Martin and Martin

What Martin and Martin does

Martin and Martin is a South African pet food manufacturer operating under the Bob Martin trade name, with an additional portfolio of brands including Husky, Pamper, and Beeno. The company produces and sells dry pet food, wet pet food, and treats for dogs and cats through consumer retail channels in South Africa. Its core offering is a multi-brand, multi-format pet nutrition portfolio targeting South African pet owners, with brand recognition across the regional consumer market as the primary commercial lever.

Financially, Martin and Martin reported EBITDA of R75.2 million and profit after tax of R23.3 million as of December 2024, indicating a profitable but modestly scaled consumer staples business. The company is currently owned by Simrose Overseas. As of April 2026, RCL Foods agreed to acquire the business for R695 million (approximately $42.3 million), a transaction subject to competition authority approval and expected to result in no job losses. The deal is strategically positioned around expanding RCL Foods' pet food portfolio from dry products into wet pet food and treats via Martin and Martin's existing capabilities.

The business model is straightforward B2C consumer packaged goods: Martin and Martin manufactures branded pet food and sells through retail distribution in South Africa. Pricing is not publicly disclosed. No headcount, channel, or customer-logo data is available in the source material, and there are no disclosed AI, technology platform, or software components to the offering — the competitive position rests on brand portfolio breadth and established retail presence rather than technology differentiation.

Name

Martin and Martin

Legal name

Martin and Martin

Website

https://martin-paysages.com

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

11–50 employees

Short description

Martin and Martin is a South African pet food manufacturer trading as Bob Martin, producing dry food, wet food, and treats under the Bob Martin, Husky, Pamper, and Beeno brands for South African pet owners via retail channels.

Ownership category

akta.pro rank

Product category

Pet Food Manufacturing

NAICS

Dog and Cat Food Manufacturing (311111)

SIC

Sausages & Other Prepared Meat Products (2013), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)

akta.pro primary industry

Wet/Canned & Pouch Food (Dog & Cat) (CRADAFAB)

akta.pro secondary industries

Dry Pet Food (Kibble) (AFADAFAA), Pet Treats & Chews (AFADAFAF), Fresh & Refrigerated Pet Food (CRADAFAC)

Keywords

• Pet food manufacturing
• Dry pet food
• Wet pet food
• Pet treats
• Pet nutrition

Headquarters

HQ city

Vallauris

HQ country

France

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Pet Food Product Sales: Manufacturing and selling pet food products including dry pet food, wet pet food, and treats under multiple brand names (Bob Martin, Husky, Pamper, Beeno) primarily in the South African market.

Core offering

Martin and Martin is a South African pet food business that manufactures and sells dry pet food, wet pet food, and pet treats under multiple brand names including Bob Martin (its primary trading brand), Husky, Pamper, and Beeno, primarily serving pet owners in the South African market.

Product overview

Martin and Martin is a South African pet food business trading as Bob Martin. The company offers a portfolio of pet food products including dry food, wet food, and treats. The product lineup is organized around multiple brands including Bob Martin (core brand), Husky, Pamper, and Beeno. The acquisition by RCL Foods expands their portfolio from dry products into wet pet food and treats.

Differentiator

Problem solved

Functional benefit

Brands

• Husky: Pet food brand
• Pamper
• Beeno
• Bob Martin

Products and services

• Bob Martin

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• RCL FoodscoreOthersRCL Foods is acquiring Martin and Martin from Simrose Overseas for R695 million. The acquisition will expand RCL Foods' pet food portfolio from dry products into wet pet food and treats. The deal is subject to competition authority approval and is expected to result in no job losses.

Scale indicators4 records

Recent moves3 records

Expansion highlights2 records

Broad incumbents

• Nestlé Purina: Global pet food incumbent with presence across dry, wet and treats categories. Comparable as a broad incumbent competitor in the wet and treats segments where Martin and Martin operates.
• Hill's Pet Nutrition: Hill's (Colgate-Palmolive) is a global premium pet food brand distributed in South Africa, often through veterinary channels. Comparable as an incumbent competitor in the premium wet and therapeutic pet food segment.
• Mars Petcare: Mars Petcare (Pedigree, Whiskas, Royal Canin, etc.) is the largest global pet food manufacturer. Operates in South Africa and competes across dry, wet and treats formats relevant to Martin and Martin's portfolio.
• Royal Canin: Royal Canin (Mars) is a global breed- and life-stage-specific pet food brand with South African distribution. Comparable as a premium, life-stage-positioned competitor to Martin and Martin's breed/size-specific offerings.

Direct peers

• Montego Pet Nutrition: Montego is a leading South African premium pet food manufacturer offering dry food, treats and nutritional products. Comparable on geography, channel (pet specialty + retail) and product mix.
• Epol (RCL Foods): Epol is the existing dry pet food brand of RCL Foods in South Africa. After the Martin and Martin acquisition it becomes an internal peer and the most directly comparable competitor in the South African market.
• Ultra Dog (Promeal): Ultra Dog is a well-known South African mass-market dog food brand. Directly comparable on geography, category (dry and wet dog food) and price-positioning versus the Bob Martin/Husky range.

Emerging players

• Acana / Champion Petfoods: Acana and Orijen are premium and fresh-format pet food brands with growing South African presence. Comparable as an emerging player in the fresh/premium pet food formats that differentiate Martin and Martin.

Others

• Pet Lovers Centre: Pet Lovers Centre is a multi-country pet specialty retailer that distributes third-party pet food brands. Comparable as a downstream channel partner that influences shelf access for manufacturers like Martin and Martin.

Regional players

• Bob Martin (UK heritage brand): The UK-licensed Bob Martin brand is a separate regional pet health and food business. Comparable as it shares the same brand name (used as Martin and Martin's primary trading name in South Africa) and operates in pet food and treats.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/martinetmartinpaysages

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Martin and Martin