What Softensity does

Softensity is a private, founder-led IT outsourcing and nearshore software development firm headquartered in Marietta, Georgia (Atlanta metro), founded approximately 25 years ago. The company provides vetted engineering talent across 25+ countries, delivering custom software development, data engineering and analytics, quality assurance, and machine learning/AI solutions through three engagement models: Team as a Service (managed teams), Dedicated Developers (team extension), and Software Outsourcing (end-to-end project delivery). Its core technology stack spans web, mobile, cloud (AWS/Azure), DevOps, SRE, data engineering, and AI/ML, with internal use of GitHub Copilot, ChatGPT, OCR + domain-tuned LLMs for document processing, and ML ensembles for demand forecasting.

The company serves both enterprises (Infor, EY, ABB, Travelport, Bonnier, Learning.com, Purchasing Power, iCare, Read Naturally) and startups/scale-ups (Form.io, Zep, Crypto API), with client engagements often spanning 10+ years. Softensity's go-to-market is consultative, sales-led enterprise field sales with a 'Talk to an Expert' conversion path, quote-based pricing on monthly billing cadences, and 2-4 week onboarding timelines. The firm reports 95% employee retention, 90%+ of engineers with 4-5+ years of experience, and a proven project delivery success rate above 95%, positioning people and relationship continuity as central to its value proposition.

The business is founder-controlled (President/CEO Danny J. Fuleihan, CCO Ronnie Fuleihan) with no disclosed external funding, no parent company, and no subsidiaries. Distribution is direct enterprise sales augmented by content marketing (blog, case studies, video thought leadership) and organic social (LinkedIn, Instagram). The operating footprint is concentrated in the Southeast US with nearshore delivery across Eastern Europe (Belarus), Latin America (Mexico, Argentina, Brazil), India, and the Philippines, supporting 24-hour development cycles and US time zone alignment for clients.

Name

Softensity

Legal name

Softensity, Inc.

Website

https://softensity.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

101–250 employees

Short description

Softensity is a private, founder-led nearshore software development firm headquartered near Atlanta that provides vetted engineering teams across 25+ countries to enterprises and scale-ups via Team-as-a-Service, Dedicated Developers, and Software Outsourcing engagement models spanning software, data, QA, and AI/ML work.

Ownership category

akta.pro rank

Product category

IT Services & Nearshore Software Development

NAICS

Custom Computer Programming Services (541511), Computer Systems Design and Related Services (5415), Computer Systems Design and Related Services (54151)

SIC

Services-Computer Programming Services (7371), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

DevOps Consulting & Transformation (BPAEAKAA)

akta.pro secondary industries

Managed DevOps / Platform Operations (Run & Operate) (BPAEAKAO), Software/Application Support (SaaS, Enterprise Apps) (BPAAACAC)

Keywords

• Nearshore software development
• Dedicated engineering teams
• IT outsourcing services
• Custom software development
• Team as a service

Headquarters

HQ city

Marietta

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Team as a Service (TaaS): Fully managed team of software engineers, QA, and project leads aligned with client goals and KPIs. Provides scalability and predictable delivery with flexible scaling up or down.
2. Dedicated Developers: Full-time professionals working exclusively with client internal teams. Provides continuity, transparency, and full control over daily operations with flexible, cost-efficient engagement.
3. Software Outsourcing / Project-Based Delivery: End-to-end solution for defined outcomes where Softensity manages project delivery from start to finish. Delivers projects on time and within budget with proven delivery success rate above 95%.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Softensity provides nearshore and global software development services through three engagement models: Team as a Service (fully managed engineering teams aligned to client KPIs), Dedicated Developers (full-time specialists extending in-house teams), and Software Outsourcing (end-to-end project delivery). Its core service portfolio covers custom software development, data engineering and analytics, quality assurance and testing, cloud and DevOps engineering, site reliability engineering, and machine learning and AI solutions, delivered by a vetted global network of engineers across 25+ countries.

