Data Tree

What Data Tree does

DataTree, operated as First American Data Tree LLC, is the property data and analytics product line of First American Financial Corporation (NYSE: FAF), a publicly traded title insurance and real estate services company. Headquartered in Santa Ana, California and tracing back to 1987, the platform aggregates nationwide U.S. property data covering 100% of U.S. housing stock for ownership, 99% for deeds/mortgages/foreclosures, and 96% for assignments and lien releases. The web-based research interface exposes 125+ advanced search fields, interactive maps with parcel boundaries and flood/HOA overlays, and a library of reports including TotalView, Property Detail, Enhanced Transaction History, Schools, Open Liens, Neighbors, HOA Contact, and Property Ownership & Encumbrance. Customers span four declared verticals — Financial Services & Mortgage Lending (primary), Real Estate & Property Services (primary), Legal, and Government — with documented use cases in property verification, loan quality, lead generation, due diligence, and market analysis.

The product architecture is a platform-plus-modules model: the DataTree core is supplemented by FraudGuard® (anomaly-detection fraud analytics), AppIntelligence® Score (predictive fraud risk scoring), RegsData® (regulatory compliance), Vendor Management Suite, CovenantGuard™ (AI-powered covenant analysis), Procision™ AVM, First American® HPI, ACI™ Valuation Solutions, MarketView, DataTree Lists, Taxsource, VeriTitle, HELOC, and Recorded Documents. Distribution is hybrid, combining inside sales for enterprise accounts, a self-serve e-commerce Online Store (dnastore.firstam.com) for single users and SMBs, an API plus Data Licensing channel for programmatic and bulk access, and Esri Spatial Data integration for GIS workflows.

Revenue is generated through three documented streams: usage-based pay-as-you-go downloads, prepaid monthly subscriptions for single users, and recurring enterprise subscriptions for full-platform access. Pricing is not publicly disclosed for enterprise tiers and requires contact via phone (866.377.6639) or form submission. As a subsidiary product line within First American Data & Analytics, DataTree's standalone revenue, funding history, and management team are not separately disclosed; the parent company is the publicly listed entity governing the operating structure.

Name

Data Tree

Legal name

First American Data Tree LLC

Website

https://datatree.com

Company type

Public

Founded year

1987

Operating status

Operating

Headcount range

501–1,000 employees

Short description

DataTree, a First American Financial Corporation (NYSE: FAF) product, is a web-based U.S. property data and digital land records platform covering 100% of the housing stock. It serves mortgage lenders, real estate professionals, legal, and government clients with property research, fraud detection, valuation, and compliance modules.

Ownership category

akta.pro rank

Headquarters

HQ city

Santa Ana

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations, Supply Chain

Revenue model

1. Pay-as-you-go Downloads: Purchase real estate data reports and recorded document images on an a la carte basis with pay-as-you-go downloads
2. Prepaid Monthly Subscriptions: Monthly subscription plans for single users or those seeking particular report access
3. Enterprise Data Access: Full DataTree platform access for enterprise clients and complex use cases

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

DataTree operates a web-based property research platform delivering comprehensive U.S. real estate data, recorded document images, and over 125 advanced search fields for property lookups, transaction history, valuation, and lead generation. The platform is paired with a la carte report purchases via an Online Store, enterprise data licensing, an API, and an ecosystem of modular solutions for mortgage fraud detection, regulatory compliance, automated valuation, covenant analytics, and property tax data. Customers include mortgage lenders, real estate professionals, legal practitioners, and government agencies across the U.S.

Product overview

First American Data & Analytics offers a platform-plus-modules architecture centered on DataTree®, a web-based property research platform that provides access to 100% of U.S. housing stock data. DataTree serves as the core product with integrated property reports (TotalView, Property Detail, Enhanced Transaction History, Schools, Open Liens, Neighbors, HOA Contact, Property Ownership & Encumbrance) and recorded document images. The portfolio includes specialized add-on modules for fraud detection (FraudGuard®, FraudGuard® Home Equity, FraudGuard® Optional Modules, AppIntelligence® Score), regulatory compliance (RegsData®, Vendor Management Suite), AI-powered covenant analysis (CovenantGuard™), valuation solutions (Procision™ AVM, First American® HPI, ACI™ Real Estate Valuation Solutions), customer acquisition (MarketView, DataTree Lists), property taxes (Taxsource), and title analytics (VeriTitle). Data delivery is provided through the Online Store (for single users), Data Licensing, Advanced Data Solutions, and an API for programmatic access.

