Simplyture

What Simplyture does

Simplyture ApS is a Danish smart parking technology company founded in 2015 in Copenhagen. The company builds a camera-based, barrier-free, ticketless parking platform that uses proprietary ANPR (Automatic Number Plate Recognition) technology with AI-assisted scanning and anomaly correction. Its product suite spans hardware (ANPR cameras, Copenhagen and Helsinki payment machines, Infopay/Infocom exit terminals, Infoscreens, access control devices) and software (SimplyAdmin administration platform with dynamic pricing and real-time dashboards, SimplyPay post-payment iframe, SimplyBook pre-payment, SimplyGuest guest management, SimplyBarrier for gated sites, Contract Parking Management, and the Parkicar parking subscription marketplace). The platform integrates via API with loyalty programs, mobile payment apps, reservation systems, and parking enforcement providers.

The company targets enterprise customers in the parking industry—primarily shopping centres, commercial carparks, airports, hotels, residential/office buildings, and hospitals—across seven countries: Denmark, the United Kingdom, Norway, Sweden, Finland, the Faroe Islands, and Northern Ireland. It maintains regional offices in Bristol, Lørenskog, Svedala, and Espoo alongside its Copenhagen headquarters. Named customers include Fisketorvet, Aarhus Airport, BonBon-Land, Hotel Jutlandia, TimePark, Borgergade Parkering, and CinnemaxX Movie Theatres.

Revenue is generated through a mix of hardware sales, software subscriptions, per-transaction fees, marketplace commissions on the Parkicar platform, and professional services for installation and custom development. Equipment is often installed at no upfront cost in exchange for transaction-based and subscription revenue, and the company reports documented customer outcomes including 30% earnings increases, 40% reductions in administrative costs, 20% revenue increases at shopping centre sites, and 99.7-99.9% ANPR scanning accuracy. The company is privately held with no disclosed external funding rounds, operating with a core team of 1-10 employees and 60 subcontractors across five countries.

Name

Simplyture

Legal name

Simplyture ApS

Website

https://simplyture.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Simplyture is a Danish smart parking technology company that provides AI-powered, camera-based, barrier-free and ticketless parking solutions using ANPR technology, serving enterprise carpark operators across the Nordics and UK in shopping centres, airports, hotels, hospitals, and commercial carparks.

Ownership category

akta.pro rank

Product category

Smart Parking Solutions

NAICS

Parking Lots and Garages (812930)

SIC

Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

Digital Payments & Enforcement for Parking (Mobile Pay, LPR/ANPR, Citation Mgmt) (TLAJAIAE)

akta.pro secondary industries

Parking Access & Revenue Control Systems (PARCS) (Gates, Pay Stations, Ticketing) (TLAJAIAD), Parking Guidance, Wayfinding & Occupancy Management (Sensors, Signage) (BPABAKAH), Parking & Toll Payment/Reservation Platforms (BPAMAIAL)

Keywords

• Smart parking solutions
• ANPR parking technology
• License plate recognition
• Parking management software
• Barrier-free parking systems

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Sales: Sale of ANPR cameras, payment machines (Copenhagen, Helsinki ranges), infoscreens, access control devices, infopay/infocom units. Hardware is installed at customer facilities.
2. Software Platform Subscription: SimplyAdmin cloud-based administration platform for facility management. Includes real-time monitoring, analytics, dynamic pricing, contract management.
3. Transaction/Usage Fees: Per-transaction fees from parking sessions. Includes payment processing through SimplyPay, mobile payment integrations, and online payment iframe solutions.
4. Marketplace Commission: Parkicar marketplace for selling parking subscriptions. Operators pay per transaction with dynamic pricing based on volume. End-users purchase subscriptions through the platform.
5. Professional Services: Installation, setup, and configuration services. Custom development for specific customer requirements.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Simplyture provides a camera-based smart parking ecosystem combining proprietary ANPR (Automatic Number Plate Recognition) hardware with a cloud-based administration platform. The company sells barrier-free, ticketless parking solutions (SimplyFreeflow) and ANPR solutions for gated facilities (SimplyBarrier), along with payment machines, access control, and software modules (SimplyAdmin, SimplyPay, SimplyBook, SimplyGuest) to carpark operators across the Nordics and UK.

Product overview

Simplyture offers a camera-based smart parking ecosystem combining hardware and software products. The core offerings include SimplyFreeflow (barrier-free, ticketless parking using ANPR cameras) and SimplyBarrier (ANPR solution for facilities requiring barriers). Hardware products include Payment Machines (Copenhagen and Helsinki ranges), ANPR Cameras, Infopay/Infocom exit barrier displays, Infoscreens, and Access Control systems. Software solutions include SimplyAdmin (administration platform), SimplyPay (post-payment), SimplyBook (pre-payment/booking), SimplyGuest (guest management), and Contract Parking Management. The platform also includes a Data Analytics module for insights and Parkicar, a parking subscription marketplace. All software products feature white-label customization options and integrate via API for loyalty programmes, mobile payment, reservation platforms, and parking enforcement.