Product overview

Softensity is a nearshore software development and dedicated engineering team company offering three engagement models: Team as a Service (fully managed teams), Dedicated Developers (dedicated nearshore specialists), and Software Outsourcing (end-to-end project delivery). The company's core service portfolio centers on Software Development (web, mobile, cloud, DevOps, SRE), Data Engineering & Analytics (data pipelines, BI, knowledge graphs), Quality Assurance & Testing, and Machine Learning & AI Solutions. These services are delivered through flexible engagement models that integrate AI-enabled engineering practices, with specialized sub-capabilities in cloud development, DevOps solutions, and Site Reliability Engineering. Softensity positions itself as an extension of clients' engineering organizations, providing vetted global talent across nearshore and offshore locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Team as a Service A fully managed team of software engineers, QA, and project leads aligned with client goals and KPIs, providing scalability and predictable delivery for companies that need to extend engineering capacity without long hiring cycles.
• Dedicated Developers Full-time nearshore developers and engineering specialists aligned to the client's tech stack, providing continuity, transparency, full control over daily operations, and a flexible cost-efficient engagement without long-term hiring commitments.
• Software Outsourcing End-to-end project delivery engagement where Softensity manages planning, development, QA, deployment, and support for defined initiatives, delivering projects on time and within budget with a proven delivery success rate above 95%.
• Custom Software Development Custom software development services that strengthen engineering organizations with senior developers, QA engineers, DevOps specialists, and product teams aligned to the client's technology stack, extending in-house capabilities and accelerating delivery.
• Data Engineering & Analytics Data engineering and analytics services that build modern data pipelines, data platforms, and reporting solutions, enabling reliable data processing, real-time analytics, and business intelligence for faster data-driven decisions.
• Quality Assurance & Testing QA and software testing services that improve test coverage, automate validation, and reduce production risks through continuous testing practices integrated into development workflows, enabling faster, more confident releases.
• Machine Learning & AI Solutions AI and machine learning development services that power intelligent automation, predictive analytics, and data-driven applications deployed at scale to improve operational efficiency and unlock new business opportunities.
• Cloud Development Cloud-native development services leveraging AWS and Azure for scalable architecture, serverless computing, and distributed cloud systems with automatic elasticity.
• DevOps Solutions DevOps and CI/CD pipeline development using the Azure Cloud DevOps stack, implementing automated testing, infrastructure provisioning, and security scanning.
• Site Reliability Engineering (SRE) SRE services providing 24/7 production support, monitoring, incident management, and proactive improvements for maintaining platform reliability and uptime.
• Knowledge Graphs Knowledge graph technology for organizing and retrieving structured domain expertise, enabling semantic search and complex relationship mapping.

Quantifiable outcome

• 95%+ delivery success rate for project-based engagements
• +8 more outcomes

Named customers16 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability13 records

Feature4 records

Partnerships

One partnership is on record.

• TAG (Technology Association of Georgia)minorOthersTechnology Association of Georgia membership. Softensity displays the TAG 2025-2026 Embossed Membership Badge on their website, indicating regional industry engagement and recognition.

Scale indicators11 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• BairesDev: Large nearshore software development outsourcing firm headquartered in Latin America, offering dedicated teams, staff augmentation, and end-to-end delivery to US enterprises — directly comparable to Softensity's core TaaS/Dedicated Developers/Software Outsourcing models.
• Andela: Global marketplace/platform for vetted software engineers marketed to enterprise buyers as an extension of engineering teams; highly comparable in flexible engagement models and AI-enabled talent matching.
• Toptal: Vetted freelance network for software developers, data scientists, and designers, with enterprise-focused delivery of dedicated talent pools; comparable to Softensity's senior-engineer-led dedicated developer offering.
• Turing: AI-matched remote developer platform providing vetted engineering talent to US enterprises with a focus on speed and senior talent; competes in the same nearshore/global dedicated-team segment as Softensity.

Broad incumbents

• EPAM Systems: Large global IT services and digital engineering firm with nearshore/offshore delivery, offering similar software engineering, DevOps, data, and AI services to enterprise clients at greater scale.
• Globant: Global digital transformation and IT services firm with strong Latin American delivery roots; overlaps with Softensity in custom software development, DevOps/SRE, data, and AI engineering services for enterprise.
• Accenture: Global system integrator with extensive nearshore/offshore delivery capability and large enterprise client base; competes for the same software engineering and digital transformation budgets as Softensity.
• Cognizant: Global IT services provider with strong nearshore US delivery and broad digital engineering practice; competes in custom software development, QA, data, and cloud engineering services.
• Upwork: Large freelance talent marketplace used by enterprises to source software developers and AI/ML talent; serves as a broader alternative to dedicated-team nearshore providers like Softensity.
• Insight Global: Large IT staffing and managed services firm providing dedicated engineering teams and project-based delivery to enterprise clients; comparable in offering dedicated developers and software outsourcing engagements.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/softensity
• LinkedInlinkedin.com/company/softensity
• Instagraminstagram.com/softensity
• Xx.com/softensity

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Softensity