Creative Riff
Creative Riff is a marketing agency that focuses on elevating strategic concepts.
- Company typePrivate
- Founded2015
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Creative Riff does
Creative Riff is a marketing agency that focuses on elevating strategic concepts.
Creative Riff firmographics
Firmographics- Name
- Creative Riff
- Legal name
- Creative Riff
- Website
- http://creativeriff.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Creative Riff is a marketing agency that focuses on elevating strategic concepts.
- Ownership category
- akta.pro rank
Creative Riff industry classification
Industry- Product category
- Experiential Marketing Services
- NAICS
- Advertising Agencies (54181), Graphic Design Services (541430), Marketing Research and Public Opinion Polling (541910)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Brand Activations & Experiential Campaign Design (MPAAAGAA)
- akta.pro secondary industries
- Activation/Experiential Creative Agencies (MPAAAAAO), Integrated Full-Service Creative Agencies (MPAAAAAA), Creative Boutique Agencies (MPAAAAAB), Content Production (Video, Design, Copy, Studio) (BPAFAAAF), Creative Concepting & Campaign Development (BPAFAEAD)
Keywords
Where Creative Riff is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Creative Riff business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Experiential Marketing & Event Production Services: Creative Riff generates revenue through project-based professional services contracts for experiential marketing campaigns, live events, fan conventions, brand activations, and immersive experiences. Projects are scoped and priced individually, typically for major entertainment brands and television networks. The company also earns fees for creative strategy, design services, content creation, and event production management.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing for experiential marketing and event production services |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Creative Riff product offering
Product offeringCore offering
Creative Riff is a B2B experiential marketing and live event production agency that creates immersive brand activations, fan conventions, premieres, pop-ups, and large-scale live events for entertainment brands and television networks. The agency combines creative strategy, design, immersive technology (AR/VR, projection mapping), event production, content creation, and earned media services to deliver end-to-end bespoke campaigns for clients such as ABC, Disney+, FX, FOX, NBCUniversal/Bravo, and Hulu. Services are delivered as project-based professional engagements scoped and priced individually.
Product overview
Creative Riff is a full-service experiential marketing and creative events agency. The company operates as a unified offering centered on creating immersive brand experiences and live events. Its portfolio includes seven core service modules—Design & Creative, Strategy, Experiential, Fan Fest & Con Development, Event Production, Content, and Communication & Media—that work together to deliver end-to-end experiential campaigns. Services span brand identity development, immersive activations, AR & VR technologies, projection mapping, event production, fan festival creation, and integrated communications. The agency serves entertainment, streaming, broadcast, and lifestyle brands with notable work for ABC, Disney+, FX, Hulu, FOX, NBCUniversal, and Bravo.
Differentiator
Problem solved
Functional benefit
Products and services
- Design & Creative Comprehensive creative design services for entertainment brands, including brand identity, experience design, environmental/scenic design, 3D visualization, immersive technology, graphic design, motion graphics, and technical design & fabrication drawings.
- Strategy Strategic consulting services including brand strategy, creative strategy, guest experience strategy, revenue & ticketing strategy, communications strategy, playbooks & tool kits, and brand narrative development.
- Experiential Immersive brand activations including space planning, environmental & graphic design, stage/set design, live consumer events (immersive activations, stunts, sponsor activations, product launches, pop-ups, mobile tours), and B2B events (conferences, keynotes, live streams, event app development).
- Fan Fest & Con Development Fan-focused event development including fan research, creative direction, financial & revenue modeling, fan experience & attendee flow planning, event visualization, talent procurement, and venue contracting.
- Event Production Full-scale event production for Comic-Con and Fan Fest productions, TV & film premieres, NewFronts & UpFronts, conferences & trade shows, corporate events, award shows, and venue scouting, including immersive technologies such as interactive installations, projection mapping, and AR & VR experiences.
- Content Content creation services including national campaigns, experience extensions, organic social content, branded content, influencer content, internal content, and photography content.
- Communication & Media PR and media services including earned media campaigns, communication strategy, PR events (red carpets, press conferences, stunts), onsite media handling, talent procurement, media credentialing, media coverage tracking, physical venue media buying, signage plans, wayfinding, and print production.
Quantifiable outcome
- 2.42 billion social impressions and 250 million social engagements for BravoCon 2023
- +3 more outcomes
Companies that use Creative Riff
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles2 records
Creative Riff technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Creative Riff partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- IMGcoreIMG, a talent and entertainment firm that owns and produces New York Fashion Week: The Shows, partnered with Afterpay for a multi-year partnership announced in 2021. Creative Riff executed the NYFW Shops LA activation presented by Afterpay during Super Bowl weekend at Westfield Century City, leveraging IMG's NYFW partnership and brand positioning.
