What Asic Robotics AG does

Asic Robotics AG is a Swiss-based general contractor for industrial automation and robotics, headquartered in Burgdorf, Switzerland. Founded in 1995, the company designs and builds custom special machines that integrate assembly, testing, handling, and packaging functions for clients across a wide range of industrial verticals, including automotive, electronics and electrical appliances, medical technology, food, watchmaking, pharmaceutical, optics, telecommunications, pneumatics, and furniture. Its installed base spans 30+ countries, with primary end markets in Central and Eastern Europe and an active sales footprint in Germany (Waiblingen, Coburg, Bad Neustadt offices).

The Asic Group delivers eight core equipment types (transfer lines, indexing turntables, robot concepts with 4-6 axis SCARA and articulated arms, manual/semi-automatic systems, injection-molding-machine automation, machine charging, packaging facilities, and palletizing systems) along with eight in-house process-technology competencies (feeding, labeling, welding and brazing, connection/assembly, metering and gluing, testing, processing, and special processes). Differentiated capabilities include proprietary technologies such as the Multigripper multi-gripper tool, a flexible vibration conveyor, a flexible feeding system for high part variance and lot-size-1 production, the "Asic-Einfachst" standardized operating concept, and a modular smart software structure enabling uniform programming across prototypes. The group is organized as Asic Robotics AG (parent: system business, component commerce, services — 90 employees), Ambis Solutions AG (mechanical manufacturing, profile construction, feeding technology, special machines — 60 employees), and Pematech GmbH (backend and testing automation for electronics — 80 employees), totaling approximately 230 staff.

The business model is project-based custom engineering sold via direct enterprise field sales: project managers own end-to-end customer relationships from proposal through installation, commissioning, training, and after-sales service. Revenue is generated primarily through custom special machine sales (hardware), automation component commerce via system business, and professional services including training. Distribution is exclusively direct-to-customer (no channel partners), with projects delivered globally from Swiss and German facilities. Asic holds a Premium Partnership with Stäubli Robotics (100+ integrated systems over six years) and is a Prix SVC 2019 Espace Mittelland laureate. Following a January 2026 ownership restructuring, Renaissance Anlagestiftung holds the majority stake, with prior private shareholder Stefan Schelker and management co-investing, anchoring long-term Swiss-industrial continuity.

Name

Asic Robotics AG

Legal name

Asic Robotics AG

Website

https://asic.ch

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1–10 employees

Short description

Asic Robotics AG is a Swiss general contractor for industrial automation and robotics, building custom special machines (assembly, testing, handling, packaging) for automotive, electronics, medical, food, and other industrial clients across 30+ countries via its 230-person group.

Ownership category

akta.pro rank

Product category

Industrial Automation and Robotics

NAICS

Industrial Machinery Manufacturing (3332), Industrial Machinery Manufacturing (33324), All Other Industrial Machinery Manufacturing (333248)

SIC

Special Industry Machinery, Nec (3559), Special Industry Machinery (No Metalworking Machinery) (3550)

akta.pro primary industry

Industrial Robots (Articulated, SCARA, Delta, Cartesian) (IMAHAHAA)

akta.pro secondary industries

Industrial Robotics & Cobots (IMAIAMAB), Industrial Controllers & Control Systems (PLCs, PACs, CNC Controllers) (IMAHAHAH)

Keywords

• Industrial automation systems
• Custom special machines
• Robotic assembly solutions
• Automated production lines
• Machine integration services

Headquarters

HQ city

Burgdorf

HQ country

Switzerland

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Custom Special Machine Construction: Design and build custom automation systems and industrial robots tailored to individual customer requirements
2. System Business and Components: Commerce with automation components through system business
3. Services: After-sales services, installation, commissioning, and customer training

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Asic Robotics AG is a general contractor that designs and builds custom special machines for automation and industrial robotics, covering assembly, testing, handling, and packaging processes. The company delivers tailored robotic solutions using SCARA and 4-6 axis articulated robots, complemented by process technologies including feeding, labeling, welding/brazing, connection/assembly, metering/gluing, testing, and material processing. Its offering spans transfer lines, indexing turntables, robot cells, injection molding automation, machine charging, packaging facilities, and palletizing systems, supported by after-sales services such as installation, commissioning, and training.

Product overview

Asic Robotics AG is a general contractor for automation and industrial robotics offering custom-built special machines. The portfolio centers on eight core equipment types: Transfer Lines, Indexing Turntables, Robot Concepts, Manual Systems, Injection Molding Machine Automation, Machine Charging, Packaging Facilities, and Palletizing Systems. These equipment types are complemented by eight process technology capabilities: Feeding, Labeling, Welding & Brazing, Connection/Assembly, Metering & Gluing, Testing, Processing, and Various special processes. The company operates with two wholly-owned subsidiaries: Ambis Solutions AG (mechanical manufacturing, profile construction, feeding technology, special machines with 60 employees) and Pematech GmbH (backend and testing automation for electronics with 80 employees). The parent company employs 90 people and handles system business, automation component commerce, and services. Total group: 230 employees with 70 million CHF turnover. The group has 40 years of experience serving industries including automotive, electronics, food, pharmaceutical, medical technology, watch industry, and more.

