Antena 3
Antena 3 S.A. (DBA Antena 3 CNN) is a Romanian private news media company operating a free-to-air national television channel co-branded with CNN, a digital news portal at antena3.ro, live streaming, video-on-demand, and podcasts serving the Romanian general public with advertising-led revenue.
- Company typePrivate
- Founded2003
- HeadquartersBucharest, Romania
- Headcount101–250
- GTM typeB2C
- OfferingDigital Commerce or Content
What Antena 3 does
Antena 3 S.A., doing business as Antena 3 CNN, is a Romanian private news media company registered in Bucharest in 2003 under fiscal code RO15971591 and founded by Dan Voiculescu. The company operates a free-to-air national news television channel branded jointly with CNN, supported by a multi-platform digital footprint anchored at antena3.ro. Its audience is the Romanian general public, with programming spanning politics, economics, international news, sports, weather, science, lifestyle, and local news across the country's counties.
The product surface combines linear broadcast television with live streaming (antena3.ro/live/), video-on-demand, an audio podcast (Podcast Antena 3 CNN), and photo galleries. Core editorial offerings include flagship daily news programs such as Sinteza Zilei (hosted by Mihai Gâdea), În Gura Presei (hosted by Mircea Badea), and News Hour with CNN, supplemented by specialty shows (Subiectiv, România 360, Exces de putere, COD ROȘU) and a growing portfolio of branded conferences (Conferințele România Inteligentă, Conferințele RO 3.0). Sports coverage is anchored by broadcasting rights to 12 matches of the 2026 FIFA World Cup, with a dedicated cupa-mondiala-2026 hub.
Antena 3 CNN's revenue model is advertising-led, drawing on linear TV ad sales, website banner inventory, sponsored content slots (Conținut plătit), and a portion of subscription-funded sports broadcasting rights. Distribution is single-country (Romania), supported by an adtech and content-tech vendor stack that includes Google DoubleClick for Publishers, Teads, OneSignal, CXENCE, Agora, and Google Analytics. The company has no disclosed parent, no disclosed funding history, and operates as a privately held Romanian public limited company with 101-250 employees.
Antena 3 firmographics
Firmographics- Name
- Antena 3
- Legal name
- Antena 3 S.A.
- Website
- https://antena3.ro
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Antena 3 S.A. (DBA Antena 3 CNN) is a Romanian private news media company operating a free-to-air national television channel co-branded with CNN, a digital news portal at antena3.ro, live streaming, video-on-demand, and podcasts serving the Romanian general public with advertising-led revenue.
- Ownership category
- akta.pro rank
Antena 3 industry classification
Industry- Product category
- Television news broadcasting and digital news media
- NAICS
- Television Broadcasting Stations (51612), Broadcasting and Content Providers (516)
- SIC
- Television Broadcasting Stations (4833)
- akta.pro primary industry
- 24/7 National & International News Channels (MPABAIAA)
- akta.pro secondary industries
- International Broadcast Networks (Operating Domestic Feeds) (MPABAAAN), Consumer News & Digital Newsrooms (Web/App-First) (MPAJADAD)
Keywords
Where Antena 3 is headquartered
LocationHeadquarters
- HQ city
- Bucharest
- HQ country
- Romania
- HQ region
- Europe
Offices1 record
Markets served
Antena 3 business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Advertising Revenue: Traditional television advertising including banner ads on website and sponsored content sections such as 'Conținut plătit' (paid content)
- Broadcasting Rights: Sports broadcasting rights including 12 matches from the 2026 FIFA World Cup
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Antena 3 product offering
Product offeringCore offering
Antena 3 CNN is a Romanian free-to-air news television channel that delivers 24/7 news programming across politics, economics, international affairs, sports, and lifestyle categories. The company distributes its content through linear television broadcasting, a live-streamed web player, a video-on-demand section, an audio podcast platform, and topical hubs such as a dedicated FIFA World Cup 2026 section. Flagship productions include daily news and talk shows (Sinteza Zilei, În Gura Presei, News Hour with CNN) supplemented by photo galleries, newsletters, and social media distribution.
Product overview
Antena 3 CNN is a Romanian news television channel operating as a multi-platform media brand offering live TV broadcasting, on-demand video content, podcasts, and specialized news coverage. The core product consists of 24/7 news programming including flagship shows like Sinteza Zilei and News Hour with CNN, supplemented by live streaming, video-on-demand, and audio podcasts. The platform features dedicated sections for sports (including FIFA World Cup 2026 with 12 broadcast matches), travel content, high-tech news, and photo galleries. The channel covers Romanian and international news across politics, economics, international affairs, social issues, culture, and lifestyle categories.
Differentiator
Problem solved
Functional benefit
Products and services
- Antena 3 CNN Television Channel Romanian free-to-air news television channel providing 24/7 news coverage across politics, economics, international news, sports, and lifestyle. Features live TV streaming, video-on-demand, podcasts, and exclusive news reporting for Romanian-speaking viewers.
- Live TV Streaming Real-time broadcast of Antena 3 CNN's television programming via antena3.ro/live/, allowing viewers to watch news coverage, shows, and special events including sports broadcasts such as FIFA World Cup 2026 matches as they happen.