- AfterpaycoreAfterpay, a buy-now-pay-later platform, partnered with IMG for NYFW. Creative Riff was engaged to debut Afterpay's new consumer-first retail service through the NYFW Shops LA activation during Super Bowl weekend, featuring shoppable moments, fashion giveaways, and live entertainment.
- United States Lifesaving Association (USLA)coreCreative Riff partnered with the United States Lifesaving Association to launch the 'LIFEGUARDS FIRST' campaign for FOX's Rescue: HI-Surf series. The campaign was a letter-writing initiative asking U.S. lawmakers to grant open-water lifeguards the benefits and recognition of Emergency Response Providers. Creative Riff and USLA worked together on a PR campaign that secured over 30 press placements, over 42 million earned media impressions, and even secured a Congressional Co-Signer in Rep. Thomas Suozzi.
Scale indicators6 records
Recent moves5 records
Expansion highlights5 records
Creative Riff competitors and assessment
Company assessmentDirect peers
- MKG: Independent experiential marketing agency of similar size delivering brand activations, immersive experiences, and live events for entertainment, CPG, and lifestyle clients — directly comparable boutique experiential peer.
- Sparks: Experiential marketing agency (part of Pico Group) specializing in brand activations, pop-ups, and live events for entertainment and consumer brands — comparable service mix and target buyer profile.
- Civic Entertainment Group: Entertainment-focused marketing agency producing fan experiences, premieres, and network activations for TV/film/streaming clients — closely aligned on entertainment vertical and experiential execution.
- Day One Agency: Independent creative and experiential agency working with streaming platforms and entertainment brands on tentpole launches, premieres, and integrated campaigns.
- MAS Event Design: Event production and experiential design firm building branded environments, premieres, and immersive experiences for entertainment and media clients.
- Night Agency: Independent creative agency known for entertainment, streaming, and brand experience work — comparable boutique size and entertainment client mix.
- G7 Entertainment Marketing: Entertainment marketing agency focused on experiential activations, fan engagements, and network-driven campaigns for TV and streaming clients — directly comparable service offering.
Broad incumbents
- Jack Morton Worldwide: Global brand experience agency owned by IPG that competes for the same network/streamer experiential RFPs as Creative Riff, including large-scale conventions and fan activations.
- George P. Johnson (GPJ): Large-scale experiential marketing agency with deep entertainment and technology client base; competes on big-ticket launches, premieres, and brand activations.
- 160over90: WPP-owned creative and experiential agency delivering integrated campaigns including large-scale live events and brand activations for entertainment and lifestyle clients.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Creative Riff social profiles
Digital presenceCreative Riff financial estimates
Financial estimateRevenue estimate
Valuation estimate
Creative Riff leadership team
Management profileNumber of profiles
Profiles5 records
Creative Riff funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Creative Riff M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Creative Riff
What does Creative Riff do?
Creative Riff is a B2B experiential marketing and live event production agency that creates immersive brand activations, fan conventions, premieres, pop-ups, and large-scale live events for entertainment brands and television networks. The agency combines creative strategy, design, immersive technology (AR/VR, projection mapping), event production, content creation, and earned media services to deliver end-to-end bespoke campaigns for clients such as ABC, Disney+, FX, FOX, NBCUniversal/Bravo, and Hulu. Services are delivered as project-based professional engagements scoped and priced individually.
Is Creative Riff a public or private company?
Creative Riff is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Creative Riff founded?
Creative Riff was founded in 2015. It employs 11 to 50 people.
Where is Creative Riff based?
Creative Riff is headquartered in New York, United States, in the North America region.
How does Creative Riff make money?
One revenue line is on record: experiential Marketing & Event Production Services.
Who are Creative Riff's main competitors?
Direct peers on record are MKG, Sparks, Civic Entertainment Group, Day One Agency, MAS Event Design, Night Agency and G7 Entertainment Marketing. Broad incumbents are Jack Morton Worldwide, George P. Johnson (GPJ) and 160over90.
Does Creative Riff have an API?
No public API is recorded for Creative Riff.
What industry is Creative Riff in?
Creative Riff's product category is Experiential Marketing Services. Its primary akta.pro industry code is MPAAAGAA, Brand Activations & Experiential Campaign Design, with a secondary code of MPAAAAAO, Activation/Experiential Creative Agencies. Its NAICS code is 54181 and its SIC code is 7311.