Magnum

What Magnum does

Magnum is a French audiovisual technical solutions specialist founded in 1986 and headquartered in Gonesse, Île-de-France, operating as a subsidiary of Groupe Novelty. The company supplies comprehensive AV production services for corporate, institutional, sporting, live-performance, and public events across the Île-de-France region. Its core offering is a rental catalogue of more than 5,000 audiovisual equipment references spanning ten categories (lighting, audio, video, electrical distribution, mobile stages, structural rigging, AV-over-IP networking, heating, custom LED integration, and energy), complemented by engineering services from an in-house Bureau d'études with ten dedicated R&D collaborators. Magnum also operates a differentiated custom-products portfolio — including the world's largest mirrored faceted ball (7.60m diameter, 4,465 kg), a 17m sports lighting mast, a 2x60kVA plug-and-play UPS container, and a 500kVA mobile power unit — manufactured in-house.

The business generates revenue across five streams: equipment rental (the largest line, with subscription-style recurring revenue under long-term venue contracts), full-service technical production for events, equipment sales and system integration, used-equipment resale under the Magnum Power sub-brand, and managed venue technical services for approximately 30 venues in Île-de-France (including the Opéra Garnier, Grand Palais, Parc des Princes, La Cité du Cinéma, and Les Salles du Carrousel beneath the Louvre). Customer mix spans enterprise B2B (Renault, Volvo), public-sector and cultural clients (Notre Dame de Paris re-opening ceremony, Grand Palais), sports organisations (Kings World Cup Club), and fashion/luxury brands (Mihara Yasuhiro, HOKA at Paris Fashion Week). Pricing is quote-based and not publicly disclosed, with cancellation fees from 10% to 100% depending on notice period.

Magnum is privately held under the legal entity Société Acoustique Française SAS, with reported 2024 revenue of approximately €59M and an additional qualitative reference to €80M+. The company invests 10% of revenue into R&D and holds ISO 20121 (sustainable event management, 2024), Label Prestadd (since 2011), and Label n°133 (since 1998) certifications. Leadership comprises Directeur Général Cyril Chupin, Directeur Général Adjoint/Commercial Jean-Michel Lenoir, Directrice Administrative et Financière Florence Lemarchand, and a broader executive team spanning HR, IT, Operations, and Commercial functions.

Name

Magnum

Legal name

SOCIETE ACOUSTIQUE FRANCAISE SAS

Website

https://magnum.fr

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

101–250 employees

Short description

Magnum is a French audiovisual technical solutions provider, founded in 1986 and part of Groupe Novelty, supplying equipment rental, production services, and venue technical management for corporate, institutional, sporting, and live-event clients across 30 managed venues in Île-de-France.

Ownership category

akta.pro rank

Product category

Audiovisual Event Services

NAICS

Audio and Video Equipment Manufacturing (33431), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Services-Miscellaneous Equipment Rental & Leasing (7350)

akta.pro primary industry

Backline & Musical Instrument Rental (MPAGAKAJ)

akta.pro secondary industries

Audio-Visual Equipment Rentals (Sound, Projection, Screens) (HSACAFAF), Temporary Structures (Truss Roofs, Tents, Barricades) (MPAGAKAK)

Keywords

• Audiovisual rental services
• Event technical solutions
• Venue technical management
• Mobile stage rental
• Custom event engineering

Headquarters

HQ city

Gonesse

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Equipment Rental: Rental service with a dedicated team that accompanies and advises clients based on needs and projects with a selection of more than 5,000 product references. Offers complete technical solutions.
2. Technical Services: Full-service technical solutions for events including sound, lighting, video, structure, electrical distribution, networks, LED integration and digital services.
3. Sales and Integration: Sale of audiovisual equipment and integration services for venues including meeting rooms, amphitheaters. Teams design and integrate custom LED products.
4. Used Equipment Sales (Magnum Power): Sale of professional used equipment through Magnum Power brand.
5. Venue Management: Technical management partnership for 30 venues in Île-de-France.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Magnum supplies audiovisual and technical solutions for live events, operating an equipment rental catalogue of 5,000+ product references spanning lighting, sound, video, electrical, mobile stages, structures, networks, heating, and LED integration. Beyond rental, the company provides full venue technical management for 30 venues in the Paris region, custom product development through an in-house Bureau d'études and R&D pole, equipment sales and integration services, and a Magnum Power sub-brand for used equipment resale.

