services

• SIO Annual International Conference Annual international conference bringing together integrative oncology professionals for education, research exchange, and networking, featuring scientific abstracts, educational workshops, pre-conference workshops, poster and oral presentations, and networking for SIO's 700+ members and non-members.
• SIO Clinical Practice Guidelines Evidence-based clinical practice guidelines for incorporating complementary and integrative therapies into conventional oncology practice, covering breast cancer, lung cancer, and general integrative oncology; published guidelines are referenced in MedLine and posted on the NIH NCCIH website, freely available at no charge.
• IMAGINE Project PCORI-funded implementation initiative partnering with 35 cancer centers in the United States to translate evidence-based acupuncture and massage therapy protocols from the IMPACT trial (JAMA Network Open 2023) into routine clinical practice for cancer-related pain management, reaching 10,000+ patients.
• SIO Training Modules (CME) CME-accredited training modules built around SIO Clinical Practice Guidelines for healthcare professionals seeking continuing medical education credits and oncology-specific training in integrative therapies.
• SIO Webinars Educational webinar series covering integrative oncology topics, including evidence-based practices, research updates, and clinical applications; free for SIO members and available for a nominal fee to non-members.
• International Ambassador Program Global program connecting SIO's international members, providing publication opportunities, research exchange, and collaboration on the SIO Europe Congress to expand integrative oncology globally across 44 countries.
• Patient eBook: Taking Care of the Whole You Free educational e-book for cancer patients and care partners providing evidence-informed integrative oncology information focused on whole-person care across the cancer continuum.

Quantifiable outcome

• SIO guidelines referenced in MedLine and NIH NCCIH website
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Memorial Sloan Kettering Cancer Center (MSK)coreStrategic or Co-development PartnerMemorial Sloan Kettering Cancer Center is the lead research partner and co-Principal Investigator institution for both the IMPACT trial (randomized clinical trial comparing acupuncture and massage for pain in advanced cancer, published in JAMA Network Open 2023) and the IMAGINE Project (PCORI-funded implementation initiative translating IMPACT findings into 35 cancer centers). Dr. Jun J. Mao (Chief, Integrative Medicine & Wellness Service at MSK) serves as Principal Investigator. SIO serves as the collaborative partner organization. This is SIO's most significant active research and implementation partnership.
• Henry Ford HealthcoreStrategic or Co-development PartnerHenry Ford Health is the local host collaborator for the SIO 2026 International Conference (September 29–October 1, 2026) to be held at the MGM Grand Casino in Detroit, Michigan. This co-hosting arrangement for SIO's flagship annual conference represents a key institutional partnership for the 2026 event.
• American Massage Therapy Association (AMTA)minorStrategic or Co-development PartnerAMTA collaborated with the IMAGINE Project team to produce an interview with Dr. McConnell and Rocco Caputo (IMAGINE Project's lead massage therapist) discussing the project and its implications for massage therapy in integrative oncology care. AMTA featured this content on its website to expand awareness of the IMAGINE Project's massage therapy implementation work.
• ARTOI (Associazione Ricerca Terapia Oncologica Integrata)minorStrategic or Co-development PartnerSIO co-located the 2nd SIO Europe Congress with the 12th ARTOI International Congress to create an important international forum for scientific and clinical exchange in integrative oncology, bringing together healthcare professionals, researchers, and patients to promote a shared, evidence-based approach to cancer care.
• MASCC/ISOO (Multinational Association of Supportive Care in Cancer / International Society of Oral Oncology)minorStrategic or Co-development PartnerSIO news section promotes the MASCC/ISOO Annual Meeting (June 25–27, 2026, Melbourne, Australia) as the foremost international and interdisciplinary conference on supportive care in cancer. SIO shares this conference information with its membership, indicating a collaborative relationship in the broader supportive care and integrative oncology community.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Oncology Nursing Society (ONS): Large professional association for oncology nurses. Integrative oncology training, certification, and CME overlap meaningfully with ONS content areas, and both organizations compete for nurses delivering cancer supportive care.
• American Society of Clinical Oncology (ASCO): The largest professional oncology society; co-published the SIO-ASCO integrative medicine for pain guideline in 2022. ASCO is the mainstream oncology counterpart whose endorsement directly validates SIO's authority, and both organizations serve overlapping oncologist/practitioner audiences.
• American Massage Therapy Association (AMTA): National professional association for massage therapists. AMTA is a collaborating partner on the IMAGINE Project and the natural professional home for the oncology-massage practitioners SIO's IMAGINE protocols train and certify.

Direct peers

• ARTOI (Associazione Ricerca Terapia Oncologica Integrata): Italian integrative oncology research society that co-located the 2nd SIO Europe Congress with its own 12th International Congress. ARTOI is SIO's most direct European counterpart serving the same multidisciplinary integrative oncology audience.
• Academic Consortium for Integrative Medicine & Health: Consortium of academic integrative medicine programs at major US medical schools. Shares membership audience of academic integrative medicine physicians and researchers with SIO and competes for the same institutional/CME mindshare.
• Society for Integrative Medicine & Health (formerly ACCAHC): Cross-disciplinary integrative health professional society for licensed practitioners. Overlapping membership with SIO in naturopathic, acupuncture, and integrative medicine practitioners who serve cancer patients.
• Multinational Association of Supportive Care in Cancer (MASCC): International interdisciplinary society focused on supportive care in cancer—directly overlapping with integrative/supportive oncology. SIO actively promotes MASCC's annual meeting to its members, and both organizations compete for the same supportive-care CME audience.

Others

• National Center for Complementary and Integrative Health (NCCIH): NIH center that funds integrative health research and hosts SIO's guidelines on its website. NCCIH is the federal counterpart enabling SIO's evidence-based positioning, and both share the integrative oncology research ecosystem.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/integrativeonc
• Facebookfacebook.com/SocietyForIntegrativeOncology
• LinkedInlinkedin.com/company/societyforintegrativeoncology

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Society For Integrative Oncology