Differentiator

Problem solved

Functional benefit

Products and services

• DataTree® Property Research Platform Web-based property research platform providing nationwide U.S. real estate data, 125+ advanced search fields, interactive maps with parcel boundaries, and standardized property reports for mortgage lenders, real estate professionals, legal practitioners, and government agencies.
• Online Store A la carte e-commerce storefront (dnastore.firstam.com) for single users to purchase individual real estate data reports and recorded document images on a pay-as-you-go or prepaid monthly subscription basis.
• Data Licensing Enterprise data licensing solution providing bulk access to real estate property data for organizations requiring large-scale property information usage.
• Advanced Data Solutions Custom data solutions and analytics services tailored for enterprise clients needing bespoke property data integrations and advanced analytics.
• API for Property Data Delivery Programmatic API providing access to property data, mortgage analytics, recorded documents, and data licensing services for enterprise integrations.
• FraudGuard® Mortgage fraud detection solution using anomaly detection to identify fraudulent activity in mortgage and home equity lending loan applications.
• AppIntelligence® Score Predictive analytics fraud risk scoring tool that evaluates mortgage applications to assign a mortgage fraud risk score for lenders.
• RegsData® Regulatory compliance solution providing access to regulatory data and reporting tools for mortgage and financial services compliance teams.
• CovenantGuard™ AI-powered technology solution for covenant analysis and monitoring, using artificial intelligence to evaluate and track covenants in lending and credit agreements.
• Procision™ AVM Automated Valuation Model providing property valuation estimates for real estate lending, appraisal review, and portfolio valuation use cases.
• First American® HPI Home Price Index providing market trend data and analytics for tracking residential real estate price movements at national and regional levels.
• ACI™ Real Estate Valuation Solutions Comprehensive real estate valuation solutions and analytics platform delivered through a dedicated sub-brand site (aciweb.com).
• MarketView Customer acquisition and market share analytics solution for lenders and real estate professionals tracking competitive market position.
• DataTree Lists Lead generation tool for building prospect lists from property data, enabling targeted outreach to property owners, buyers, and sellers.
• Taxsource Property tax data solution providing tax assessment and payment information for properties nationwide, supporting valuation and due diligence workflows.
• VeriTitle Title analytics solution for verifying and analyzing property title information to support title examination and risk assessment.
• HELOC Data & Analytics Solution Home equity line of credit data and analytics solution for lenders originating and managing HELOC portfolios.
• Recorded Documents Service Service providing access to recorded property documents including conveyance deeds, foreclosures, judgments, and assessor maps for legal due diligence and title research.

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability3 records

Feature8 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ATTOM Data Solutions: ATTOM operates a nationwide property data marketplace with APIs, bulk data licensing, and an AVM (home盈利estimator). It is the most direct head-to-head competitor to DataTree's U.S. housing stock coverage, recorded-document dataset, and enterprise API delivery.
• Reonomy (Altus Group): Reonomy, owned by Altus Group, provides commercial property intelligence and ownership/transaction data akin to DataTree's CRE-adjacent capabilities. It is a direct peer in property data research, though more weighted to commercial rather than residential.
• Lightbox (now LightBox Intelligence): Lightbox aggregates parcel, zoning, environmental, and CRE intelligence, directly paralleling DataTree's parcel-level research and map-overlay functionality. It serves lenders, appraisers, brokers, and government users overlapping with DataTree's vertical segments.
• RealtyTrac (now ATTOM): RealtyTrac, now part of ATTOM, specializes in foreclosure, distressed, and equity data—an area where DataTree explicitly competes via its 99% deeds/mortgages/foreclosures dataset and foreclosure event flags. It is one of the closest comparables on the foreclosure/distressed property data niche.

Broad incumbents

• CoreLogic (now part of Cotality / ICE Mortgage Technology): Cotality (formerly CoreLogic) and ICE Mortgage Technology house one of the largest U.S. property data and analytics franchises, including property records, AVMs, and fraud/loan quality tools. They overlap directly with DataTree's core offering while also serving a much broader mortgage and capital-markets software stack.
• Black Knight (ICE): Black Knight, now part of Intercontinental Exchange, operates the Empower and other mortgage-orchestration platforms and bundles property data, analytics, and decisioning into its originations software. It competes with DataTree through integrated workflow products aimed at the same lender and servicer customers.
• Zillow (Zillow Group): Zillow operates the largest U.S. consumer-facing real estate platform and offers property data APIs (Bridge API) for enterprise users. It is a broader incumbent with overlapping property datasets and valuation models, though its primary brand is consumer-facing.

Emerging players

• HouseCanary: HouseCanary provides residential property data, valuations, and analytics via API to lenders and investors. It overlaps most directly with DataTree's AVM and property valuation products (Procision AVM, ACI) and is a tech-forward emerging challenger in the same U.S. residential data space.
• LandVision (DroneDeploy): LandVision offers parcel-level mapping, ownership, and property intelligence tools that overlap with DataTree's interactive map overlays, parcel boundaries, and spatial data capabilities. It is an emerging player in the same GIS-driven property research category.
• ParcelQuest: ParcelQuest provides nationwide parcel data, owner lookups, and property reports delivered online—a closer comparator to DataTree's Online Store SMB/pay-as-you-go SKUs than to the enterprise platform, and an emerging direct competitor on a la carte real estate data.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/FirstAmDataTree
• Facebookfacebook.com/FirstAmDataTree
• LinkedInlinkedin.com/company/865968

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Data Tree