Product overview

Magnum is a French audiovisual technical solutions specialist operating since 1986 as part of Groupe Novelty. It operates as a broad equipment rental and services company rather than a unified software platform. Its core offering is a rental catalogue of over 5,000 audiovisual equipment references across 10 product categories: Lumière (lighting), Son (audio), Vidéo (video/LED walls), Électricité (power distribution), Scène mobile (mobile stages), Structure (rigging/trusses), Réseaux (network/AV-over-IP), Chauffage (heating), and Intégration LED (custom LED integration). These categories are cross-referenced under the Magnum Power sub-brand for energy solutions. Beyond standard rental, Magnum offers custom product development through its Bureau d'études (engineering office/R&D pole), which has produced named in-house products including the Conteneur Onduleur 2x60 kVA, Boule à Facettes Géante (the world's largest mirrored ball), Mât sportif d'éclairage (17m sports lighting mast), Unité Mobile 500kVA, GRANSO chandelier, and the Support Retour Vidéo et Son. The engineering office also provides online calculation tools for LED walls, structural loads, lighting, and energy. Magnum additionally provides venue technical management (30 partner venues), system integration, and sales of new and pre-owned equipment.

Differentiator

Problem solved

Functional benefit

Brands

• Magnum Power: Solutions for distribution and production of energy for events, including generator rentals and turnkey systems

Products and services

• Audiovisual Equipment Rental
• Venue Technical Management Full technical management of 30 iconic Parisian venues in Île-de-France, providing resident technical staff, equipment, and infrastructure upkeep on a long-term contractual basis.
• Custom Engineering (Bureau d'études) Custom product design and engineering service through Magnum's in-house Bureau d'études and R&D pole, producing proprietary equipment tailored to specific event or venue technical requirements.
• Magnum Power (Used Equipment) Resale of pre-owned audiovisual equipment through the Magnum Power sub-brand, providing buyers with refurbished rental-grade gear and Magnum with a secondary revenue stream and circular-economy positioning.
• Equipment Sales and Integration Sale and integration of audiovisual equipment to clients requiring permanent installations, complementing Magnum's rental business with hardware ownership.
• Online Calculation Tools (Calculateurs en ligne) Web-based calculation tools that let event professionals size power distribution, cables, and lighting loads, supporting pre-production planning and reinforcing Magnum's positioning as a technical reference in the French market.

Quantifiable outcome

• 80% reduction in CO₂ emissions achieved through d&b Certified Pre-Owned equipment programme in sustainable projects
• +2 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• VipariscoreStrategic or Co-development Partner · 23 May 2026Viparis operates Les Salles du Carrousel beneath the Louvre Museum. Magnum completed comprehensive technical revitalization of the venue, upgrading sound, lighting, rigging, and network infrastructure. Magnum is a long-term technical partner for multiple Viparis venues.
• d&b audiotechnikcoreTechnology or IntegrationMagnum uses d&b audiotechnik Compact Cardioid Line Array systems in projects. The partnership includes use of d&b's Certified Pre-Owned equipment programme achieving 80% CO₂ reduction.
• Robe LightingcoreTechnology or IntegrationMagnum deploys Robe ESPRITE and LEDBeam 200 lighting fixtures in technical projects.
• SYNPASEminorStrategic or Co-development PartnerMagnum is a member of the board of SYNPASE, a professional union representing audiovisual and event service providers.
• UNIMEVminorStrategic or Co-development PartnerUNIMEV is the professional organization for meeting industry professionals. Magnum is a member to promote event professional usage and support industry growth.
• MEDEF 95 / MEVOminorStrategic or Co-development PartnerMagnum is a member of the employer organization for Val d'Oise, serving to inform, represent, promote, network and help businesses develop.
• Roissy DevminorStrategic or Co-development PartnerMagnum is a member of Roissy Dev, the economic development agency for Roissy Pays de France territory, strengthening local roots and involvement in regional economic dynamism.
• Les Entreprises s'engagentminorStrategic or Co-development PartnerMagnum is a member of the French community of committed companies for an inclusive and responsible society, focusing on employment, inclusion and equal opportunities.
• ChâteauformcoreStrategic or Co-development PartnerMagnum has been technical partner for Châteauform venues including Docks de Paris since 2003, and Salle Wagram, providing full technical management.
• Groupe NoveltycoreStrategic or Co-development PartnerMagnum is an entity of Groupe Novelty, which has become the new European leader in technical event solutions, enabling international development perspectives.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key highlights13 records

Customer concentration

• YouTubeyoutube.com/channel/UCUZyILkkP0Y-oHinxhUUGiA
• Facebookfacebook.com/SAFMagnum
• LinkedInlinkedin.com/company/magnum.fr
• Instagraminstagram.com/magnum_presta
• TikToktiktok.com/@magnumprestation

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Magnum