crossvertise

What crossvertise does

crossvertise GmbH is a Munich-based, privately held company (founded 2011) that operates a self-service cross-media advertising booking platform for the German market. The platform aggregates nearly all German advertising inventory — Out-of-Home (160,000 poster surfaces), Digital Out-of-Home (126,000 screens), TV (including Connected TV on Netflix, Prime Video, Disney+, Sky, RTL+, Joyn and Addressable TV), Radio, Cinema, Print, and Online (SEA, social, display, audio, video) — into a single interface where advertisers and agencies can compare prices, plan campaigns via tools such as Mediacompass and the Connected TV Planer, and book directly. It serves three primary customer segments: small and medium enterprises (SMEs) seeking cross-media campaigns without specialized knowledge, advertising agencies managing multi-client portfolios, and regional retailers running geo-targeted local campaigns.

The company monetizes through commissions or platform fees on booked media (transaction-fee model) plus professional services revenue from media consulting under the crossadvise sub-brand and fixed-price creative production (Kreation & Gestaltung). Pricing per channel starts at €2,500 for entry-level SEA/social packages and €5,000+ for TV, DOOH, Amazon, and local contact bookings; the company explicitly recommends a €5,000 minimum campaign budget and sells only to B2B legal entities. Distribution combines a self-serve e-commerce-style marketplace (market.crossvertise.com), inside sales via media consulting hotline/chat, and enterprise field sales for complex campaigns. The business is supported by content marketing (ePaper library, YouTube, IDOOH Academy webinars), with >200 campaigns managed monthly and >75,000 registered platform users.

Ownership is founder/management-led with no disclosed institutional investors beyond early 2012 (HTGF, Bamboo Ventures) and 2013 (ALSTIN Family GmbH) funding rounds. Co-CEO Maximilian Balbach is the public face of the company. Following the departure of CRO Joachim Wiebusch, the company installed a new sales leadership duo (Benjamin Wahler of Schlüterschen Mediengruppe alongside Ina Wagner), reflecting an ongoing commercial-scaling effort. Sub-brands crossadvise (consulting) and crossvertise.adbase (retail trade marketing) extend the platform beyond pure media booking.

Name

crossvertise

Legal name

crossvertise GmbH

Website

http://www.crossvertise.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

51–100 employees

Short description

crossvertise is a Munich-based self-service advertising platform that lets German SMEs and agencies compare, plan, and book cross-media campaigns (OOH, DOOH, TV, CTV, Radio, Print, Cinema, Online) through a single transparent interface, complemented by media consulting and retail-marketing sub-brands.

Ownership category

akta.pro rank

Product category

Cross-Media Advertising Booking Platform

NAICS

Advertising Agencies (54181), Media Buying Agencies (541830), Indoor and Outdoor Display Advertising (54185)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Out-of-Home (OOH), DOOH & Ambient Advertising (BPAFAAAI)

akta.pro secondary industries

Static Billboards & Posters (Roadside, Wallscapes) (BPAFALAA), Street Furniture Advertising (Bus Shelters, Kiosks, Benches, Phone Booths) (BPAFALAD)

Keywords

• Cross-media advertising platform
• Advertising media booking
• Out-of-home advertising
• Connected TV advertising
• Media consulting services

Headquarters

HQ city

München

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Media Booking Commission: Platform fees or commissions from booking advertising inventory across multiple media channels including OOH, TV, Radio, Print, Cinema, Online, and DOOH
2. Professional Services: Charges for media consulting, campaign briefing support, and creative/copywriting services for advertising materials

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

crossvertise operates a cross-media self-service booking platform that aggregates advertising inventory from multiple media channels—including out-of-home (OOH), digital out-of-home (DOOH), online, TV, connected TV, radio, cinema, print, and prospect distribution—into a single platform for agencies and advertisers in Germany. The company also provides independent media consulting and creative services through its sub-brand crossadvise, and serves retail marketing needs through crossvertise.adbase.

