Simply Deliver
Simply Deliver is a Rotterdam-based SaaS company that provides modular logistics software — order automation, visibility, driver apps, and intermodal TMS — to European carriers, logistics service providers, and forwarders under a pay-per-use subscription model.
- Company typePrivate
- Founded2015
- HeadquartersRotterdam, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Simply Deliver does
Simply Deliver is a Rotterdam-headquartered SaaS company that provides modular logistics software to carriers, logistics service providers (LSPs), and freight forwarders across Europe. Founded in 2015 by Osman Akdemir, the platform is delivered as a cloud-based suite of six purpose-built modules — AI Data Processor (automated order entry from PDF, Excel, Word, email, and images), Client Portal (white-label shipment visibility), Driver-App (driver and charter tracking with Proof of Delivery), Supply Chain Control (end-to-end track & trace with real-time ETA), Intermodal Transport Management (multi-modal TMS for road, rail, inland waterway, and ferry), and CRM & Offer Management — covering the full business cycle from quotation to invoicing. The underlying technology stack is built on Oracle Apex, PL/SQL, JavaScript, HTML, and CSS, with API-, web service-, FTP-, and email-based integration into common TMS, WMS, ERP, telematics (Trimble), port systems (Portbase), maritime tracking (AIS), and data-sharing (iSHARE) platforms.
The company operates on a subscription/pay-per-use pricing model with monthly billing and modular adoption, positioning rapid implementation (2–6 months per module) and low upfront commitment as the core commercial wedge. Sales is predominantly direct enterprise field motion targeting LSPs, carriers, and forwarders, augmented by a pay-per-use land-and-expand approach. The platform supports 5,000+ active users processing approximately 50,000 bookings and 1,000,000 messages per month, with named customers spanning bulk, container, ferry, rail/intermodal, and inland shipping — including Van den Bosch, Smeets Ferry, primeRail, Rederij de Jong, De Jong-Grauss Transport, Van der Heijden, Transped, Dincer, Neele-Vat, TransMission, dpa Polska, and PortShuttle Rotterdam.
In December 2025, Simply Deliver merged with Frankfurt-based Rail-Flow, forming a combined entity of approximately 170 employees, with Simply Deliver becoming the exclusive DACH distribution partner and white-label technology layer for Rail-Flow's Intermodal Capacity Broker. The combined platform holds ISO 27001:2022 and ISO 9001:2015 certifications, operates engineering offices in Rotterdam and İzmir, Turkey, and is positioned to expand into Australia and North America supported by a €12.5M Series A round backing Rail-Flow.
Simply Deliver firmographics
Firmographics- Name
- Simply Deliver
- Legal name
- Simply Deliver
- Website
- https://simplydeliver.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Simply Deliver is a Rotterdam-based SaaS company that provides modular logistics software — order automation, visibility, driver apps, and intermodal TMS — to European carriers, logistics service providers, and forwarders under a pay-per-use subscription model.
- Ownership category
- akta.pro rank
Simply Deliver industry classification
Industry- Product category
- Transport Management Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Courier, Parcel & Last‑Mile Delivery Platforms (BPAMAHAD)
Keywords
Where Simply Deliver is headquartered
LocationHeadquarters
- HQ city
- Rotterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
Simply Deliver business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- SaaS Subscription / Usage-based Licensing: Cloud-based software delivered as subscription with pay-per-use / pay-as-you-go model. Customers pay based on usage (bookings processed, modules adopted) rather than large upfront investments. SaaS model with automatic upgrades included. Modular structure allows customers to expand usage over time.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Modular SaaS with pay-per-use billing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Simply Deliver product offering
Product offeringCore offering
Simply Deliver provides cloud-based, modular SaaS logistics software for carriers, logistics service providers, and forwarders covering the full order-to-delivery cycle. Its suite includes AI-driven order processing, a client portal with real-time ETA/track-and-trace, a driver mobile app, supply chain control for scanning/POD, an intermodal transport management system with terminal and inland-waterway planning, and a CRM/offer management module. The platform is offered on a plug-and-play, pay-per-use basis with rapid implementation.
Product overview
Simply Deliver offers a modular SaaS logistics software platform designed for carriers, logistics service providers, and forwarders. The ecosystem covers the complete business cycle from quotation to invoicing through six core modules: AI Data Processor (automated order entry), Client Portal (customer-facing visibility), Driver-App (driver communication and POD), Supply Chain Control (end-to-end visibility), Intermodal Transport Management (multi-modal TMS), and CRM & Offer Management (sales and contract management). The platform operates on a plug-and-play, pay-per-use model with rapid implementation timelines ranging from 2-6 months depending on the module. Simply Deliver merged with Rail-Flow in December 2025, expanding AI-powered capabilities and enabling autonomous intermodal planning.
Differentiator
Problem solved
Functional benefit
Products and services
- AI Data Processor
- Client Portal
- Driver-App
- Supply Chain Control
- Intermodal Transport Management
- CRM & Offer Management
- Ecosystem Platform
Quantifiable outcome
- 50,000 bookings processed per month across the platform
- +6 more outcomes
Companies that use Simply Deliver
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles2 records
Simply Deliver technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability8 records
Feature6 records
Simply Deliver partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Rail-FlowcoreRail-Flow merged with Simply Deliver in December 2025, forming a combined company of 170 employees. Simply Deliver's software solutions are integrated into Rail-Flow's Intermodal Capacity Broker platform, enabling freight forwarders to book intermodal rail transport. Rail-Flow uses Simply Deliver as a white-label solution for its platform. The €12.5M Series A funding will support further integration of Simply Deliver into Rail-Flow's operations and expansion into Australia and North America.
