Rogers State University

What Rogers State University does

Rogers State University is a public regional four-year university serving northeastern Oklahoma and the Tulsa metropolitan area, founded in 1909 as Eastern University Preparatory School and evolved through successive identities (Oklahoma Military Academy from 1919, Claremore Junior College from 1971, Rogers State College, then Rogers University) before becoming a four-year accredited institution in 2000. Governed by the University of Oklahoma Board of Regents, RSU serves approximately 4,400 students across its main residential campus in Claremore and branch campuses in Bartlesville and Pryor. The university offers undergraduate and graduate degree programs spanning nursing, cybersecurity, chemical engineering, applied technology, business administration, elementary education, psychology, communications, biology, and allied health, with curriculum explicitly aligned to Oklahoma's top 10 fastest-growing industries; it also fields NCAA Division II Hillcats athletics in the MIAA conference.

The university's technology stack is standard higher-education infrastructure: Jenzabar (v2024.1) for student information and campus management, Blackboard for learning management delivery, Microsoft Office 365 for email and collaboration, and ProctorU for remote exam proctoring. The MyRSU portal (my.rsu.edu) serves as the primary student-facing interface for course management, enrollment, grades, and financial information. No proprietary AI, ML, or differentiated technology products are disclosed.

RSU generates revenue through three streams: tuition and fees from enrolled students, state appropriations channeled through the OU Board of Regents, and private donations and alumni giving managed by the RSU Foundation. Its go-to-market centers on regional student recruitment via high school counselor partnerships, on-campus visit programs such as Hillcat Preview Day, and community scholarship breakfasts in Claremore, Bartlesville, and Mayes County. The university positions itself as "Tulsa's Affordable Public College," citing 84% financial aid coverage and a 54% debt-free graduation rate as affordability anchors. Recent capital investment includes a $35 million STEM center (Robson Center for Science and Technology) that broke ground in March 2026 and is expected to complete in late 2027 or early 2028.

Name

Rogers State University

Legal name

Rogers State University

Website

https://rsu.edu

Company type

Public

Founded year

1909

Operating status

Operating

Short description

Rogers State University is a public four-year regional university in northeastern Oklahoma serving approximately 4,400 students across its main Claremore campus and branch campuses in Bartlesville and Pryor, offering affordable undergraduate and graduate degrees aligned to Oklahoma's workforce needs.

Ownership category

akta.pro rank

Product category

Higher Education Services

NAICS

Colleges, Universities, and Professional Schools (6113), Colleges, Universities, and Professional Schools (61131)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Public Research Universities with Multi-Campus Systems (EDAHAAAI)

Keywords

• Public higher education
• Undergraduate degree programs
• Online degree programs
• Financial aid services
• NCAA Division II athletics

Headquarters

HQ city

Bartlesville

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Tuition and Fees: RSU generates revenue through tuition payments from enrolled students, including undergraduate and graduate programs. The university offers online programs alongside on-campus instruction.
2. State Appropriations: As a public university, RSU receives state funding through the OU Board of Regents for operational support.
3. Private Donations and Alumni Giving: RSU generates revenue through alumni donations, annual giving campaigns, and endowed scholarship contributions. The university operates a Foundation that manages fundraising efforts including the STEM@RSU Campaign and various scholarship breakfast events.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Rogers State University is a public four-year residential university that delivers undergraduate and graduate degree programs (including nursing, cybersecurity, chemical engineering, applied technology, business administration, education, and psychology) through on-campus instruction at its Claremore main campus, branch campuses in Bartlesville and Pryor, and online programs. It also provides co-curricular offerings such as NCAA Division II athletics, on-campus housing, financial aid services, and student organizations, supported by technology platforms including the Jenzabar-powered MyRSU portal and Blackboard LMS.

Product overview

Rogers State University is a public residential university serving as Tulsa's affordable public college option, operating from its main campus in Claremore with branch campuses in Bartlesville and Pryor. The university offers a comprehensive portfolio of academic programs including undergraduate and graduate degrees in nursing, cybersecurity, chemical engineering, applied technology, business administration, education, psychology, allied health, biology, and communications. Core student services include the MyRSU portal (powered by Jenzabar), student housing, financial aid with 54% debt-free graduation rate, and over 30 student organizations. The institution also maintains its Oklahoma Military Academy heritage through dedicated museum and alumni programs, while competing in NCAA Division II athletics as the Hillcats. The university recently broke ground on a $35 million STEM center called The Robson Center for Science and Technology, reflecting strategic investment in science and technology education.