Product overview

crossvertise operates a self-service advertising booking platform (Self-Buchungs-Plattform) that aggregates almost all available advertising media in Germany—Out-of-Home/Plakatwerbung, Digital Out-of-Home, Radio, Print, Online, TV (including Connected TV and Addressable TV), Cinema, and Prospect Distribution—into a single central platform. The platform is complemented by two sub-brands: crossadvise for independent media consulting services, and crossvertise.adbase for retail trade marketing. Users can self-book through online planning tools (Mediacompass, Plakat Planungs-Assistent, Connected TV Planer, market marketplace) or receive assisted support through media consultation and creation services (Kreation & Gestaltung). The platform processes over 200 campaigns per month and serves more than 75,000 platform users, offering both self-service tools and professional advisory support for cross-media campaigns.

Differentiator

Problem solved

Functional benefit

Brands

• crossadvise: Media consulting services provided as a separate brand offering professional media advice.
• crossvertise.adbase

Products and services

• Connected TV Advertising
• Addressable TV
• Out-of-Home Advertising (Plakatwerbung)
• Digital Out-of-Home (DOOH)
• Online Advertising
• Radio Advertising
• Cinema Advertising
• Print Advertising
• Prospect Distribution
• crossadvise (Media Consulting)
• crossvertise.adbase (Retail Marketing)

Quantifiable outcome

• Over 75,000 platform users
• +1 more outcomes

Named customers22 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Ströer: Germany's largest OOH/DOOH media owner and digital marketer. Overlaps with crossvertise on OOH/DOOH inventory aggregation and digital marketing services but as a vertically-integrated media owner rather than a multi-channel booking marketplace.
• Wall GmbH: Major German OOH/DOOH media owner with owned inventory across street furniture, transit, and digital screens. Competes with crossvertise on outdoor media access but operates as an inventory owner, not a cross-media booking aggregator.
• GroupM: World's largest media investment group (WPP-owned) operating agencies such as Mindshare, Wavemaker, and Essence. Competes for the same German advertiser budgets that crossvertise serves, but through full-service agency relationships rather than a self-serve platform.
• Publicis Groupe: Global advertising holding company with significant Germany presence (Publicis Pixelpark, Starcom, Zenith). Targets enterprise advertisers with full-service campaigns that overlap with crossvertise's enterprise consulting motion and CTV/DOOH media planning capabilities.
• Dentsu: Global advertising holding group with German operations (Dentsu Germany, Dentsu Creative). Competes on cross-media campaign management and media buying for German advertiser clients, including CTV and digital out-of-home inventory.
• Pilot Group: Hamburg-headquartered German advertising agency group with integrated media, creative, and production capabilities. Compares to crossvertise on the agency services and full-funnel cross-media campaign execution side for German mid-market and enterprise clients.
• Serviceplan Group: Largest owner-managed advertising agency group in Europe, headquartered in Munich. Direct regional competitor to crossvertise on cross-media campaign planning and buying for German enterprise clients, with substantially broader international footprint and scale.

Direct peers

• Adform: European ad-tech platform (Denmark-headquartered) offering DSP, SSP, and creative tools for programmatic media buying. Operates the same full-stack vision of consolidated cross-media buying for European advertisers, directly competing with crossvertise's programmatic ambitions.
• The Trade Desk: Global programmatic demand-side platform that competes with crossvertise for advertiser media budgets, particularly in CTV and digital channels. Targets independent agency and advertiser buyers with self-serve tooling in a similar purchase motion to crossvertise's marketplace.
• YOC Group: Berlin-based ad-tech company with a vertical focus on high-impact and programmatic digital advertising in Europe. Comparable scale and German-market presence to crossvertise, with overlapping advertiser/agency customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/Crossvertise
• Xx.com/crossvertise
• Facebookfacebook.com/crossvertise-the-media-marketplace
• LinkedInlinkedin.com/company/2398613

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about crossvertise