Differentiator

Problem solved

Functional benefit

Products and services

• Transfer Lines Autonomous cell modules connected by a circulating belt with workpiece holders for complex assembly tasks, offering advantages in modularity, accessibility, and efficiency. Often combined with flexible robots, testing cells, and rotary indexing preassembly satellites for linear transfer lines ranging from few-cell setups to large-scale systems.
• Indexing Turntables Rotary indexing systems ideal for smaller assembly parts and rapid cycle times, usable as upstream preassembly satellites for transfer lines or as standalone stations combined with robot stations and manual workplaces. Asic has developed this concept into a proven standard.
• Robot Concepts Custom robotic solutions using SCARA and articulated robots with 4 to 6-axis systems, with or without integrated image processing. Includes the proprietary Multigripper development for flexible gripping applications, allowing customers to benefit from Asic's extensive experience and special developments.
• Manual Systems Manual or semi-automatic workstations and assembly lines for opening markets, including automatic operations and testing integrated into manual workflows. Provided through subsidiary Zihlmann Profiltechnik AG, ranging from single manual workplaces to linked manual workplace lines.
• Injection Molding Machine Automation Automation solutions for injection molding machines including loading/unloading and periphery automation of horizontal and vertical machines. Uses 4 and 6-axis robots for part preparation before overmolding and for unloading, completing, testing, and packaging molded parts, helping plastics part manufacturers secure competitive advantage.
• Machine Charging Systems Robot-based solutions for handling individual parts as lay parts directly from processing machines, requiring high cleanliness and part quality. Includes integrated detailed inspections, marking, and data recording for full traceability, providing flexible tailored approaches and a near-complete step toward preassembled subassemblies.
• Packaging Facilities Integrated packaging solutions including gluing processes, carton prefabrication, and robotic conveyor belt tracking using image processing systems, particularly for food industry applications. Solutions draw on both packaging technology and assembly technology expertise.
• Palletizing Systems Integrated palletizing solutions for pallets, blisters, KLT boxes, and other containers, including pallet feeders with or without stacking devices, ranging from standard palletizers to autonomous pallet lifts and custom applications with or without integrated image processing systems.

Named customers5 records

Segments10 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature6 records

Partnerships

One partnership is on record.

• Stäubli RoboticscoreTechnology or Integration · 1 September 2025Premium partnership with Stäubli Robotics. Over the past 6 years, more than 100 Stäubli robot systems have been successfully integrated into Asic plants. Asic uses Stäubli robots extensively in their plant designs with proven standard tools, the Multigripper, and Asic-Einfachst operating concept.

Scale indicators5 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• Rychiger AG: Swiss-based manufacturer of custom packaging and assembly machines, and the prior employer of Asic's CEO. Closely comparable business model (custom special machine construction for regulated and industrial end-markets) and customer overlap.
• Grob-Werke GmbH & Co. KG: German family-owned manufacturer of custom special machines and assembly systems for the automotive and industrial sectors, with comparable scope in transfer lines, automation cells, and turnkey solutions.
• HAHN Automation GmbH: German-based system integrator for custom automation and robotic assembly lines serving automotive, medical, and consumer goods — a head-to-head competitor for Asic's project-based custom machine business in DACH.
• Mikron Group: Swiss-based manufacturer of high-precision automation and machining systems serving automotive, pharmaceuticals, and writing instruments. Comparable as a Swiss special machine builder with cross-industry reach.
• Heitec AG: German system integrator for automation, robotics, and production IT across multiple industries. Head-to-head competitor for Asic in DACH custom automation projects.

Broad incumbents

• Stäubli Robotics: Premium industrial robot manufacturer and Asic's primary technology partner. Comparable only in robot-integrated automation, but operates as a much larger incumbent with global direct sales and its own integrator network.
• Dürr AG: German-listed global leader in painting, sealing, and assembly automation for automotive and industrial customers. Comparable in automotive assembly automation but at vastly larger scale and with broader product portfolio.
• Bystronic AG: Swiss-listed provider of sheet metal processing machinery and automation solutions. Comparable as a Swiss industrial machinery specialist serving manufacturing customers, though in a more productized rather than project-based model.
• ABB Robotics: Global industrial automation incumbent with broad robot portfolio and integrator network. Comparable in underlying robotics and motion technology, but operates at vastly larger scale with a global direct sales model.

Regional players

• Feintool AG: Swiss-listed manufacturer of precision components and special machinery, including fineblanking systems and automation. Comparable in Swiss industrial DNA and overlap in automotive/precision engineering end-markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/asic-robotics-ag

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Asic Robotics AG