- TransporeoncoreSimply Deliver joined the Transporeon Integrated App Program (TIAP). The integration enables direct import of assigned transports from the Transporeon platform, automatic No Touch Order import, automated license plate allocation and vehicle tracking, improved slot-booking efficiency, and full integration with Trimble onboard telematics and camera devices.
- TranspedcoreTransped, a DACH-region intermodal operator managing 10,000+ annual transports with 240 craneable trailers, implemented Simply Deliver's Intermodal Transport Management system. The partnership enables autonomous intermodal planning and standard integrations with dozens of operators.
Scale indicators6 records
Recent moves7 records
Simply Deliver competitors and assessment
Company assessmentDirect peers
- Transporeon: European transport management platform acquired by Trimble that offers TMS, visibility, and slot booking for shippers, LSPs, and carriers. Most direct comparable — Simply Deliver now sits inside Transporeon's Integrated App Program, but historically competed head-on for the same European carrier/LSP TMS wallet.
- Mercurygate: TMS and visibility platform serving logistics operators globally with multi-modal capabilities. Closely comparable scope to Simply Deliver's Intermodal TMS and Supply Chain Control modules, particularly in European and Latin American markets.
- Alpega Group: European TMS and freight procurement platform serving shippers, carriers, and LSPs with transport planning, visibility, and carrier collaboration. Comparable buyer profile (European LSPs/carriers) and overlapping product scope to Simply Deliver's ecosystem.
- Riege Software: German-headquartered forwarding and logistics SaaS provider for forwarders, carriers, and LSPs. Closely comparable buyer (mid-market European LSPs/forwarders), product scope (TMS, visibility, document handling), and pay-per-use positioning.
Broad incumbents
- Descartes Systems Group: Global logistics technology vendor offering TMS, customs, visibility, and trade compliance across the supply chain. A broader incumbent that competes with Simply Deliver at the high end of the European carrier/TMS market with deeper enterprise resources.
- Trimble Transportation: TMS, telematics, and fleet management suite from Trimble (parent of Transporeon). Competes at the broader enterprise carrier/TMS layer where Simply Deliver's Driver-App, intermodal, and visibility modules overlap, especially given existing Trimble telematics integration.
- WiseTech Global (CargoWise): Global logistics execution platform with CargoWise serving forwarders and LSPs. Comparable buyer (European forwarders) and a broader incumbent with deep enterprise relationships and global multi-modal coverage.
Emerging players
- project44: Supply chain visibility platform providing real-time multimodal tracking and carrier connectivity. Competes most directly with Simply Deliver's Supply Chain Control module and is increasingly expanding into TMS adjacent capabilities.
- FourKites: Supply chain visibility and predictive ETA platform across road, rail, ocean, and air. Overlaps with Simply Deliver's Track & Trace and ETA functionality and pursues a similar logistics-customer base.
- Sennder: European digital freight forwarder connecting shippers with road carriers via a digital platform. Overlaps with Simply Deliver's carrier-side tooling but operates a marketplace rather than pure SaaS — relevant competitor for European road-carrier wallet share.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Simply Deliver social profiles
Digital presenceSimply Deliver compliance and trust
Trust signalCompliance4 records
Simply Deliver financial estimates
Financial estimateRevenue estimate
Valuation estimate
Simply Deliver leadership team
Management profileNumber of profiles
Profiles6 records
Simply Deliver funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Simply Deliver M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Simply Deliver
What does Simply Deliver do?
Simply Deliver provides cloud-based, modular SaaS logistics software for carriers, logistics service providers, and forwarders covering the full order-to-delivery cycle. Its suite includes AI-driven order processing, a client portal with real-time ETA/track-and-trace, a driver mobile app, supply chain control for scanning/POD, an intermodal transport management system with terminal and inland-waterway planning, and a CRM/offer management module. The platform is offered on a plug-and-play, pay-per-use basis with rapid implementation.
Is Simply Deliver a public or private company?
Simply Deliver is a private company. It is classified as venture growth investor backed and is currently operating.
When was Simply Deliver founded?
Simply Deliver was founded in 2015. It employs 11 to 50 people.
Where is Simply Deliver based?
Simply Deliver is headquartered in Rotterdam, Netherlands, in the Europe region.
How does Simply Deliver make money?
One revenue line is on record: saaS Subscription / Usage-based Licensing.
Who are Simply Deliver's main competitors?
Direct peers on record are Transporeon, Mercurygate, Alpega Group and Riege Software. Broad incumbents are Descartes Systems Group, Trimble Transportation and WiseTech Global (CargoWise). Emerging players are project44, FourKites and Sennder.
Does Simply Deliver have an API?
No public API is recorded for Simply Deliver.
What industry is Simply Deliver in?
Simply Deliver's product category is Transport Management Software. Its primary akta.pro industry code is BPAMAHAD, Courier, Parcel & Last‑Mile Delivery Platforms. Its NAICS code is 518 and its SIC code is 7372.