Fleet Labs
Fleet Labs (C.B. Fleet Company, Inc.) is a heritage OTC consumer healthcare brand specializing in constipation relief products — glycerin suppositories, enemas, and rectal cleansers — sold through retail and pharmacy outlets across the US, Canada, and Australia. It operates as a subsidiary of Prestige Consumer Healthcare Inc., serving adult and pediatric consumers with occasional constipation.
- Company typePrivate
- Founded1869
- HeadquartersLynchburg, United States
- Headcount251–500
- GTM typeB2C
- OfferingHardware or Manufacturing
What Fleet Labs does
Fleet Labs, legally C.B. Fleet Company, Inc., is a consumer healthcare brand specializing exclusively in over-the-counter (OTC) constipation relief products. Founded in 1869 and headquartered under parent company Prestige Consumer Healthcare Inc. in Tarrytown, NY, with a Consumer Affairs office in Lynchburg, VA, Fleet sells glycerin-based formulations delivered via suppositories, liquid suppositories, enemas, and rectal cleansers. Core product technology centers on glycerin's hyperosmotic mechanism (drawing water into the stool to stimulate bowel movement) combined with user-experience features such as the patented Comfortip lubricated tip and pre-measured single-use applicators for sanitary, convenient dosing. The portfolio also includes the drug-free Fleet Fresh and Clean Rectal Cleanser (saline-based, safe for daily use) and Pedia-Lax Liquid Glycerin Suppositories for children aged 2-6.
Fleet generates revenue through wholesale OTC sales to retail and pharmacy outlets in the US, Canada, Australia, and select international markets, operating as one of several brands in Prestige Consumer Healthcare's portfolio. The business model is a classic one-time-purchase consumer packaged goods model with no subscription or recurring component. Go-to-market is primarily direct-to-consumer through mass retail, supplemented by healthcare professional marketing (targeting doctors, pharmacists, and increasingly patients on GLP-1 medications) and digital channels including the fleetlabs.com website, Facebook/Meta, YouTube, email, and an educational blog. The customer base spans adults and children experiencing occasional constipation, with no institutional or contract-based revenue concentration, implying a highly diversified long-tail consumer revenue pool.
Fleet Labs firmographics
Firmographics- Name
- Fleet Labs
- Legal name
- C.B. Fleet Company, Inc.
- Website
- https://fleetlabs.com
- Company type
- Private
- Founded year
- 1869
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Fleet Labs (C.B. Fleet Company, Inc.) is a heritage OTC consumer healthcare brand specializing in constipation relief products — glycerin suppositories, enemas, and rectal cleansers — sold through retail and pharmacy outlets across the US, Canada, and Australia. It operates as a subsidiary of Prestige Consumer Healthcare Inc., serving adult and pediatric consumers with occasional constipation.
- Ownership category
- akta.pro rank
Fleet Labs industry classification
Industry- Product category
- Over-the-Counter Consumer Healthcare (Constipation Relief)
- NAICS
- Drugs and Druggists' Sundries Merchant Wholesalers (424210)
- SIC
- Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122)
- akta.pro primary industry
- Probiotics & Digestive Health Supplements (CRADAGAF)
- akta.pro secondary industry
- Medical Supplies & Consumables Wholesale (Non-Device) (CRAOAHAE)
Keywords
Where Fleet Labs is headquartered
LocationHeadquarters
- HQ city
- Lynchburg
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Fleet Labs business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel
Revenue model
- Over-the-Counter Healthcare Product Sales: Fleet generates revenue through the sale of over-the-counter constipation relief products including suppositories, enemas, and rectal cleansers. Products are sold through retail outlets in the US, Canada, Australia, and certain other international markets. This is a one-time purchase model typical of OTC consumer healthcare products.
- Consumer Healthcare - Prestige Brands Portfolio: Fleet is a brand within Prestige Consumer Healthcare Inc., which markets, sells, manufactures, and distributes consumer healthcare products to retail outlets. Prestige operates under US law from Tarrytown, NY headquarters.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Fleet constipation relief products are sold as retail OTC medications |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Fleet Labs product offering
Product offeringCore offering
Fleet Labs manufactures and distributes over-the-counter constipation relief and rectal cleansing products, including glycerin suppositories, latex-free enemas, pediatric glycerin suppositories, and a drug-free saline rectal cleanser. The brand is sold primarily through retail pharmacy and mass-merchant channels across the US, Canada, Australia, and other international markets, and is also recommended by healthcare professionals. All products are owned and distributed by C.B. Fleet Company, Inc., a subsidiary of Prestige Consumer Healthcare Inc.
Product overview
Fleet Labs is a consumer healthcare brand specializing in constipation relief products, all delivered via rectal delivery formats. The product portfolio includes Fleet Liquid Glycerin Suppositories (for adults and children 6+), Fleet Enemas (latex-free, relief within minutes), Fleet Fresh and Clean Rectal Cleanser (drug-free cleansing), and Pedia-Lax Liquid Glycerin Suppositories (pediatric formulation for ages 2-6). All products are manufactured and distributed by Prestige Consumer Healthcare Inc., headquartered in Tarrytown, NY.
