Gatton Park

What Gatton Park does

Gatton Park is a 260-acre historic estate in Reigate, Surrey, within the Surrey Hills Area of Outstanding Natural Beauty, managed by The Gatton Trust Limited, a registered charity (No. 1101467) founded in 1996 on behalf of the Royal Alexandra and Albert School (which owns the land). The parkland was designed by Lancelot 'Capability' Brown between 1762 and 1766 and features Edwardian gardens, a Japanese garden (featured on Channel 4's Lost Gardens), a rock garden by Pulham & Sons, the only Heronry in Surrey, and a 30-acre main lake. The Trust operates the site as a public attraction, open on the first Sunday of each month from February to December, supplemented by a year-round programme of special events, children's activities, school visits, and corporate programmes.

The business spans four principal revenue streams: consumer admissions and event ticketing (open days at £6-£8 adult, the annual Gatton Country Fair, barn dances, classic car open days, candlelight concerts), children's services (Trails and Tales storytelling for ages 2-4 at £7.50-£8.50, Little Seeds and Growing Wild forest schools on block-booking subscriptions at £10/session, birthday party packages at £200 for up to 15 children), school group bookings aligned to the national curriculum for Early Years through Key Stage 2, and corporate volunteering/sponsorship packages. A secondary layer includes annual passes (£30 individual / £40 family), Gift Aid top-ups, donations via PayPal, and grants via The Community Foundation for Surrey. Distribution is direct-to-consumer via a WordPress-based booking system, supported by Facebook, X and Instagram, and a Mailchimp newsletter. Paid headcount is 1-10; the operation is heavily volunteer-driven, with 30 years of volunteering heritage cited as integral to delivery. The National Trust owns a portion of the estate and runs a year-round public walk on adjacent land.

Name

Gatton Park

Legal name

The Gatton Trust Limited

Website

https://gattonpark.co.uk

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1–10 employees

Short description

Gatton Park is a 260-acre Capability Brown-designed heritage estate in Surrey, UK, operated by the registered charity The Gatton Trust. It serves families, school groups, and corporate partners through monthly open days, special events, children's forest school programmes, and curriculum-aligned educational visits.

Ownership category

akta.pro rank

Product category

Heritage Park and Outdoor Education Services

NAICS

Nature Parks and Other Similar Institutions (712190), Historical Sites (71212)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Park Concession Operations (Food, Retail, Fuel, General Stores) (THAAAGAA)

akta.pro secondary industries

Educational Adventure Programs (Outdoor Education, Skill Development) (THAAAAAO), Outdoor & Wilderness Education Schools (Field-Based Learning) (THAAAOAA)

Keywords

• Heritage park management
• Outdoor education programmes
• Historic estate events
• Forest school sessions
• Community heritage conservation

Headquarters

HQ city

Reigate

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Admission fees: Revenue from open day admission fees. Adults pay £6 online (£8 on the door), children are free. Gift Aid option adds £1.50 per visitor. The Gatton Trust is a registered charity and all proceeds go towards restoration of the historic park and gardens.
2. Special event tickets: Ticketed events including the Gatton Country Fair (£10 online/£15 door for adults), Barn Dance (£15 adults/£7 children), Classic Cars Open Day (£7 online/£9 door), Old Scholars Tour (£15), and candlelight concerts. Children typically free or reduced pricing.
3. Children's activities: Revenue from forest school sessions, trails and tales storytelling activities, workshops, birthday parties, and home education programmes. Prices range from £7.50 to £15 per child depending on activity. Birthday parties are £200 for up to 15 children.
4. Annual passes: Individual annual passes for £30 and family passes (two adults and 2 children) for £40. Annual passes can be used on open days and events held on the first Sunday of the month, including the Gatton Country Fair, but not on special events held on other days.
5. Corporate partnerships and sponsorship: Corporate sponsors can collaborate on projects and team building experiences. The Gatton Trust offers corporate volunteering and sponsorship packages. All income from companies supports the care and conservation of the heritage estate and learning and community outreach programmes.
6. Donations: Donations accepted through PayPal. The Community Fund for Reigate and Banstead and the Orchid Environmental Trust Fund have awarded grants through The Community Foundation for Surrey to fund a volunteer coordinator.

Pricing tiers

Go-to-market motion2 records

Distribution channels8 records

Marketing channels7 records

Core offering

Gatton Park is a historic 260-acre Capability Brown-designed parkland and Edwardian garden estate in Surrey, operated by The Gatton Trust as a heritage visitor attraction. Its core offering consists of scheduled public open days, special events (Country Fair, concerts, barn dances), children's nature and forest school programmes, curriculum-aligned school educational visits, birthday party packages, and group tours, all delivered as on-site experiences supported by online booking.