Differentiator

Problem solved

Functional benefit

Brands

• Hillcats: The athletic nickname and mascot for Rogers State University's NCAA Division II sports teams.
• Oklahoma Military Academy (OMA)

Products and services

• Undergraduate and Graduate Degree Programs (Academic Programs) Bachelor's and graduate degree programs in nursing, cybersecurity, chemical engineering, applied technology, business administration, elementary education, communications, psychology, allied health, and biology, designed to meet Oklahoma's top 10 fastest-growing industry workforce needs. Open to traditional undergraduates, transfer students, graduate students, international students, concurrent students, and veteran students.
• Online Programs Distance learning and online degree programs allowing students to pursue degrees remotely, including online degree completion pathways for non-traditional and working adult students.
• Graduate Programs (including MSCC) Advanced degree offerings including the Master of Science in Community Counseling (MSCC) program, with additional graduate options for career advancement and professional licensure.
• MyRSU Student Portal Primary student information portal providing access to course management, grades, enrollment, financial information, and campus resources, powered by Jenzabar v2024.1 enterprise campus management platform.
• Financial Aid Services Comprehensive financial assistance including scholarships, grants, tuition waivers, and the Guaranteed Tuition Program, supporting student affordability with 54% of students graduating debt-free and 84% receiving aid.
• Student Housing On-campus residential facilities providing modern student housing with amenities, supporting the residential university experience for students.
• RSU Hillcats NCAA Division II Athletics Intercollegiate athletic program competing in NCAA Division II MIAA conference, providing student-athlete opportunities, campus engagement, and recruitment visibility.
• Multi-Campus Locations (Claremore, Bartlesville, Pryor) Multi-campus operations including the main residential campus in Claremore plus branch campuses in Bartlesville and Pryor, Oklahoma, collectively serving nearly 4,400 students across northeastern Oklahoma.
• Concurrent Student Program Programs allowing high school students to earn college credits simultaneously while completing their secondary education, offered through RSU admissions.
• Student Organizations and Campus Life Over 30 student clubs and organizations plus student activities, events, and the Student Government Association, providing extracurricular engagement, leadership development, and community building.
• Oklahoma Military Academy Heritage Program Heritage programming including the OMA Museum, OMA Alumni Association, KIA Memorial, and reunion events, preserving the institution's military academy legacy from 1919-1971 for alumni and community audiences.
• Blackboard LMS Course Delivery Blackboard learning management system used to deliver online course content, supporting both fully online programs and supplemental learning for on-campus students.

Quantifiable outcome

• 54% of students graduate debt-free
• +3 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Langston University: Oklahoma regional public HBCU with multi-campus footprint (Langston, Oklahoma City, Tulsa). Comparable to RSU in size, state governance, and multi-campus operation — and notably shares the Tulsa metro presence.
• Cameron University: Oklahoma regional public university in Lawton with comparable four-year scope, NCAA Division II athletics, and similar affordability positioning. Strong direct peer given parallel mission and scale.
• Southeastern Oklahoma State University: Oklahoma regional public university with comparable enrollment size and program mix. Closely analogous as a state-system, mid-sized regional public four-year institution focused on workforce-aligned degrees.
• Southwestern Oklahoma State University: Oklahoma regional public university in Weatherford with similar enrollment profile and program emphasis. Direct state-system peer on size, scope, and rural/regional student base.
• Northeastern State University: Oklahoma regional public four-year university serving the Tahlequah/multi-campus northeastern Oklahoma market. Directly comparable to RSU in scale, public four-year model, regional focus, and Oklahoma state-system governance.
• Oklahoma Panhandle State University: Small Oklahoma regional public university with similar enrollment scale (sub-5,000 students). Comparable four-year, workforce-aligned model and state-system affiliation.
• University of Central Oklahoma: Oklahoma regional public university in Edmond serving the Oklahoma City metro. Larger than RSU but operating a similar regional four-year, workforce-aligned model within the same state system.

Emerging players

• Western Governors University: Large nonprofit online university offering competency-based, low-cost degrees. Represents the online/affordable disruptor that competes with RSU's online programs for adult and non-traditional learners on price and flexibility.

Broad incumbents

• Oklahoma State University: Oklahoma's land-grant public research university. Competes statewide for students and offers a much broader program portfolio, including the same workforce-aligned fields (engineering, business) that RSU targets.
• University of Oklahoma: Flagship Oklahoma public research university and RSU's governing Board of Regents. Operates as the state-system incumbent, with far broader scope, research profile, and program depth than RSU.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/RogersStateU
• Facebookfacebook.com/RogersStateU
• Instagraminstagram.com/RogersStateU
• LinkedInlinkedin.com/company/rogers-state-university

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rogers State University