Differentiator
Problem solved
Functional benefit
Brands
- Fleet Enemas: Latex-free enemas providing constipation relief within minutes
- Fleet Suppositories
- Fleet Liquid Glycerin Suppositories
- Fleet Fresh and Clean Rectal Cleanser
Products and services
- Fleet Liquid Glycerin Suppositories
Quantifiable outcome
- Enemas provide relief within minutes
- +2 more outcomes
Companies that use Fleet Labs
Customer profileSegments3 records
Ideal customer profiles3 records
Fleet Labs technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Fleet Labs partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Prestige Consumer Healthcare Inc.coreFleet is a brand owned and operated by C.B. Fleet Company, Inc., which is a subsidiary of Prestige Consumer Healthcare Inc. Prestige Consumer Healthcare is headquartered in Tarrytown, NY and markets, sells, manufactures, and distributes consumer healthcare products to retail outlets in the US, Canada, Australia, and certain other international markets. Fleet is one of many brands in the Prestige portfolio including Americaine, Anacin, Auro-Dri, Bacid, Beano, BC, Boil-Ease, Boudreaux's Butt Paste, and many others.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
Fleet Labs competitors and assessment
Company assessmentDirect peers
- Dulcolax (Sanofi/Opella): Leading OTC laxative brand offering suppositories, tablets and liquids for constipation relief, competing directly with Fleet in the same consumer category.
- MiraLAX (Bayer): Market-leading osmotic laxative brand for occasional constipation, a direct competitor to Fleet in the OTC constipation-relief aisle.
- Senokot (Avrio Health): Established OTC laxative brand focused exclusively on constipation relief, directly overlapping Fleet's category and retail positioning.
- Colace (Avrio Health): OTC stool softener brand for constipation relief sold in the same pharmacy channels as Fleet, targeting identical consumers.
- Ex-Lax (Haleon): OTC stimulant laxative brand addressing occasional constipation, a direct category competitor to Fleet.
- Phillips' Milk of Magnesia (Bayer): Long-standing OTC laxative brand for constipation relief competing head-to-head with Fleet across retail pharmacies.
Broad incumbents
- Metamucil (Procter & Gamble): Fiber-based digestive health and constipation product from a large CPG parent, competing for the same digestive-relief consumer with an oral format.
- Prestige Consumer Healthcare: Fleet's parent company and a broad OTC consumer healthcare house of brands; comparable as an operator of multiple over-the-counter healthcare products sold through retail.
- Church & Dwight: Consumer packaged goods company with OTC health brands (e.g., digestive and personal care) sold through the same retail channels as Fleet.
- Haleon: Global consumer health company with a broad OTC digestive and wellness portfolio, an established incumbent overlapping Fleet's category at greater scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Fleet Labs financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fleet Labs leadership team
Management profileNumber of profiles
Fleet Labs funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fleet Labs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fleet Labs
What does Fleet Labs do?
Fleet Labs manufactures and distributes over-the-counter constipation relief and rectal cleansing products, including glycerin suppositories, latex-free enemas, pediatric glycerin suppositories, and a drug-free saline rectal cleanser. The brand is sold primarily through retail pharmacy and mass-merchant channels across the US, Canada, Australia, and other international markets, and is also recommended by healthcare professionals. All products are owned and distributed by C.B. Fleet Company, Inc., a subsidiary of Prestige Consumer Healthcare Inc.
Is Fleet Labs a public or private company?
Fleet Labs is a private company. It is classified as corporate owned and is currently operating.
When was Fleet Labs founded?
Fleet Labs was founded in 1869. It employs 251 to 500 people.
Where is Fleet Labs based?
Fleet Labs is headquartered in Lynchburg, United States, in the North America region.
How does Fleet Labs make money?
Two revenue lines are on record. Over-the-Counter Healthcare Product Sales are the primary driver. The others are consumer Healthcare - Prestige Brands Portfolio.
Who are Fleet Labs's main competitors?
Direct peers on record are Dulcolax (Sanofi/Opella), MiraLAX (Bayer), Senokot (Avrio Health), Colace (Avrio Health), Ex-Lax (Haleon) and Phillips' Milk of Magnesia (Bayer). Broad incumbents are Metamucil (Procter & Gamble), Prestige Consumer Healthcare, Church & Dwight and Haleon.
Does Fleet Labs have an API?
No public API is recorded for Fleet Labs.
What industry is Fleet Labs in?
Fleet Labs's product category is Over-the-Counter Consumer Healthcare (Constipation Relief). Its primary akta.pro industry code is CRADAGAF, Probiotics & Digestive Health Supplements, with a secondary code of CRAOAHAE, Medical Supplies & Consumables Wholesale (Non-Device). Its NAICS code is 424210 and its SIC code is 5122.