Product overview

Gatton Park is a heritage visitor attraction offering a diverse portfolio of experiences centred around its historic Capability Brown-designed parkland and Edwardian gardens in Surrey. The organisation operates primarily through scheduled Open Days (first Sunday of each month), supplemented by a rich programme of Special Events including the annual Gatton Country Fair, candlelight concerts, and heritage tours. Children's services include Trails and Tales storytelling sessions, Little Seeds Forest School, Growing Wild home education programmes, and themed Birthday Parties. Educational offerings target schools with curriculum-aligned visits for Early Years through Key Stage 2 covering nature, geography, art, and team building. The Trust also offers Group Visits with guided tours, Corporate Volunteering packages, and an Annual Pass membership scheme. Volunteer programmes support all aspects of estate management. All services can be booked through the WordPress-based online booking system.

Differentiator

Problem solved

Functional benefit

Products and services

• Public Open Days

Named customers4 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• Royal Alexandra and Albert SchoolcoreStrategic or Co-development PartnerGatton Park is owned by the Royal Alexandra and Albert School and is managed by The Gatton Trust on behalf of the school. The school shares its entrance with Gatton Park. The trust advances the education of the pupils of the school.
• National TrustcoreStrategic or Co-development PartnerPart of the Gatton estate is owned by the National Trust. Their 'Gatton Park in our Past and Present' walk is open year-round, providing public access to part of the estate outside of Gatton Trust's managed open days.
• Japanese Garden SocietyminorStrategic or Co-development PartnerThe Gatton Trust works with the Japanese Garden Society on planting and maintenance projects for the Japanese garden to ensure it continues to look stunning for future generations.
• LumosminorGTM or Marketing PartnerLumos partners with Gatton Park to deliver enchanting candlelight concert experiences featuring classical music (Vivaldi, Mozart, Einaudi) set against the stunning backdrop of Gatton Park.
• Surrey Vintage Vehicle SocietyminorGTM or Marketing PartnerThe Surrey Vintage Vehicle Society displays a variety of beautiful vintage and classic cars on the parterre behind Gatton Hall during special Open Days featuring classic cars.
• Gatton Community TheatreminorGTM or Marketing PartnerLinked as a related organisation on the Gatton Park website, serving the local community.
• Redwing Barn Dance BandminorGTM or Marketing PartnerThe Redwing Barn Dance Band provides live music for Barn Dance events with a caller, fiddler and guitar player to help attendees learn the steps.
• Chalk Hills BakeryminorGTM or Marketing PartnerLocal bakery supplying cakes for Gatton Hall tearoom during open days. Refreshments including tea, coffee, hot chocolate and cake are available in the hall.
• Pilgrim BreweryminorGTM or Marketing PartnerLocal brewery providing beer tent at the Gatton Country Fair and special events.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Box Hill (National Trust): Surrey Hills AONB site within the same landscape designation as Gatton Park, offering walking, family activities and events. Competes for the same Surrey family day-out and educational visit audience.
• RHS Garden Wisley: Major Surrey garden open to the public with paid admission, membership, family events and educational programming. Closest large-scale garden attraction to Gatton and a direct competitor for Surrey family days out.

Direct peers

• Hatchlands Park: National Trust Georgian parkland in Surrey with gardens, woodland and family activities. Comparable as a Surrey-based heritage estate offering outdoor recreation, family programming and seasonal events.
• Surrey Wildlife Trust: Local conservation charity managing nature reserves and outdoor learning sites across Surrey. Comparable as a Surrey-headquartered, volunteer-driven charity delivering outdoor education, school visits and family events on natural estate.
• Polesden Lacey: National Trust-run Edwardian estate in Surrey with formal gardens, parkland and programmed events. Closest geographic and experiential peer to Gatton: a Surrey heritage property running ticketed open days, events and learning programmes.

Broad incumbents

• English Heritage: Charity that operates historic properties, gardens and visitor experiences across England. Comparable to Gatton in running ticketed heritage sites with education programmes, membership schemes and volunteer-dependent operations.
• National Trust: The UK's largest conservation charity, which already co-owns part of the Gatton estate and operates a year-round walking route there. Directly comparable as a heritage estate operator running properties, gardens and public access programmes across England.
• Woodland Trust: UK charity managing accessible woodlands with events, family activities, school engagement and volunteer programmes. Comparable visitor-experience model to Gatton's parkland open days and seasonal programming.
• Forestry England: Public-sector operator of forests and woodlands offering family activities, education visits, forest schools and outdoor events. Overlaps with Gatton's forest school, school visits and children's outdoor programming.
• Royal Horticultural Society (RHS) Gardens: Operates a portfolio of heritage gardens (Wisley, Kew-area sites, Harlow Carr, etc.) with paid admission, membership, schools programmes and seasonal events. Directly comparable to Gatton's Edwardian/Japanese/rock garden experience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/gattonpark
• Facebookfacebook.com/gattonparkandgardens
• Instagraminstagram.com/gattonparkandgardens
• LinkedInlinkedin.com/company/gatton-trust

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gatton Park