- Video Content Platform On-demand video archive and short-form video clips covering breaking news, interviews, sports highlights, and documentary-style reports across all news categories.
- Podcast Antena 3 CNN Audio podcast offering news commentary, interviews, and selected program recordings available for on-demand streaming.
- News Programs (Emisiuni) Daily news and talk shows including Sinteza Zilei with Mihai Gâdea, În Gura Presei with Mircea Badea, News Hour with CNN, Subiectiv, România 360, and specialty programs such as COD ROȘU, Exces de putere, and România Inteligentă.
- Copa Mundial 2026 Coverage Hub Dedicated section for FIFA World Cup 2026 news, match schedules, results, and live text commentary. Antena 3 CNN broadcasts 12 World Cup matches, with coverage including 'Piața World Cup' fan zones in Bucharest.
- Photo Galleries (Galerii Foto) Visual content section featuring photo galleries covering current events, sports, travel destinations, science discoveries, and lifestyle topics.
Companies that use Antena 3
Customer profileSegments1 record
Ideal customer profiles2 records
Antena 3 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Antena 3 partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- CNNcoreAntena 3 operates as 'Antena 3 CNN', incorporating CNN branding and content into its news programming. The channel airs 'News Hour with CNN' hosted by Sabrina Preda and Sergiu Cora, providing international news coverage using CNN content and branding.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Antena 3 competitors and assessment
Company assessmentDirect peers
- Realitatea TV: Romanian news and current-affairs broadcaster with a similarly political, talk-driven editorial format. Competes for the same politically engaged viewers and the same advertising pool in Romania.
- B1 TV: National Romanian news and current-affairs channel with similar talk-show and political coverage format. Competes for the same advertisers and viewer segments as Antena 3 CNN.
- PRO TV: Romania's leading commercial broadcast network and Antena 3 CNN's main general-interest competitor for audiences and ad spend. Comparable in that it operates a national linear TV channel plus a major digital news platform (Știrile PRO TV) within a wider entertainment portfolio.
- Digi24: 24/7 Romanian news channel owned by RCS&RDS/Digi, the country's largest cable and telecom operator. Directly comparable as a domestic news TV channel with strong digital newsroom, bundled distribution advantage, and similar target audience.
- România TV: Romanian news channel with national distribution and a politically engaged editorial positioning. Direct competitor in news audiences and political advertising inventory.
Broad incumbents
- CNN International: Global news brand whose content and brand Antena 3 CNN licenses via the 'Antena 3 CNN' partnership. Directly comparable as the international news reference point for editorial standards and audience expectations.
- Antena 1 (Intact Media Group): Sister general-entertainment channel within the same Romanian media group. Comparable as a national broadcaster within the same corporate ecosystem that shares content, news assets, and cross-promotion with Antena 3 CNN.
- BBC News: Global public-service news brand with strong digital reach in Romania. Comparable as a benchmark for premium international news positioning and as a competitive alternative for Romanian audiences seeking international coverage.
Emerging players
- Euronews: Pan-European multilingual news channel increasingly distributed in Romania via cable and digital. Comparable in international news format and as a benchmark for the CNN-style affiliation model that Antena 3 CNN uses.
- Hotnews.ro: Leading Romanian digital-first news outlet. Comparable as a competitor for online news readership, breaking-news traffic, and digital ad budgets that Antena 3 CNN is trying to capture with its digital newsroom.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Antena 3 social profiles
Digital presenceAntena 3 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Antena 3 leadership team
Management profileNumber of profiles
Profiles1 record
Antena 3 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Antena 3 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Antena 3
What does Antena 3 do?
Antena 3 CNN is a Romanian free-to-air news television channel that delivers 24/7 news programming across politics, economics, international affairs, sports, and lifestyle categories. The company distributes its content through linear television broadcasting, a live-streamed web player, a video-on-demand section, an audio podcast platform, and topical hubs such as a dedicated FIFA World Cup 2026 section. Flagship productions include daily news and talk shows (Sinteza Zilei, În Gura Presei, News Hour with CNN) supplemented by photo galleries, newsletters, and social media distribution.
Is Antena 3 a public or private company?
Antena 3 is a private company. It is classified as unknown and is currently operating.
When was Antena 3 founded?
Antena 3 was founded in 2003. It employs 101 to 250 people.
Where is Antena 3 based?
Antena 3 is headquartered in Bucharest, Romania, in the Europe region.
How does Antena 3 make money?
Two revenue lines are on record. Advertising Revenue is the primary driver. The others are broadcasting Rights.
Who are Antena 3's main competitors?
Direct peers on record are Realitatea TV, B1 TV, PRO TV, Digi24 and România TV. Broad incumbents are CNN International, Antena 1 (Intact Media Group) and BBC News. Emerging players are Euronews and Hotnews.ro.
Does Antena 3 have an API?
No public API is recorded for Antena 3.
What industry is Antena 3 in?
Antena 3's product category is Television news broadcasting and digital news media. Its primary akta.pro industry code is MPABAIAA, 24/7 National & International News Channels, with a secondary code of MPABAAAN, International Broadcast Networks (Operating Domestic Feeds). Its NAICS code is 51612 and its SIC code is 4833.