Differentiator

Problem solved

Functional benefit

Brands

• SimplyAdmin: Comprehensive parking administration platform for digitalising facility services with real-time control over occupancy, turnover, payments, and operations.
• SimplyGuest
• SimplyBook
• SimplyPay
• Parkicar
• SimplyFreeflow
• SimplyBarrier
• Infopay
• Infoscreens
• SimplyAccess

Products and services

• SimplyFreeflow Core barrier-free, ticketless parking solution using ANPR cameras for automatic vehicle detection, designed for carpark operators seeking to eliminate barriers and paper tickets.
• SimplyBarrier ANPR-based parking solution for facilities that require physical barriers, combining license plate recognition with barriers for fast entry and exit during peak periods.
• SimplyAdmin Comprehensive cloud-based administration platform for carpark operators with real-time dashboards for occupancy, turnover, payments, operations, hardware monitoring, dynamic pricing, and contract customer management.
• Payment Machines (Copenhagen & Helsinki ranges) Range of hardware payment terminals (Copenhagen, Copenhagen Coin, Copenhagen Wall, Helsinki, Helsinki Wall) enabling fast under-10-second payment journeys via card, cash, and coin for carpark visitors.
• ANPR Cameras Automatic number plate recognition cameras with over 99.7% accuracy under all weather and lighting conditions, using dual cameras per lane and proprietary matching algorithms.
• Infopay Exit barrier solution display terminal enabling payment at the exit barrier via Apple Pay, Google Pay, contactless card, and PIN card, with customizable idle-screen advertisements.
• Infocom Self-help kiosk for exit barriers enabling customer self-service for payment status, license plate corrections, and facility information with white-label customizable interface.
• Infoscreens Digital display screens for parking facility entrances and exits showing greetings, payment status, contract customer indicators, reservations, pricing, and promotional content with white-label customization.
• Access Control Virtual and physical access control solutions enabling barrier and door control via QR codes or license plate/code entry, including the SimplyAccess sub-product for minimal outside access management.
• SimplyPay Post-payment iframe solution allowing visitors to pay online after leaving the facility within an operator-defined time window, with white-label branding.
• SimplyBook Booking platform iframe for pre-payment and reservations, allowing visitors to reserve and pay for parking subscriptions in advance with customer self-management of license plates and payment information.
• SimplyGuest Guest management solution supporting single entry (free parking for vehicles already in facility) and multiple entry (pre-arrival reservation) modes, with tablet-based self-service or receptionist-managed license-plate parking grants.
• Contract Parking Management Software module for managing contract customers digitally, eliminating physical key cards, including whitelist management, sublicense capabilities for delegated administration, and excess usage tracking for additional revenue.
• Parkicar Intelligent parking marketplace enabling operators to sell parking subscriptions to end-users via an interactive map, with operator dashboard for managing facilities, subscriptions, and financials on a pay-per-transaction basis.
• Data Analytics Parking data insights platform providing real-time information on activity, occupancy rates, peak hours, customer demographics, turnover, and financial data, enabling pricing optimization and marketing targeting.

Quantifiable outcome

• 30% increase in earnings for carpark operators
• +8 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability4 records

Feature6 records

Partnerships

One partnership is on record.

• ParkicarcoreTechnology or IntegrationParkicar is an intelligent parking marketplace integrated with Simplyture's platform. Operators can sell parking subscriptions through Parkicar while Simplyture handles the ANPR and transaction processing. Users can search for carparks, buy subscriptions, and manage their license plates and payments through Parkicar. The integration provides dynamic pricing based on volume with no setup cost.

Scale indicators9 records

Recent moves13 records

Expansion highlights6 records

Broad incumbents

• SKIDATA: Global leader in parking access and revenue control systems, ski lift access, and venue management. Directly competes in the PARCS / smart parking segment with both barrier and barrier-free solutions across Europe and worldwide, making it Simplyture's most significant large-scale competitor.
• Flowbird (formerly Parkeon): Major European provider of parking meters, payment terminals, and urban mobility solutions. Competes with Simplyture in pay-station hardware and integrated parking management, serving cities, operators, and transport authorities across Europe.
• Q-Free ASA: Norwegian-listed provider of ITS solutions including tolling, parking, and traffic management. Direct Nordic competitor with overlapping ANPR/computer vision capabilities and a broader transportation infrastructure portfolio.
• Scheidt & Bachmann: German family-owned global supplier of parking management systems, including barrier systems, pay stations, and integrated software. Competes with Simplyture's SimplyBarrier offering and broader enterprise parking systems across European markets.
• DESIGNA AB: European PARCS provider specializing in barrier-based and ticketless parking systems with software management platforms. Overlaps with Simplyture in providing turnkey parking hardware + software solutions to operators and property owners.
• Came Parkare (Came Group): Italian-headquartered global provider of parking systems, access control, and urban mobility solutions. Competes with Simplyture in integrated parking technology and has presence across European markets including the UK.
• HUB Parking Technology (FAAC Group): Global provider of parking access and revenue control systems under FAAC Group. Overlaps with Simplyture's PARCS and software offerings, particularly for commercial carparks and mixed-use facilities in Europe.

Direct peers

• EasyPark Group: Nordic-origin mobile parking payment platform now operating across Europe. Overlaps with Simplyture in Scandinavia and the UK in mobile payment, ANPR, and parking operator solutions, targeting the same operator and end-user customer base.
• ParkBee: European shared-parking marketplace platform enabling drivers to find and book private parking spaces. Closely comparable to Simplyture's Parkicar offering in the marketplace/aggregator model and operating geographies (Netherlands, UK, Nordics).

Emerging players

• AppyWay / AppyParking: UK-based smart parking and kerbside management platform offering ANPR-driven solutions and digital payment. Comparable to Simplyture's UK operations and to its SimplyFreeflow / digital payment proposition.

Market position

Strengths4 records

Weaknesses1 record

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@Simplyture/videos
• Facebookfacebook.com/SimplyTure
• LinkedInlinkedin.com/company/simplyture
• Xx.com/Simplyture

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Simplyture